Generating Ideas

Demand-first Innovation and Growth

The demand landscape

The opportunity space

The strategic blueprint

Customerneeds and wantsare the most logical place

to start with

Crowd sourcing

Co creation

Lead users

Attribute listing

Forced relationships

Morphological Analysis

Reverse assumption analysis

New contexts

Mind mapping

Using Idea Screening

Step by step process in idea screening :

New products described in a standard form

Executive committee reviews each idea

Weighted Index method is followed

Idea moves through development

OverallProbabilityOf success

ProbabilityOf technicalcompletion

Probability of commercialization given Technical completion

Probability of economic success given commercialization

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