2176 15th street sale- the numbers

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The SFModernCondos Team helps connect buyers, sellers, and investors with opportunities in new and resale homes across the city of San Francisco The numbers that tell the story behind the sale of 2176 15th St in the Duboce Traingle neighborhood of San Francisco. Britton Jackson, CRS Matt Fuller, GRI Ryan Fay 415.275.1745 [email protected] Zephyr Real Estate 2282 Market St. San Francisco, CA 94114 Inside the sale of 2176 15th St.

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Page 1: 2176  15th street sale- The numbers

The SFModernCondos Team helps connect buyers, sellers, and investors with opportunities in new and resale homes across the city of San Francisco

The numbers that tell the story behind the sale of 2176 15th St in the Duboce Traingle neighborhood of San Francisco.

Britton Jackson, CRSMatt Fuller, GRI

Ryan Fay415.275.1745

[email protected]

Zephyr Real Estate2282 Market St.

San Francisco, CA 94114

Inside the sale of 2176 15th St.

Page 2: 2176  15th street sale- The numbers

Our public marketing period was designed to create as much in-person foot traffic, social media sharing, and on-line interest as we could generate through organic, referral, and paid advertisting during a tightly scheduled public marketing period.

Property preparation occured behind-the-scenes in the weeks leading up to public marketing. The two most visible activities were painting and staging 2176 15th St.

14Marketing

Days

1Offers submitted

with a YouTube

video

5Open

Homes

1,137Unique Visitors

to Property Website

6,000Property videoviews in one

weekend

© 2015 Matt Fuller, GRI, Britton Jackson, CRS, and Ryan Fay - BRE 01342261, 01308661, 01924701 Questions? Comments? Want to learn more? Reach us at [email protected] www.sfmoderncondos.com / www.jacksonfuller.com

Page 3: 2176  15th street sale- The numbers

Asking Price$1,795,000

The Lowest Offer$1,970,000

All Cash Offers8

Offers with Financing7

Smallest Down Payment30%

Shortest Escrow2 days

Longest Escrow30 days

15Offers

© 2015 Matt Fuller, GRI, Britton Jackson, CRS, and Ryan Fay - BRE 01342261, 01308661, 01924701 Questions? Comments? Want to learn more? Reach us at [email protected] www.sfmoderncondos.com / www.jacksonfuller.com

Page 4: 2176  15th street sale- The numbers

5Multiple Counter

Offers

The distance between the incredible offers and the rest of the amazing offers:$150,000

When properties set an offer date to review offers there are typically several recurring patterns of offer distribution. In this particular situation, we had one group with 10 offers between roughly $2,000,000 and $2,250,000. We had another group of five

that started at $2,400,000 and went north from that price.

© 2015 Matt Fuller, GRI, Britton Jackson, CRS, and Ryan Fay - BRE 01342261, 01308661, 01924701 Questions? Comments? Want to learn more? Reach us at [email protected] www.sfmoderncondos.com / www.jacksonfuller.com

Page 5: 2176  15th street sale- The numbers

© 2015 Matt Fuller, GRI, Britton Jackson, CRS, and Ryan Fay - BRE 01342261, 01308661, 01924701 Questions? Comments? Want to learn more? Reach us at [email protected] www.sfmoderncondos.com / www.jacksonfuller.com

1AcceptedOffer

In the end, we could only select one offer for 2176 15th St.

We want to thank everyone who took the time to visit this home and learn more about it during our marketing period. We’ also like to particularly thank everyone who submitted an offer to purchase the home. We wish we had 14 more to sell. We also

hope you’ll join the conversation in San Francisco to help buildmore housing for every San Francisco resident regardless of their financial means.

$2,630,000A new neighborhood record for a condo, and the 3rd highest

neighborhood sales price ever.

$835,000over asking price

+147% of list price

Page 6: 2176  15th street sale- The numbers

About Us

Our value propositionWe offer our clients access to an unparalleled network of San Francisco real estate opportunities. Beyond basic MLS listings to off-market “Top-Agent” Network (yes, we’re members) opportunities, to word-of-mouth connections built through serving in volunteer leadership roles at the San Francisco Association of Realtors or

A full-service teamOur entire team is dedicated to the pursuit of our client’s real estate goals, and nothing else. Our team offers our clients more perspectives, sources of advice and insight, and more combined available hours per day to exceed our client’s expectations.

We approach real estate with a positive attitudeWe share the outlook that we are privileged to work in a fast-paced, well-educated market in the most beautiful city in America. Our clients become our friends, and our friends become our clients. Our positive reputation translates to good relationships with other Realtors, inspectors, escrow officers, and insurance agents, which means a transaction that is less stressful for our clients.

We know our technologyWe’ve been on the cutting edge of technology in the real estate industry since we entered the business. We test what’s new, keep what’s useful, and use it to streamline the buying and selling process as much as possible for our clients.

Online marketing is our expertise In addition to having the skills to produce an online property video or rank for specific keywords in a search engine, we know how to complement online marketing with extensive outreach to the brokerage community and excellence in traditional print advertising.

Interested in learning more?Drop us an email, tweet us on Twitter, visit us on Facebook, Yelp, Zillow, or one of our websites like www.jacksonfuller.com, or www.sfmoderncondos.com. Of course, our phones still work too. The team number is (415) 275-1745

About ZephyrZephyr Real Estate represents what we love most about San Francisco. For more than 35 years, Zephyr has been one of the most highly acclaimed real estate firms in San Francisco – respected not just by clients, but also by the entire real estate community. Its feisty spirit as the largest independent real estate firm in the City means Zephyr understands the San Francisco market like no other company.

© 2015 Matt Fuller, GRI, Britton Jackson, CRS, and Ryan Fay - BRE 01342261, 01308661, 01924701 Questions? Comments? Want to learn more? Reach us at [email protected] www.sfmoderncondos.com / www.jacksonfuller.com