25 Tips 2 Make You a Twitter Pro!

@Lyn_Boyer

Social Media Strategy

Women entrepreneurs believe they should use Social Media, BUT...

85% of women entrepreneurs believe social media will help their businesses, but

Only 67% say they use it to connect with customers.  

Only 54% of women business owners are confident they can build a social media presence

2014 National Association of Women Business Owners

You have many choices

...but Twitter is one of the top THREE Social Media

Platforms

Here are 25 tips to make you a Twitter Pro…

Image Creative Commons – ND - by Jack Cai

#1. Clarify Your Purpose

• Build your brand, increase website traffic, build your email list, etc.

• Always keep your purpose in mind so you don’t get lost in the Twitter jungle.

#2.Content..Content..Content

Create informative website content and landing pages around the purpose you identified in #1.

#3. Become a headline master 

Research what works and try different headlines for the same content.

• The ideal length seems to be six words• Readers lean toward How-To content• The word “you” increases open rate

#4. Tweet inspiring quotes that support your brand.

Keep a file and reuse your best quotes. Post some inspiring quotes each week.

#5. FOLLOW …… FOLLOW……

FOLLOW….

• Follow people who fit your client and colleague profile.

• Search topics and hashtags for potential clients and colleagues.

• Follow back most people who follow you.

#6. Keep Your Friend/Follow Ration about Equal

Friends Followers0%

10%20%30%40%50%60%70%80%90%

100%

FollowingNot-following

#7. Use a Friend/Follow Service

Use a Friend /Follow service to remove non-followers after a week or so.

I like JustUnfollow.com or FriendorFollow.com. They both offer free basic services

#8. Build Relationships

Build relationships with potential clients and leaders in your field. Don’t focus on how many followers you have. Search industry leaders and potential clients, check their profiles, comment on their posts, retweet and send them interesting information.

#9. Tweet 4-5 Times a Day

Usually tweet no more than once per hour. Use accepted abbreviations. Don't clutter posts with more than 2-3 abbreviations.

#10. Limit the Number of Characters

For the most retweets, limit the number of characters in each tweet to about 100.

#11. Be Genuine

Show humor, caring and concern.

#12. Be Polite

Avoid filling your followers’ streams with unimportant

Tweets. (Avoid rants and mundane updates about daily living.)

#12. Be Polite

#13. Say

“Thank You”

for retweets

of important

content like

blog posts

or images.

Avoid filling your followers’ streams with unimportant Tweets. (Avoid rants and mundane updates about daily living.)

#12. Be Polite

#13. Say

“Thank You”

for retweets

of important

content like

blog posts

or images.

#14. But, spread out responses and thank you Tweets so you don’t flood follower streams. (Use Direct Messages for personal content.)

Avoid filling your followers’ streams with unimportant Tweets. (Avoid rants and mundane updates about daily living.)

#15. Tweet around Trending Topics

If a trending topic is relevant to your brand, tweet about it and use the #hashtag.

#16. Use #Hashtags Judiciously

• Make a list of #hashtags you will use regularly. • Create your own #hashtags around your brand or

specific events.• Avoid more than two #hashtags in a tweet.

#

##

#

#

#

#

#17. LIMIT PROMOTIONAL CONTENT

Tweet useful and interesting content at least 5 times more than sales or promotional content.

1.Tweet useful and interesting content at least 5 times more than sales or promotional content.

Image CC by-nd MSN Style Social Designer Jack Cai

#18. Use Different Media

Use pictures

Images are retweeted significantly more than text, video or audio content.

#19. USE TWITTER LISTS AND RSS FEEDS

•Create and/or subscribe to Twitter lists and RSS feeds for leaders in your field and retweet their best content.

•Most bloggers post Tuesdays or Wednesdays.

Check out and subscribe to my lists of leaders and women entrepreneurs at @Lyn_Boyer.

#20. Schedule social media activities

Create a social media schedule for what you will do each day of the week and put activities on your calendar.

(i.e. Monday-write content, Tuesday and Wednesday- repost valuable blog info, Thursday- seek out new followers, Friday- post quotes and schedule content for next week.)

#21. POST WHEN YOUR FOLLOWERS ARE MOST ACTIVE

Research is incomplete, but...  • Avoid 8 pm - 6 am and after 3 pm on Fridays. • Some research says weekends are best for consumer products and services.  • Early in the work day, lunch and early afternoon Monday-Thursday seem good. • Each group of followers is different. (You can use a service like Tweriod.com to see when your followers are most active.)

22. USE A POSTING SERVICE

Use a posting service to schedule and post your

Tweets throughout the day. (I like Hootsuite.com.)

23. Repurpose content

Change the format of your content to use on a variety of social media sites where your audience is likely to be.

(Use your blog or website content to create slide presentations for Slideshare, infographics or images for Pinterest.)

#24. CHECK OUT TWEETCHATS

Attend and participate in a Tweetchat to see if that format is useful for you. Consider hosting a Tweetchat.

25. MANAGE TIME-SUCKERS

Learn what works and what sucks up your time.

Remember #1. Always keep your purpose in mind.

(For example, in my opinion and the opinion of others I trust, #FF (#Follow Friday) takes a lot of time and clogs Friday streams for little return.)

I Hope You Found These 25 Tips Useful

You may have more. If you would like help with defining your brand or target market, organizing your time online, using online tools or online learning please contact us at

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