How Do I Target Potential Employers?

Powerful strategies to find the right employers

From the previous section:you developed:

• Your Core Skill Sets– Managing people, sales, marketing, customer service– Analysis, Technology

• Your Career Aspirations– What do you want to do next? (Don’t confuse this with

maybe your short term job to pay the bills)– What you don’t want to do next? (no more direct

selling, no more retail environment)

• The Industry Sectors you have Experience in• A Job Search Toolset

Your Value Proposition

Your Core Skills

Industry Sector Experience

Your Career Aspirations

Your Value Proposition

What does that mean?

• I have demonstrated selling experiences in the medical device industry

• My skills are also applicable in the Pharmaceuticals or Food Industry

• My future career aspiration is to lead a sales organization in a medium sized company

The three Steps

Identify CompaniesPrepare your

Personal BrandStart your Campaign

1 2 3

The Identification Process…Target Industry Sector

Growth Oriented/Profitable Companies

Organizational Cultural fit

Company Identification

• Company Lists – based on Industry Sector– Online: Reference USA (Local Library)– Book: Harris

• Visit their Websites – get a sense for who they are

• Go to Hoover’s Online – Industry Sectors

http://www.hoovers.com/• Short list companies

Build your Personal Brand

• Resume – keywords that match your Value Proposition (Technical & Behavioral)

• Cover Letter – should be position specific

• LinkedIn Profile – your best marketing tool

• Your Elevator Pitch – Write it & Practice it, get feedback

• Recommendations – match with your value proposition story

• Read Up – Successful Projects Completed

• Prepare your Scripts – write them• http://mashable.com/2009/02/05/personal-branding-101/

Web 2.0 Job Search is all

about Personal Branding

www.personalbrandingblog.com

The Process – 5000 Foot View

• Find Open Positions in Target Companies• Find Insider Connections - LinkedIn• Try to get an introduction to the Hiring

Manager through Insiders• Send Targeted Cover Letters – Resumes• Make Resumes Keyword Rich based on the

Target Company– Behavioral Keywords– Technical Keywords