2021 media kit...arlington magazine explores and celebrates life in arlington, mclean and falls...

[email protected] | www.arlingtonmagazine.com | 703-534-0519

A R L I N G T O N • F A L L S C H U R C H • M C L E A N

2021 MEDIA KIT

Arlington Magazine explores and celebrates life in Arlington, McLean and Falls Church. For our readers, it taps into their desire to learn more about the community and feel more deeply connected to it. For our advertisers, the magazine provides a targeted and cost-effective way to reach highly qualified prospects—in a compelling and relevant editorial environment.

IN PRINT ONLINE

IN PERSON

ARLINGTONMAGAZINE.COM The online lifestyle destination for educated,

affluent residents. The site features restaurant reviews and openings, monthly round-ups of fun things to do in the community, reader and editor favorites in the annual Best of Arlington survey, and more.

SPECIAL OFFER EMAILS Distributed on Tuesdays, Thursdays and Saturdays,

special offer emails are the perfect way to promote a great deal or event to the community.

SPONSORED SOCIAL MEDIA Reach our followers on Facebook and Instagram

with a boosted post and align your brand and message with Arlington Magazine.

AM WEEKLY EMAIL Our weekly email newsletter is distributed

every Monday to a list of engaged subscribers. It includes stories from the magazine, digital exclusives and upcoming events.

ARLINGTON MAGAZINE EVENTSSponsor the annual Best of Arlington party, or partner with Arlington Magazine to co-brand and promote your event to our desirable audience.

2021 Overview

$930,000Median Home Value

63%Have Graduate or Professional degrees

67%Are Female

*Source: 2016 Subscriber Survey

CIRCULATION + DISTRIBUTION 25,000 COPIES of each issue are distributed through the following channels:

17,000 COPIES are mailed to subscribers, prospective subscribers, and community and business leaders.

6,000 COPIES are made available in prominent public places, such as doctors and dentists’ offices, gyms, salons and hotels.

2,000 COPIES are sold in supermarkets (Whole Foods, Giant, Harris Teeter and more), bookstores and other retail establishments.

$233,000Median Household Income

50,000 READERS

Each issue is read by

an average of 2 people,

according to our reader

survey.

AGE RANGE40-49 - 35%30-39 - 20%50-59 - 19%

If you do business in Arlington, McLean, Falls Church or nearby towns, Arlington Magazine provides the ideal advertising vehicle for you. Arlington Magazine delivers readers who live close to your place of business and have the means and motivation to purchase your products or services. It is highly targeted and there is no waste.

SPECIAL ADVERTISING SECTIONS

Extend your reach to Maryland

Reach affluent residents in Montgomery County with Bethesda Magazine. Discounted combination rates are available.

DISPLAY ADSReach new customers and stay connected with existing ones. Display advertising keeps your brand, message and value proposition in front of your target consumers. Branding is most effective with repetition and consistency.

INSERT CARDSGrab readers’ attention and stand out in the magazine. Printed on glossy, high-quality stock and bound into every copy.

ZIP INTO FUN!

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$40 Savings CodeUse code below to save $40 off Any General

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Not applicable in combination with any other special offers. Expires 8/31/2018

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SAVE ON LUXURY BATH, TILE,

KITCHEN CABINETRY & COUNTERTOPS! 40% OFF*NOVEMBER 21 - DECEMBER 1, 2018

Photo credit: Peter Falkner Commercial Photography

STOREWIDE SALE

PROFILES

Tell your story and let our readers know what makes your business unique. Create a personal connection with the community.

SHOWCASES

Showcase your best work with stunning photography, a description of your project and a company bio. Created for builders, developers, remodelers, architects and designers.

2021 Print Advertising Options

Wherever I go in Northern Virginia, from the doctor’s office, the jewelry store or a restaurant, people tell me they saw me in Arlington Magazine. It has generated tremendous opportunities for John Marshall Bank. I appreciate the personal touch from Greg Hamilton, the Arlington Magazine Publisher. It has definitely been a very worthwhile investment.”

—Sonia Johnston, Arlington Regional President, John Marshall Bank

2021 Print Advertising Calendar & Deadlines

January/February

BEST OF ARLINGTONFeatures:

Best of Arlington Results

Home Makeover Winter Resort Getaways

Profile Sections: Financial Professionals Profiles

Look Good, Feel Good Profiles

Space Reservation: 10/30

Special Ad Sections: Best of Arlington “Thank You” Ads

Summer Camps Advertising Section & Guide

Private School Advertising Section


Materials Deadline: 11/17

Display Ads:Space Reservation: 11/13


May/June

FOOD & DRINKFeatures:

Dining’s “New Normal”

Restaurants We Love

Beverage Trends

Profile Sections: Faces Builders & Architects Profiles

Ask the Senior Experts Profiles




March/April

HOME & REAL ESTATEFeatures:

Dream Homes The Missing Middle Top Real Estate Producers

Profile Sections: Realtor Profiles Test of Time Profiles


Showcase Sections: Home Showcase


Special Ad Sections: Summer Camps Advertising Section & Guide





November/December

GIVING BACKFeatures:

Local Heroes Guide to Giving Top Attorneys

Profile Sections: Attorneys Profiles Senior Services Profiles


Showcase Sections: Kitchen and Bath Showcase


Special Ad Sections: Private School Advertising Section & Guide





September/October

EDUCATIONFeatures:

Opportunity Gap Where High School Seniors Are Going to College

Outdoor Living

Profile Sections: Women in Business Profiles

Home Experts Profiles







July/August

HEALTH & WELLNESSFeatures:

Great Workouts Extraordinary Teen Awards

Top Doctors

Profile Sections: Physician Profiles Dentist Profiles


Showcase Sections: Luxury Condos, Apartments and Townhomes Showcase







Issue Released: 12/11 Issue Released: 2/15 Issue Released: 4/14 Issue Released: 6/11 Issue Released: 8/11 Issue Released: 10/13

Size Width Height

Full Page size including .125” bleed 8.25” 10.75” trim 8” 10.5” live area 7.5” 10”

2-page spread Please submit two individual pages at full page specs.

2/3 page 4.625” 9.5”

1/2 page 7” 4.625”

1/3 page square 4.625” 4.625”

1/3 page vertical 2.25” 9.5”

1/4 page 3.375” 4.625”

2021 Print Advertising Display Ad Sizes & Specs

Keep all text & vital elements

within the LIVE AREA7.5” x 10”

Ensure that crop marks don't enter

the bleed area

SPECIFICATIONS

Must meet PDF/X-1a standards Convert to CMYK color—no RGB or spot colors

Include .125” bleed (for Full Page ads only)

Images should be 300 dpi Embed or outline all fonts Flatten all transparencies Do not embed ICC profiles Do not use reverse type below 6 pts Do not use rules below .25 pts Do not use small 4-color black type, only 100% black

Arlington Magazine will not guarantee exact color without a high-quality matchprint proof. We can arrange to have one printed for you for a small additional charge.

SENDING AD MATERIALSPDF files preferred

Email files under 10MB to [email protected] For larger files, email Susan for FTP information.

Leaderboard Ad

MediumRectangle

MediumRectangle

MediumRectangle

MediumRectangle

MediumRectangle

MediumRectangle

Leaderboard Ad

Special Offer Emails AM Weekly Email ArlingtonMagazine.com

Arlington Magazine offers digital advertising in the following:

Leaderboard Ad

Sponsored Content

PropertyListings

Banner Ads

2021 Digital Advertising Options

Special Offer Emails AM Weekly Email: Banner AdsAM Weekly Email: Sponsored Content

AM Weekly Email: Property Listings

ArlingtonMagazine.com: Banner Ads

Description Special Offer Emails are sent on Tuesdays, Thursdays and Saturdays.

You supply the creative, subject line and destination URL, and we’ll send your special offer to our engaged audience.

The AM Weekly Email Newsletter is sent every Monday at 12:30 p.m. Run-of-site banner ads simultaneously rotate between leaderboard (top and bottom of site) and medium rectangle (adjacent to editorial) placements.

Advertisers must provide both sizes.

Leaderboard ads appear at the top and bottom of the email.

Medium rectangle ads appear adjacent to editorial content.

Horizontal image, headline and brief description with link appearing between editorial content items.

A branded banner image and property listings with links, adjacent to editorial content.

Materials to send

STATIC IMAGE EMAIL» Image containing all body content:

600 pixels wide (height fl exible, 1,000 pixels suggested) PNG preferred

» Destination URL» Subject line» Optional preheader text

CUSTOM CODED HTML» Subject line» HTML fi le universally coded for all

email clients

Arlington Magazine does not guarantee consistent rendering of custom-coded HTML emails on different devices and email clients.

LEADERBOARD» 728 x 90 pixels» PNG (preferred), JPG or

GIF» Destination URL

MEDIUM RECTANGLE» 300 x 250 pixels» PNG (preferred), JPG or

GIF» Destination URL

» Image› 350 x 210 pixels

(or proportionally sized)› PNG (preferred) or JPG

» Other Info› Headline up to 55

characters (including spaces)

› Description up to 20 words

› Destination URL

» Banner Image› 640 x 160 pixels› PNG (preferred) or JPG

» Home Images› 4-6 images, 300x200 pixels› PNG or JPG

» Other Info› 4-6 addresses with city/town,

prices and # of beds/bathsExample:

123 Maple St, Arlington$1,500,0004 beds/3 baths/1 half bath

› Destination URL

LEADERBOARD» 728 x 90 pixels» PNG (preferred), JPG or GIF» Destination URL

MEDIUM RECTANGLE» 300 x 250 pixels» PNG (preferred), JPG or GIF» Destination URL

Rates » $750 per emailfor non-print advertisers

» $650 per emailfor Arlington Magazine advertisers

» $650 per monthfor non-print advertisers

» $550 per monthfor print advertisers spending up to $10,000 annually in the magazine

» $450 per monthfor print advertisers spending at least $10,000 annually in the magazine










Deadline Materials due 3 BUSINESS DAYS prior to campaign start » Send fi les to [email protected]

2021 Digital Advertising Rates, Specs & Deadlines

[email protected] | www.arlingtonmagazine.com | 703-534-0519

SPONSORED SOCIAL MEDIA POSTSReach Arlington Magazine’s followers and a broader audience of desirable residents who live in the communities we serve. Your sponsored post will be published on our accounts, and aligned with Arlington Magazine’s brand in a boosted campaign.

BOOST DETAILS:Audience location: Arlington +10 miles (can be adjusted based on campaign goals)

Ages: 30-65+ (can be adjusted)

Reach: 2,000-10,000 people across a one-month campaign. Reach is dependent on creative and targeting. For best practices, see materials section below.

Duration: One month (can be shorter based on campaign goals). Multiple-month campaigns available.

*Facebook does not allow custom targeting for special ad categories including ads about housing and employment opportunities.

MATERIALS:Post text: Client provides a 25-character headline and 125 character description of the product/item. Descriptions over 125 characters may be truncated by Facebook. Arlington Magazine reserves the right to edit copy for style, length and grammar.

Post media: Client provides high-resolution image(s) or a single video. Images that consist of more than 20% text may experience reduced delivery. Media will be cropped by Facebook across boosted ad placements.

For best practices, please visit: facebook.com/business/ads-guide/

RATES:




2021 Digital Advertising Sponsored Social Media Posts

DEADLINE:Materials are due three business days prior to campaign start.

Send fi les to: [email protected]

2021 Events

SPONSORED EVENTS$3,000

Partner with Arlington Magazine to co-brand and promote your event to our desirable audience.

Event promotion includes the following:

One email invitation from Arlington Magazine to its special offers email list (17,000 subscribers). Creative supplied by the client and approved by Arlington Magazine.

One email invitation from the Publisher to 200+ VIPs

Use of the Arlington Magazine logo (approved by Publisher)

One sponsored Facebook post to Arlington Magazine’s 6,000+ followers

Publisher will attend the event Customized list options are available (may affect pricing)

BEST OF ARLINGTON SPONSORSHIPSEach year, Arlington Magazine hosts the Best of Arlington party to celebrate the best our community has to offer. The event brings together 400+ guests and VIPs for a special evening of food, drink, live music and fun.

Event promotion and follow-up: Inclusion in a full-page ad in the September/October issue

Numerous e-blasts to Arlington Magazine’s special offer list (17,000 subscribers)

Inclusion in the AM Weekly email (19,000 subscribers)

ArlingtonMagazine.com advertising during the months of August and September

Frequent posts on social media (Facebook, Twitter, Instagram)

Paid, targeted advertising on Facebook Multiple ticket giveaways on ArlingtonMagazine.com

Eventbrite ticket page A slideshow of photos and a write-up on ArlingtonMagazine.com with social media promotion following the event

A photo spread in the January/February 2021 issue

TITLE SPONSOR » $10,000 Category exclusivity Co-branding of the event—Arlington Magazine’s Best of Arlington Party 2021, presented by [Title Sponsor Name]

Branding in event promotions and signage Title Sponsor Lounge to engage with guests Co-branding on the “step and repeat” 20 complimentary tickets and 20% off additional tickets A special title sponsor ribbon for all company representatives A representative will join Greg Hamilton, president and publisher of Arlington Magazine, on the stage for the thank you speech

GOLD SPONSORS » $5,000 » MAXIMUM OF 6 Category exclusivity Branding in event promotions and signage A table for promotional materials and to engage with guests 10 complimentary tickets and 10% off additional tickets A special gold sponsor ribbon for all company representatives

WINE BAR SPONSOR » $2,500 || CRAFT BEER SPONSOR » $2,500 Branding in event promotions and signage Prominent branding at wine or craft beer bar, including branded napkins

2 complimentary tickets

Arlington Magazine’s events have been disrupted due to Covid-19. Please inquire about the current status of our events.

2021 media kit...arlington magazine explores and celebrates life in arlington, mclean and falls...

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