22 cm 321 quantitative research project molly byrd, michelle perez, sylvania tse, & tiffany...
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![Page 1: 22 CM 321 Quantitative Research Project Molly Byrd, Michelle Perez, Sylvania Tse, & Tiffany Wohlers CM 321 Quantitative Research Project Molly Byrd, Michelle](https://reader035.vdocuments.net/reader035/viewer/2022062714/56649d4c5503460f94a29d46/html5/thumbnails/1.jpg)
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CM 321 Quantitative Research Project
Molly Byrd, Michelle Perez, Sylvania Tse, & Tiffany Wohlers
CM 321 Quantitative Research Project
Molly Byrd, Michelle Perez, Sylvania Tse, & Tiffany Wohlers
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What is BU Mobile?What is BU Mobile?
A potential Mobile service with applications that cater directly to the BU network
A project in conjunction with WiMAX, a city-wide wireless internet service
A potential Mobile service with applications that cater directly to the BU network
A project in conjunction with WiMAX, a city-wide wireless internet service
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Research ProblemsResearch Problems
What do BU students currently their mobile devices for?
What mobile device applications serve the needs and wants of BU students?
What content accessed on computers would BU students desire to have access to on the go?
What is the upper limit cost BU students are willing to pay for WiMAX?
Is there an interest in this new technology?
What do BU students currently their mobile devices for?
What mobile device applications serve the needs and wants of BU students?
What content accessed on computers would BU students desire to have access to on the go?
What is the upper limit cost BU students are willing to pay for WiMAX?
Is there an interest in this new technology?
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MethodologyMethodology
Sample Frame: BU Facebook Friends, COM Newsletter, BU Film/TV Blog
Sample Size: 323 Sample Unit: A Boston University
Student Data was gathered in a quantitative
online survey through the website: www.Qualtrics.com
Sample Frame: BU Facebook Friends, COM Newsletter, BU Film/TV Blog
Sample Size: 323 Sample Unit: A Boston University
Student Data was gathered in a quantitative
online survey through the website: www.Qualtrics.com
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Cellular News Cellular News
Top 2 selling mobile phones: Apple iPhone, Nokia 3109
Growing trend: Consumers want more capabilities at their fingertips & from a single device
Top 2 selling mobile phones: Apple iPhone, Nokia 3109
Growing trend: Consumers want more capabilities at their fingertips & from a single device
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Phone CarriersPhone Carriers
46.9%
5.0%
32.9%
14.0%
0.3% 1.0%
Verizon
Sprint
AT&T
Tmobile
Virgin Mobile
Other
46.9%
5.0%
32.9%
14.0%
0.3% 1.0%
Verizon
Sprint
AT&T
Tmobile
Virgin Mobile
Other
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Current Uses for Current Devices
Current Uses for Current Devices
100%96.71%
85.48%
76.16%
57.26%
43.29%40%
47.67%
66.58%
39.45%
0%10%20%30%40%50%60%70%80%90%
100% CallingText MessagingPicture TakingPicture MessagingVideo RecordingVideo MessagingEmailInternetMusic/GamesInstant Messaging
100%96.71%
85.48%
76.16%
57.26%
43.29%40%
47.67%
66.58%
39.45%
0%10%20%30%40%50%60%70%80%90%
100% CallingText MessagingPicture TakingPicture MessagingVideo RecordingVideo MessagingEmailInternetMusic/GamesInstant Messaging
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Statistical EvidenceStatistical Evidence
66% of BU students do not have internet plans on their mobiles
Of the 34 % who do have internet: Only 44% feel that it is
easy to access the internet
43% are only somewhat satisfied, and 34% are less than satisfied
66% of BU students do not have internet plans on their mobiles
Of the 34 % who do have internet: Only 44% feel that it is
easy to access the internet
43% are only somewhat satisfied, and 34% are less than satisfied
There is a student market that has not been fully tapped for internet service
Even those who have internet want better service
There is a student market that has not been fully tapped for internet service
Even those who have internet want better service
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Mobile InternetMobile Internet
Of those who have internet, most users say they access the internet on their phones Often
This shows the growing trend towards the constant and increased use of internet
Of those who have internet, most users say they access the internet on their phones Often
This shows the growing trend towards the constant and increased use of internet
6%12%
16%
39%
27%
Never
Rarely
Sometimes
Often
Always6%
12%
16%
39%
27%
Never
Rarely
Sometimes
Often
Always
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Internet UsageInternet Usage
79%
87%
68%
64%
66%
75%
10%
0% 20% 40% 60% 80% 100%
Other
Maps/Directins
News
Social Networking
Weather
Looking Up Info.
79%
87%
68%
64%
66%
75%
10%
0% 20% 40% 60% 80% 100%
Other
Maps/Directins
News
Social Networking
Weather
Looking Up Info.
The ‘Other’ Category includes: Sports, Music Streaming, Movies
The most popular use of Internet is Looking Up information-- which includes Websites like Blackboard, Courseinfo,& the StudentLink
The ‘Other’ Category includes: Sports, Music Streaming, Movies
The most popular use of Internet is Looking Up information-- which includes Websites like Blackboard, Courseinfo,& the StudentLink
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Current Resources - Current Satisfaction
1 = Very Dissatisfied; 2 = Somewhat Dissatisfied; 3 = Neutral; 4 = Somewhat Satisfied; 5 = Very 1 = Very Dissatisfied; 2 = Somewhat Dissatisfied; 3 = Neutral; 4 = Somewhat Satisfied; 5 = Very SatisfiedSatisfied
Current Resources - Current Satisfaction
1 = Very Dissatisfied; 2 = Somewhat Dissatisfied; 3 = Neutral; 4 = Somewhat Satisfied; 5 = Very 1 = Very Dissatisfied; 2 = Somewhat Dissatisfied; 3 = Neutral; 4 = Somewhat Satisfied; 5 = Very SatisfiedSatisfied
No category had either a mode or mean average above Somewhat Satisfied
The mean ranged from 2.81 - 3.79(Somewhat Dissatisfied/Neutral - Somewhat Satisfied)
No category had either a mode or mean average above Somewhat Satisfied
The mean ranged from 2.81 - 3.79(Somewhat Dissatisfied/Neutral - Somewhat Satisfied)
1
1.5
2
2.5
3
3.5
4
4.5
5
VPN
On Campus Comp.On Campus Printers
Convenience Points Purchase
Event Ticket Purchase
Daily Free Press & BU Today
Academic Notifications
BU Networking/Communication
On Campus Event Info.Off campus Event Info.
Mode
Median
Mean
1
1.5
2
2.5
3
3.5
4
4.5
5
VPN
On Campus Comp.On Campus Printers
Convenience Points Purchase
Event Ticket Purchase
Daily Free Press & BU Today
Academic Notifications
BU Networking/Communication
On Campus Event Info.Off campus Event Info.
Mode
Median
Mean
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What BU Students WantWhat BU Students Want
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Content BU Students Will Use
1 = Never; 2 = Rarely; 3 = Sometimes; 4 = Often; 5 = Always
Content BU Students Will Use
1 = Never; 2 = Rarely; 3 = Sometimes; 4 = Often; 5 = Always
1
1.5
2
2.5
3
3.5
4
4.5
5
Webmail
Academic Notif."Insider" Blog
BUTV
Bus/T Tracking
WTBU
ModeMedianMean
1
1.5
2
2.5
3
3.5
4
4.5
5
Webmail
Academic Notif."Insider" Blog
BUTV
Bus/T Tracking
WTBU
ModeMedianMean
Top Apps Students see themselves using: Webmail, Bus/T Tracking, and Academic Notifications
Although many applications were attractive to students, these would be used most often
Low suspected frequency of use: BUTV, WTBU, & “Insider” Blog
Top Apps Students see themselves using: Webmail, Bus/T Tracking, and Academic Notifications
Although many applications were attractive to students, these would be used most often
Low suspected frequency of use: BUTV, WTBU, & “Insider” Blog
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On the Go AccessOn the Go Access
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Most Important Mobile Applications
1 = Never; 2 =Rarely; 3 = Sometimes; 4 = Often; 5 = Always
Most Important Mobile Applications
1 = Never; 2 =Rarely; 3 = Sometimes; 4 = Often; 5 = Always
1
1.5
2
2.5
3
3.5
4
4.5
5
Webmail
Blackboard/Courseinfo
StudentLinkFitRec Sched.BU "Insider" Blog
Print Queues/Comp. Availability
On Campus EventsOff Campus EventsBargains/Discounts
BUTVWTBU
Bus/T Tracking
BU Chat/NetworkingAcademind Notifications
ModeMedianMean
1
1.5
2
2.5
3
3.5
4
4.5
5
Webmail
Blackboard/Courseinfo
StudentLinkFitRec Sched.BU "Insider" Blog
Print Queues/Comp. Availability
On Campus EventsOff Campus EventsBargains/Discounts
BUTVWTBU
Bus/T Tracking
BU Chat/NetworkingAcademind Notifications
ModeMedianMean
Although students felt that they would use Off Campus updates more frequently than Bargain/Discounts, students felt that having Bargains/Discounts was more important compared to Off Campus Updates
Although students felt that they would use Off Campus updates more frequently than Bargain/Discounts, students felt that having Bargains/Discounts was more important compared to Off Campus Updates
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Student SuggestionsStudent Suggestions 4 participants
suggested an interactive Campus Map
3 students requested a Classroom/Team Room reservations app
3 students interested in a Daily Free Press feed
3 participants suggested an Emergency Notification App
4 participants suggested an interactive Campus Map
3 students requested a Classroom/Team Room reservations app
3 students interested in a Daily Free Press feed
3 participants suggested an Emergency Notification App
Other Suggestions: Laundry Facility
Availability Dining Hall Menus Building Hrs. Food Delivery/Area Dining SMGTools YouTube Printing from Handheld Student/Faculty Directory Library/Equip. Due Dates Work/Study Time Slots Weather
Other Suggestions: Laundry Facility
Availability Dining Hall Menus Building Hrs. Food Delivery/Area Dining SMGTools YouTube Printing from Handheld Student/Faculty Directory Library/Equip. Due Dates Work/Study Time Slots Weather
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WiMAX AppealWiMAX Appeal6%
11%
34%32%
17%
Very Unappealing
Somewhat Unappealing
Neutral
Somewhat Appealing
Very Appealing
6%
11%
34%32%
17%
Very Unappealing
Somewhat Unappealing
Neutral
Somewhat Appealing
Very Appealing
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Consumer Willingness To Pay
Consumer Willingness To Pay
11%
3%
0%
86%
$0.00 - $10.00$10.01- $15.00$15.01 - $20.00More Than $20.00
11%
3%
0%
86%
$0.00 - $10.00$10.01- $15.00$15.01 - $20.00More Than $20.00
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Purchasing WiMAXPurchasing WiMAX
35%
21%
22%
20%
2%
Very Unlikely
Unlikely
Neutral
Likely
Very Likely
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LimitationsLimitations
Sampling Methods Drop out rates - 16.75% Never finished
Several Scales, Lack of knowledge about WiMAX & Phone Applications
Misinterpretation of Questions Inappropriate Responses/Outliers Working in Conjunction with the Film/TV
Class Communication, Timing, Resources
Sampling Methods Drop out rates - 16.75% Never finished
Several Scales, Lack of knowledge about WiMAX & Phone Applications
Misinterpretation of Questions Inappropriate Responses/Outliers Working in Conjunction with the Film/TV
Class Communication, Timing, Resources
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Future ResearchFuture Research How do you think WiMAX would affect your academic
experience? Why did students respond more positively to academic
applications versus entertainment? In what other networks would you find WiMAX useful? Review errors from this research and improve questions for
greater information/data
How do you think WiMAX would affect your academic experience?
Why did students respond more positively to academic applications versus entertainment?
In what other networks would you find WiMAX useful? Review errors from this research and improve questions for
greater information/data
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General Recommendations
General Recommendations
Create Buzz / Provide Information to Students about WiMAX
Have BU provide the service to students free of charge or as a part of enrollment tuition
Create Buzz / Provide Information to Students about WiMAX
Have BU provide the service to students free of charge or as a part of enrollment tuition