3 Ways to Help Your Business Get Found Online

Download 3 Ways to Help Your Business Get Found Online

Post on 20-Jul-2015

138 views

Category:

Documents

1 download

Embed Size (px)

TRANSCRIPT

  • 3 WAYS TO HELP YOUR BUSINESS GET FOUND ONLINE

    A quick and dirty ToDo list to help your business get found online.

  • 1424MarketingGroup.com Lets Talk: +1 202.618.1424

    GET FOUNDYou can have the prettiest website or the best products in the world, but if people cant find you online you may as well turn out the lights and go home.

    And these days getting found online better include getting found on mobile devices.

  • 1424MarketingGroup.com Lets Talk: +1 202.618.1424

    GET FOUNDI can hear the groans from here. Youve got a business to run, and that already takes up 110% of your time and effort.

    How on earth are you supposed to find time for this?

    All I can say is that a little time and effort now can pay big dividends right now and bigger ones down the road.

  • 1424MarketingGroup.com Lets Talk: +1 202.618.1424

    GET FOUNDThere are a million-and-one ways to make it easier for your business to get found on Google (and the other search engines).

    Lets keep it simple today and look at three.

  • 1424MarketingGroup.com Lets Talk: +1 202.618.1424

    CONTENT OPTIMIZATIONYes, this is where search engine optimization comes into play and today its all about relevancy.

    Is your content providing a benefit to the reader?

  • 1424MarketingGroup.com Lets Talk: +1 202.618.1424

    CONTENT OPTIMIZATIONHere are three key things for your optimization ToDo list:

    Create unique and relevant content.

    Optimize your site for mobile.

    Tie your content to a Google+ profile!

  • 1424MarketingGroup.com Lets Talk: +1 202.618.1424

    SOCIAL MEDIAAre you rolling your eyes? Stop that!

    You should be involved with social media because your target audience no matter who that is regularly uses at least one social media platform.

    And guess what? It doesnt have to take over your life. You can get the job done by spending as little as 3 hours per week.

  • 1424MarketingGroup.com Lets Talk: +1 202.618.1424

    SOCIAL MEDIAHow do you do that? You think about it in terms of social media management tools, and you wear three hats:

    The Data Hat: Reach, engagement and conversion

    The Creative Hat: Content creation

    The Facilitator Hat: Fill the funnel.

  • 1424MarketingGroup.com Lets Talk: +1 202.618.1424

    LOCAL BUSINESS DIRECTORIESIts hard to get on the first page of search results for very competitive keywords.

    One way to get around that is to rank your business highly within a local business directory.

    Why is that?

  • 1424MarketingGroup.com Lets Talk: +1 202.618.1424

    LOCAL BUSINESS DIRECTORIES

    Search online for some of the important keywords for your business.

    Chances are youll see some of the big dog directories like Yelp or Angies List or Superpages or Yellow Pages taking up the top slots.

    People click on those links, and if your business shows up at the top of the list within that directory score!

  • 1424MarketingGroup.com Lets Talk: +1 202.618.1424

    LOCAL BUSINESS DIRECTORIESSo, heres your quick and dirty action plan:

    Create or claim listings for your business within appropriate business directories.

    Optimize those listings.

    Establish a presence on Google+.

  • 1424MarketingGroup.com Lets Talk: +1 202.618.1424

    JUST DO ITGet to work on this ToDo list and before you know it your business will get found online and begin to enjoy the limelight of the Internet instead of hiding in a corner.