3087 groove affiliate custom brochure v19 single (1)

8/3/2019 3087 Groove Affiliate Custom Brochure v19 Single (1)

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Groove MarketinG Co-op


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What is better than free marketing?

How about a marketing campaign that

pays for participation?

Welcome to the Groove Marketing

Co-op. This program is designed to

complement your current marketing

efforts through a partnership with

Groove Entertainment Technologies

as well as other businesses in the

community. Simply make available one

or more products from your business

free to the consumer and let Groove do

the rest.

This program has a three-fold purpose:

1) Create greater customer loyalty from

your existing customers; 2) Generate

new customers for your business; and

3) Allow your business to benet from a

collaborative marketing effort that pays

when your customers choose Groove

for their home or business television,

telephone, internet, or security service.

How does this work? When you become

a Groove customer with DIRECTV

television service in your business,

Groove will pay for a marketing

campaign specic to your customers

and your business. The campaign is

based on a free product or service

that can be represented as Free for

Six Months. This typically includes

one item at no cost to the consumer

each month for six months (Six items

in all.) Groove will use this message to

drive not only new customers to your

business, but loyalty from your existing

customers as they return often with

their friends.

This marketing initiative has a proven

track record of success. Over the

years, Groove has modeled and rened

these principles to help businesses

benet from the power of partnership.

With little to no risk on the part of the

business, it is a great way to explore

the possibilities. At the same time, we

have found that the more compelling the

offer, the better the results.

Not only will your business grow

through this program, but Groove will

pay you, as a business, each time one

MarketinG

CooperativeproGraM


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of your customers becomes one of our

customers. How great is that? When

one of your customers activates any

new television, telephone, internet or

security service through Groove, we pay

you. Not to mention that your customer

will benet from valuable savings from

our providers such as DIRECTV, Dish

Network, CenturyLink, AT&T, Clear,

Pinnacle, etc. Your customer saves

money and you get paid for making it

possible. That is just more dollars to

spend back in your business.

To make this possible we will display

marketing materials in your business

highlighting the details of this campaign.

This messaging is designed to

complement your marketing efforts, so

as not to distract from your business

objectives. Options include point-of-

purchase displays, TV signage and

window clings.

Each campaign is tracked using one

or more of three unique identiers

including a phone number, website and/

or qr code. These unique identiers will

be tagged to the marketing materials

in your business so that we can tie any

buying behavior back to your business.

More importantly, you will have access

to our web portal that provides reporting

on such things as phone calls, web

visits, sales, activations, coupon

redemption and more. You will know

on a real-time basis how well this

campaign is working for you right down

to the effectiveness of your offer. If your

business is able to track coupons, wewill measure how often these coupons

were redeemed, and how much the

customer spent each time.

What better way to grow your business

and benet from the buying habits of

your existing customers. Simply contact

Groove today and we will show you how

to get started with this program in your

business.


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Increase Customer Loyalty

As your customers respond to our

unique offer, that combines the free

promotional offer from you with real

savings from our providers, we will

give them reason to return more often.

Because this offer is only available

to new customers of Groove, it will

have limited availability making it more

attractive.

New Customer Growth

In addition to the marketing that will

take place within your business, Groovewill also use this campaign to market to

other consumers within the community.

At a minimum, our marketing efforts

will increase the exposure to your

business and allow you to benet from

our collaborative marketing effort. Your

customer base will expand as a result of

this campaign.

New Revenue StreamWhen customers respond to the

Groove oriented marketing within

your establishment, Groove will pay

your business each time a customer

activates with new service from one

of our providers. Because you can

receive up to $100 for each customer,

many businesses choose to use this to

enhance the promotional offer, or offset

the costs of the free item such that the

entire marketing campaign is truly free.

Others choose to treat this as a prot

center making it an additional revenue

stream for the company. Either way, we

pay you for new Groove customers that

come through your business.

purpose


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Professional Sales

As a marketing partner, you can

count on Groove to take care of the

sales effort in a professional manner.

As such, no product knowledge is

required on your part. The Groove

Sales Representative will provide all

information relating to the promotion

and offers from our service providers,

so simply refer your customers to the

number on the brochure and we will

take care of the rest.

Account Management

Groove will provide a Marketing Co-op

Account Manager to assist with the

set-up and execution of this marketing

campaign. The Marketing Manager will

be able to answer your questions and

assist in the set up and on-going needs

of your campaign.

Marketing Materials

Groove has a portfolio of marketing

materials that are customized with

your unique offer and business need.

Groove will cover the cost of design

and production for all businesses that

sign up with DIRECTV services through

Groove A detailed explanation of each

marketing piece is found on page 10.

Web Portal

There are two key areas of the web

portalone for you as the business to

track all activity related to the campaign,

and one for your customers to access

the promotional offer. An outline of the

web portal and its features is found on

page 12.

Advertising

As a Groove partner, your business

name and logo will be seen on our

corporate website as well as used in

other Groove promotional programs.

Just as you will advertise and promote

Groove, we will advertise and promote

your business.

Compensation

Groove will provide an Afliate

Commission Agreement outlining the

details of the commissions including

amounts, payroll dates, etc.

what to expeCt


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What are top reasons peoplefolloW brands?

Source: Econsultancys State of Social Report 2011, produced in partnership with LBi and Bigmouthmedia.

Source: National Cooperative Business Association, November 2011 study.

Source: Opinion data based on an AYTM survey of 2000 internet users from a built-in consumer panel. AYTM is an independant online market research platform.

other

Turns out coupons and discountsare the most appreciated type ofinformation from brands.

Cooperatives Create over 1.7 millionjobs in the United states andContribUte $25 billion to U.s. Wages.CHOOSING A CO-OP MEANS PUTTING YOUR LOCAL COMMUNITY FIRST.

Cooperatives drive 2X MORE LOCAL $ than Big Corporations

What types of

Content do

ConsUmers

prefer to get

from their

favorite brands?

friends and fansof the brand

interestinG orentertaininGContent

serviCe, supportor produCt news

0.7%

36.9%

8% 5% 5% 2%

6.2%

18.2%

5%

speCial offers/deals

brandnews

answerstoqs

how-t

os

interviews

CoUpons/promotions/disCoUnts

CUrrent CUstomer

32.9%

80%


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About GrooveYou can be condent that you made

the right choice to partner with Groove

Entertainment Technologies. As an

industry leader, Groove continues to

develop innovative sales and marketing

programs while maintaining a customer

centric culture.

Sales Reps

Groove is committed to the highest

standards when representing our service

providers and you. Therefore, you do

not need to worry about any product

knowledge or special promotions from

our providers. You simply generate

the lead and we take care of the sales

process.

Account ManagerGroove has provided a dedicated

account manager who is committed

to the success of our collaborative

marketing campaign. Your marketing

manager will not only ensure that the

campaign is set up to succeed from the

beginning, but will assist in providing

ongoing marketing materials and

recommendations as needed.

CompanyEach year Groove receives multiple

dealer awards and recognition. Most

recently Groove was recognized as

DIRECTVs top residential service

provider and Elite dealer for lodging &

institution customers.

2011 Largest Volume Residential Dealer

2011 Best in Class Lodging & Institution Dealer

the Groove teaM


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Groove continueto maintain an

A rating with

the Better

Business Burea


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Point of Purchase Display

This display will provide take-away

marketing collateral to your customers.

Website

Groove will provide a customized

micro site designed to promoteGroove services using your unique

offer. Customers will ll out a lead

generation form, use the chat feature

to communicate with our sales team,

or simply access additional information

regarding the offer before contacting

one of our sales agents.

Phone Number

A unique phone number will be used for

all marketing materials in your business.

Any customer that contacts Grooveusing this phone number will be tracked

to your business for the purpose of

receiving the promotional offer and

making sure that you receive accurate

commissions for that customer.

Quick Response (QR) Code

This matrix barcode is designed to bescanned with most any smart phone and

will be provided as part of the marketing

package from Groove.

This barcode will be set

to link directly to your

customized Groove

provided micro site.

MarketinG Materials


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TV Signage

A Sign will be provided for the TV in your

business with a simple message about

how your customers can get TV Servicefrom Groove.

Window SignageA 12x18 poster will be made available

to promote this campaign. Custom

marketing materials available upon

request.

Sign UP with groove and Save!

TWOFREE

Sign UP for Satelitte tv with groove & get

801-508-6121aCt now for thiS SPeCial offer

Grooveis yoursourceforthebestin entertainmenttechnologies forhomeor business.

tv ServiCe

internet

telePhone

alarm

TICKETS

BROUGHT TO YOU BY


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Web Portal

See real-time data pertaining to

the performance of your campaign.

Call volume, website conversions,

qualied leads and sales totals

are accessible any time. For your

convenience, you can expect a

performance summary report to be

sent via email each week.

traCkinG & reportinG


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Promotional Offer Access

In addition to the partner web portal, a

customer facing portal is available for all

customers to access your promotional offer.

At the time of installation, each customer

will receive a coupon code that they can use

to print the offer. The coupon code can be

used only one time and will generate unique

coupons that cannot be duplicated.

Promotional Offer Redemption

and Management

Grooves portal is designed to track each

time a customer redeems the promotional

offer. Not only do we track the use of the

coupons, but where possible, we track theamount spent each time a coupon

is redeemed.


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Authorized Retailer For

DIRECTV is one of the worlds leading providers

of digital television entertainment services

delivering a premium video experience through

state-of-the-art technology, unmatched

programming and industry leading customer

service to more than 30.8 million customers in

the U.S. and Latin America. In the U.S., DIRECTV

offers its more than 19.7 million customers access

to more than 170 HD channels and Dolby-Digital

5.1 theater-quality sound, access to exclusive

sports programming such as NFL SUNDAY

TICKET, Emmy-award winning technology and

higher customer satisfaction than the leading

cable companies for ten years running. For the

most up-to-date information on DIRECTV, pleasevisit www.directv.com.

DISH Network provides more than 14 million

satellite TV customers with the highest quality

programming and technology with the most

choices at the best value, including HD Free

for Life. Subscribers enjoy the largest high

denition line-up with more than 200 national HD

channels, the most international channels, and

award-winning HD and DVR technology. DISH

Network delivers family entertainment to millions

of customers around the world. DISH Network

Corporation is a Fortune 200 company.

partners


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Other Providers

Comcast Cable is oneof the nations largestvideo, high-speed Internetand phone providers toresidential and businesscustomers.

Hughes Network Systems is the worlds leading providerof satellite broadband for home and ofce, delivering

innovative network technologies, managed services, andsolutions for enterprises globally.

Pinnacle Security is an industry leader in providing qualityresidential and commercial security solutions that helpindividuals realize the peace-of-mind that comes fromprotecting the things that matter most.

CenturyLink is the third largest telecommunications

company in the United States. The company providesbroadband, voice, wireless and managed services toconsumers across the country.

As the nations thirdlargest cable TV andbroadband company,Cox has about 6 milliontotal customers.

Clearwire Corporation is a leading provider of mobilebroadband services. Clearwires 4G network currentlyprovides coverage in areas of the U.S. where more than130 million people live.

Verizon is a globalleader in deliveringbroadband and otherwireless and wirelinecommunicationsservices.

AT&T is a leadingprovider of wireless,Wi-Fi, high speed

Internet, voice andcloud-based servicesand has the nationsfastest mobile broadbandnetwork.


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Getting PaidCommissions are paid weekly on Tuesday

for the week ending ten days earlier.

Marketing partners will have the option of

receiving a mailed check, direct deposit or

ACH transfer. A commission statement will

be e-mailed and/or mailed with the check.

Residential

tv serviCe $50

internet $10

telephone $10

alarM $30

Business

tv serviCe $80audio $20

Commissions

CoMpensation


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Call801-839-3473

CliCkGo to www.partnerwithgroove.com/signup

[email protected]

-or-

-or-

GettinG started


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Groove believes in the power of forming

positive partnerships. This marketing

co-operative is a collaboration of

experience and principles that have proven

to accomplish our three-fold objective of

creating greater customer loyalty, driving

new customers, and adding protability.

We look forward to your participation in

this marketing program and you have

our commitment to the success of this

campaign for you and your business.

Additional Questions?Visit Grooves afliate web page:

www.partnerwithgroove.com for

more details.


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Contact your businessdevelopment representative

CONTACT YOUR BUSINESSDEVELOPMENT REPRESENTATIVE

801-839-3473mg@gg cm

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