3 key hashtag strategies: how to market your business & content
TRANSCRIPT
Table of Contents:
Brand and Campaign Hashtags1
2 Trending Hashtags
Content Hashtags3
- Brand Hashtags
- Campaign Hashtags
- Trending Hashtags
- Niche Trending Hashtags
- Product Hashtags
- Event Hashtags
- Lifestyle Hashtags
- Location Hashtags
Brand Hashtags
1Make a brand hashtag to market and reinforce your brand across all your social sites
2
3
Make a brand hashtag that is: ● unique● short and easy to spell● markets your business
Monitor your brand hashtag on all social sites, to engage with customers
Example of how Kit Kat interacts with customer mentions using #HaveABreak on Twitter.
Kit Kat uses the brand hashtag #HaveABreak on all its social sites. Consumers use it too.
Key takeaways:
Campaign Hashtags
1 Make campaign specific hashtags for your marketing campaigns
2
3
Make campaign hashtags that: ● reinforce your promotion● reinforce your brand● are unique and easy to use
Include the hashtag as a method to get your social offer. This gets your tag shared
Example of the Home Depot’s #HGGameDay photo contest on Instagram.
The contest celebrates the start of college football.
Key takeaways:
Trending Hashtags
1Use trending hashtags that relate to your business and products
2
3
Monitor trending tags on Twitter, Google+ and sites like Hashtags.org, Statigram, and Trendsmap
Be quick to post with trending tags - they can change in minutes
Oreo uses real time marketing tactics like trending hashtags. In this example, they use #FashionWeek to catch the trend of London Fashion week.
Key takeaways:
Niche Trending Hashtags
1 Use niche trending hashtags to connect with your target market
2
3
Engage with customers who are using niche hashtags - retweet, comment, like etc. their hashtagged posts
Find niche trending hashtags on Google+, Twitter tailored trends, and third party hashtag monitoring sites.
Example of how musicians like Kristian Bush take part in the trending #MusicMonday on Google+
Key takeaways:
Content Hashtags: Product
1When you post about your product, include descriptive hashtags
2
3
To find product hashtags:● think like your customer● search your competitors’
product hashtags● search your suppliers’ product
hashtags
Make your product tags common ones to get found in search
Key takeaways:
Example of the #Latte feed on Instagram. If you’re a coffee shop, use tags like: #latte, #caffienefix, #latteart to connect with consumers.
Content Hashtags: Lifestyle
1Include lifestyles posts in your content
2
3To find lifestyle hashtags:● think about your customers’
lifestyle and demographics● check out what tags your
followers use● then find popular lifestyle
hashtags
Use common lifestyle related hashtags to get your business seen by your market
Key takeaways:
Discount Tackle Online uses lifestyle hashtags like #trout and #flyfishing on Google+, to get their posts seen by their fishing community.
Content Hashtags: Event
1Include event related hashtags, when you are posting about events
2
3
Use event hashtags for:● a group event, with a common
hashtag● a global event, with a well
known common hashtag● a business webinar or live chat,
with your own hashtag
Use hashtags to spread the word about your event
Key takeaways:
Example of how Williams Sonoma tells their Facebook Fans about a local charity event they’re attending. They use the event hashtag of #FeastPDX to support the cause, and promote it with partners through social sites.
Content Hashtags: Location
1When you want to connect with a geo-targeted market, use a geo-targeted hashtag
2
3
Use location hashtags to:● get your business seen by your
local market● promote a local event your
business is attending● connect with people using the
same location hashtag
Engage with other people using the location hashtag - they’re likely your foot traffic customer
Key takeaways:
Example of BP Alaska using this tactic on Twitter. They use #Fairbanks to connect with the locals in Fairbanks, Alaska.
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