50 tweetable truths about belgian women

http://omnimediavore.blogspot.com

50 tweetable truths and more about #Femininsight


#Femininsight launched by Sanoma Media #Belgium: some 3.000 #women surveyed about their daily life - #research conducted by Gfk in 2011


Mother41% is responsible

for bringing her children to school/

child care. 47% does it together with her partner

Friend71% calls

friends/family at least once a week

85% shares

that it is important to have

real friends

Partner83% is convinced that it is important to have a stable relationship

77% is in a relationship and 84% is

satisfied with her partner

Colleague71% believes that work

gives her a place in society

She’s a #mother, a #friend, a #colleague, a #partner,... She's every WOMAN #Femininsight by #Sanoma Media #Belgium



78% of Belgian #women cannot imagine life without friends #Femininsight


77% of 35-54 y.o. #women said combining #family and #career is a matter of organisation #Femininsight


69% of Belgian #women cannot imagine life without kids#Femininsight


Do priorities have changed over time? 1 out of 3 young #women (-24 y.o.) would prefer a #career above having children #Femininsight


69% of Belgian #women cannot imagine life without partner #Femininsight


80% of Belgian #women cannot imagine life without family#Femininsight


80% of Belgian #women cannot imagine life without travelling#Femininsight


56% of Belgian #women cannot imagine life without a car#Femininsight


Every Belgian woman has at least 2 (full-time) jobs #research #Femininsight


The repartition of #household tasks is still traditional... and 90% of Belgian #women is satisfied with this situation #Femininsight


62% of Belgian #women are in charge of #cooking - 29% cook together with their #partner – #Femininsight


42% of Belgian #women are in charge of the grocery shopping – 50,5% shop with their partner #Femininsight


74% of Belgian #women use coupons as much as possible #Femininsight


For 70% of Belgian #women beauty comes from within #Femininsight


70% of #women in #Belgium are pleased with their physical appearance... If only they could get rid of that belly #Femininsight


For 56% of #women in #Belgium taking care of their physical appearance is a pleasure #Femininsight


77% of Belgian #women are looking for inspiration about beauty #Femininsight

beau

ty


62% of Belgian #women use magazines as inspiration source for buying beauty products #Femininsight


For 59% of Belgian #women #skin care is as important as eating and drinking #Femininsight


For 80% of Belgian #women wearing #perfume is a pleasure #Femininsight

http://omnimediavore.blogspot.comfa

shio

n

79% of Belgian #women are looking for inspiration about fashion #Femininsight


Clothes,shoes & accessories have to fit my figure: 94% of #women in #Belgium agree with this statement - #Femininsight


For 78% of Belgian #women clothes have to be practical and easy to maintain #Femininsight


6 #women out of 10 experience buying clothes as a great pleasure - #Femininsight is also about #fashion by #Sanoma Media #Belgium


For 55% of #women #clothes have an impact on how self-confident they feel #Femininsight #fashion


Why #magazines #ads are still relevant for #fashion advertisers:credible,inspiring,informative,appealing,...

'Buying #luxury gives me the wonderful feeling of being pampered‘- 50% of #women in #Belgium agree #Femininsight

Buying luxury is nice but it seems like #metime is THE luxury good by excellence for 88% Belgian #women #Femininsight


She’s connected, she’s mobile, she’s influential #Femininsight by #Sanoma Media #Belgium and GfK


1 out of 5 Belgian #woman is convinced that #social #networks enrich her social life #Femininsight


66% of Belgian #women have a profile on a social network – 98% of them on #Facebook #Femininsight


24% of Belgian #women find #mobile #internet convenient#Femininsight


52% of #women in #Belgium talk every day or several times a week on the (mobile) #phone - #Femininsight


11% of Belgian #women own a #smartphone and 19% intend to buy one within 5 years - #Femininsight


3% of Belgian #women own a #tablet PC and 15% intend to buy one within 5 years - #Femininsight


The Belgian #woman does not exist : she’s different #types with different needs. #Femininsight includes a typology of 6 different #women

But in the end...


The #epicurista & the #ambitionista are more likely to buy their #clothes in #luxury #shops.The #harmonista prefers #department stores

supermarket

department store

distance selling

branded shop – superior prices

branded shop – avg prices

branded shop – luxury

%

selectivity indexes



The Magnificent Six: #evasionista ,#rationalista ,#ambitionista , #traditionalista ,#harmonista ,#epicurista - research #Femininsight

10%

18%

12%

28%

20%

11%


The #evasionista, the #ambitionista and the #traditionalista are the three most extreme types in the universe of #Femininsight


The #rationalista, the #epicurista and the #harmonista are the three most common types in the world of #Femininsight


The #rationalista: a rational #woman in #control of her freedom. She enjoys the simple things in life #Femininsight

28%28%


The #epicurista is a stylish and #trendy #woman that enjoys her well-deserved luxurious life #Femininsight

20%


The #harmonista is a thrifty and quite traditional #housewife. She avoids the unexpected - #Femininsight

18%


For the #traditionalista #home and traditions are priorities in life #Femininsight

12%


The #ambitionista is young lady that strives for social #status through #career and #style #Femininsight

11%


The #evasionista is a down to earth, optimistic #woman.She's not afraid for new #challenges #Femininsight

10%


#Femininsight

@iewoman

Youtube.com

sanomamedia.be/

communicationsolutions

56 brands3 sectors

7 subsectors

food, drinks, going out,

recipesclothing,

accessories, shoes

food & drinksfashionbeauty

beauty: personal care, hair

care, cosmetics, perfume

shopping,product usage,media, WOM, …

#Femininsight is so much more than just another typology or quantitative #research about #women ’s daily life



Source :@iewoman #Femininsight

50 tweetable truths about belgian women

Business

women clothes

women beauty

belgian woman

social life

shes mobile

shes different

daily life

shes influential