3 ways to warm up your holiday marketing

@uberflip#uberwebinar

3 Ways to Warm Up Your Holiday Marketing

Sam BrennandVP Customer Success, Uberflip@sambrennand

Kara WiddisonMarketing Specialist, SnapApp@kwiddison28


Join in on

WE WILL SEND THE RECORDING.

Questions? We’ve got answers! (At the end of the webinar )


Stick Around For a Demo

WINTER IS HERE!

ARE YOU FROZEN ON HOLIDAYCAMPAIGN PLANNING?


Interactive Content

FOR HOLIDAY CAMPAIGNS}1.) Add an engaging spin to your

content with themes and two-way conversations

2.) Re-gift your content for the right audience by repurposing what you already have

3.) Create fun experiences for your audience

Warm Up Your Marketing


It’s Pretty Easy…


91% of buyers prefer more interactive/visual content that can be accessed on demand.”

“- Demand Gen Report

It’s What Your Audience Wants


THEMES


HOLIDAYS AND SEASONAL THEMES


What’s your campaign theme?

Developing Your Plan


What’s your campaign theme? What’s your goal?



What’s your campaign theme? What’s your goal? What winter holiday will you anchor

to?



Human To Human Relationships


What happens to all the data you collect?

Streamline new data into your marketing automation forms

Collect more detailed information from your prospects

Provide your sales team with more qualified leads

Arm Your Sales Team


Capture rich profile data with the questions

Question and answer data flows into lead records within your marketing automation system

Data can be used to lead score, qualify prospects, assign personas, and trigger nurture campaigns

Better Scoring, Profiling & Nurturing


42%

71%

13%

Click Rates Completion Rates Lead

Conversion

Calls to action that deliver higher click-through rates

What Are The Benefits?


42%

71%

13%


Conversion


5x industry average increase in lead conversion rates



42%

71%

13%


Conversion


5x industry average increase in lead conversion rates

Better data for lead scoring and faster MQL creation



REGIFTING YOUR CONTENT


Try New Wrapping Paper…

Same great content


Try New Wrapping Paper… Same great content

New interactive fea-

tures


Use the themes & messages of your core content to create related pieces that build the strength of your brand’s connection.

Repurpose Your Content


This Is A Great Piece Of Chocolate


But so is this cake…


And these truffles…


And this hot chocolate…


Benchmark

Yourself

Test Your Knowledg

e

See How You

Compare

Get Your ROI

What's Your

Roadmap

Break it down foryour audience…

Are you making it easy for your audi-ence?

Break your content down into snackable portions.


Core Asset(white paper, ebook, interactive

content, video….)

2-pagers

Calculator

Assessment

Webinars

Survey

Contest

Worksheet

QuizProduc

t Picker

Infographic,

SnapApps

Blog posts

Guest blogs

Large-Form Assets

Mid-Form Assets

Short-Form Assets

You’ve got options


SERVING UP AN AMAZING EXPERIENCE


Adding an interactive compo-nent

increases engagement and adds value for your audi-

ence!

What Happens When You Make It Interac-tive?


Top

Middle

Bottom

Ebook

White Paper

ROI Tool

Create An Experience For Your Audience


Top

Middle

Bottom

Ebook

White Paper

ROI Tool

+

+

+

SurveyInteractiveInfographic Quiz

Quiz

Assessment

CalculatorAssessment

CalculatorProduct

Picker

Create An Experience For Your Audience


Content-Enabled Campaigns: Use experiences to create

engagement, conversation Bring qualification criteria

up the lead funnel Deliver insights for better

nurturing Accelerate most qualified

leads to sales

Turn Those Experiences Into Campaigns


HOW DO OTHERS GET IN THE HOLIDAY SPIRIT?


Capterra – B2b Holiday Cards


Zendesk – Happy Holidays 2.0


UBERFLIP – A Content Marketing Christmas Carol


Snapapp – Build Some Holiday Cheer


The fastest and easiest way to create interactive content that boosts results by 2-3x

across all existing marketing programs.


RESOURCESWinter Marketing Campaign Worksheet:

https://content.snapapp.com/i/606204-worksheet-plan-a-winter-marketing-cam-paign

Reason for Every Season Guide: https://content.snapapp.com/i/599394-a-reason-for-every-season

10 Ways to Use Interactive Content in 2017:https://content.snapapp.com/i/751557-10-ways-to-use-interactive-content-in-2017


QUESTION TIME!

Kara WiddisonMarketing Specialist, SnapApp

@kwiddison28

hub.uberflip.com

Sam BrennandVP Customer Success, Uberflip

@sambrennand