3 keys to social media success
TRANSCRIPT
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Amazing Marketing. Simplified.
3 KEYSTO SOCIAL MEDIA SUCCESS
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Our Mission
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Content is Remarkable if it...
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Technology is Elegant if it...
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WHAT IS
SOCIAL MARKETING?
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RYAN KHAN
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3 KEYS to Social Marketing Success
CREATE GROW PIVOT
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SOCIAL KEY 1:
CREATE
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INSIGHT LEADERSHIP TRIBES
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Insight
Aim for Actionable Insight
SOLVESa client/prospect
problem
CONNECTSthe unconnected through expertise
LEADS
to further action WITH YOU
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Ideation Exercise
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INSIGHT LEADERSHIP TRIBES
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Responsibility(re·spon·si·bil·i·ty)
noun
A leader’s commitment to a vision and ability to make decisions based on that commitment.
Leadership
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CONSISTENCY
The Three Pillars of Leadership
Leadership
TRANSPARENCY AUTHENTICITY
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INSIGHT LEADERSHIP TRIBES
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Tribes
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.”
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1. Accept the role of leader
2. Highlight member expertise
3. Pose questions on topical articles
4. Provide an open but friendly atmosphere and make your guidelines clear
5. Consider real life meetups
How to Create Your OWN SUCCESSFUL LinkedIn Group
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SOCIAL KEY 2:
GROW
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JOURNEY ENGAGE REFERRALS
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Creating a Customer Journey
WHEREwill theyfind you?
HOWwill you convince
them to learn more?
WHAT will theydo next?
Grow
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Customer Journey
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JOURNEY ENGAGE REFERRALS
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Response Checklist
❏ State Your Time Frame
❏ Define Your KPIs
❏ Clarify Goals
❏ Assign Responsibility
❏ Create a Protocol
❏ Schedule Reviews
Grow
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You need to 1,000 Lesser
Fans into1,000
True Fans.
Chris Anderson Editor-in-Chief of WIRED Magazine
“ “
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for Advisors and Agents
Grow
500 FANTASTIC FANS
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JOURNEY ENGAGE REFERRALS
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Advocate Advocacy
91%of customers say
they’d give referrals.
DALE CARNEGIE
Grow
only 11%of service
professionals ask for referrals.
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Sample Referral Campaign
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SOCIAL KEY 3:
PIVOT
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LISTEN ANALYZE RETARGET
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Pivot
THEN NOW
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LISTEN ANALYZE RETARGET
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Pivot
Engagement Rate
+ +x100
Likes + Comments + Shares = Total Engagement
Total Engagement / Fans x 100 = Engagement Rate
( )
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Net Promoter Score
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LISTEN ANALYZE RETARGET
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Pivot
SERVICE PROFILE
Service Market Fit
CUSTOMER PROFILE
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Free White Paper
● 3 Keys to Social Marketing Success
● How to Create a Successful LinkedIn Group
● Understanding the Power of Your Own Tribe
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Amazing Marketing. Simplified.
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