1. Bn c th download min ph ti liu ti http://microadvert.nett20 mt php qung b trang web ca bnBun bn, trao i sn phm ang ngy cng khng nh v tr thng soi trn khnggian o, khi m mi ngi ua nhau thit lp cc trang web thng mi in t v bsung chc nng mua sm trc tuyn trn trang web ca mnh. Mc d mc cnhtranh ngy mt gia tng, hot ng kinh doanh trc tuyn vn c th t c nhngdoanh s bn hng n tng, nu bn bit cch xc tin hiu qu.Mi y, chng trnh cng tc ti Amazon.com v nhng nh bn l trc tuyn khc c cng b. Ch bng vic gii thiu cc khch gh thm trang web ca bn ti mtquyn sch lin quan hay mt sn phm no trn Amazon.com, bn c th nhnhoa hng t bt k giao dch mua sm no ca khch hng ny ti Amazon. Thnh cngca Amazon v nhiu cng ty B2B khc khin cc nh t vn kinh doanh trc tuynkhng t ln a ra li khuyn rng nu c th, hy bn mi th qua Internet. Song bnc hng, bn cn c nhng chin lc qung b thch hp. V 20 mt php di y sgip bn xc tin qung b hot ng kinh doanh trc tuyn mt cch hiu qu nht:Xc tin e-business ngoi tuyn.1. Lun t a ch trang web trong cc tiu th, danh thip v phn ch k cui mi e-mail hay bt c ni no khc m cc nh u t tim nng c th sch ti.2. Nu nhn vin ca bn mc ng phc, hy in a ch web trn b trang phc bt k khch hng no cng u nhn thy cc qung co trang web di ng mini mi lc.3. nh km a ch trang web vo tt c cc sn phm/dch v khuyn mi, qungco m bn cung cp cho khch hng, v d nh tch c ph, o thun, dy eo chakho.... Cc vt nhc nh hng ngy nh vy s l mt cch hay thu ht mingi gh thm trang web ca bn.4. Hy a a ch trang web vo tt c cc bn thng co bo ch m bn gi chogii truyn thng. Mt khi c sn trong cc thng tin PR, a ch trang web cabn s c nhiu kh nng xut hin ti cc bi vit ca gii bo ch v cng ty bn.5. ng qun t a ch web vo trong qung co Trang vng. y l mt ni mmi ngi s xem thng xuyn.6. Cng ty bn c s hu mt vi chic xe ring? Hy vit a ch web ln thnh xecon, hay xe ti chuyn dng giao nhn sn phm.7. Bn cnh vic in s in thoi tng i min ph, hy vit a ch trang web cabn vo cui mi trang catalogue cc khch hng c th d dng tip cn cahng trc tuyn ca bn.http://microadvert.net- Th gii khng khong cch

2. Bn c th download min ph ti liu ti http://microadvert.netXc tin e-bussiness trc tuyn.8. Tn dng v ti u ho li th t cc cng c tm kim trc tuyn nhm th hinmt cch tt nht hnh nh trang web ca bn.9. Nu bn mun qung b mnh m hn na, bn c th khai thc hot ng tipth trn cc cng c tm kim trc tuyn, ni bn s tr tin c mt on qungco nh xut hin khi ai tm kim thng tin qua cc t kho nht nh.10.T chc cuc chi cho bt c ai ng k vo trang web ca bn hay ng knhn cc bn tin trong mt thi gian nht nh s c c hi ginh c mt vimn qu min ph.11.Hng tun gi i cc bn tin qua e-mail cho cc thnh vin ng k trang web cabn, vi ni dung l nhng li khuyn v thng tin lin quan n ngnh ngh kinhdoanh hay cng ty ca h. Bn hy nh cho cc ng dn quay v trang webca bn.12.Cung cp mt s ni dung min ph cho cc trang web khc. y l hnh ng cli cho c hai bn: Cc trang khc s c c nhng bi vit min ph qung bhnh nh, trong khi bn s c thm nhiu ngi gh thm trang web t ng linkm bn cung cp, ng thi to ra hnh nh mt chuyn gia thc th.13.Gi qua e-mail cc bn tin xc tin kinh doanh c son tho chuyn nghip vc trng tm hng n khch hng. Hy dnh thi gian quan tm ti ni dung vhnh thc ca e-mail: Bn cn thng qua e-mail em li mt gi tr no chokhch hng, ng thi khng n tr thnh th rc.14. ngh cc trang web khc (khng phi cc trang web cnh tranh) t ng linkca h trong trang web ca bn v, ngc li, bn cng t ng link ca bntrn web ca h.15.Lin kt cht ch vi cng ng web hng trm trang web c ng dn titrang web ca cng ty bn. Vic s thu ht thm ngi truy cp t nhng trangweb khc nhau c cc ni dung lin quan.16.Ch ng tham gia vo cc din n, nhm tho lun trc tuyn, v lun ghi ach web trong phn ch k bn di. (Mc d vy, ng gng sc qung b bn hng. a s cc nhm tho lun u khng tn thnh nhng hnh vi nh vyv s ngh rng bn ang lm phin c nhm).17.Bt c khi no mt ai t hng sn phm/dch v ca bn trn trang web, hygi km cho h mt b catalogue hon chnh h quay tr li vi trang webtrong cc ln tip theo.http://microadvert.net- Th gii khng khong cch 3. Bn c th download min ph ti liu ti http://microadvert.net18.ng vin nhng ngi gh thm trang web ca bn cho bit kin v cc kthut tip th khc nhau, qua gip bn ci thin hiu qu hot ng kinh doanhtrc tuyn.19.Bn khng bit chc cc khch hng mun g? Hy th mt vi cuc thm d trctuyn nhm tm hiu v s thch, nhu cu v quan im nh gi ca h v trangweb ca bn.20.Khi xy dng cc chng trnh qung co, bn cn tm hiu tht k v i tngm qung co nhm n, mc tiu ca chin dch qung co, v cn s dng yu tsng to no mi ngi nhp chut vo , ch khng b i.C th ni, s xut hin ca cc hot ng kinh doanh trc tuyn em li nhiu c himi cho c cng ty v cc khch hng nh nhng li th m khng mt phng thckinh doanh no khc c c, l tc , s thun tin v n gin. Gia mt rngnhng ci tn cng ty, trang web B2B, bn phi tht s ni bt v c nhiu ngi bitn v nh n khi h ngh n hnh thc mua bn trc tuyn. Ch khi , bn mi c thngh n thnh cng tht s trong khng gian o ny.23. Thi gi l vng bc, ng bt ngi xem phi ch lu hn 1 pht mi thy mtmi trang web hin ln. Mun th, ng a qu nhiu hnh nh, m thanh... ln web, bichng chim dung lng rt ln. Mi trang web khng nn vt qu 60 Kb.24. Trnh cnh tng trang web nhan nhn logo, banner qung co. Ngi xem khng cnhiu th gi, hnh nh qung co ch khin ngi ta phi ch lu khi truy cp va gycm gic nhm chn, kh chu. Mi trang web ch nn c mt hoc hai banner t uv cui trang. C th thm 5 logo qung co c t nhng v tr khng ln t nidung.25. Mt li khuyn chung: web c coi l hp dn phi l ni ngi s dng bc vonhanh nht, la chn nhanh nht, ng nht. Theo kinh nghim ca web Channel 4, saumt thi gian iu hnh, ngi ta quyt nh gim thiu ngay c cc thanh cng c, bingi vo hc c nhanh chng ni no h cn vo, khng cn phi hng dnnhiu.26. To thm nhng ca s trnh duyt mi. K thut cho php ngay trn mt trang web,bn c th to thm mt ni dung khc hin ln cng lc. Ngi ta c th dng ny qung b mt dch v hay tin nghi mi.27. C cng c lin kt (link) vi cc website khc.28. C cng c ni chuyn bng vn bn tng tc trc tuyn (chat). Hai hay nhiu ngic th ni chuyn cng lc qua mng v mt sn phm hay nh lm n no . http://microadvert.net- Th gii khng khong cch 4. Bn c th download min ph ti liu ti http://microadvert.net29. C forum. iu ny c th vn dng nh hp th khch hng. Tuy nhin, ngnchn nhng thng tin gy nhiu, cn c phng tin lc (filter), thng tin khng nht thitphi ng ngay.30. Trang b phng tin ghi hnh trn web (web cam). y l mt k thut mi cho phptruyn hnh trc tip ln trang web, rt hp dn.31. C cng c cho php ngi s dng chn cch th hin ni dung trn trang web theocch ring ca mnh. Chng hn chn a ln hng u thng tin mi nht v iu hquan tm nh gi chng khon, tin gi c sn phm c th... Ni chung l cn chun bnhiu "thc n" cho khch. Mun th, cn phi nm r thng tin c th v nhiu loi itng s dng, chun b nhiu ni dung phc v cho thch hp. Lm sao cho ngi sdng web thy y nh l nh mnh, vn phng mnh, cm gic thoi mi, thn thit l rtquan trng.32. Khch phi c tu chn mun a ln nhng phn ni dung c nhn ca mnh lnhay khng.33. Nu cho khch min ph trang web trn website ca mnh th nh c phng tincho khch t ng vo thng.34. C dch v t ng chuyn thng tin ca mnh n e-mail ca khch hng, nht lkhch hng min ph e-mail trn website nhc h lun nh n mnh.35. Nu bn cho s dng min ph e-mail v lu tr d liu th tn gc e-mail phi gingtn gc website ca bn th mi t c mc ch qung b danh hiu.36. Phi lun t mnh vo v tr ngi s dng ci tin ni dung v hnh thc, phngtin k thut ca web cho ngy mt hp dn hn.37. Sn sng "trng cu kin bn c" v thu nhng nh t vn phn bin, gp chotrang web ca bn. http://microadvert.net- Th gii khng khong cch