3 marketing non convenzionale
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Esempi di marketing non convenzionale e guerrillaTRANSCRIPT
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Marketing non convenzionale
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Marketing non convenzionale
Promozione pubblicitaria a basso costo e non convenzionale, che si basa su un’idea originale in grado di generare effetti di spiazzamento, passaparola, svelamento.
Jay Conrad Levinson, Paul R. J. Hanley, Guerrilla marketing. Mente, persuasione, mercato, Castelvecchi Editore (orig. 1984).
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Guerrilla (guerrina)
Serie discontinua di azioni di guerra condotte contro un esercito regolare da formazioni autonome irregolari, di scarsa entità, per lo più favorite dalla conoscenza dei luoghi e dall’appoggio della popolazione.
G. Devoto, G. C. Oli, Nuovissimo vocabolario illustrato della lingua italiana, Selezione Reader’s Digest.
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Vota l’iniziativa di guerrilla:
Iniziativa preferita e premio speciale della
critica.
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Ambient e unconventional media 2010, MecCan Erickson Italia
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Flash mob
Dall’inglese flash: rapido, improvviso e mob: motitudine.
Si tratta di una riunione in uno spazio pubblico, che si conclude in poco tempo, che si pone l’obiettivo di realizzare un'azione insolita.
Il raduno viene generalmente organizzato via Internet o sms.
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Flash mob: esempi
http://www.youtube.com/watch?v=1aSbKvm_mKA
Black EyedPeas, 2009.
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Flash mob: esempi
http://www.youtube.com/watch?v=VQ3d3KigPQM
T-mobile,
Londra,
Liverpool Street
Station, 2009.