3 simple steps to 300,000 stumbles
Post on 19-Oct-2014
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DESCRIPTION
John Crenshaw of RLMSEO.com gives a talk at Cincy SEO on link bait. 8-28-12TRANSCRIPT
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3 SIMPLE STEPS TO 300,000 STUMBLES
www.rlmseo.com
John CrenshawRazorlight Media (RLM)
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WTF is link bait?
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link bait [lngk beyt]noun
1. any content or tool designed with the specific intent to encourage others to link to a website
The gospel according to Crenshaw:
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Content• Infographics• Curated content / reference **• Humor• Videos• Flattery
Tools• Widgets / plugins• Design packages (icon sets, backgrounds, etc)
• WordPress templates
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Success rate?
Depends on how you define success.
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The 3 Simple Steps
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Step 1: Know your strengths(but be opportunistic)
• Software company? Make a tool.
• Solid writers on staff? Write something.
• Great designers on staff? Infographic.
• Terrible at everything? Cheat ;-)
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WordPress Themes FTW!
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Theme Metrics (wphackr.com + wordpresshacker.com)
• 345,508 links
• 1,680 referring domains
• 334 EDU links from 11 domains
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Step 2: Pick a target
• Develop a “target profile”
• Create a list of potential targets (linkerati)Not all traffic is created equal! (Cracked.com)
• Better be “linkerati”
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Step 3:
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Execution• Don’t be lazy!!
• See: How music travels• 13,685 links from 825 domains
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Don’t be scrrrd:• Push the envelope if the piece calls for it
• See: Bark! Infographic• 210 links from 54 domains• 293,000 stumbles• 215,869 unique pageviews to date
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Don’t forget outreach
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Step 3a: Cheat
• Social votes/shares to get the ball rolling
• Build a team or find someone with a team
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A few social tips
• Mix up the referrer
• Join, start, or pay for a voting team
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What NOT to do(aka. mistakes I’ve made)
• DO NOT use a shared host
• DO NOT rely on a single piece
• DO NOT get lazy!!!
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Questions?
John CrenshawRazorlight [email protected]
@johncrenshaw
facebook.com/rlmseo
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