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Connecting School and Career

Commissioned by the Center for Teaching and Learning

ImprovingthesuccessofBYUstudentsbymakingaconnectionbetweencourseinformationandtheir

careeraspirations.

Brigham Young

University

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Contents

Research 2

Background 2

Situation Analysis 12

Opportunity 12

Action Planning 12

Goal and Objective 12

Key Publics 13

BYUStudents 13

Messages

Strategies

Tactics

Businesses 14

BYU Faculty 15

Evaluation 17

Appendix 18

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The Center of Teaching and Learning (CTE) at Brigham Young University has noticedthat students academic performance has declined. Students do not do assigned reading for class,are unprepared for class and view attendance as unnecessary. Moreover, rather than studyingthroughout the semester, students begin their studying right before exams. As a result, studentsreceive lower grades and are unable to recall the information they have been tested on. Faculty

members believe that these are symptoms that stem from the fact that students do not make theconnection that classes contain information that the students will need when they enter theworkforce.

The Strategic Communications Planning Matrix is the guide to discovering the solution tothis problem. The necessary steps according to the matrix include:

Research

Background

Situation Analysis

Core Problem or Opportunity

Action Planning

Goal and ObjectivesKey Publics and Messages

Strategies and Tactics

Calendaring and Budgeting

Communication

Evaluation

This report is intended to provide a plan to combat the challenges faced by the Center forTeaching and Learning.

Research:

Background:

In order to determine whether students make the connection that classroom material isnecessary for their career 70 BYU students were surveyed along with two faculty members. Thesurvey appears below:

CircleoneOption

MaritalStatus:

SingleStudent MarriedStudent Faculty

Gender:

Female Male

Class:

Freshman Sophomore Junior Senior

Studentsdonotmaketheconnectionthatclassesgivethemknowledgeandskillsthey

willneedwhentheyentertheworkforce.

Doyouagree?

Yes No

Asaresult,Studentsacademicperformanceontestsandassignmentshasdeclined.

Doyouagree?

Yes No

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The survey indicated that more than 55% of students do not make the connection that classesgive them essential knowledge pertaining to their career. Furthermore, over 47% believe thatstudents academic performance has declined as a result.

External Environment:

Brigham Young University is located in Utah County where 76% of the population isLDS as of 2008 (News, 2008). The University is funded by the LDS Church. There is pressureupon the university to uphold the standards of the Church through the University Honor Code(Honor Code Office, 2010). Furthermore, the political landscape in Utah County has primarilybeen dominated by Republicans since the early 1980s (Provo City, 2011). Members of the LDSChurch generally have a higher income than the rest of the United States (Pew Forum onReligious and Public Life, 2009). The University is also responsible to its donors. BYUreceives donations that it uses to further student education and the mission of the University. Forexample, the new BYU Broadcasting Building was financed with donated funds. Furthermore,President Samuelson has allocated donated funds to student scholarships (BYU Magazine,2010). Moreover, the Universitys board of trustees includes the First Presidency and Quorum of

the Twelve Apostles of the Church. Therefore, influences on the University include leaders ofthe Church, its members, parents of students, alumni, contributors, faculty and administrators.Moreover, while the University is focused on upholding Church standards, it is committed tomaintaining its status as a prestigious university (News, 2010).

Industry:

Emphasis on education and higher learning along with those who supply it is increasing.In the market of college graduates, the supply is far greater than the demand. This phenomenonis the reason that many college graduates are not actually working in the field which theygraduated (Rothstein, 2009). Colleges and universities remain the primary provider of highereducation. However, technical institutes such as the University of Phoenix have gained respectfor their specialties and accessibility.

Client:

The mission of the Center for Teaching and Learning (CTL) is toimprove student

learning in the context of the Aims of a BYU Education (Center for Teaching and Learning,2011). The CTL fulfills its mission by assisting BYU faculty and administrators to

Refine effective program and course-level learning outcomes, design learning experiences toachieve desired outcomes, enhance the quality of learning experiences through technologyintegration, evaluate the effectiveness of learning experiences and advance knowledge of

effective learning and teaching (Center for Teaching and Learning, 2011).The CTL has numerous tools intended to help students master the material; however, there arenot any resources available from the center to help students make a connection between thecurriculum and their future in the workplace. The Career and Academic Success Center at BYUoffers more opportunities for students to understand the importance of classroom information inreference to their career.

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Although the Career and Academic Success Center (CASC) offers more informationabout the relationship between information learned in class and its relation to the workplace, it isprimarily focused on academic success. The CASC offers career tests that students can take todetermine major and career options. However, it does not emphasize the importance ofclassroom learning to the workplace. The Center also has a major to career database which is

under construction. It is understood that the database will help students discover career optionsassociated with their degree. The database will not, however, emphasize the importance ofinformation learned in the classroom and its relation to a career. Other programs that the CASCoffers include test preparation, stress management, time management, avoiding procrastination,memory, listening and note taking. Both the CTL and the CASC are intended to improve thelearning experience for students at BYU. The CTL has a Facebook page which allows it toreceive feedback and communicate with students and teachers.

Meaningful Education:

The importance of college education is represented in the following chart (The HamiltonProject, 2011).

The skills that college graduates learn equip them for the workforce. Those who do not invest inhigher education are not prepared with the necessary skills for success in the workforce.Moreover, the New York Times reports that the fields of education, engineering and computer

science require a degree designated for that specific field; whereas, communications, humanitiesand area studies industries hire more employees that do not have a degree in the field. However,the report indicates that annual earnings are greater for jobs that require a college degree(Rampell, 2011). Many argue that the cost of a college education is more than the benefits ofhigher education. However tuition at BYU is $2,210 for LDS students and $4,420 for non-LDSstudents (Y Facts, 2010). Compared to schools such as George Washington University wheretuition is $40,437 BYU is relatively inexpensive (Wingfield, 2009). Furthermore, research by

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Alan Kruger and Stacey Berg Dale suggests that graduates from Ivy League colleges are notmore successful than those from other colleges (Easterbrook, 2004). Therefore, although tuitionis significantly lower at BYU students who graduate will have the same opportunities asgraduates from more expensive schools.

Promotions:

BYU sponsors career workshops which are intended to help students pursue a major

related to their career interests. The University also hosts career fairs where students have theopportunity to meet employers and apply for internships and jobs. The University CareerServices Department sponsors these events. However, the fairs are intended to help students findjobs rather than promoting the connection between classroom learning and the workforce. Thereis no evidence of previous programs attempting to emphasize a link between classroom learningand the workforce; however, the Center for Teaching and Learning has had other successfulpromotions. For example, the CTL attempts to monitor professor performance with the courseevaluations available to students online. These surveys allow the CTL to assess professorperformance and make adjustments and suggestions as necessary. Furthermore, the CTL andBYU professors have cooperated to construct numerous educational videos that are usednationally to increase the use of technology in classrooms. The Center has also created websites

and other tools to improve teaching methods (Center for Teaching and Learning, 2011). Also,the programs created by the CASC promoting test preparation, stress management, timemanagement, avoiding procrastination, memory, listening and note taking have been successfulas well (explained previously).

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Competition:

The notion that classroom learning is not related to workforce success is harmful to thelearning of BYU students. The GPA of BYU graduates in 2010 was the lowest it has been sincebefore 2004 (Y Facts, 2010). The CTL reports that faculty at BYU believe that lower grader area symptom of the problem that students do not make the connection that the information theylearn in class will benefit them when they enter the workforce. This problem is compounded byresearch that shows that college graduates are not working in the field they majored (Rothstein,2009).

Resources:

The financial resources available for this campaign include $5,000 from the Center forTeaching and Learning. However, BYU alumni, parents, and donors are capable of contributingmoney to the University and its goals.

There are many facilities available to meet the needs of the campaign. Generally, all ofthe buildings on campus have rooms that can be rented for free. Furthermore, the WilkinsonCenter and Marriot Center can be rented. Also, outdoor areas on campus can be reserved.Finally, the Center for Teaching and Learning has its own office in the Harold B. Lee Library.

Teachers at BYU will be essential resources for the benefit of the campaign. They areinvested in the welfare of their students and they are also influential opinion leaders for studentsat BYU. The parents of BYU students will also help to further the goal of the campaign becausethey care about their childrens futures and also can influence their childrens decisions.

The CTL, BYUSA, CASC and other organizations associations in the University will beuseful to the campaign as well. These organizations will help promote the goals and objectivesof the campaign.

Students are influential opinion leaders in each others lives. They have the potential toeffectively spread messages throughout campus.

The President of the University, Leaders of the church and other administrators areinfluential in the lives of students. Their recommendations are taken seriously by students andoften acted upon.

The CTL has access to surveys sent to BYU students. In 2011 a survey was sent to allgraduating seniors which asked the following question.

Which of the following best describes what you anticipate to be your primary occupation

during the first year after you complete your degree?

o Employed full-time in a job related to your major fieldo Employed full-time in a job not related to your major fieldo Employed part-time

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o Homemakero Student (pursuing graduate or professional degree)o Mission or military serviceo Other job (e.g. internship, self-employed)o Don't knowo Other

The survey also asked respondents to fill out demographic information and more informationrelated to their job. It also asked,

Are you aware of the learning outcomes for your major? (Learning outcomes arestatements that describe specific things that you should learn or be able to do by the timeyou graduate.)

o Yeso No

S.W.O.T.:

Strengths Weaknesses Opportunities Threats

The CTL has established strong

communication channels with

teachers at BYU.

The programs sponsored by the

CTL and CASC do not

effectively communicate the

relationship between classroom

curriculum and the workforce.

The CTL can expand their

influence to students which will

help to improve learning

outcomes.

The job market for graduates

makes it difficult for them to

find a job related to their major.

The CTL has access to BYU

resources.

Many students do not use the

resources provided by the

CASC.

The CTL has the opportunity to

improve students' grades and

information retention by helping

them recognize the connection

between the content of their

classes and their future

employment.

The CTL may not have enough

money to accomplish the goals

of the campaign without

donations.

Students at BYU have high

grades in college and are

capable of performing well at

the university level.

GPA of BYU graduates is

declining.

Students can become more

prepared for their career if they

learn and retain the information

taught in class.

Students at BYU are affected

by the opinions of their parents,

friends and teachers who desire

to help them succeed.

Students do not understand that

the things they learn in class will

be useful to them in the

workforce.

The CTL can improve grades at

BYU by helping students to

understand the relationship

between classroom material andthe workplace.

The CTL has accomplished

many projects to improve

learning outcomes.

BYU and the CTL are

committed to the students of the

University and their progression.

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Demographics:

Students attending BYU are typically from the United States, and the majority of themare Caucasian. There is a slightly larger percentage of males than females. Single studentsoutnumber married students three to one. Almost all BYU students are members of the LDSchurch. There were 30,558 students enrolled at BYU in fall 2010 and 29,794 in winter. Thestudent to teacher ratio in 2010 was 21 to 1. BYU graduates have an average GPA of 3.20 as of2009. Moreover, the average age of BYU students is 22.8. BYU graduates are ranked 11th byemployers. BYU reports that 72% of BYU graduates expect to work full time in a job related totheir major (Y Facts, 2010).

Furthermore, members of the LDS church typically make more money than the rest of the United

States. Therefore, it is likely that the most of the students at BYU were raised in financially

stable circumstances.

Psychographics:

Inferences about the psychographics of BYU students are made on the basis of the LDS

faith and its characteristics. Members of the Church of Jesus Christ of Latter-day Saints have a

firm belief in God as well as Jesus Christ and the Holy Ghost. They adhere to the Ten

Commandments which promote honesty, Sabbath day worship and other values. Members of the

BrighamYoungUniversityStudents AsofFall2010

StudentsfromtheUnitedStates 93%

InternationalStudents 6%

Unidentified 1%

Male 52%

Female 48%

Single 74%

Married 26%

LDS 98.50%

Non-LDS 1.50%

Caucasian 86%

Asian/PacificIslander 1,484

Hispanic 1,091

Black 176

AmericanIndian 121

Other 1,590

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Church abide by the laws of the land. They also donate 10% of their income to the Church. The

LDS Church also participates in humanitarian efforts. Young men of 19 years of age are asked

to serve a two-year mission for the Church, and women of 21 years are also permitted to serve

but for 18 months. Given that 98% of BYU students are LDS, it is likely that these

psychographics apply to the majority of students attending the University.

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Public Profiles:

Public Self-interests Influentials Channels CurrentRelationship

BYUStudents Graduate

Earngoodgrades

Besuccessful

Maintainanactive

sociallife

Pleaseparents

Churchleaders

Parents

Friends

Teachers

Spouses

Socialmedia

PersonalContact

School

Internet

TheCTLdoesnotcurrentlyhavean

activerelationshipwithstudentsother

thanthosewhoparticipateinonline

evaluations.

SpousesofBYU

Students

Helpspousesucceed

Makespouse

comfortableandhappy

Friends

Parents

Spouse

Churchleaders

Media(Broadcast,

PrintandInternet)

TheCTLdoesnotcurrentlyhavea

relationshipwithspousesofBYU

students.

Significant

OthersofBYU

Students

Getmarried

Spendtimewith

significantother

Helpthemsucceed

Succeed

Significant

Other

Parents

Roommates

Friends

Teachers

Internet

PersonalContact

School

SocialMedia


relationshipwithsignificantothersof

BYUstudents.

Departmentsof

BYU

Preparestudentsfor

theirlifeandcareer

Maintainan

environmentbasedon

theprinciplesofthe

honorcodeandchurch

values

Completethe

requirementsfor

accreditation

Providestudents

withasuperior

Deansofeach

BYUdepartment

First

Presidency

University

Administrators

Parents

Faculty

Meetings

Personalcontact

Distributed

materials

University

TheCTLhelpsdepartmentsatBYU

improvelearningoutcomesincoursesat

theUniversity.

ParentsofBYU

students

Theirchildssuccess

TheirChildswell-

wellbeing

Friends

Churchleaders

BYU

administrators

BYUteachers

PersonalContact

SocialMedia

Media(broadcast,

printandinternet)

University


relationshipwithparentsofstudentsat

BYU.

Roommatesof

BYUstudents

Earngoodgrades

Maintainanactive

sociallife

Helproommates

succeed

Parents

Teachers

Friends

Churchleaders

Socialmedia

Internet

Personalcontact

School


relationshipwithroommatesofBYU

students.

FriendsofBYU

students

Besuccessful

Helpfriendssucceed

Makefriendshappy

Friends

Teachers

Churchleaders

Parents

Personalcontact

SocialMedia


relationshipwiththefriendsofstudents

atBYU.

Businesses Hireskilled

employees

Earnmoney

Maintainagood

reputation

CEOs

Thecommunity

Competitors

Businesstrade

journals

Media(broadcast,

printandinternet)

Personalcontact


relationshipwithbusinesses,butthe

MarriotSchoolofBusiness,

CommunicationsDepartmentandother

organizationshavegoodrelationshipsBYUProfessors Earnaliving

Improvelearning

outcomes

Helpstudents

succeedandlearn

BYU

administrators

Churchleaders

Parents

Scholars

Department

heads

Teachers

University

Meetings

Personalcontact

Scholarlyjournals

Media(broadcast,

printandinternet)

TheCTLworkswithteacherstoimprove

learningoutcomes.Italsoprovides

assistanceandfeedbackforBYU

professors.

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References:

Brian Wingfield. (Feb. 3, 2009). The most expensive U.S. colleges.Forbes, retrieved June 4,2011, from www.forbes.com.

BYU Magazine. (2010). Funding Futures. Brigham Young University. Retrieved June 4, 2011,from www.byu.edu.

Catherine Rampell. (May 19, 2011). The college majors that do best in the job market.NewYork Times, retrieved June 4, 2011, from www.nytimes.com.

Center for Teaching and Learning. (April 4, 2011). CTL project showcase.Brigham YoungUniversity, retrieved June 3, 2011, from www.byu.edu.

Center for Teaching and Learning. (April 4, 2011). History & mission of the CTL.BrighamYoung University, retrieved June 3, 2011, from www.byu.edu.

Gregg Easterbrook. (2004). Who needs Harvard?Brookings Institution, retrieved June 4, 2011,from www.brookings.edu.

Honor Code Office. (2010) Church educational system honor code.Brigham YoungUniversity, retrieved June 4, 2011, from www.byu.edu.

News. (September 13, 2010). BYU ranks 11th in eyes of recruiters, says The Wall Street Journal.Brigham Young University, retrieved June 4, 2011, from www.byu.edu.

News. (Nov. 20, 2008). Records: Percentage of Mormons in Utah declines.Azcentral.com,retrieved June 4, 2011, from www.azcentral.com.

Pew Forum on Religious and Public Life. (July 24, 2009). A portrait of Mormons in the U.S.Pew Research Center, retrieved June 3, 2011, from www.pewforum.org.

Provo City. (2011). Utah State legislature.Provo City, retrieved June 4, 2011, fromwww.provo.org.

Richard Rothstein. (July 21, 2009). College graduates: Supply and demand. Economic Policy

Institute, retrieved June 4, 2011, from www.epi.org.

The Hamilton Project. (June 3, 2011). How do recent college grads really stack up?Employment and earnings for graduates of the great recession. Brookings Institution,retrieved June 4, 2011, from www.brookings.edu.

Y Facts. (2010). Students by age 2010.Brigham Young University, retrieved June 3, 2011, fromwww.byu.edu.

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Situation Analysis:

The research has shown that students at BYU do not understand the connection that

classroom curriculum is designed to help them in the workforce. As a result, BYU students are

underperforming and receiving lower grades. Furthermore, the economic recession has

compounded the problem because many graduates are not working in the field of their major.Although some graduates are not working in the field they studied, many jobs require a specific

degree. Those jobs that require a specific degree pay more than jobs that are not degree specific.

The programs sponsored by the CTL and CASC do not effectively communicate the relationship

between classroom curriculum and the workforce. Moreover, the CTL does not have an active

relationship with students outside of online evaluations.

The CTL has the opportunity to generate awareness about the relevance of class material

in the workplace. Students academic performance is expected to improve with increased

understanding about the relationship between college courses and the workplace. Students that

make that connection will also be more successful in their careers.

The Center for Teaching and learning has access to BYU resources. It is expected to

uphold the standards of the University Honor Code and the mission of BYU. The CTL has

provided $5,000 to operate the campaign, but it will likely require donors and increased funds to

resolve the issue.

Opportunity:

The Center for Teaching and Learning has the opportunity to improve the understanding

that BYU students have concerning the connection between course content and their career

aspirations. As a result, students grades are expected to increase. The CTL can increase the

amount of students at BYU that begin a career that relates to their undergraduate studies.

Action Planning:

Goal:

Improve the understanding that BYU students have about the relationship between course

curriculum and their career aspirations and increase the amount of students that begin a career

related to their undergraduate studies in a four-year campaign with a budget of $20,000.

Objectives:

1. Raise awareness about the fact that students are underachieving because they do not

understand the connection between class material and their career aspirations.

2. Raise $15,000 by April 2014, raise $7,000 by April 2012, $12,000 by April 2013 and $15,000

by April 2014.

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3. Increase the percentage of students that begin a career related to their undergraduate studies

from 72% to 90% by April 2015, from 72% to 82% by April 2013 and from 82% to 90% by

April 2015.

Key Publics:

BYU Students

Messages:

Primary Message: The material you learn in class contains information you will need when you

enter the workforce strive to obtain a job related to your college degree.

Secondary Message:

o Over 55% of BYU students surveyed believe that students do not understand thatclassroom information is related to students career aspirations.

o Moreover, 47% agree that BYU students test and assignment scores have decreased as aresult.

o Teachers at BYU have noticed that students do not learn and retain the information inclass because they do not understand that it is important for their future career.

o If you master the material in college you will not have to learn it again in the workforce.o This problem is compounded by the economic recession which makes it difficult for

students to find a job related to their undergraduate studies.

o BYU reports that 72% of BYU graduates that work full-time work in a job related to theirmajor.

o The Center for Teaching and Learning at BYU is committed to helping graduates findwork related to their undergraduate studies.

o Occupations that require a specific college degree offer higher salaries than those that donot.

Strategy:

Channel: BYU communication

Tactics:

o Send an email to all BYU students through University Communications.

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o Make three different posters containing the message. Three copies of each poster willhang in the Wilkinson Center.

o Pass out 10,000 flyers in BYU classes explaining that free popcorn will be provided tostudents that become a friend of the CTL on Facebook.

o Host one career fair in February each year of the campaign to increase the amount ofstudents that find a job related to their major.

o Send students an invitation to the career fair (including the primary message)through the CTL Facebook page as well as the BYU Facebook page.

o Invite students to the career fair in an email sent through UniversityCommunications.

o Promote the career fair by posting eight posters containing information about theevent throughout the Wilkinson Center.

o Raise money through concessions and events at the career fair.o Provide a news release to the BYU Daily Universe containing the primary and secondary

messages for BYU students.

o Post the messages along with a picture on the BYU homepage.o Teachers will share the primary and secondary messages at the beginning of each

semester and attempt to provide practical applications of classroom material.

o Print brochures containing the messages to be available in departmental advisementcenters, the CTL and CASC (print 2,000 and provide more if needed).

Businesses

Messages:

Primary Message:Provide jobs and internships for BYU graduates because they have unique

skills and values that will be beneficial to your company.

Secondary Message:

o BYU graduates are ranked 11th in the nation.o Their academic skills and moral values will benefit your company.o Hiring BYU students is a good investment for the future of your company.

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o The University will provide opportunities for you to interact with students and makedecisions about internship and job opportunities.

Strategy:

Channel: Personal contact

Tactics:

o Host one career fair in February each year of the campaign to increase the amount ofstudents that find a job related to their major.

o Invite businesses to participate in the career fair by email.o Invite businesses to participate in the career fair through Linked In.o Distribute 1,000 flyers throughout northern Utah businesses inviting them to participate

in the career fair.

o Make phone calls to 500 companies and invite them to participate in the career fair.o Send an invitation to 500 companies through the mail and invite them to participate in the

career fair.

o Invite businesses to participate in the career fair through Twitter.o Invite businesses to participate in the career fair through Facebook.o

Provide a PSA to Utah radio stations.

Professors at BYU

Messages:

Primary Message: Teach students that classroom curriculum is directly related to their career

aspirations through practical applications of the concepts and discussion about the connection

between class and career aspirations.

Secondary Message:

o Over 55% of BYU students surveyed believe that students do not understand thatclassroom information is related to students career aspirations.

o Moreover, 47% agree that BYU students test and assignment scores have decreased as aresult.

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o Teachers at BYU have noticed that students do not learn and retain the information inclass because they do not understand that it is important for their future career.

o You have the opportunity to improve students performance and future by teaching themabout the connection between school and work.

Strategy:

Channel: Personal contact through the University

Tactics:

o Instruct departments to inform teachers of their responsibility to teach students about theconnection between curriculum and their future careers in faculty meetings.

o Send an email to all faculty members.o Distribute a flyer to each teacher at BYU.o Send a Facebook message to the teachers that are friends with the CTL.o Send a letter to each teacher at the University.o Print small posters to be hung in each department.o Print a brochure to be distributed to all BYU faculty members.

Calendaring:

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Budgeting:

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Communication:

A list of the tactics that were accomplished for this campaign appears below. The actual

tactics can be found in the appendix.

1. Send an email to all BYU students through University Communications.2. Make three different posters containing the message. Three copies of each poster will

hang in the Wilkinson Center.

3. Invite businesses to participate in the career fair by email.4. Provide a PSA to Utah radio stations.5. Provide a news release to the BYU Daily Universe containing the primary and secondary

messages for BYU students.

6. Send a letter to each teacher at the University.7. Pass out 10,000 flyers in BYU classes explaining that free popcorn will be provided to

students that become a friend of the CTL on Facebook.

8. Print brochures containing the messages to be available in departmental advisementcenters, the CTL and CASC (print 2,000 and provide more if needed).

9. Send a Facebook message to the teachers that are friends with the CTL.10.Send an invitation to 500 companies through the mail and invite them to participate in the

career fair.

Evaluation:

The goal of this campaign is to improve the understanding that BYU students have about

the relationship between course curriculum and their career aspirations and increase the amount

of students that begin a career related to their undergraduate studies in a four-year campaign with

a budget of $20,000. The objectives that are intended to achieve the goal appear below.

1. Increase the percentage of students that understand the connection between class material and

their career aspirations by 25%.

2. Raise $15,000 by April 2014, raise $7,000 by April 2012, $12,000 by April 2013 and $15,000

by April 2014.

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3. Increase the percentage of students that begin a career related to their undergraduate studies

from 72% to 90% by April 2015, from 72% to 82% by April 2013 and from 82% to 90% by

April 2015.

In order to measure whether the first objective was completed the CTL will conduct a survey of

BYU students using the survey in the background section of this campaign. If less than 20% ofstudents feel that students do not make the connection between curriculum and their career then

the objective was accomplished. The requirements for completing the second and third

objectives are evident in the objectives themselves.

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Appendix:

1. Email to BYU Students

Dear students,

Did you know that 55% of students at Brigham Young University do not understand that

course curriculum is designed to prepare them for their career and 47% of respondents attribute

this fact as the cause for declining test and assignment scores at BYU? You are outstanding

students of this university, and you can change this result and your future! BYU Center forTeaching and Learning is preparing exciting activities to help students realize this to prepare you

to enter the workforce more effectively. Go to http://ctl.byu.edu/ or call (801) 422-8180 for more

information. Remember that you are the one who can change this university!

We thank you for your continuous education and efforts to make BYU an outstanding

university.

BYU Center for Teaching and Learning

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2. Poster to hang in the Wilkinson Center

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3. Email to businesses

Dear (name of business),

The BYU Center for Teaching and Learning reports that 55% of students at the University do not

understand that course curriculum is designed to prepare them for their careers. Moreover, 47%

of respondents attribute this fact as the cause for declining test and assignment scores at BYU.

We as BYU faculty members actively want to be involved to help students improve their grades,talents, and futures. As a result, they will be more prepared to enter the workforce.

We are having a career fair for BYU students this upcoming February 6th to 11th of

2012. If you could help these bright students to understand the important connection between

course information and their career aspirations, they will succeed in their careers like you! If you

could reply us back at (801) 422-8180 or [email protected], we are available from 10:00 a.m. to 5:00

p.m.

We thank you for your time and support.


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4. PSA for Utah radio stations

Attention Utah businesses!

Provide jobs and internships for BYU graduates because they have unique skills and values that

will be beneficial to your company.

o BYU graduates are ranked 11th in the nation.o Their academic skills and moral values will benefit your company.o Hiring BYU students is a good investment for the future of your company.o The University will provide opportunities for you to interact with students and make

decisions about internship and job opportunities.

For example, participate in the annual BYU career fair held in February. You will have a unique

opportunity to interact with students for three days where you will mingle, golf and dine. Besure not to miss this opportunity to find young talented graduates to improve your company!

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5. News Release to BYU Daily Universe

The material you learn in class contains information you will need when you enter the workforce

strive to obtain a job related to your college degree.

The Center for Teaching and Learning at BYU reports that 55% of students do notunderstand that there is a relationship between the information they are taught in class and the

responsibilities they will have in their career. Out of the 70 students surveyed, 47% also believe

that this problem has resulted in lower test and assignment scores. Teachers at the University

think that the students do not learn and retain the information they are taught because they do not

understand its significance related to their future careers. This issue is compounded by the fact

that many students around the nation are not able to find work related to their undergraduate

studies because of the economic recession. Those that do work in a job that requires a specific

degree make more money than those that do not. BYU reports that 72% of graduates in 2010

that work full-time began a career related to their major. Students need to understand the

importance of the skills and material they learn in class. If they retain the information they aretaught, then they will not have to learn it again when they enter the workforce. The Center for

Teaching and Learning is committed to assisting students in their efforts to find a job related to

their studies. The Center is hosting a career fair in February of 2012 where students will have

the opportunity to spend three days with employers with the intention that they build

relationships and secure a job.

Released by the Center for Teaching and Learning

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6. Letter to BYU Faculty

June 5, 2011

Dear Professor,

The Center for Teaching and Learning reports that 55% of students at the University do

not understand that course curriculum is designed to prepare them for their careers. Moreover,47% of respondents attribute this fact as the cause for declining test and assignment scores at

BYU. As a professor of the University, you have the opportunity to influence the future of the

students. Teach them the importance of curriculum as it pertains to their future by providing

contextual examples of the principles taught in class. By doing so, students will be more

inclined to learn and retain the material, they will earn higher grades and they will be more

prepared to enter the workforce.

We thank you for your time and efforts in helping the students of BYU achieve their

potential.


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7. Flyer given to students asking them to friend the CTL on Facebook

FreePopcorn!FriendtheBYUCenterforTeachingand

LearningonFacebookandreceivefreepopcorninBrighamSquareonWednesday

September7,2011.

TheCTLwantstoinformyouthat

o Thematerialyoulearninclasswillbeessentialtoyourcareer.

o 55%ofBYUstudentsdonotunderstandthatclassBYUcurriculumisdesignedtoprepareyoufor

yourcareer.

o Gradesaredecliningbecausestudentsdonotunderstandtheconnectionbetweenclassandtheircareer.

o Learnthematerialinyourclasseswellsothatyouwillnothavetolearnitagaininyourcareer.

BYUCenterforTeachingandLearning

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8. Brochure

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9. Facebook message to Teachers

Dear Professor,

The Center for Teaching and Learning reports that 55% of students at the University do

not understand that course curriculum is designed to prepare them for their careers. Moreover,

47% of respondents attribute this fact as the cause for declining test and assignment scores at

BYU. As a professor of the University, you have the opportunity to influence the future of the

students. Teach them the importance of curriculum as it pertains to their future by providing

contextual examples of the principles taught in class. By doing so, students will be more

inclined to learn and retain the material, they will earn higher grades and they will be more

prepared to enter the workforce.

We thank you for your time and efforts in helping the students of BYU achieve their

potential.


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10. Letter to businesses

Dear (name of business),

The BYU Center for Teaching and Learning reports that 55% of students at the University do not

understand that course curriculum is designed to prepare them for their careers. Moreover, 47%

of respondents attribute this fact as the cause for declining test and assignment scores at BYU.

We as BYU faculty members actively want to be involved to help students improve their grades,talents, and futures. As a result, they will be more prepared to enter the workforce.

We are having a career fair for BYU students this upcoming February 6th to 11th of

2012. If you could help these bright students to understand the important connection between

course information and their career aspirations, they will succeed in their careers like you! If you

could reply us back at (801) 422-8180 or [email protected], we are available from 10:00 a.m. to 5:00

p.m.

We thank you for your time and support.


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100 N. 100 E.

Provo, UT 84604

(801)422-4636

[email protected]

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