25 tweetable truths about #hesm
TRANSCRIPT
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1
Social media is a two-way street, not merely a giant megaphone. Don’t forget to listen.
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Adding a photo doubles the engagementon a tweet.So says @marksluckie, former manager of journalism and news @Twitter.
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3 You must own your “brand.” Claim your university page as new platforms emerge. (Grab your own handle, too!)
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New social channels/apps/ platforms require additional time & energy. Be strategic. Don’t start something you can’t continue.
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5
LinkedIn isn’t just about career development. It’s a key tool for recruitment, engagement & support!
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If it matters, measure it. Check analytics through each platform or track your school's overall influence on Klout.
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“Rules” only take you so far. You can succeed with long videos, Facebook posts without pix, tweets without hashtags.
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We’re all part of a team. (Do you really need a separate Facebook page or Twitter handle?)
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Spelling counts! Craft your social media posts ahead of time, and give yourself time to edit them.
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Brevity is the soul of wit. Find ways to save characters on Twitter & elsewhere!
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Strong images and good graphic design elevate your message.
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Top apps for researching college: Facebook (67%), YouTube (62%), Instagram (48%), according to the 2015 Social Admissions Report.
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No one likes a robotic retweeter: Curate content! Tag boards, RebelMouse and Storify are tools to consider.
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14 Channels like Snapchat and Yik Yak offer insights into the mood of your group. It’s OK to listen.
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15
77.6M Americans access their Instagram accounts at least monthly, eMarketer says. That's 27.6% of the population.
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You’re probably not using the full breadth of the tools at your fingertips.
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17 You’re competing for people’s most precious resource: Attention. You must surprise, delight, be authentic.
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18
Humans are wired to tell (and retell!) stories. Think of them as the ultimate “social proof.”
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Trending topic + your campus expert = media exposure!
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20 Most people will miss most of what you do on social media, says @sree. It's OK to repeat yourself.
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21
Pinterest is full of possibilities. What about a board highlighting faculty authors with links to Amazon?
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When it comes to hashtags, the simplest path is often the best. Keep a list & promote it on campus & beyond!
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If you want to get better at social media, you can go back to school on YouTube!
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Social media can take over your life. Smart users find ways to schedule posts!
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25 Participation counts! Everyone can have a role in social media.
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