26 a6 emc europe - arnaud christoffel

26th – 27th October 2010, Congress Frankfurt

SNW EUROPE; DATACENTER TECHNOLOGIES; VIRTUALIZATION WORLD

The Next Steps for Data

Deduplication and The Backup

Redesign Initiative

Arnaud Christoffel

VP Backup & Recovery Systems Division

EMC Europe

Session reference26A6 for your feedback forms

2 © Copyright 2010 EMC Corporation. All rights reserved.

The Next Steps for Data Deduplication and The Backup Redesign Initiative

Arnaud Christoffel

EMEA Vice President

EMC Backup Recovery Systems


Presentation Overview

• How Far Have We Actually Come? – Dedupe Market Adoption

– Old Industry Battles That Have Been Resolved

– What is “True Dedupe” and Why Does it Matter?

• Exactly What is the “Backup Redesign Initiative?” – Why is it an “Initiative?”

• What’s Next for Dedupe? – The Next Battleground for Deduplication

Technology?

– Further Down the Road: “Imagine a world where….”


Dedupe Market Adoption at Large & Mid-Sized Enterprises Storage Networking

Heat Index Rank: 1 Roll-up Implementation Time Frame

Source: TheInfoPro Storage Study (Q4 2009) | (11/12/09): F1000 Sample. Left and Top Right Charts: n=183. Lower Right Chart: n=76. Lower Bottom Right Chart: n=37.

Storage Networking Heat Index Rank: 1

F1000: Backup Data Reduction/Deduplication

MSE: Backup Data Reduction/Deduplication

• 40% In-Use

• 80% In-Use or In-Plan

• #1 “Heat Index” Ranking

• 36.5% In-Use

• 73% In-Use or In-Plan

• #1 “Heat Index” Ranking

TheInfoPro Storage Study Wave 13


Deduplication: How Far Have We Come?

• Today, We Can: – Scale to Store Multiple PBs of Backup Data on a Single System

– Ingest, Deduplicate Inline AND Store Data as Fast (or faster) than VTLs Can Simply Store Data

– Replicate/Consolidate Data from up to 270 Remote Sites

– Encrypt, Lock Data for Information Governance/Compliance

– Significantly Slash Backup Window Timing/ Recover Flawlessly

– Crush Backup Data by 20-30x (40-60x for virtualized data)

– Minimize or Completely Eliminate Tape Use


Old Issues We No Longer Need to Debate

• “Target” Versus “Source” Dedupe

• “In-Line” Versus “Post Process”

• “Is Dedupe Safe?”

• “Can Dedupe Systems Scale?”

• “Is Tape Dead?” – (See Next Slide)


Worldwide Tape Automation Market Worldwide Tape Automation Factory Revenue (US$B)

$0.8$0.9

$0.9$1.0

$1.0

$1.2

$1.3

$1.5

$1.4

$0.0

$0.2

$0.4

$0.6

$0.8

$1.0

$1.2

$1.4

$1.6

2005 2006 2007 2008 2009 2010 2011 2012 2013

Source: IDC, 4/09

2013

market estimates

are 40% lower

than 2005

2005-2013

CAGR

-6%

• “Copy to Tape” mandate sometimes “embedded” into companies’ compliance processes, so

legacy tape hard to completely eliminate, many co’s still archive to tape

• When tape market rate of decline is juxtaposed against typical data growth rates (35-

45%/year) …the trend becomes clearer


What is True Dedupe?

• Today, Over 25 Vendors Offer Data Reduction Technologies Under the “Dedupe” Name

• Types of Dedupe – SIS (Single Instance Store) 3-4x typical

• Useful for primary storage (increases capacity utilization) , but not for backup/DR

– Sub-file Level 20-30x typical, non virtualized

– “Bolt On” versus “Integrated” Solutions

• “True Dedupe” Characteristics: – Enables Backup Data to Become Mobile Enough for Efficient Network-

based Replication Using Existing WAN Resources • Requires 90% or more data reduction

– Uses Less Versus More Disk (Inline-no landing cache necessary) • Fast Ingest & Restore Speeds, smaller footprint and power consumption

– Initiates Replication During the Backup Process • Fast Time-to-DR

– Dedupe Designed into Architecture (whether SW or HW-based)

– Enables Full Automation of Processes


The Backup Redesign Initiative

•What is it?


The Journey to Disk-based Data Protection

Classic

Tape

Add

Staging

Disk

Add

Dedupe

Disk

Add

Dedupe

Replication

Integrate

Dedupe Replication

w/ Backup Software

Virtual Fulls

VM Image-

Based backup

Conventional Transitional Transformational

Tape & Truck Centric Disk + Tape Disk Centric


Server

Offsite Storage

Primary Storage

Backup/media Server

Tape Library

Classic Tape


Staging Disk

Backup/media Server

Tape Library

Offsite Storage

Server

Primary Storage

Add Staging Disk: Still Tape-centric


Tape Library

Offsite Storage Dedupe Storage

Backup/media Server

Server

Primary Storage

Add Deduplication Disk: Tape-centric, but Less Tape


Dedupe Storage

Backup/media Server

Dedupe Replica

Server

Primary Storage

WAN

Dedupe

Only

Add Dedupe Replication Disk-centric, but Classic Architecture


Dedupe Storage

Backup/media Server

Dedupe Replica

Server

Primary Storage

WAN

Control

Integrate Replication with Backup Software: Disk-centric, but still Classic Architecture


Dedupe Storage

Backup/media Server

Dedupe Replica

Server

Primary Storage

WAN

Dedupe

Only

Only

Virtual Full Backups: Disk-centric Redesign


Dedupe Storage

Backup/media Server

Dedupe Replica

Server

Primary Storage

WAN

Dedupe

Only

Only

M P t e

M P t e

M P t e

M P t e

M P t e

M P t e

M P t e

M P t e

M P t e

M P t e

Oracle CRM SAP ERP File/Print Exchange

Virtualization

Oracle CRM SAP ERP File/Print Exchange

Virtualization

VM Image-based Backup: Use vs. Restore


Customers’ Top Virtualization Initiatives

Source: ESG Research Report, 2010 IT Spending Intentions, January 2010


The Backup Redesign Initiative

• Why we can refer to it as “An Initiative?”


It’s Persistent…

What are your top

storage initiatives?

% Respondents Source: The InfoPro Wave 13 (12/09)


Related to Common User Pain Points…

(8/11/10): F1000 Sample. Q4 ’07, n=151; Q3 ’08, n=140; Q2 ’09, n=155; Q4 ’09, n=185; Q2 ’10, n=166. *Note that due to multiple

responses per interview, total exceeds 100%.

TheInfoPro: F1000 Storage Professionals’ Pain Points

0% 20% 40% 60% 80%

Other

Managing Storage Equipment

Power Management

Vendor Management

Application Recoveries and/or Backup Retention

Regulatory Compliance

Data Mobility

Storage Provisioning

Archiving and Archive Management

Dealing With Performance Problems

Lack of Integrated Tools

Managing Complexity

Backup Administration and Management

Managing Costs

Proper Capacity Forecasting and Storage Reporting

Managing Storage Growth

Q4 '07

Q3 '08

Q2 '09

Q4 '09

Q2 '10

“What are your top storage-

related pain points?”


Sustained Level of User Urgency…

TheInfoPro Storage Networking Technology Heat Index® Change – F1000

(Gauges the Immediacy of User Needs and Planned Spending for Each Technology)

Technology Q2 '06 Rank

Q3 '06 Rank

Q1 '07 Rank

Q1 '07 Rank

Q4 '07 Rank

Q3 '08 Rank

Q2 '09 Rank

Q4 '09 Rank

Q2 '10 Rank

Backup Data Reduction/Deduplication N/A 19 14 1 1 1 1 1 1

Solid-state Disk Drives (SSD) N/A N/A 21 25 N/A 23 10 3 2

10Gbps Ethernet for Storage 16 19 12 19 19 17 19 16 3

Virtual Server Image Storage N/A N/A N/A N/A N/A N/A 9 9 4

Remote Block Mirroring and/or Wide-area Replication (Async) 2 8 7 14 4 9 8 6 5

8Gbps Fibre Channel N/A N/A N/A N/A N/A 18 11 6 5

Virtual Tape Libraries (VTL) for Open Systems 1 1 2 3 2 2 3 4 7

Online Data Reduction/Deduplication N/A N/A N/A N/A N/A N/A 2 2 8

Serial-attached SCSI Drives (SAS) 19 20 19 21 20 18 5 11 9

Fibre Channel over Ethernet (FCoE) N/A N/A N/A N/A 22 21 16 14 10

Block Replication (Sync) 14 12 11 8 8 6 7 8 11

Multiprotocol Storage Systems (FC/NAS/IP/FCoE) N/A N/A N/A N/A N/A N/A N/A N/A 11

NPIV – Virtualized I/O N/A N/A N/A 15 13 4 6 12 13

IP SAN/iSCSI Storage Arrays N/A N/A N/A N/A N/A N/A N/A N/A 14

Remote File Mirroring and/or Wide-area Replication (Async) N/A 9 10 17 17 14 13 10 15

File Replication (Sync) N/A 15 12 15 15 8 12 13 16

Fixed Content and/or Content-addressed Storage (CAS) Arrays 13 17 16 12 10 10 16 18 17

TCP/IP Offload Engine (TOE) N/A N/A N/A N/A N/A N/A N/A N/A 18


Which of the following technologies will most affect your storage infrastructure during the next three

years?

Source: Gartner DCC: "The Enterprise Storage Scenario: Future-Proofing Your Investment" Session

(December 2009)

Data Deduplication Will Be Even Bigger in 2010, February 8, 2010 ID Number: G00174272

Pervasive Underlying Technology… Gartner Data Center Conference Poll:


What’s Next for Data Deduplication?

• Deeper Integration Between Backup Software and Dedupe Storage – Benefits Include:

• Increased Performance &Functionality • Cost Reduction (Including OpEx) • Significantly Reduced Management Time

� Single Pane Management/Monitor and Reporting for all Systems � Centralized Global Replication Management

• Rapid Deployment and Configuration

• Already Underway – Vendors Including EMC, Symantec, NetApp/SyncSort have deployed

“The integration of backup software with deduplication

storage is not just about enhancing performance—it’s about

increasing functionality to enable a more streamlined and

sophisticated user experience.” Laura DuBois, Program Director, Storage Software

IDC

May 2010


Dedupe is Enabling Next Gen Backup Now!

“By 2014, deduplication will be a standard feature in all backup

products and applied to 75% of backups.”

“Deduplication has become a must-have feature for vendors in the backup/recovery market. The value of data reduction technologies, such as deduplication, cannot be understated.”

“New Storage Solutions Can Modernize Data Life Cycle Management”

Sheila Childs and Dave Russell, Gartner

February 24, 2010

“EMC Acquires Data Domain, Becomes Deduplication Leader,

Signals Deduplication as a "Must Have" Capability”

Dave Russell, Research VP, Gartner

August 2009


THANK YOU

26th – 27th October 2010, Congress Frankfurt

SNW EUROPE; DATACENTER TECHNOLOGIES; VIRTUALIZATION WORLD

THANK YOU

Please remember to fill in your

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Session reference 26A6

26 a6 emc europe - arnaud christoffel

Documents

data replicateconsolidate

data deduplication

store data

emc corporation

virtualized data

lock data

tape use

multiple pbs of backup