22 july 2014:growth by design presentation
DESCRIPTION
Presentation by Design Council at the CDE Innovation Network event held on 22 July 2014 in London.TRANSCRIPT
![Page 1: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/1.jpg)
Science and Innovation: Growth by Design Neil Gridley, Design Associate 22 July 2014
![Page 2: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/2.jpg)
Our history 1944 Council for Industrial design
1924 Royal Fine Art Commission
1999 CABE
2011-14 Design Council (inc. Cabe)
1970 Design Council
![Page 3: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/3.jpg)
Championing great design to improve lives
![Page 4: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/4.jpg)
Design Council
![Page 5: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/5.jpg)
Design Council
Brand & Comms
Space / Interior Web
Service
Packaging
Product / UI
![Page 6: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/6.jpg)
Innovating through design
Deliver Solutions which work
Develop Potential solutions
![Page 7: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/7.jpg)
Innovating through design
Deliver Solutions which work
Develop Potential solutions
Define The area to focus upon
Discover Insight into the problem
![Page 8: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/8.jpg)
Innovating through design
Deliver Solutions which work
Develop Potential solutions
Define The area to focus upon
Discover Insight into the problem
Being people centred
![Page 9: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/9.jpg)
Innovating through design
Deliver Solutions which work
Develop Potential solutions
Define The area to focus upon
Discover Insight into the problem
Being people centered
Being visual
![Page 10: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/10.jpg)
Innovating through design
Deliver Solutions which work
Develop Potential solutions
Define The area to focus upon
Discover Insight into the problem
Being people centred
Being visual
Being collaborative & iterative
![Page 11: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/11.jpg)
Design Thinking
![Page 12: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/12.jpg)
Innovation Infrastructure
![Page 13: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/13.jpg)
Design Council working with government: the impact of design
“Design can help organisations transform their performance, from business product innovation to the commercialisation of science and the delivery of services. Rt Hon David Willetts MP Minister for Universities and Science
![Page 14: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/14.jpg)
Government funds the innovation infrastructure
![Page 15: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/15.jpg)
Our support for science and innovation helps:
—British entrepreneurs turn their scientific and technological ideas into innovative and profitable products and services with the potential to compete in the global marketplace
—UK companies grow by helping them turn their innovative ideas into profitable products and services which are competitive on the world stage; thus creating more jobs and increasing government revenue
![Page 16: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/16.jpg)
Why design? —Creativity is the generation of new ideas —Innovation is the successful exploitation of new ideas —Design is what links creativity and innovation.
It shapes ideas to become practical and attractive propositions for users or customers
![Page 17: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/17.jpg)
Support for science and innovation
SMEs
Research Pre start up Start up
Supply Chains Prime Customer Supply chain businesses
![Page 18: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/18.jpg)
Research and early stage ventures
![Page 19: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/19.jpg)
How design adds value to research Design is an effective mechanism for maximising research impact; it helps to find practical applications for research and accelerates the route from research idea to market proposition.
![Page 20: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/20.jpg)
“The support we received from the Design Council gave us the confidence to apply the same thinking we use in product design to designing the business – develping a concept, testing it with users, refining it and staying flexible enough to keep modifying it as the market develops”
“Introducing a Strategic Design approach is having a significant impact across a growing number of projects as we move forward” Dr George Rice, Tech Transfer Manager, The University of Nottingham
![Page 21: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/21.jpg)
Heartlight
![Page 22: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/22.jpg)
Heartlight
Identified lots of potential – added value to IP Strengthened VC funding case, raised £ Activity in various sectors Miniaturisation– critical for most applications Refocused team, new energy Now set up JV
Heartlight Systems Limited
![Page 23: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/23.jpg)
“What we learned continues to benefit the business, it enabled Owlstone to communicate the value and potential of its technology and clarify the best route to market. It reduced risk and accelerated revenue generation, so boosting investors’ confidence.” Billy Boyle, CEO, Owlstone Nanotech
![Page 24: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/24.jpg)
![Page 25: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/25.jpg)
What happened?
—Immediate additional investment raised ($2.3m)
—First product launched was a success —Repeat order from major customer within
first year —Four new products active in three markets
today —User-centred approach now core to
Owlstone’s strategy and management
![Page 26: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/26.jpg)
What has been achieved - 2010 to 2014
— Investments of £10K - £4M — New licences and partnerships — Compelling propositions and brands — Accelerated commercialisation
![Page 27: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/27.jpg)
SMEs in manufacturing sector
![Page 28: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/28.jpg)
“Design is not just about aesthetics. It’s the creative process within the business. Design is fundamental, creating brands, products and an environment for businesses to move forward”
Naylor Industries, SME
![Page 29: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/29.jpg)
Naylor Industries, SME
![Page 30: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/30.jpg)
What happened?
— New product development process — New brand became market leader — Sales grew £500k to £5m in 3 years — 20% of overall business output — Jobs saved — Export potential — Offset the worst effects of recession
![Page 31: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/31.jpg)
Over a decade of impact Direct return for business for every £1 spent on design:
![Page 32: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/32.jpg)
Feedback
said design was integral or important to their businesses
![Page 33: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/33.jpg)
Supply chain innovation
![Page 34: 22 July 2014:Growth by Design presentation](https://reader034.vdocuments.net/reader034/viewer/2022051323/54b702dd4a7959af3d8b45e1/html5/thumbnails/34.jpg)
Supply chain innovation