Xaña Winans, PresidentGolden Proportions Marketing

Presents

30 Marketing Techniques

For Your Next 30 Days30 High Impact

Marketing StrategiesFor Your Next 30 Days

Take a Look Back. What Worked? What Didn’t?

#1

What Do Your Metrics Tell You?

• Where did your new patients come from?

• How many leads converted into appointments?

• What referral sources offered the best ROI?

Gross Profit – Marketing Investment

Marketing Investment

Start With the Easy Stuff. After All, the Best Things in Life Are…

#2 Attitude is Everything

#3 Brand Reinforcement

#4 Answer the Phone#4 Answer the Phone Already!

• When calling a business during office hours in response to marketing:

more than half of people will not leave a message on voicemail.

• 8% annual drop in people leaving voicemails from July 2011 to July 2012 -Vonage

Be Accessible!

• Take calls during lunch – team can rotate days

• Answering service (please test them!)

• Forward calls when you are not in the office during SOCIETY’s normal business hours.

Mon – Fri

7a – 6p

#5 Remind Callers That They’ve Reached The Best Dental Office in the World.

DR’S OFFICE, WHAT DO YOU WANT???

Dr. Miller’s, Can I

Help You?

It’s a great day at Dr. Miller’s office, this is Jenny, how can I make you smile today?

#6 Teach Your Team to Say YES!!!

Caller Conversion Skills• Bond with the caller/establish rapport

• Stay engaged/don’t prepare answers in advance

• Build value/reinforce their decision to call your office

• Avoid quoting fees over the phone

• Never answer just “Yes” or “No” – Think Yes AND…

• And the most obvious (but forgotten) one of all…

#7 Ask for the Appointment

#8 Be an Educator

White Coat Syndrome

• Speaking – 125 words/minute

• Hearing – 400 words/minute

• 10 minute presentation – retain 50%

• 48 hours later – retain only 25%

Slow it down and make it visual

• People buy what they understand

• Professional presentations tell patients that you are a professional

• Create your own or use what you already have - Casey, Guru, etc.

#9 Se Habla Española?

• Patients have a very strong affinity for their own

culture, religion or orientation

• Use Google Translation tool on your website or

create a duplicate site in another language

• Seek out multi-cultural media – radio, print, TV

#10 Celebrate Their Special Day

#11 Start Blogging

#11 BLOG!!!

• Google rewards websites with fresh content!

• The blog must be on your website, not a separate domain

• Use keywords and geo-targeting in your headline and body content:

How to Choose the Best Chicago Dentist for

Implant Retained Dentures

• Link your blog text to relevant pages on your site

#12 Get Personal• Appear in your own TV commercials

• Record your own radio spots

• Put your face in your ads

• Add a welcome video to your website

• Write from first person

Write Like a Friend“Hi, my name is Brett Taylor. If you're surfing the net looking for a new dental home, you need to know this is not your average dental practice, and I'm not your average dentist.

If you've got your heart set on visiting an average dentist (you know the type, grim expression, excess facial hair, and the men are worse) then you are not going to be happy with us. We’re different, and we’re happy being different.”

#13 Use Your Patients

#14 Celebrate#14 Celebrate!!!

AACD Accreditation, 25th Anniversary or

just because you love your patients!

#15 Welcome Your

New Neighbors

#16 Get Reviewed

Think Reviews Don’t Matter?

• 75% of reviews posted on review websites are

positive.

• 95% of unhappy customers will return if an issue is

resolved quickly and efficiently.

• 71% agree that consumer reviews make them more

comfortable that they are buying the right

product/service

• 70% of people consult reviews/ratings before

purchasing.

• People are 63% more likely to purchase a product

from a site if it has product ratings and reviews.

• Customer reviews create a 74% increase in product

conversion

90% of Consumers Say Online Reviews

Influence Buying Decisions

80% of Shoppers Change a Purchase

Decision Based on Negative Reviews

#17 Wrap Your Car

#18 Build Mystery

#19 Whitening For Life

#20 Be Their Hero

Referrals Incentives Not Allowed?

• Look for opportunities to be generouso Re-cement a crown

o Come in on a Friday

o Offer advice for free

• “What do I owe you doc?”o “I’m happy to help - it’s on the house! The next time a

friend asks about a dentist, please give them my card.”

#21 Listen To Your Website

#22 Use Shared Mail• 25% of the cost of direct mail

• Total market saturation

#23 Use the News• 46% of homes have DVR’s and skip the

commercials!

• DVR-proof programming:

Sports

Local/National News

Live Programming

#24 Want Results

Fast?

Ipad drawing once we reach 500 fans!

Give us your email, win a free ipad!

Start Invisalign by 3/31, get a free ipad!

#25 – Build a Sub-Brand

#26 Make Social

Media Fun!

#27 Use Video

Included in Your AACD Membership…

• An Overview of Cosmetic Dentistry

• How to Choose a Cosmetic Dentist

• Porcelain Veneers

• Dental Implants

• Teeth Whitening

#28 Go Mobile

Mobile Friendly

Mobile Optimized

Responsive Design

#29 Want Web Traffic? Advertise.

Great Rank, Average Traffic

Great Rank, Excellent Traffic

Good Rank, Amazing Traffic

#30 Track Your Results

So Many Tracking Methods…

Offers Redeemed

Email Open/Click Rates

Facebook Insights

Google Analytics

Forwarding URL’s

Tracking Phone Numbers

May I Ask How You Heard About Us?

(Dig Deep!)

Measure Reach and Engagement

Analytics

Google Analytics

Get Started today at ACTdental.comor for more info call 800-851-8186

866-590-4476 Xana@GoldenProportions.com