31 ways to write words that win more customers and sales

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www.denisefay.com/31ways

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Krishna De talks to Denise Fay (www.denisefay.com) about the launch of her new book '31 days to write better copy'. Denise shares how to write successful marketing copy, how to get started, what to write, how to use emotional triggers to hook your reader and the importance of headlining. The webinar includes a special price and additional bonuses. Krishna De - www.facebook.com/KrishnaDe and Denise Fay - www.denisefay.com

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Page 1: 31 ways to write words that win more customers and sales

www.denisefay.com/31ways

Page 2: 31 ways to write words that win more customers and sales

www.denisefay.com/31ways

31 ways to write words that win more customers and sales

Denise Fay@denisefay on Twitter

Interviewed by Krishna De@KrishnaDe on Twitter

Twitter hashtag #31ways

www.denisefay.com/31ways

Page 3: 31 ways to write words that win more customers and sales

www.denisefay.com/31ways

Agenda

Handout The secret to successful marketing 5 ways to avoid writing procrastination Understand the emotional triggers that make your

prospect buy 8 techniques to write winning headlines that attract, sell

and interest your readers Motivational words that practically force your reader to

take action

Page 4: 31 ways to write words that win more customers and sales

www.denisefay.com/31ways

Key to successful marketing?

Page 5: 31 ways to write words that win more customers and sales

www.denisefay.com/31ways

How do you write?

Page 6: 31 ways to write words that win more customers and sales

www.denisefay.com/31ways

Throw away your excuses

Condition: Procrastination

Condition:Not knowing what to write

Condition: Where to start

Page 7: 31 ways to write words that win more customers and sales

www.denisefay.com/31ways

Emotional triggers

Page 8: 31 ways to write words that win more customers and sales

www.denisefay.com/31ways

What emotions do you use?

Emotional triggers include: Fear Delight Approval Laziness Curiosity

Page 9: 31 ways to write words that win more customers and sales

www.denisefay.com/31ways

Headlines are so important

Page 10: 31 ways to write words that win more customers and sales

www.denisefay.com/31ways

Headlines that work

Questions How to Reason why Curiosity News Command Testimonial Direct

Page 11: 31 ways to write words that win more customers and sales

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Words that motivate

Page 12: 31 ways to write words that win more customers and sales

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Recap

Revisit your promotional material with handout Throw away your excuses Think emotion when writing Write engaging headlines Use words that motivate Start today Utilize the 31 ways to write words that win more

customers and sales

Page 13: 31 ways to write words that win more customers and sales

www.denisefay.com/31ways

Want more?

31 days to write better copy Grab your copy over at

www.denisefay.com/31ways Two special bonuses just for

you

Page 14: 31 ways to write words that win more customers and sales

www.denisefay.com/31ways

Thank you

Thank you for your time

Now.....Go Get Started!