2020 wiley analytical science...7/14/2020 7/21/2020. august. 7/28/2020 8/4/2020. august. 8/11/2020...

2020Wiley Analytical ScienceMEDIA GUIDE

Wiley Analytical Science

Wiley Analytical Science is a subject-focused website hosting professional and peer-reviewed content from five well-established publication-based websites in Analytical Science.

The website helps researchers and practitioners to easily access and navigate the largest repository of validated information around the latest techniques, equipment and news to support their professional success.

Why partner with Wiley Analytical Science

A subject portal for the hybrid researcher and practitioner

Leverage a subject website reaching Analytical Science professionals from multiple disciplines and industries.

Target a highly engaged audience.

Measure and magnify your impact thanks to usage metrics expert advice.

Be advised on content and advertising solutions for maximized impact.

2 | Wiley Analytical Science


AudienceWiley Analytical Science will encompass and expand upon the preexisting audiences of GIT Lab Journal, Imaging & Microscopy, Microscopy and Analysis, Separations Now and SpectroscopyNow.Wiley Analytical Science will serve as a central user database, standardizing segment and categories for:

• Areas of interest • Industry/sector • Job role/function • Purchasing power

* Overlap of web users across sites is unknown and can only be partially derived from current data (e.g. from registered users)

4,000 Readers

6,300 Readers

8,000 Readers 11,600 Readers

13,200 Readers

29%

17%30%

24%


North America Europe Asia ROW


Wiley Analytical Science Advertising OpportunitiesNewsletters

Wiley Analytical Science newsletters offer exciting new advertising opportunities. Each newsletter features 6 research articles, will be deployed twice monthly and will be fully optimized for mobile.

Circulation

Newsletter Circulation Digest (German) 3,000 – 3,200

Digest (English) 4,500

Spectroscopy 22,000

Separations Science 13,000

Equipment Coming soon

Lab Automation Coming soon

Microscopy 17,500


Wiley Analytical Science AdvertisingOpportunitiesNewsletter Options

Wiley Analytical Science offers redesigned newsletters with exciting new advertising opportunities to help you reach a target audience.

• Deploys 2x monthly • Fully optimized for mobile • 6-12 research articles • Highly targeted

Advertising Spaces Available:• 3 MPU Banner Ad Units (300x250)• 2 Text/ Contextual Ads


300x250

300x250

300x250

Wiley Analytical Science AdvertisingOpportunitiesNewsletter Deadlines & Deployment

WAS Microscopy Ads due Issue Alert deployment

January 12/31/2019 1/7/2020January 1/14/2020 1/21/2020February 1/28/2020 2/4/2020February 2/11/2020 2/18/2020March 3/3/2020 3/10/2020March 3/17/2020 3/24/2020April 3/31/2020 4/7/2020April 4/14/2020 4/21/2020May 4/28/2020 5/5/2020May 5/12/2020 5/19/2020June 6/2/2020 6/9/2020June 6/16/2020 6/23/2020July 6/30/2020 7/7/2020July 7/14/2020 7/21/2020August 7/28/2020 8/4/2020August 8/11/2020 8/18/2020September 9/1/2020 9/8/2020September 9/15/2020 9/22/2020October 9/29/2020 10/6/2020October 10/13/2020 10/20/2020November 11/3/2020 11/10/2020November 11/17/2020 11/24/2020December 12/1/2020 12/8/2020December 12/15/2020 12/22/2020

WAS Spectroscopy Ads due Issue Alert deployment



Wiley Analytical Science AdvertisingOpportunities

Newsletter Deadlines & Deployment

WAS Separation Science Ads due Issue Alert deployment


WAS Equipment Ads due Issue Alert deployment

February 2/12/2020 2/19/2020April 4/8/2020 4/15/2020June 6/10/2020 6/17/2020August 8/12/2020 8/19/2020October 10/14/2020 10/21/2020December 12/9/2020 12/16/2020

WAS Lab Automation Ads due Issue Alert

deployment

February 1/29/2020 2/5/2020April 3/25/2020 4/1/2020June 5/27/2020 6/3/2020August 7/29/2020 8/5/2020October 9/30/2020 10/7/2020December 11/25/2020 12/2/2020


Wiley Analytical Science AdvertisingOpportunities

Newsletter Deadlines & Deployment

WAS Digest - German Ads due Issue Alert deployment

January 1/1/2020 1/8/2020January 1/15/2020 1/22/2020February 1/29/2020 2/5/2020February 2/12/2020 2/19/2020March 2/26/2020 3/4/2020March 3/4/2020 3/11/2020*March 3/11/2020 3/18/2020March 3/18/2020 3/25/2020*April 3/25/2020 4/1/2020April 4/8/2020 4/15/2020April 4/22/2020 4/29/2020May 5/6/2020 5/13/2020May 5/20/2020 5/27/2020June 6/3/2020 6/10/2020June 6/17/2020 6/24/2020July 7/1/2020 7/8/2020July 7/15/2020 7/22/2020August 7/29/2020 8/5/2020August 8/12/2020 8/19/2020September 8/26/2020 9/2/2020September 9/9/2020 9/16/2020September 9/23/2020 9/30/2020October 10/7/2020 10/14/2020October 10/21/2020 10/28/2020November 11/4/2020 11/11/2020November 11/18/2020 11/25/2020December 12/2/2020 12/9/2020

WAS Digest - English Ads due Issue Alert deployment


*Special deployment to Analytica 2020


Desktop Positions

Wiley Analytical Science Advertising Opportunities

Interstitial - 640x480 - Overlay ad that interrupts navigation tofirst article of a user session. Unit can be dismissed by user manually to access content

Header Banner - Billboard 970x250, Super Leader Board 970x90or Leader Board 728x90 -Landscape oriented ad that delivers in theheader/main navigation area of all pages


Desktop Positions

Impact Right Rail Banner - Super Rectangle 300x600 or Rectangle 300x250 - Portrait or landscape oriented ad that deliversin the top of the right rail on allpages.

Tracking Right Rail Banner - Rectangle 300x250 - Landscape oriented ad that delivers below supplemental content in the right rail on all pages, tracks with the user for the remainder of the downward scroll once it touches the top of the right rail within the remaining empty space.



Mobile Positions

Mobile Header Banner - Large Mobile Leaderboard 320x100, Mobile Leaderboard320x50, Small Mobile Leaderboard 300x50 - Landscape oriented ad that delivers in the header/main navigation area of all mobile pages.

Sticky Mobile Banner - SmallMobile Leaderboard 300x50- Landscape oriented ad that delivers asananchored overlay (over all content) at the bottom of the mobile viewing screen on all mobile pages. The unit scrolls with the user until dismissed.

Secondary Mobile Banner - Rectangle300x250- Landscape oriented adthat delivers below main column content (article content) and above supplemental content on all mobile pages.



Rates and Specifications

Contact

Desktop Advertising

Size in pixels US Dollars Euro Pound US

Dollars Euro Pounds US Dollars Euro Pounds

Run of Site/ CTP Subject or Individual Page Targeting Audience Targeting

Position 1: Interstitial

Interstitial 640x480 $200 175€ £155 $250 220€ £190 $275 240€ £210

Position 2: Header Banner

Billboard 970x250 $200 175€ £155 $250 220€ £190 $275 240€ £210

Super Leaderboard 970x90 $120 100€ £90 $150 130€ £115 $165 145€ £130

Leaderboard 728x90 $70 60€ £50 $90 75€ £70 $99 85€ £75

Position 3: Impact Right Rail Banner

Super Rectangle 300x600 $170 150€ £130 $210 180 € £160 $230 200€ £175

Rectangle 300x250 $70 60 € £50 $90 75 € £70 $99 85 € £75

Position 4: Tracking Right Rail Banner

Rectangle 300x250 $170 150€ £130 $210 180 € £160 $230 200€ £175

Content Ad (Rectangle)300x250 $170 150€ £130 $210 180 € £160 $230 200€ £175

Native Advertising (Top Teaser Story) $2,000 1,740 € £1,510

Mobile Devices Advertising*

Size in pixels US Dollars Euro Pound US

Dollars Euro Pounds US Dollars Euro Pounds

Run of Site/ CTP Subject or Individual Page Targeting Audience Targeting

Position 1: Mobile Header Banner

Large Mobile Leaderboard 320x100 $200 175€ £155 $250 220€ £190 $275 240€ £210

Mobile Leaderboard 320x50 $120 100€ £90 $150 130€ £115 $165 145€ £130

Small Mobile Leaderboard 300x50 $70 60€ £50 $90 75€ £70 $99 85€ £75

Position 2: Sticky Mobile Banner

Small Mobile Leaderboard 300x50 $170 150€ £130 $210 180 € £160 $230 200€ £175

Position 3: Secondary Mobile Banner

Rectangle 300x250 $170 150€ £130 $210 180 € £160 $230 200€ £175


*Mobile Device Advertising must be purchased in a package with website banner ads.

Rates & Specifications

Contact

Newsletter Advertising Size in pixels US Dollars Euro Pound

Newsletter: Microscopy, Spectroscopy, Separation Science

Rectangle 300x250 $3,500 3,045€ £2,655

Content Ad – Feature Product News $4,000 3,480€ £3,100

Single-Sponsored (3 MPUs plus 1 content ad) $10,900 9,490€ £8,770

Newsletter: Wiley Analytical Science Digest

Rectangle 300x250 $1,600 1,390 € £1,230

Content Ad – Feature Product News $1,950 1,700 € £1,500

Single-Sponsored (3 MPUs plus 1 content ad) $5,750 5,000 € £4,430


HTML5 Guidelines HTML5 requirements: https://goo.gl/rYMVcf The Interactive Advertising Bureau (IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The IAB provides the following HTML5 Guidelines for Ad Designers & Creative Technologists: http://www.iab.net/html5

Email Newsletter Specifications MPU/300x250: Max File Size: 200 KBFile Types Accepted: GIF, JPG & PNG only *No 3rd Party or HTML5 tags acceptedClick-Through URLs: Required for all creative files provided (GIF, JPG, PNG).Animation/Looping: No animation permitted / Static display only.

Contextual Ad: Contextual ads (text only): Call to Action header word count is 19 and description word count is 40.Contextual Ads with image: Call to Action header word count is 12 and description word count is 20. Image must be 250 x 210 px and supplied by client in jpeg format.Destination URL for text ads should be direct domain and path URL. Any added URL path code (such as trackers) may cause errors.

Digital Ad Serving PlatformWiley Online Library utilizes Google Ad Manager (Previously DoubleClick For Publishers).

Creative DimensionsDesktop Ad Dimensions: 6 types • Interstitial: 640x480• Billboard: 970x250• Super Leaderboard: 970x90• Leaderboard: 728x90 • Super Rectangle: 300x600 • Rectangle: 300x250

Mobile Ad Dimensions: 4 types • Large Mobile Leaderboard: 320x100• Mobile Leaderboard: 320x50• Small Mobile Leaderboard: 300x50• Secondary Mobile Banner: 300x250

Newsletter Ad Dimension: 1 type• Rectangle: 300x250• Contextual Text Ad: specifications below

Submission Lead TimeAd creative must be submitted based on schedules outlined above for testing and build processing time to ensure assets are in-spec. Third-party ads must be live at time of submission. Standard & Rich Media Ads (Third-Party Served): 5 business days prior to launch

Desktop and Mobile Ad Specifications Dimensions: 728x90 (as applicable mobile: 320x50 / 300x50)Dimensions: 300x250Max File Size: 200 KB*1x1 pixel border for creative with white or light background

Expansion Specifications *3rd party/HTML5 usageExpansion Direction: Downwards Max Initial File Dimensions: 728x90 Max Initial File Load: 200 KBSubsequent Max Polite File Dimensions: 728x90Subsequent Max Polite File Load: 100 KBSubsequent Max User Initiated File Dimensions: 728x310 Subsequent Max User Initiated File Load: 2.2 MB (Unlimited for Streaming Video)

Expansion Specifications *3rd party/HTML5 usageExpansion Direction: LeftMax Initial File Dimensions: 300x250Max Initial File Load: 200 KBSubsequent Max Polite File Dimensions: 300x250Subsequent Max Polite File Load: 100 KBSubsequent Max User Initiated File Dimensions: 550x250Subsequent Max User Initiated File Load: 2.2 MB (Unlimited for Streaming Video)

File Types Accepted DoubleClick Tags (preferred) GIF, JPG & PNGHTML5 https://goo.gl/QY0EMJThird-party tags from DFP certified vendors found here: https://goo.gl/1bJSmc

Click-Through URLsRequired for all creative files provided. (GIF, JPG, PNG)

Animation/Looping3 loops or 15 seconds (whichever happens first)

Frames Per Second24 FPS Max

https://goo.gl/QY0EMJ

https://goo.gl/1bJSmc

Contacts

19 -

RM00

0108

3

North America

Dan NicholasAssociate Director, Sciences, Corporate [email protected]

Joseph TomaszewskiSenior Account Manager, Corporate Sales [email protected]

Roland Espinosa Senior Account Manager, Corporate Sales [email protected]

EMEA

Katja-Carola HabermuellerDirector, Sciences, Corporate Sales [email protected]+49.6201.606719

Vanessa WindeCommercial Manager, Sciences, Corporate Sales [email protected]+49.6201.606721


mailto:[email protected]




2020 wiley analytical science...7/14/2020 7/21/2020. august. 7/28/2020 8/4/2020. august. 8/11/2020...

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