22 d. zabel dosk 2013
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www.dosk.eu [email protected] [email protected]
Deutsches Obstsorten Konsortium (DOSK)German Fruit Variety Consortium
Dirk ZabelHead of Variety Innovations
www.dosk.eu [email protected] [email protected]
What is DOSK ?
• DOSK is an association of nine fruit grower co‐operatives in Germany.
• DOSK intends to introduce new fruit varieties to the german market.
• founded in 2003
Members of DOSK
STRAWBERRIES in DOSK
10.000t
3.600t
5.600t
6.400t
RASPBERRIES in DOSK
120t
90t
160t
90t
350t
Sweet Cherries in DOSK
310t
250t
1.700t1.000t
400t
APPLES in DOSK
90.000t 100.000t
80.000t
65.000t
130.000t
www.dosk.eu [email protected] [email protected]
DOSK´s intentions• grouping of members interests
• enable access to variety for every interested party• managing of new projects(=innovation process)
• coordinated marketing strategy• distribution of new varieties by members
• strengthen the chance of successby substantial volumes of fruits
www.dosk.eu [email protected] [email protected]
Innovation process
Tidd & Bessant; 2009
NEW PRODUCT
Selection ‐criteria
PBR / IPRLicensesBrandMarketing
Variety testing
Pre‐commercial orchards
Contact tobreeders
www.dosk.eu [email protected] [email protected]
Key ‐ aspects
• professional selection of fruit varieties building an Innovation network forum for exchange of information analysis of sales market
• coordination of pre‐commercial plots– market tests– (presentation to growers)
• preparation of decisions in DOSK
Pre‐commercial plots
www.dosk.eu [email protected] [email protected]
pre‐commercial orchardin northern Germany located at ESTEBURG research station
www.dosk.eu [email protected] [email protected]
Rules of DOSK• every member has the obligation to presentnew projects at the board meeting beforeplanting.
• each cooperative has the option to join• there is no obligation to join• if the board decides not to start a project withDOSK, each single cooperative has the rightto do it alone.
