INTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGS

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HIMANSHU UMARIA

IIT DELHI

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Generating Idea

Interacting With Others

Interacting With Employers

Studying Competitors

Adopting Creativity Techniques

Using Idea Screening

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i) The demand landscape

ii) The opportunity space

iii) The strategic blueprint

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For good ideas and true innovation,

you need human interaction,conflict,

argument, debate.- Margaret Heffernan

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� Attribute listing

� Forced relationship

� Morphological analysis

� Reverse assumption analysis

� New contexts

� Mind mapping

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F.R.I.E.N.D.S SERIESF.R.I.E.N.D.S SERIESF.R.I.E.N.D.S SERIESF.R.I.E.N.D.S SERIES

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Overall Probability

of success

Probability of

technical

competition

Probability

of

commercial

ization

given

technical

completion

Probability

of

economic

success

given

commercial

ization

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1. Generating ideas

2. Interacting with others, employees

3. Studying competitors

4. Adopting creativity techniques

5. Using idea screening

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https://www.pinu.com.ua

https://www.rebajhoffman.com

https://www.thehindu.com

https://www.theguradian.com

https://www.autoevolution.com

https://fashiondish.wordpress.com

https://www.dataversity.net

https://drvidyahattangadi.com

https://money.cnn.com

https://www.fashionstyle.com

https://www.colourbox.com

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Created by Himanshu Umaria, IIT Delhi ,

during an internship by Prof. Sameer Mathur,

IIM Lucknow.www.IIMInternship.com

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