21 essential strategies for growing your business
TRANSCRIPT
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Essential Strategies for Growing Your Business
(With Inbound Marketing)
21
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Inbound marketing better positions your company to get found by your customers
by developing an online presence that speaks to them and their specific needs.
I N T R O D U C T I O N
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Here are the four actions of inbound marketing:
I N T R O D U C T I O N
Attract Visitors
Convert Leads
Close Customers
Delight Fans
S T E P S T E P S T E P S T E P
4321
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Now I want to show you 21 ESSENTIAL Inbound
Marketing strategies that you can use RIGHT NOW to grow your business.
I N T R O D U C T I O N
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T
Businesses that blog
receive 77% more traffic and 97% more links to
their site than those that
do not. That’s because
blogging creates value and
credibility that attracts your ideal audience.
1
Create Value with Blogging
ATTRACT VISITORS
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There are 2.03 billion people who have active social accounts who are
online 2-3 hours per day! This gives businesses an
incredible new channel to drive traffic and find
new customers.
2
Use Social Media to Drive Traffic
ATTRACT VISITORS
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93% of online experiences begin with
a search engine. When
you properly optimize
your site and content for
search engines, you’ll
increase your rankings
and get more traffic.
3
Use SEO to Get Found Online
ATTRACT VISITORS
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On average, businesses see a 6-to-1 return when they
can find and engage people who already have the audience they want,
then leverage that audience to build their own.
4
Leverage Other People’s Audiences
#SUNGLASSES
…
ATTRACT VISITORS
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Visitors who are retargeted with display ads are 70%
more likely to convert on your website. Plus,
retargeting ads you can lead to a 1046% increase
in brand searches.
5
Create Retargeting & PPC Online Ads
ATTRACT VISITORS
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CONVERT LEADS
70% of businesses don’t
have any notable calls-to-
action on their homepage.
This makes it almost
impossible to convert traffic into leads. Use call-to-actions to point visitors where you want them to go.
6
Direct Traffic with Calls-To-Action
T
CLICK HERE
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Premium content offers like eBooks and email courses generate 3 times as many leads as traditional outbound marketing and costs 62% less.
7
Create Value with Content Offers
CONVERT LEADS
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56% of all website clicks are directed to a landing page, not the home page. Use your landing pages to deliver premium content and convert visitors into actionable leads.
8
Convert Visitors w/ Landing Pages
CONVERT LEADS
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Opt-in forms are one of the quickest ways to get more leads. Studies show that businesses who add various opt-in forms their website can increase conversion rates by 1000% or more!
9
Use Forms to Boost Conversions
TSIGNUP HERE!
CONVERT LEADS
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Using customer reviews as social proof can increase marketing effectiveness by 54% because 88% of people trust reviews by other consumers as much as they trust recommendations from personal contacts.
10
Use Social Proof to Create Credibility
CONVERT LEADS
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Is all your blogging, twee2ng and inbound marke2ng paying off?
I’M BETTING IT’S NOT There’s a be<er way to grow your business…
Check out my no-hype, realis2c approach to DOUBLING the leads and sales you get from
your website using the traffic you have!
(Without becoming a slave to your business…)
YES! SHOW ME A BETTER WAY
BONUS OFFER
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A customer relationship
management (CRM) tool
can increase revenue by 41% per sales person
when used to track and
nurture leads.
11
Use a CRM Tool to Track Leads
CLOSE CUSTOMERS
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Email marketing is consistently voted the
most effective marketing channel. In fact, every $1 spent on email marketing has an
average return of $44.25!
12
Send Emails to Close More Sales
HAPPY HOUR SPECIALS :)
Happy Hour
CLOSE CUSTOMERS
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Businesses that can
successfully automate their lead nurturing
process with targeted
messages, see a 10% or greater increase in
revenue in just 6-9
months.
13
Set Up Marketing Automations
1/3 2/3 3/3
TIMELINE
CLOSE CUSTOMERS
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61% of people say they are more likely to buy from
a company that delivers content. By creating
product videos, spec sheets, FAQs etc. you’ll
make it easier for customers to make a purchasing decision.
14
Create Sales Focused Content
CLOSE CUSTOMERS
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More than 50% of businesses find it difficult
to attribute marketing activity directly to revenue results. Analytic tools allow
you to analyze your marketing so you can make adjustments to
improve ROI.
15
Use Analytics to Find Top Channels
CLOSE CUSTOMERS
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65% of people say they’ve cut ties with a brand over a single poor customer service experience! That’s why creating a stellar customer support system from day one is crucial.
16
Have Awesome Customer Support
CUSTOMER SUPPORT
DELIGHT FANS
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53% of people who follow brands on social media are more loyal to those brands. When you build a social community around your brand, you’ll create lifelong customers and fans.
17
Create Communities on Social Media
#SUPERHEROSONLY
Load More
DELIGHT FANS
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It costs 5 times more to get new customers than it does to keep existing ones. Which is why it’s crucial that you reward your loyal customers to keep them coming back for more.
18
Reward Loyal Customers
?
?
?
?
CUSTOMERS ONLY
DELIGHT FANS
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Businesses see an average increase of 20% in sales when they implement personalized experiences and suggestions to give customers the content and products they want.
19
Personalizations Drive Engagement
HI BRIAN, WELCOME BACK!
RELATED TO ITEMS YOU’VE VIEWED
DELIGHT FANS
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It takes 12 positive customer experiences to make up for only 1 negative experience. Collecting feedback will help eliminate the chance of a bad customer experience.
20
Use Survey & Feedback Tools
2
1
T
DELIGHT FANS
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Studies show that 70% of consumers look at product reviews before making a purchase. Asking customers for reviews at the right time, will create brand advocates that attracts new people.
21
Collect Reviews & Testimonials
DELIGHT FANS
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Inbound marketing covers every stage of the buying process from stranger to
brand advocate.
C O N C L U S I O N
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It empowers business to attract, convert, close and delight
customers by being in the right place, at the right time.
C O N C L U S I O N
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When used correctly, inbound marketing is one of the most effective ways to grow your business in a digital world.
C O N C L U S I O N
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Is all your blogging, twee2ng and inbound marke2ng paying off?
I’M BETTING IT’S NOT There’s a be<er way to grow your business…
Check out my no-hype, realis2c approach to DOUBLING the leads and sales you get from
your website using the traffic you have!
(Without becoming a slave to your business…)
YES! SHOW ME A BETTER WAY
BONUS OFFER