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Page 1: 34.Via Verdivfno2012.vogue.it/pdf/Agenda_Eventi_Milano_en.pdf · via Montenapoleone 5: BOTTEGA VENETA Champagne cocktail. Style returns to be the main focus of the Vogue Fashion’s
Page 2: 34.Via Verdivfno2012.vogue.it/pdf/Agenda_Eventi_Milano_en.pdf · via Montenapoleone 5: BOTTEGA VENETA Champagne cocktail. Style returns to be the main focus of the Vogue Fashion’s

1.Via Montenapoleone

2.Via della Spiga

3.Via del Gesu’

4.Via S.Andrea

5.Via Bagutta

6.Via Santo Spirito

7.via Borgospesso

8.Via Manzoni

9.Via Verri

10.Via Bigli

11.S.Pietro all’Orto

12.Corso Matteotti

13.Corso Vittorio Emanuele

14.Galleria Pattari

15.Piazza del Liberty

16.Galleria San Carlo

17.Galleria Passarella

18.Piazza Duomo

19.Galleria Vittorio Emanuele II

20.Galleria del Corso

21.Piazza San Babila

22.Via Borgogna

23.Corso Venezia

24.Via Broletto

25.Corso Como

26.Via Solferino

27.Via Pontaccio

28.Corso Garibaldi

29.Via Brera

30.Via San Carpoforo

31.Via Fiori Chiari

32.Via Ponte Vetero

33.Via dell’Orso

34.Via Verdi

35.Piazza del Carmine

36.Via Mercato

37.Via Madonnina

38.Largo Treves

39.Via Palermo

40.Corso Genova

Page 3: 34.Via Verdivfno2012.vogue.it/pdf/Agenda_Eventi_Milano_en.pdf · via Montenapoleone 5: BOTTEGA VENETA Champagne cocktail. Style returns to be the main focus of the Vogue Fashion’s

Stores, events, products VFNO 2012 MILAN September 6th

1.Via Montenapoleone

via Montenapoleone 1: PAUL & SHARK

via Montenapoleone 1: SIMONETTA RAVIZZA

Cocktail with the presentation of the F/W 2012 collection. "Fur army Jacket 2 Parka" limited edition collection.

Special product: Clutch - leopard print.

via Montenapoleone 1: FRATELLI ROSSETTI

The theme of the Vogue Fashion’s Night Out will be Marilyn Monroe, common denominator of the event that will be

held in the Fratelli Rossetti boutiques in Milan, Rome and Florence. An icon that Fratelli Rossetti wanted to honour

this year with the participation of the international gallery called “Tribute to Marilyn, a project of the artist

Alessandro Gedda. For the occasion of the fiftieth anniversary of the actress’s death, Fratelli Rossetti, has moreover

created a limited edition décolleté: the Lady Brera, the main model that will appear in the next fall-winter collection

2012-2013, also created in a crocodile version in the colour “red Marilyn”. For Vogue Fashion’s Night Out the shop

windows will be furnished the an art piece an sculpture of the Lady Brera created by the artist Alessandro Gedda.

There will also be a corner dedicated to the Nail’s Spa where the clients will be able to have their nails done with red

nail polish, just like Marilyn Monroe. Special product: Bag in PVC with the image of Marilyn Monroe.

via Montenapoleone 1: LA PERLA

Launch of a special LA PERLA series with a few models that will present the collection La Perla testimonials in store.

Cockail with franciacorta. Special product: Macramè lace necklace.

via Montenapoleone 2: BULGARI

via Montenapoleone 2: GIORGIO ARMANI BOUTIQUE

via Montenapoleone 2: LOUIS VUITTON

via Montenapoleone 3: SALVATORE FERRAGAMO DONNA

In store cocktail.

via Montenapoleone 3: SUTOR MANTELLASSI

Cocktail. Special product: Keychain created by the architect Alessandro Rendini. Sutor Mantellassi shopping bag.

via Montenapoleone 3/5: BALDININI

Baldinini cocktail and DJ set. Special product: Limited edition t-shirt VFNO 2012.

via Montenapoleone 4: RALPH LAUREN

via Montenapoleone 5: GUCCI

Cocktail

via Montenapoleone 5: ETRO

Campari MIXX RED cocktail with the presence of the designers. Special product: Cotton scarf with a paisley print.

via Montenapoleone 5: BOTTEGA VENETA

Champagne cocktail. Style returns to be the main focus of the Vogue Fashion’s Night Out, occasion in which Bottega

Veneta will introduce a new line of eco-friendly bags. They are produced the sustainable and vegan materials, with

eco-friendly colours and features. These bags interpret the discrete elegance and the details of the design that

distinguish the brand. Presented to the press last may with the Cruise collection 2013, the bags will be available in

stores towards the end of autumn. In occasion of the Fashion’s Nigh Out, a special batch of one hundred pieces will

be sold exclusively for the event.

via Montenapoleone 6: PRADA

via Montenapoleone 6: CAMPER

Page 4: 34.Via Verdivfno2012.vogue.it/pdf/Agenda_Eventi_Milano_en.pdf · via Montenapoleone 5: BOTTEGA VENETA Champagne cocktail. Style returns to be the main focus of the Vogue Fashion’s

via Montenapoleone 7: LARUSMIANI

Cocktail

via Montenapoleone 8: PRADA

via Montenapoleone 8: BALLY

Cocktail. Bally celebrates the new VFNO 2012 edition by presenting an innovative version of the iconic Bally-rina

brillance bicolour. Exclusively produced in the shades of blue and cream, its impeccable and easy chic taste will be

available in selected Bally shops. Champaign cocktail from 7.00 p.m.

Special Product: Original version of the iconic two-toned brillance bally-rina created especially for the event in navy

blue and cream.

via Montenapoleone 8: PASTICCERIA COVA

Grand buffet with a vast selection of salty and sweet finger food. Time: from 7.00 p.m. to 10 p.m.

Special product: “Cova Midnight”. Special Cocktail created for the event, its base is Gin with an addition of lavender

liquor and fresh fruit.

via Montenapoleone 8: SABBADINI

via Montenapoleone 9: VENINI

via Montenapoleone 9: HENRY BEGUELIN

via Montenapoleone 10: ALBA ELOISA D’ALESSANDRO

via Montenapoleone 10: KIDSPACE

via Montenapoleone 10: ICEBERG

Special product: Penelope & Ulissa bracelet.

via Montenapoleone 11: VERSACE

Cocktail.

via Montenapoleone 12: SWATCH STORE

Watches from the new collection Swatch Chrono Plastic, together with the personalized sleeve, will be sold during the

event. Special product: Swatch Chrono Plastic collection, 10 models in different colours made of plastic and silicone.

via Montenapoleone 13: ASPESI

via Montenapoleone 3-14: CHRISTIAN DIOR – UOMO/DONNA

Cocktail.

via Montenapoleone 14: EMILIO PUCCI

Via Montenapoleone 15/16: PAUL & SHARK

Via Montenapoleone 17: FABI

via Montenapoleone 18: ALBERTA FERRETTI

Speciale product: Philosophy studded raincoat.

via Montenapoleone 19: A.TESTONI

Cocktail inspired by the theme of the AW 12 – 13 collection called “Minimal Baroque” and the opportunity to help

donate money to charity by purchasing products that are marked with the VFNO logo. Special product: 10 boston bags

with a double handle and soft patent leather shoulder belt (in different colours). 10 soft PC cases in made of calf,

made in dark brown and black, with front pockets and a double handle.

via Montenapoleone 19: CONTI CAFE’ - AL E RO DESIGN

Special product: Square-shaped rubber sunglasses, sold in a transparent tube package with the VFNO logo. Shaded

lens. via Montenapoleone 19: CONTI CAFE’ - LAURA MANCINI

Conti Cafè DJ Set and nail varnish cocktail by Zoya. The manicure professionals will apply, free of charge, nail polish

from the new Zoya collection inspired directly from NY FW fashion with the colour lock system N. 1 in the world in

regards of long-lasting! Special product: leather purse/credit card holder with VFNO logo.

Page 5: 34.Via Verdivfno2012.vogue.it/pdf/Agenda_Eventi_Milano_en.pdf · via Montenapoleone 5: BOTTEGA VENETA Champagne cocktail. Style returns to be the main focus of the Vogue Fashion’s

via Montenapoleone 19: CONTI CAFE’ - LONDON IN PARIS

Special product: Lace t-shirt.

via Montenapoleone 19: CONTI CAFE’ - VLADIMIRO GIOIA

Special product: Woollen hat with fox pon pons.

via Montenapoleone 20: VALENTINO

via Montenapoleone 20: SALVATORE FERRAGAMO UOMO

In store cocktail.

via Montenapoleone 21/A: ANGELO GALASSO

Polso Orologio evening, emblematic symbol of the brand, the dress shirt Polso Orologio, inspired by the ex Fiat

president Gianni Agnelli. Due to his allergy he had to wear is watch on the cuff of his dress shirt so in the 90’s, year of

its creation, it became an object of art and design that was able to conquer a spot in the Design Museum of London in

2004. The evening will celebrate Angelo Galasso’s heritage and the Grand Opening in The Plaza New York on

September 5th 2012.

via Montenapoleone 21: FRETTE

via Montenapoleone 21: AGNONA BOUTIQUE

Special product: cashmere and dear clutch.

via Montenapoleone 22: GIUSEPPE ZANOTTI DESIGN

In occasion of VFNO 2012 Giuseppe Zanotti will present two exclusive previews of the SS13 collection. The all stripes

loafer of the newly born line Giuseppe Homme and the spike clutch bag, the must-have piece of the SS13 collection.

In the flagship store of the brand there will be a celebration with cocktails and an entertaining fashion lottery

available to the customers that will purchase an item during the VFNO. The prizes are either a discount of 10%, 20% or

30% or a special gift. Moreover, 20% of the sales will be dedicated to the charity chosen by VFNO.

via Montenapoleone 23: HOGAN

Special product: Fabric shopping bag.

via Montenapoleone 25: OMEGA

Omega presents the new watch dedicated to James Bond.

via Montenapoleone 25: TOY WATCH

via Montenapoleone 25: TOSCA BLU

Special product: Woollen shopping bag with lettering, pink and yellow fluorescent handles as well as the personalized

logo.

Via Montenapoleone 26: CORNELIANI

Cocktail + trunk show with photographic set.

via Montenapoleone 26: DMAGAZINE OUTLET

via Montenapoleone 26: GEOX

Photographic set available to clients in order to take a picture as a souvenir of the event. Cocktail.

via Montenapoleone 27: MISS SIXTY

via Montenapoleone 27: SERGIO ROSSI

via Montenapoleone 27/E: ERMENEGILDO ZEGNA

Cocktail – DJ.

via Montenapoleone 29: VIERRE

Cocktail party with DJ

via Montenapoleone 29: FREY WILLIE MILANO

Page 6: 34.Via Verdivfno2012.vogue.it/pdf/Agenda_Eventi_Milano_en.pdf · via Montenapoleone 5: BOTTEGA VENETA Champagne cocktail. Style returns to be the main focus of the Vogue Fashion’s

2.Via della Spiga Via della Spiga 1: PREMIATA

Via della Spiga 1: HERNO

HERNO in celebration of the VFNO in the new store situated in Via della Spiga, 1 has decided to promote its ultra light

200gr padded racket in two of the most famous varieties. For the women the slim jacket includes pockets and a maxi

zip whilst for the man, the timeless bomber jacket. They have been created especially for this event in a unique and

exclusive material that is able to reflect light. All Herno pieces that will be sold during the VGNO are unique pieces

and numbered inside with a serigraphy.

via della Spiga 1: CHIMENTO

via della Spiga 1: CAR SHOE

via della Spiga 1: RUCOLINE

via della Spiga 1/3: FALCONERI

DJ set live/cocktail with SIGNORVINO. Special product: Give-away t-shirt.

via della Spiga 2: DOLCE & GABBANA ACCESSORI

via della Spiga 3: STUART WEITZMAN

"I Murr love Stuart Weitzman". An event accompanied by the Murr, the most exciting personal stylists in Italy! The

Murr will guide our clients and fans in the arduous selection between stilettos, platforms and flatties signed Stuart

Weitzman. Suggestions regarding style and poise in order to transform, simply by choosing the right shoe, every

woman into Cinderella!

Via della Spiga 3: MAIDEN

New Talents Temporary Store Spiga 3. Temporary Store dedicated to emerging brands in the spiga 3 space. During the

evening there will be a wine tasting as well as a cocktail party.

via della Spiga 4: GIÒ MORETTI

Speciale product: samsung GSIII with flip cover in limited edition for VFNO

via della Spiga 4: ERMANNO SCERVINO (corner shop Gio’Moretti)

DJ/live music, designer presence, cocktail. Special product: Crochet necklace print t-shirt.

Via della Spiga 30: BRUNELLO CUCINELLI

Cocktail for all the guests and presentation of the Autumn-Winter collection.

via della Spiga 6/A: PASQUALE BRUNI

via della Spiga 6: PEUTEREY

In store event with DJ set, cocktails and photographic set. During the evening there will be a presentation of bags

produces by women from Ghana. The proceeds of the sales will be given to charity.

via della Spiga 6: LONGCHAMP

By filling in the coupon that will be sent along with the invitation, and handing it in at the boutique situated in Via

della Spiga 6 in Milan, you might be able to win a Longchamp leather bag from the new line LM Cuir. The winner

will be able to collect the prize during the night of the event in vi Spiga 6, Milano. During the night there will be

the first ever projection of the new film directed by Bianca Li, “oh! My bike!”, for the presentation of the AW 2012

collection. The main character Cocò Rocha, will interpret the Longchamp women. Special product: Leather

keychain with customized lettering.

via della Spiga 7: MALO

VFNO becomes a new appointment to celebrate “40 years of Malo”. During the night dedicated to fashion, Malo

presents the stole “ Vintage Limited Edition”: 100 pieces at a unique price. A must have for all the unconditional fans

of the brand. A special preparation with a cocktail party for a night of shopping.

via della Spiga 7: MONCLER

Cocktail party. Special product: Special limited edition t-shirt.

Page 7: 34.Via Verdivfno2012.vogue.it/pdf/Agenda_Eventi_Milano_en.pdf · via Montenapoleone 5: BOTTEGA VENETA Champagne cocktail. Style returns to be the main focus of the Vogue Fashion’s

via della Spiga 8: GHERARDINI

OFFICIAL COCKTAIL sponsored by CAMPARI Orange Passion with DJ SET. Special product: FLAT BAG in limited edition,

created with the iconic ribbed material and revisited in four exclusive colours.

via della Spiga 8: AMARANTO BOUTIQUE

Cocktail with the presence of one of the designers of the brands sold within the boutique.

via della Spiga 8: CARLTON HOTEL BAGLIONI

Cocktail.

via della Spiga 9:GIO’MORETTI BABY

via della Spiga 9: FENDI

cocktail

via della Spiga 9: SCAVIA

via della Spiga 15: FAY

A special evening accompanied by music/dj set.

via della Spiga 15: POLLINI

Cocktail. Special product: Patent leather shoe with horse-made sash, patent leather shoe with fabric sash, suede

shoe with fabric sash, suede shoe with laminated leather sash, laminated leather shoe with horse-made sash, leather

shoe with polka dots (online exclusive).

via della Spiga 17:RIVOLTA DAL 1883

via della Spiga 18:PRADA

via della Spiga 19/A: TIFFANY &CO.

Cocktail – during the evening there will be the presentation of the new collection Tiffany 1837 in rubedo metal, the

new rose colour material created by Tiffany & Co. in occasion of its 175° anniversary.

via della Spiga 22: TOD'S

Cocktail

via della Spiga 23: KRIZIA

Cocktail

via della Spiga 25: LANVIN

In store cocktail. Special product: T-shirt with print and iPhone/iPad carrier.

via della Spiga 25: PHILIPP PLEIN

Opening of the new PHILIPP PLEIN store in Milan and launch of the film “fatto a mano in italia” by Philipp Plein.

Special product: Metal and silk braided bracelet with crystal applications and a VFNO metal plate.

via della Spiga 26: DOLCE & GABBANA DONNA

via della Spiga 30: MOSCHINO

Campari MIXX RED cocktail.

via della Spiga 30: SPORTMAX

via della Spiga 30: N. 30 MILANO

Cocktail party.

via della Spiga 33: COLOMBO

via della Spiga 46: SERMONETA GLOVES Within the Sermoneta flagship store, the gloves are combined to the colour of the nail polish. The short gloves will be

sold at a special price along with the manicure. Cocktail. Special product: Classic short gloves.

via della Spiga 33: BYBLOS

Cocktail offered by Leglevich and DJ Set. Special product: Leather bracelet composed by three single studded

bracelets.

Page 8: 34.Via Verdivfno2012.vogue.it/pdf/Agenda_Eventi_Milano_en.pdf · via Montenapoleone 5: BOTTEGA VENETA Champagne cocktail. Style returns to be the main focus of the Vogue Fashion’s

via della Spiga 33: PIQUADRO

Launch of new product. Special product: iPhone and Galaxy 3III carrier in different types of leather and colours,

created especially for VFNO.

via della Spiga 33: MERCATINO MICHELA

via della Spiga 36: MEGA FASHION

Cocktail. Special product: T-shirt.

via della Spiga 42: FABIANA FILIPPI

Cocktail.

via della Spiga 42: I PINCO PALLINO

via della Spiga 42: SERAPIAN MILANO

via della Spiga 42: ROBERTO CAVALLI

cocktail

Via della Spiga 46: MAISON MARTIN MARGIELA

via della Spiga 48: BLUGIRL

Special product: Three quarter sleeved t-shirt with print and silver studs. VFNO logo on the back.

Via della Spiga 30: BLUMARINE

Campari MIXX RED cocktail. Special product: Special product: Three quarter sleeved t-shirt with cartoon print and

VFNO logo on the back.

via della Spiga 42: ROBERTO BOTTICELLI

Cocktail in which the special products created for the event will be presented – the scarf and the clutch. Special

product: Scarf with logo, clutch with logo.

via della Spiga 48: MISS BLUMARINE

Special product: T-shirt.

via della Spiga 50: MARNI

Cocktail and distribution of MARNI balloons.

via della Spiga 50: VIRGINIA PREO CASHMERE

Live music/DJ set – cocktail; Special product: t-shirt created exclusively for the event.

Via della Spiga 52: MONNALISA

Special product: Monnalisa cotton bag.

Via della Spiga 52: PRETTY BALLERINAS Cocktail; for each purchase we will give our clients a prettyballerinas necklace with charms, until stock is available.

Special product: Beige and black leopard print shoulder bag, zip with logo of the brand.

Via della Spiga 52: PAKERSON

3.Via del Gesu’

via del Gesù 2: AL GINGILLO

via del Gesù 3: HUSKY

via del Gesù 3: ACQUA DI PARMA

In store cocktail from 7.00 p.m. Special product: Colonia Essenza – Candela nel bicchiere.

The Colonia Essenza candle is inserted in an elegant black glass that resembles the Colonia Essenza bottle both in

shape and logo, it includes the classic white Acuqa di Parma label. The candle spreads the vibrant and strong note of

Colonia Essenza: a harmonious combination of citrus along with the intensity of Patchouli and white Musk. 150gr of

pure wax, entirely produced by hand by utilizing high quality materials for a duration of 30 hours.

Page 9: 34.Via Verdivfno2012.vogue.it/pdf/Agenda_Eventi_Milano_en.pdf · via Montenapoleone 5: BOTTEGA VENETA Champagne cocktail. Style returns to be the main focus of the Vogue Fashion’s

via del Gesù 3/4: BRIONI

4.Via S.Andrea via S. Andrea 1:JIMMY CHOO

Cocktail and DJ set. The guests that will wear Jimmy Choo will have the opportunity of being photographed and

inserted in our photo gallery present in our website www.choo247.com.

via S. Andrea 1: CASADEI

Via S. Andrea 2: LE SILLA

via S. Andrea 3: ERES

Via S. Andrea 5: LUDICIOUS

via S. Andrea 5: TRUSSARDI

In occasion of the fourth edition of Vogue Fashion’s Night Out, Trussardi joins the celebration by opening the doors of

its boutique in via Sant’Andrea and will present exclusive limited edition leather bracelets, produced in three

different colours: dark brown, cherry and purple.

via S. Andrea 7: CARLO ELEUTERI

via S. Andrea 8: CESARE PACIOTTI BOUTIQUE DONNA

The store will be open until 12.00 a.m. with the presence of celebrities and of the designer. The DJ will accompany

the evening. Special product: Rubber bracelet completely covered in golden studs.

via S. Andrea 8: CESARE PACIOTTI BOUTIQUE JEWELS

via S. Andrea 8 A: CESARE PACIOTTI BOUTIQUE UOMO

via S. Andrea 8 A:BANNER

Banner presents its guests with a never before seen project, Loden tal, that rediscovers the loden with a subtle game

between a contemporary silhouette and the impeccable style of a timeless piece, with respect to the Italian haute

couture. The Loden is born from the intuition of Andrea Provvidenza, communications director of the Auditorium

Conciliazione di Roma. Special product: LodenTal headband. Cocktail in collaboration with Maison Mumm.

via S. Andrea 10/A: IRIS

via S. Andrea 10/A: BALLANTYNE

via S. Andrea 10: CHANEL

via S. Andrea 11: ANTONIO FUSCO

Champagne cocktail. Special product: keychain with the logo of the brand, the famous monk, produced in resin a

cashmere fibres that create an effect of transparency. This material is able to be engraved in order to create

contemporary and vintage effects.

via S. Andrea 11: CHURCH'S

via S. Andrea 12: COSTUME NATIONAL

Exclusive cocktail with live dj set.

via S. Andrea 12: MOSCHINO

Campari MIXX RED cocktail.

via S. Andrea 14: MICHAEL KORS

via S. Andrea 15: ANGELO CAROLI DAY SPA FOR GIANFRANCO FERRÈ’

via S. Andrea 16: FENDI

Campari MIXX RED cockail.

via S. Andrea 17: ROGER VIVIER

Cocktail with a DJ. In occasion of VFNO the classic ballerinas with the buckle are presented in a new colour in a

limited edition. Special product: “Ballerina Gommette” with a metallic leather Roger Vivier buckle and a rubber sole.

via S. Andrea 21: MIU MIU

Page 10: 34.Via Verdivfno2012.vogue.it/pdf/Agenda_Eventi_Milano_en.pdf · via Montenapoleone 5: BOTTEGA VENETA Champagne cocktail. Style returns to be the main focus of the Vogue Fashion’s

via S. Andrea 21: HERMES

Cocktail

via S. Andrea 25: ROSALBA

Via S.Andrea ang via Bagutta: MISSONI

Campari MIXX RED cocktail. Special product: Coloured rings made of caoutchoc (from recycled shoe materials and

melted in the oven) created by the MALI women in Missoni satchels used as “jewellery containers” in coloured raschel.

A part of the proceeds will be donated to the EDODE association. The intervention programs are the construction of

large wells that ensure water to the villages in Africa. The entire amount of the funds will be used exclusively in

regards of the realization of these interventions.

5.Via Bagutta Via Bagutta 8: OLFATTORIO Bar à Parfume-L’Artisan Parfumeur

6.Via Santo Spirito Via S. Spirito 3: STELLA MCCARTNEY

Cocktail, DJ and street artists that will customize the product (falabella bag) in front of you. Special product:

customized falabella by street artists; as well as a corner designated to the inscription on the metal borders of the

L.I.L.Y. perfume bottle.

via S. Spirito 5: CHANTECLER

via S. Spirito 5: BALLIN

Cocktail. Special product: Mini red velvet clutch with purple details.

via S. Spirito 14: CORTO MOLTEDO

via S. Spirito 14: ANTONIO MARRAS

via S. Spirito 14: VHERNIER

via S. Spirito 17: MAURO GRIFONI

Designer presence. Special product: Smartphone and tablet container.

via S. Spirito 18: MALLONI

ONE NIGHT, ONE OUTFIT - MALLONI FOR VFNO 2012

In occasion of Vogue Fashion’s Night Out in Milan and Florence, the Malloni boutique will present “One Night, One

Outfit” initiative: the participants will have the opportunity to create the customized Malloni total look, becoming

models for one night and immortalised by our photographer. In this way the shop windows will be literally transformed

into a real fashion set along the hair stylists and make-up artists. The most appreciated and voted contestant will

appear on the brand’s social page (facebook: Malloni Milano and Malloni Firenze) and will also receive a bonus of 500

Euro to spend within the stores.

via S. Spirito 22: DUVETICA

via S. Spirito 24: CARLO TIVOLI

via S. Spirito 24/A: DAAD DANTONE

7.via Borgospesso via Borgospesso 8: ALESSANDRO OTERI

via Borgospesso 15: VERSACE

Cocktail.

via Borgospesso 18: NECK&NECK

via Borgospesso 18: GALLUCCI

Page 11: 34.Via Verdivfno2012.vogue.it/pdf/Agenda_Eventi_Milano_en.pdf · via Montenapoleone 5: BOTTEGA VENETA Champagne cocktail. Style returns to be the main focus of the Vogue Fashion’s

via Borgospesso 18: ARMANDOLA

via Borgospesso 22: SCHREIBER

Special product: Pendants with cathedral enamel in 950/1000 silver.

via Borgospesso 25: TAVECCHI

via Rossari 5: GIORDANO TORRESI

8.Via Manzoni via Manzoni 3: VALEXTRA

via Manzoni 19: LORIBLU

Exclusive cocktail during which the AW collection will be presented. Moreover, the luckiest guests will be able to

meet some of the celebrities that are always wear Loriblu creations. For the occasion, there will be a very special

price, a onetime only, of 100 Euro to purchase the jewelled high-heel sandal with plateau, completely covered in

Swarovsky Elements crystals. There will be plenty of gadgets and giveaways for the people that will purchase an item

during the event.

via Manzoni 11: COMPTOIR DES COTONNIERS

via Manzoni 12: LEBOLE GIOIELLI

Launch of new product. Special product: Aluminium capsule with VFNO logo.

Via Manzoni 14: MORTAROTTI

via Manzoni 16/A: FGF STORE

Opening of the store with celebrities. Special product: Men’s Blauer t-shirt with frontal print, women’s Blauer t-shirt

with frontal print and men’s C.P. Company t-shirt with double print.

via Manzoni 16: GALLO

New product launch. Special product: Cotton socks – Men’s and women’s one size lycra dedicated to the Milanese

event, Vogue Fashion’s Night Out.

via Manzoni 14/16: FABIO INGHIRAMI

“A Misura” evening with 30% discount on suits and dress shirts that are ordered during Vogue Fashion’s Night Our from

7.00 p.m. and 10.30 p.m.

via Manzoni 15: BONPOINT

via Manzoni 20: BRUNO MAGLI

via Manzoni 20: PELLINI GIOIELLERIA

via Manzoni 20: CANTARELLI

Cantarelli hosts the customized perfumes event in partnership with Frau Tonis, a perfume brand born in Berlin but

distributed for the first time in Italy by Cantarelli with a national exclusivity.

The creativity and inspiration of the maitre profumeur Frau Tonis, will accompany the guests in the creation of their

own fragrance, choosing from the essences that are composed by the best primary materials on the market. Special

product: Limited Edition Frau Tonis Parfum for Cantarelli.

via Manzoni 25: KENZO

via Manzoni 27 (piazzetta): MARI

via Manzoni 28: COCCINELLE Cocktail for all of the guests. Special product: Leather bracelet with a metal plate with the brand’s logo.

via Manzoni 29: RISTORANTE DON CARLOS / GRAND HOTEL ET DE MILAN

via Manzoni 29:CARUSO FUORI-BAR/RISTORANTE DEL GRAND HOTEL ET DE MILAN

via Manzoni 29: GIOIELLERIA PENNISI

via Manzoni 29: WALTER VOULAZ

via Manzoni 30: PAUL SMITH

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via Manzoni 31: ARMANI MANZONI

via Manzoni 30/34: TWIN SET

via Manzoni 38: PATRIZIA PEPE

Cocktail with Campari X-Rated. Special photographic set ; designer presence Patrizia Bambi. Special product: White t-

shirt with exclusive graphic, as well as the Patrizia Pepe logo, created in line with the women’s collection. Only

women’s fit, one size.

via Manzoni 38: 7 FOR ALL MANKIND

via Manzoni 38: HACKETT

via Manzoni 40: GRANT

via Manzoni 41: HETTABRETS

via Manzoni 41: ILLULIAN & C. Presentation of the “Girlfriends” carpet. Special Product: “Girlfriends” carpet produced in the size 150x150cm in the

120 platinum quality from Illulian, with Himalayan wool, utilized for the lighter areas as well as pure silk, for the

embroidery. The model of this design follows an already well known design of the women’s mouth. In this case the

presence of various “mouth prints” is associated to the conquers of a handsome man that “collects” his “Girlifriends”

kisses.

via Manzoni 41/A: ANNARITA N

All the clients that will purchase an AnnaritaN scarf – VFNO will be able to fill in a card with their data so that they

could be selected to win a fantastic double prize once the extraction occurs in October. These prizes are an AnnaritaN

A/W 2012 bag and belt.

via Manzoni 41: VITTORIA

via Manzoni 41: MARTINELLI PRIMUS

via Manzoni 43: MANILA GRACE

via Manzoni 44: DE WAN

In occasion of the VFNO in Milan, De Wan will host a cocktail open to all the visitors and will furnish the store with

unique pieces!

via Manzoni 44/46: DE MATTIA

via Manzoni 43: BELLORA

via Manzoni 45: BARBARA BUI

via Manzoni 46: BOTTEGA DEL CASHMERE

via Manzoni 46: PROFUMERIE DOUGLAS

An evening dedicated to glamour: 2 Dior make-up artists will be available to create your look. Moreover, a nail bar

awaits... for nails signed DIOR.

via Manzoni 46: GALLERIA SANCARLO

via Manzoni 46: SEVENTY

Cocktail. Special Product: Maxi cotton bag with the fluorescent Seventy logo.

via Manzoni 47: DIRK BIKKEMBERGS Even this year Dirk Bikkembergs in their will host the eclectic Blanco Milano team in their boutique. The bar is famous

for being submerged in fashion and will animate the evening with its own staff and DJ. For the occasion the Dirk

Bikkembergs boutique in Manzoni 47 will become the stage for the famous happy hour Diskopolitan, the glamorous

appointment held at Blanco Milano on Thursdays. Special product: Nylon fluorescent backpack, Bikkembergs logo and

packaging dedicated to VFNO 2012.

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9.Via Verri via Verri 3 : AGENT PROVOCATEUR

Exclusive fashion party. Jena set launch (bra, culotte and suspenders)

via Verri 3: BALDININI Baldinini cocktail. Special product: Limited edition t-shirt VFNO 2012.

via Verri 3: TOM FORD

via Verri 3: TUMI

Special product: special luggage tag for suitcases, available in different colours, with inscription of the logo “VFNO

MILANO 2012” and will be able to be customized with initials.

via Verri 3: LANIFICIO DI TOLLEGNO

via Verri 4: DSQUARED2

Cocktail, DJ/Live music, presence of one of the designers, cocktail. Special product: Dsquared2 t-shirt.

Via Verri 4: ISTITUTO MARANGONI

via Verri 5: IL GUFO

Organization of a photographic set to take pictures of mum clients with their children. The photo will then be made

downloadable in high resolution starting for the following day of the event on Il Gufo website. Special product: Fabric

bag.

via Verri 6: JIL SANDER

via Verri 7: BURBERRY

Burberry is celebrating Vogue's Fashion Night Out with a party in store. Wear a trench coat and you could be

photographed by one of Burberry's roving photographers.

via Verri 8: ALEXANDER MCQUEEN

Alexander McQueen will launch a brand new accessory at Vogue Fashion Night 2012, the wrap scarf bracelet. This

resort 13 accessory, released early just for VFNO and available in three degrade colours, is set to become a cult

accessory for the fashion house. On the night, Alexander McQueen will host cocktails and a DJ in store. Special

product: Wrap scarf bracelet.

via Verri 8: MANDARINA DUCK

Welcome cocktail and initiatives to promote the special product made for the event. Special product: double-face

cotton shopping bag and with handles in a contrasting colour. 3 different colours. 1. Black + orange handles. 2. Green

+ yellow handles. 3. Beige + purple handles. Removable transparent bag on the inside.

via Verri 1: PIA MARIANI

via Verri ang. Via Bigli: JOHN RICHMOND

Exclusive cocktail event during which it will be possible to purchase the John Richmond iPhone case in black leather

with a tattoo print and the custom VFNO bracelet. There will also be a special live DJ set Morgan.

10.Via Bigli via Bigli 4: DMAGAZINE OUTLET Via Bigli 1/3: NESPRESSO

During the evening there will be a autumnal limited edition show tasting organized by a chef, live dj set, cocktail

party. Special product: Cotton shopping bag.

via Bigli 6: TATRAS

Presentation of the collection A/W 2012/13 with a cocktail offered to the guests.

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via Bigli ang. Via Manzoni: SCAPPINO

11.S.Pietro all’Orto via S. Pietro all'orto 3: FOR PETS ONLY

via S. Pietro all'orto 3: CASHMIRINO

via S. Pietro all'orto 9: MAURO LEONE

via S. Pietro all'orto 10: BROOKS BROTHERS

via S. Pietro all'orto 10: ZEPTER LIFESTYLE MILANO

Cocktail. Special product: Steel salt and pepper.

via S. Pietro all'orto 11: VIC MATIE'

via S. Pietro all'orto 17: POMELLATO

via S. Pietro all'orto 26: BAGUTTA

DjSet, cocktail with the presentation of limited edition dress shirts. Special product: Women’s smoking dress shirt

with Swarovsky details. Men’s slim fit dress shirt with Swarovsky details on the collar.

via S. Pietro all’orto 34: NAPAPIJRI GALLERY STORE

Napapijri celebrates the VFNO with Club Med. During the event there will be a chance to win a holiday in the new

Pragelato Vialattea resort and a Napapijri Key Outfit for skiing. A limited edition Napapijri scarf will be on sale during

the event. Music and cocktails.

12.Corso Matteotti Corso Matteotti 1: 1a CLASSE ALVIERO MARTINI

A preview of the “Charity Bag” 1° CLASSE in favour of the OPERA SAN FRANCESCO association. A corner in the shop

window will be set in collaboration with REVLON, where make-up artists will apply the new lipsticks “JUST BITTEN

KISSABLE BALMSTAIN” in various shades. For every purchase the client will receive a REVLON lipstick. Special product:

Limited edition clutch with triple portability. Part of the proceeds will be given in favour of the OSF OPERA SAN

FRANCESCO association.

C.so Matteotti 1: JECKERSON BOUTIQUE

C.so Matteotti 3: FRANKIE MORELLO

Campari MIXX RED cocktail. Special product: cotton t-shirt.

C.so Matteotti 3: SONIA RYKIEL

C.so Matteotti 3: HARMONT & BLAINE

Photographic corner, cocktail.

C.so Matteotti 7: ST. AMBROEUS

C.so Matteotti 7: TIMBERLAND

Timberland will organize an event inspired by fun and fashion, where everybody can be the protagonist of this major

event. A party in perfect Timberland style to discover the new F12 collection.

C.so Matteotti 8: FINART

C.so Matteotti 9: DODO

We look forward to seeing you at Dodo for a night enriched with decibels, litres of cocktails and kilometres of gifts.

C.so Matteotti 11: HUGO BOSS MENSWEAR STORE

C.so Matteotti 14: RAFFAELLA CURIEL

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C.so Matteotti 14: MORONI GOMMA

C.so Matteotti 14: RODO FIRENZE

In occasion of Vogue Fashion’s Night Out Rodo Firenze has created a cocktail dedicated to the fashion addicts: 3

famous bloggers that for the evening will serve as stylists and the clients will be able to try on and choose between all

the accessories from Rodo to create their own style. The best styles will be published on the Rodo website

www.rodo.it.

C.so Matteotti 22: ESCADA

13.Corso Vittorio Emanuele

C.so Vittorio Emanuele 1: H&M

Presence of DJ. Special product: Turquoise/black clutch.

C.so Vittorio Emanuele 3: DIMENSIONE DANZA

Glitter night with MissDJ Paulette and cocktails. Special product: Glitter ballet shoes.

C.so Vittorio Emanuele 3-5: PROFUMERIE DOUGLAS

A beautician will be at your disposal for a free consultation a make-up application.

C.so Vittorio Emanuele 5: CELIO

An additional 10% discount on the actual promotion.

C.so Vittorio Emanuele 7: GOLDENPOINT

Golden Attitude event. A project based on the on the road casting with the intent of involving all the female

audience. Some male models and hostesses will take picture of people in the street with the most endearing looks.

The 10 most voted girls in each city will be published on facebook and on our website www.goldenpoint.com. The girl

that will have the highest amount of votes will be one of the girls in the Goldenpoint ADV campaign, both on the web

and on the SS 2013 catalogue.

C.so Vittorio Emanuele 8: MOTIVI

DJ set with Radio Deejay - special guests La Pina and Diego. Small cocktail and gadgets available with the purchase of

the VFNO by Motivi t-shirt. Special product: Cotton jersey t-shirt with print.

C.so Vittorio Emanuele 8: B-HIP!

C.so Vittorio Emanuele 9: UNITED COLORS OF BENETTON

C.so Vittorio Emanuele 9: CALZEDONIA

Cocktail with Signorvino. Special product: metalized nail polish giveaway.

C.so Vittorio Emanuele 10: VERGELIO

C.so Vittorio Emanuele 11: ZARA DONNA

Cocktail with a glass of prosecco.

C.so Vittorio Emanuele 13: ZARA UOMO

Cocktail with a glass of prosecco.

C.so Vittorio Emanuele 15: MARCO

C.so Vittorio Emanuele 15: SWATCH STORE

Special product: Watches from the new collection Swatch Chrono Plastic, together with the personalized sleeve, will

be sold during the event. Special product: Swatch Chrono Plastic collection, 10 models in different colours made of

plastic and silicone.

C.so Vittorio Emanuele 15: MARILENA

C.so Vittorio Emanuele 15: MCKENZY

C.so Vittorio Emanuele 15: KIKO

Special product: Must-have eyes lips kit. Each kit is composed by: -Small pochette –Long Lasting Eyeshadow Stick 07 -

Automatic precision liner and Khol 716 –Extra Volume Lipgloss 10.

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C.so Vittorio Emanuele : CARPISA

C.so Vittorio Emanuele 22: BERSHKA

Photocall. Bershka will upload all the photos of the brand and of the winners (for all the VFNO events around the

world in which Bershka participates) on facebook. The first prize is a 300 Euro card, second prize receives a 200 Euro

card and the third prize will be a 100 Euro card. Moreover, only by participating by taking a picture, the first 150

people will receive special sunglasses. Special product: Sunglasses.

C.so Vittorio Emanuele 24/28: SEPHORA

You will be able to experiment with two versions of the Sephora Purple Look 2012/13 make up (night&day) and

partecipate at the Eyelash Party to discover the secrets of a true XXL look.

C.so Vittorio Emanuele 24/28: REPLAY

Music & drinks. Special product: T-shirt.

C.so Vittorio Emanuele 24/28: BANANA REPUBLIC

Upgrade your style with Banana Republic at the Vogue Fashion's Night Out. Whilst having a cocktail and canapé you

will also have the opportunity to participate in an exclusive competition that will give you the possibility of winning a

luxurious trip to New York. Moreover, a special promotion will be available during the evening.

C.so Vittorio Emanuele 24/28: MANGO

Cocktail. Special product: Jacket with lateral zip and a bouclé cotton crew-neck.

C.so Vittorio Emanuele 24/28: GAP

Join as for the special GAP party in occasion of Vogue Fashion’s Night Out. Music & drinks will accompany the evening.

C.so Vittorio Emanuele 30: STROILI ORO

Stroili Oro has an exceptional surprise for the most fashionable night of the year! Ilary Blasi, the ambassadress of the

brand, will be present at the Milanese Vogue Fashion’s Night Out to present the special Stroili Oro jewel in limited

edition: only 100 pieces available in the flagship store situated in Corso Vittorio Emanuele. From 7.00 p.m. until 11.00

p.m. the Stroili Oro flagship store will present the exclusive pendent earrings in made of luminous silver and cover in

glitter, perfect to give a touch of luminosity to each look. It doesn’t end here: Ilary Blasi literally has her signature on

each of the pieces! She will be the godmother of this important charity project: during the event she will meet with

fans and will also autograph the packaging of the earrings.

C.so Vittorio Emanuele 30: HIGHLINE OUTLET

C.so Vittorio Emanuele 30: LIU JO

Liu Jo hopes to see you from 8.00 p.m. with a fun cocktail party. The exclusive limited edition t-shirt will be available

during the night of the event and anticipated the colour that we will see in the next SS 2013 collection. Come and

discover the Paros colour!

C.so Vittorio Emanuele 34: NADINE

C.so Vittorio Emanuele 37: MASSIMO DUTTI

Cocktail for all the clients. Special product: A notebook to each guest that purchases an item.

C.so Vittorio Emanuele, ang. via San Paolo: FURLA

Cocktail with Campari X-Rated.

C.so Vittorio Emanuele, ang. Galleria Pattari: ALCOTT

Live music and DJ. A photographic corner will be set where clients are able to take their picture taken whilst wearing

the Alcott VFNO t-shirt that they will receive for free, accepting to publish their photo on the Alcott fan page. There

will also be other gadgets distributed during the event outside the store by models. Special product: Man/women

Alcott t-shirt.

Via San Paolo ang. Vittorio Emanuele: TEZENIS

Special product: Giveaway t-shirt.

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C.so Vittorio Emanuele, ang. Via Passarella: YAMAMAY

14.Galleria Pattari Gall. Pattari 2: INTIMISSIMI

Cocktail with Signorvino. Special product: Giveaway metalized nail polish.

15.Piazza del Liberty

C.so Vittorio Emanuele, ang. piazza del Liberty: MARELLA

Photographic corner (clients will feel like true movie stars of the Red Carpet and the photos will be shared through

Instagram during the evening); Cocktail. Presentation of the Marella+Milla capsule (capsule collection that the Marella

creative team designed, with inspiration to the unique style of the model and actress Milla Jovovic. Milla takes part in

the all the SS and AW 2012 campaigns of the brand. Special product: Canvas shopper with jaguar print and black

handles.

piazza del Liberty: FERRARI STORE

Special product: White avus women’s t-shirt in jersey lyocell and White Avus men’s t-shirt in jersey flame. The t-shirts

are customized in the front with a photographic image of the Ferrari Vintage steering wheel, on the back with the

Vogue Fashion’s Night Out logo.

C.so Vittorio Emanuele, ang. piazza del Liberty 2: PENNYBLACK

LET THE MUSIC PLAY!

What happens when fashion and music meet the web? Pennyblack’s VFNO 2012!

Secret concert live in store, make up tutorials, a fashion playlist and special guest from the web are the ingredients

that will make Pennyblack’s VGNO 2012 a unique experience.

An event with music, fans and entertaining guests that have yet to be discovered.

Precious is the night! Special product: I’m no good is the endearing and ironic that Pennyblack has chosen for the

sixth emotion t-shirt of the Just Like Me t-shit – T by Mood, created exclusively for the VFNO. Each t-shirt is paired up

with a paper cup and a customized bracelet.

p.za del Liberty 2 : MAX MARA p.za del Liberty 4: MAX&CO. p.za del Liberty 1: SARTORIA ROSSI

Cocktail.- product: customized keychain.

16.Galleria San Carlo Gall. S. Carlo: LUISA SPAGNOLI

Special product: Mini size foulard with a print from the Luisa Spagnoli Archives, in limited edition.

Gall. S.Carlo 6: TIMBERLAND STORE

Timberland will organize an event inspired by fun and fashion, where everybody can be the protagonist of this major

event. A party in perfect Timberland style to discover the new F12 collection.

Gall. S.Carlo ang Corso Europa: CAMOMILLA MILANO

"Camomilla Milano drink with X-Rated fusion liqueur" a pink aperitif within the store. Special product “eri piccolo

così” collection shoulder bags and wallets in various colours.

Corso Europa 22: ADIDAS ORIGINALS

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17.Galleria Passarella Gall. Passarella 1: H&M

Presence of DJ. Special product: Turquoise/black clutch.

Gall. Passarella 1: SISLEY

Gall. Passarella 2: ACCESSORIZE

Within the Acessorize stores in Galleria Passarella and Via Torino (Milano) all the clients will receive free gadgets that

are in theme with the brand and the event.

Gall. Passarella 2: OVS INDUSTRY

Special product: Maxi tank-top "TI PER TE" in four colours.

Gall. Passarella 2 (angolo c.vittorio emanuele): OYSHO

C.so Vittorio Emanuele, angolo via Passarella 2: MARINA RINALDI

Cocktail. Marina Rinaldi presents to the public her elegant autumn-winter 2012 collection. Cocktail party. Special

product: 3 broaches in fumé crystal, 2 of which are the same (flower shaped) and the third resembles a butterfly.

18.Piazza Duomo

p.za Duomo 21: CIELO GIOIELLI

Cocktail. Special product: Bracelet with spheres, applied onto an elastic base with a 2cm plate with the VFNO logo. 3

types of colours: silver, gold and rose gold.

p.za Duomo 21: GRIMOLDI

Special product: “vabene” digital/analogical watch with personalized red led writing.

p.za Duomo 31: JDC URBAN STORE

Motorbike exposition, directly from the Milanese circuits. Special product: men’s + women’s t-shirt with cycle print +

and original Vogue Fashion’s Night Out logo.

p.za Duomo: LA RINASCENTE

The store will light up with magic and special events, exclusive previews and limited edition products sold to support

the cause chosen by VFNO (earthquake victims of Emilia Romagna)

brand event Limited edition product

Chantelle Clutch

Back label T-shirt

Triumph Underwear

Wolford Bracelet/ankle-bracelet

AW Accessories Lam Clutch, Lam Bandolier, North

South Shopping

Desigual

MMissoni Musci headphones

GuessJ/Accessori Bag

Piazza Sempione Bag

Giuseppe Zanotti Design Proceeds of sales from the event

Bally Keychain

Canali Scarf

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Sartoria Italiana Three dress shirts

T-shirt T shop t-shirt

Fendi Kids Hat

Fay Junior Bracelet

La Priairie Night deluxe kit

sisley Phyto mascara ultra stretch

Muji Opening of the new“Muji to go”-

hostesses dressed in original kimonos

will distribute the exclusive shopping

bag.

Aroma diffuser

Milano Design Merchandising Line

Chanel Coco Gold: presentation of the new

perfume. Giveaways, colour, music.

Mac Styleseeker: live performance of the

senior artist Michele Magnani –

Styleseeker ethnic dresses.

Dior Theme make up by Davide Frizzi:

couture look

The Food Hall on the 7°floor proposes special menus and tastings dedicated to Emilia Romagna and devolving part of

the sales in favour of the initiative sustained by VFNO:

Maio Restaurant Bolegnese pasta with Parmesan fondue.

Be steak Grilled Borgotaro mushrooms, thyme and Parmesan

cheese.

Juice Bar Centrifuged pears from Emilia Romagna, accompanied by

a tasting of Parmesan cheese.

Il Bar Parmesan cheese risotto.

My Sushi Tataki Maguro Modena Style

Obikà Mozzarella Bar Tortelloni filled with pumpkin ragù.

YN Vineria Sangiovese di Romagna superiore Vigna di Cambro 2010.

Tenuta poggio Pollino with pistachio mortadella and

Parmesan cheese.

Via San Raffaele 3: STRAF HOTEL&BAR

19.Galleria Vittorio Emanuele II Gall.Vitt.Emanuele: CAMPARINO Campari Red Passion Prize at 7.00 invitation only – following from 8.30 p.m. opening to the public and Campari Orange

Passion free cocktail.

Gall.Vitt.Emanuele 3 – via Ugo Foscolo: MASSIMO DUTTI

Special product: Shopping bag.

Gall. Vitt. Emanuele 7: STEFANEL

Dj-set from Radio DeeJay and the presence of Chiara Ferragni. Limited edition t-shirt, personalized with the print of

her image.

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Gall. Vitt. Emanuele 22: MERCEDEZ BENZ

National preview of the new Mercedes-Benz class A.

Gall. Vitt. Emanuele 24: SKORPION

Gall. Vitt. Emanuele 63/65: PRADA

Gall. Vitt. Emanuele 69: LUISA SPAGNOLI

Special product: Mini size foulard with a print from the Luisa Spagnoli Archives, in limited edition.

Gall. Vitt. Emanuele: TOD’S

Evening topped with music/DJ set and cocktails.

Gall. Vitt. Emanuele: SWAROVSKI

Live a personal styling experience: enter in the Swarovski boutique and play with the app that allows you to mix and

match the right clothes and if you accept the stylist’s suggestions, by purchasing a Swarovski set, you will immediately

receive a free subscription to the Condè Nast magazines. Special product: Bangle-mania explosion. Only for the

fantastic VFNO event, a selection of sparkling and glamorous bracelets will be available at a special price.

Gall. Vitt. Emanuele: LOUIS VUITTON

via Marino ang. Gall. Vitt Emanuele: CHURCH'S

20.Galleria del Corso

Gall.del Corso 4: EXCELSIOR MILANO

21.Piazza San Babila

p.za San Babila : SALMOIRAGHI & VIGANO’

Photographic set in which the participants will be able to get their picture taken by a professional whilst wearing the

Vogue Eyewear collection. They will also be given the chance to take their picture with models and will receive their

picture only seconds after having taken it. The evening is enriched by cocktails and the DJ’s live music that will

perform directly from the shop window. Moreover, during the event, an exclusive shopping bag signed Vogue will be

distributed.

p.za San Babila 1: DIESEL

p.za San Babila 1: BAGATT

p.za San Babila 1-3: PHARD

p.za San Babila 3: BOGGI

Cocktail. Special product: Tie.

p.za San Babila 3: BROSWAY

Special product: Trés Jolie mini Limited Edition bracelet. Tring Limited Edition ring with red crystals in both gold and

steel.

p.za San Babila 1-3: MORESCHI

Piazza San Babila 4: GUESS

Piazza San Babila 5: ZARA HOME

p.za San Babila – Sotterraneo MM: DARTY

22.Via Borgogna

via Borgogna 3: BELSTAFF

via Borgogna 3: WP STORE-WOOLRICH

via Borgogna 3: MARCO

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via Borgogna 7: SUBDUED

My life in a tee – Subdued party : wear your favourite t-shirt and celebrate Vogue Fashion’s Night Out with us. Photo

booth, djset, fashion make up, fun nail polish and much more. Receive the bracelet at the entrance and discover

which surprise is hidden behind you QR CODE! Special product: tie-die scarf with the printed VFNO logo.

Via Durini ang. Via Borgogna: BRIAN & BARRY

23.Corso Venezia

C.so Venezia 1: PIRELLI

During Fashion’s Night Out the flagship store in Corso Venezia will be transformed in a gallery that shows the

evolution from Pirelli Confezioni to Pirelli PZero. Thanks to the amazing contribute of the Fondazione Pirelli an iconic

path will be set, displaying objects and images from Pirelli’s past and moving towards the visionary attitude of the

PZero brand together with the iconic memorabilia that the audience will be able to see. This consists in 40 original

photographs and images from the Calendario Pirelli historic archives. Special product: two must have for fall. The

nylon rain scarf, iconic accessory for Pirelli Confezioni in the 60’s, reinvented and created in 15 different colours. The

women’s scarf is presented by PZero with a new and contemporary image, easy to feel and with a unique

manufacture. PZero also present the Light Loafer, the traditional low feminine shoes, created with an innovative

waterproof material and characterized by the classic PIRELLI rubber sole.

C.so Venezia 2: M MISSONI

M Missoni, in occasion of VFNO, proposes an evening dedicate to hand-reading. Special product: Music headphones.

C.so Venezia 2: MCS MARLBORO CLASSIC

MCS Marlboro Classics, in occasion of VFNO, proposes an night dedicated to tarot and hand-readings accompanied by

rock music. Special product: Men’s/women’s t-shirt.

C.so Venezia 3: BRACCIALINI

Cocktail CAMPARI MIXX RED with DJ SET.

In collaboration with Warner Bros. for DC Entertainment, celebrates the arrival of the last episode of the trilogy from

the Dark Knight by Christofer Nolan “TheDark Knight Rises” with a new iconic clutch “Dark Bag” inspired by Catwoman

, in a special limited edition, during VFNO.

C.so Venezia 3: PRADA

C.so Venezia 5: COS

C.so Venezia 5: PINKO

Live performance by Saturnino and Dj Set with Federico Russo/Radio Deejay+ Cocktail with Campari, X-Rated. Special

product: Metal fluorescent bracelet with silver charms. The charms represent each city in which Pinko takes part in

the VFNO.

C.so Venezia 6: CHRISTOFLE

Special product: Personalized bookmark.

C.so Venezia 6: NOMINATION

Nomination celebrates its 25° birthday with the debut of the new line called Composable – the composable bracelet is

the brands bestseller at the moment – realized entirely in silver: Silvershine Composable Collection. The composable

bracelet aims to be of great luminosity thanks to the harmonious mix between steel and 925 silver links. This is

exactly how the external setting of the store in Corso Venezia will be on the evening of the 6th of September. All the

surroundings will shimmer and a make-up artist will donate a distinctive look to whoever will visit the store. Special

product: Necklace with steel chain and plexiglass heart-shaped pendent, on which the VFNO logo is printed.

C.so Venezia 6: HENRY COTTON’S

Cocktail within the boutique. Special product: Scarf created with the image of Federico Guida’s painting – title:

“Guida Campestre”.

C.so Venezia 8: GAGA’ MILANO

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C.so Venezia 8: NAVIGARE

C.so Venezia 9: BURBERRY BRIT

C.so Venezia 9: NEROGIARDINI

C.so Venezia 10: IL 10MILANO C.so Venezia 11: FLAVIO CASTELLANI

Special product: Cotton slub t-shirt with short sleeves. Printed logo Flavio Castellani for Vogue Fashion’s Night

Out.C.so Venezia 12: BROOKSFIELD

Cocktail. Special product: Piquet polo with a patch of the Spanish flag on the chest. Contrasting stripes, that reflect

the Spanish colours, on the neckline and sleeves.

C.so Venezia 15: DOLCE & GABBANA UOMO

C.so Venezia 21: LUCIANO PADOVAN

Francesca Fagella’s DJ set will be entertain guests from 8.00 p.m. until 11.00 p.m. in the Corso Venezia 21 store in

Milan.

C.so Venezia 23: MADINA

The most fashionable colour from the AW 2012 collections, seen directly from the runways, will make Madina’s store

shine! The staff and the make-up artists will be shimmering in gold make-up and accessories whilst applying make-up

for free. Special product: A kit with the Madina logo containing an eye pencil, chic&shine stick to apply on both face

and décolleté and finally a nail polish, all of which in a golden colour.

C.so Venezia 25: VIVIENNE WESTWOOD

C.so Venezia 29: RENCO

C.so Venezia 29: MARCO ROSSI ARTE CONTEMPORANEA

PAESAGGIO NUOVO (JULY 17th – SEPTEMBER 8th 2012). ARCANGELO, SERGI BARNILS, VALENTINA D'AMARO, ALDO

DIAMOLI, MEDHAT SHAFIK. A group of artists in the gallery that are dedicated to the landscape between introspection

and investigation of the surrounding reality, whether metropolitan or immerged in nature. A journey through places,

both visible and abstract, that characterize the poetry of five artists within the contemporary world.

C.so Venezia 33: MARVILLE

24.Via Broletto

Via Broletto : GIUSTO GUSTO

An evening inspired by flavours, knowledge and colours of nature with the event “I PAN DELL’ORTO” by Maria Marinoni

(special bread made with vegetable-based flour accompanied by extra virgin oil and with a glass of prosecco for the

adults or juice for the little ones). A genuine and healthy aperitif for adults and children, light also in the price.

Via Broletto 13 : PIAGGIO – SPAZIO BROLETTO 13

25.Corso Como

C.so Como 9: WHO'S WHO

C.so Como 9: ANTEPRIMA

Cocktail. Special product: Wirebag bracelet, hand-braided PVC wire, iconic symbol of the brand.

C.so Como 9: ALAIN MIKLI

New product launch. cocktail party with Djset ; presentation of the new limited edition collection Alain Mikli (less

than 40 pieces available per design all over the world). Name of the collection “LES ATELIER ALAIN MIKLI”. Special

product: Sunglasses and glasses in acetate cotton all “Hand-made in France”.

C.so Como 10: 10 CORSO COMO - GALLERIA CARLA SOZZANI

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C.so Como 11: PINKO

Cocktail with Campari, X-Rated. Special product: Metal fluorescent bracelet with silver charms. The charms represent

each city in which Pinko takes part in the VFNO.

26.Via Solferino Via Solferino 2: LE SOLFERINE

Artist painting show/painter Davide Pazzeria.

Via Solferino 2: GOLFINO

Presentation of the AW collection with a brief fashion show and cocktail for the participants. Our product regards

casual and sportswear focused especially on golf. Special product: Men’s cap, women’s visor.

Via Solferino 2: PROFUMERIA BRAMBILLA

Via Solferino 3: ROBERTA E BASTA DESIGN

Cocktail. Special product: Studded collar.

via Solferino 3: PESERICO

Via Solferino 3:MALIPARMI

A night with music and cocktails.

Via Solferino 3: MERU’

Celebrities such as Sofia Cacciapaglia and the emerging designer Francesca Liberatore will be visiting tour store.

Special product: Enamel bracelets mounted with coloured thread.

Via Solferino 3: BLUE DEEP

Blue Deep’s creative lab is on show: in-store t-shirt customization especially for the event with a corner dedicated to

Simonetta that will create bijoux/all accompanied by tasting inspired by autumn. Special product: Printed t-shirt with

the presence of the VFNO logo.

Via Solferino 11: GAS BIJOUX

Special product: Fabric bracelet with a chain in the centre, enchaining model.

Via Solferino 11: FALIERO SARTI

Via Solferino 12: BONARIA LOI-gioielleria

Cocktail.

Via Solferino 12: CITTERIO GIOIELLI

Via Solferino 12: PIERRE MANTOUX

Via Solferino 12: L’OCCITANE EN PROVENCE

A small cocktail will take place during the evening. Special product: A kit containing 3 lavender home-dedicated

products composed by: - 1 lavender scented candle, - 1 fragrance diffuser, - 1 lavender scented essence.

Via Solferino 12: GLAMOUR IN ROSE

via Solferino 14: PUNTI E FANTASIA

via Solferino ang largo Treves: PREIS

via Solferino1 ang via Ancona: CIVIDINI – LA TENDA

via Solferino (galleria): ILIPRANDI

Cocktail.

27.Via Pontaccio Via Pontaccio 3: KIDULT

Via Pontaccio 8: MOROSO

Via Pontaccio 19: TWIN-SET

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28.Corso Garibaldi Corso Garibaldi 3: BORMIOLI ROCCO

Corso Garibaldi 22: LIOLA’

Corso Garibaldi 34:EM ENZO MANTOVANI Corso Garibaldi 35: SHARRA PAGANO Corso Garibaldi 38: AL GINGILLO

Corso Garibaldi 39: CIOCCOLATERIA ARTIGIANALE GUIDO GOBINO

New product launch, tasting. Presentation of the new macarons 2012-2013 collection in occasion of Vogue Fashion’s

Night Out, accompanied by the antique formula Vermouth. Moreover, chocolate tasting of the classic Govino selection

as well as the special ganaches. Exclusively for the event, a dress designed by Gianluca Saitto will be exposed in the

shop window. The dress is composed by joining taste, texture and art together with art and chocolate. The main

characteristic of the dress will be the packaging of the Gobino dark chocolate as well as Piemonte igp hazelnuts to

manage to shape the corset of the dress.

Corso Garibaldi 39:VERTIGINE

Corso Garibaldi 42: SPAZIO 900

Corso Garibaldi 44: NIR LAGZIEL

Corso Garibaldi 55: LUXURY REAL ESTATE

Corso Garibaldi 55: EGO’

Corso Garibaldi 62: COLORIFICIO MERCANTI PAOLO

Corso Garibaldi 64: NEW YORK SOCIETY STORE

Corso Garibaldi 65: ROSSIGNOLI BICICLETTE

Corso Garibaldi 71: ROSSIGNOLI MOTO

Corso Garibaldi 73: KASHIR VIAGGI

We will travel to Burma, discover places where ethnic textiles are manufactured, we’ll admire videos and photographs

that show the beauty of the landscapes, all of which whilst having an aperitif based on Burmese specialities. We’ll

show you a few garments sown with colours that symbolize their war for freedom and kindly provided by Su Htwe

Thwin, designer for Rangoon.

Corso Garibaldi 73:PINETTI

Corso Garibaldi 73: TESCOMA

Corso Garibaldi 81: I GIORNI DI CARTA

Corso Garibaldi 110: ARTEST

Photographic corner, new product launch, cocktail. Presentation of a jewellery line dedicated to Thailand in occasion

of the event. Along with a Thai buffet supported by the adjacent Thai Snack Bar and the exposition of artistic

photographs and images that reflect the Thai reality. Special product: Cotton shirt with a serigraphy of one of the

jewels present in the Artest collection.

Corso Garibaldi 110: ARTEST CAFFE’

Corso Garibaldi 115: MANILA GRACE

Corso Garibaldi 125: MIDALI ON THE ROAD

Martino Midali presents its new art à porter scarves along with a cocktail in the boutiques of via Mercato and C.so

Genova.

29.Via Brera Via Brera 2: KIEHL'S SINCE 1851

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Via Brera 2: GALLERIA PONTE ROSSO

Via Brera 2: CAVALLI E NASTRI

Via Brera 2: GALLERIA ANNAMARIA CONSADORI

SCENA BIANCA from September 6th The exposition is dedicated to the colour white so the gallery will be transformed

to a completely white scene with 50’s furniture as well as contemporary and modern art. Unique pieces of design that

are not produced anymore.

Via Brera 3: MONDO ARTE GALLERY

Via Brera 6: RIGADRITTO

Via Brera 23: OLFATTORIO - Bar à Parfumes

Via Brera 29: ONE BRERA

30.Via San Carpoforo Via San Carpoforo (Brera) 6: IL CAMEO – IL BELLO DEL VINTAGE

Sale of clothing at a special price. 100 vintage pieces, both designer and tailor-made, will be sold at a special price

starting from September 6th and lasting until the end of the month. Special product: 100 Vintage designer pieces.

31.Via Fiori Chiari Via Fiori Chiari 3: IL CIRMOLO ANTIQUARIATO

Via Fiori Chiari 3: ROBERTA E BASTA

Cocktail. Special product: Studded collar.

Via Fiori Chiari 12: MAC

The MAC make-up artists have the pleasure to guide you, with their talent and experience, through the “Style Seeker”

universe: a pleasant meander in the most beloved places of the fashion-lovers community and at the search of a

contemporary definition of elegance and style that characterizes the modern looks of the AW 2012 trends. Come and

collect your passport for a breathtaking trip towards the search of your own personal style. Special product: Make-up.

Via Fiori Chiari 18: DEDAR

Via Fiori Chiari 24: VERONIK

Via Fiori chiari 26: GIULIANO NOBILI – INTERIORS

Via Fiori chiari ang Brera: TRANSIT PAR-SUCH

Via Fiori Chiari ang via Formentini: FIORICHIARI

Via Formentini 4: ROBERTA E BASTA DESIGN

Cocktail. Special product: Studded collar.

Via Fiori Oscuri 3: NEWFORM

Launch of the exclusive “Newater White” line (products for personal cure, created in an elegant white packaging

dedicated to women). Special product: Products from the “Newater-Newform” line (body wash, shampoo, body cream

and conditioner) in the new white version and collected in a packaging created exclusively for the event.

Via Fiori Oscuri 12: ANTICA FARMACIA DI BRERA

32.Via Ponte Vetero Via Ponte Vetero 4: GIOFFRE’

Cocktail with buffet, presentation of the Autumn-Winter collection.

Via Ponte Vetero 15: SMALL THINGS

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Via Ponte Vetero 19: SERGIO ROSSI Via Ponte Vetero 21: CORAZON

Via Ponte Vetero 22: ATELIER GIANLUCA SAITTO

Presentation of the autumn winter 2012/2013 collection inspired by China and the terracotta army. Tradition and

innovation, asymmetric cuts that underline the designer’s interest in the research for new shapes and aesthetics. A

careful attention towards fabric, from the most classic to the most hi tech but carefully combined in a harmonious

way. Embroidery always plays an important part in the Chinese tradition but in this case declined to a more

contemporary and fresh feel.

Via Ponte Vetero 22: BARONI

33.Via dell’Orso Via dell’Orso 1: ELEONORA SCARAMUCCI

Via dell’Orso 1: STEPEVI

Via dell’Orso 12: GALLERIA RUSSO ASSO DI QUADRI

Presentation of a sculpture dress, born from the bond between two young artists, Enrico Benetta and the designer

Gianluca Saitto. Special product: Haute couture dress.

Via dell’Orso 12 : MARINA NESTA

via dell’Orso 18 : LES NEREIDES Les Nereides presents, in exclusive, the A/W 2013 collections and just for the event will transform the boutique in an

enchanted garden where guests will be able to be part of a magical night.

34.Via Verdi Via Verdi 2: OTTICA MILANI

An evening toast to shopping and solidarity.

35.Piazza del Carmine Piazza del Carmine 1: CAFFE’ DEL CARMINE

Piazza Carmine 6: CAFFE’ MARC JACOBS

Piazza Carmine 6: MARC BY MARC JACOBS

36.Via Mercato Via Mercato 3: LOMOGRAPHY

A competition where selected fashion and glamour shots are chosen and exposed. Moreover, pictures will be taken

throughout the evening.

Via Mercato 4 e 6: MIDALI

Martino Midali presents its new art à porter scarves along with a cocktail in the boutiques of via Mercato and C.so

Genova.

Photographic corner for whoever wants to take pictures during the event. Special product: Art à porter scarves: a

special editions of woollen scarves for Vogue Fashion’s Night Out, only a limited amount. As if they were dyed,

creased, decorated, hand-painted with antique colours, rusted over time, in shades of green and brown: from faded

musk, to red brown and opal white.

Via Mercato 5: ROSANNA SAMARITANI-L'ATELIER PER LA CASA

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Via Mercato 22: LA HORMIGA

Via Mercato 24: ALTRO MERCATO

Via Mercato 28: OBIKA’ MOZZARELLA BAR

37.Via Madonnina Via Madonnina 1: ASH

Via Madonnina 5: NUNCAS

Via Madonnina 7: BARBARA DI DAVIDE- I CASHMERE Via Madonnina 10: MANEE

Via Madonnina 11: GIUGGIU’di ANGELA CAPUTI

Cocktail and presentation of the autumn/winter 2013 collection. A heart keychain, symbol of solidarity and affection

towards the earthquake victims, will be given. Special product: Keychain.

Via Madonnina 11: OFFICINA PROFUMO FARMACEUTICA DI S.MARIA NOVELLA

Via Madonnina 12: TINO BELLINI

Via Madonnina 15: DIEGO DALLA PALMA

During the event 4 make-up artists will present the VFNO 2012 total look and will apply make-up on volunteers. The

evening will be accompanied by cocktail and 150 personalized with the logo DDP and VFNO will be given.

Via Madonnina 17: REFLEX

Cocktail open to the public as well as the Reflex 2012 presentation.

38.Largo Treves Largo Treves 2: ITALHOME LE SEDIE

Largo Treves: LA REVERIE

Special product: Cotton t-shirt made in Italy with black and white stripes and long sleeves. The fabric that the t-shirt

is made of comes from a company in Emilia.

39.Via Palermo via Palermo 1: SEEDS

Via Palermo 14: FORMAT TOUR PLANNER – VIAGGI SU MISURA

Format Tour Planner (www.travelformat.com), organizes personalized trips all over the world and has the pleasure to

invite you to an exhibition dedicated to photos inspired by cinema created by the Milanese photo-artist STESO

(Stefano Soliano) called: What I See (on the screen). The cinema is like a journey and it has always been a vehicle for

knowledge of places and dreams.... A preview of 6 photographs will be exposed with dimensions of 1m x 1m. The

pieces of art portray the cinema and the fascinating deceit that they generate in the spectator, deceit that is

perpetuated indefinitely, created by still images but that shown in sequence captivate our view, creating the illusion

of movement. Small snack for visitors and a toast with the travellers.

Via Palermo 20 ang. C.so Garibaldi: MONTEZEMOLO

Aperitif/Tuscan cocktail.

Via Palermo 21 ang. C.so Garibaldi: JASMINE MILANO

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40.Corso Genova Corso Genova 1: PASTICCERIA CUCCHI

Corso Genova 3: DESIREE MAQUILLAGE

Presentation of the limited edition "Desirée Surviving the night out Kit" made by Givenchy with tips &tricks for long

lasting beauty throughout the night. Special product: "Desirée Surviving the night out Kit" limited edition Givenchy:

contains 3 must-have make-up items and a mini mascara in a Givenchy petit sac.

Corso Genova 3: MY SUSHI

Special opening to the public until 12.00 a.m. The making of the sushi bento box dedicated to the theme, fashion

night out entertainment and tasting of sencha Japanese iced tea throughout the entire evening.

Corso Genova 4: ZETA

Corso Genova 4: B-CONTEMPORARY

Corso Genova 6: BIFFI BOUTIQUE

For the second consecutive year Biffi hosts the winners of Who’s On Next, a project created by Altaroma in

collaboration with Vogue Italia. These young talents will present their collections as well as their special products

created for the event. Cocktail collaboration with Masion Mumm.

Corso Genova 12: DODO

Cocktail.

Corso Genova 13 : AMON

Corso Genova 13: ANNA RAVAZZOLI

Celebrity, cocktail. Special product: Bag, t-shirt and scented air freshener.

Corso Genova 13: CORSO GENOVA 13

Corso Genova 15 : VOM FASS

Giveaways of 26ml of fruity balsamic vinegar. Special product: a 100ml bottle of calamansi (Philippine lemon) vinegar.

Corso Genova 15 : CALZELUNGHE

Corso Genova 16: ANNA RAVAZZOLI ACCESSORI

Celebrity, cocktail. Special product: Bag, t-shirt and scented air freshener.

Corso Genova 17: MIDALI

Cocktail. Special product: Art à porter scarves: a special editions of woollen scarves for Vogue Fashion’s Night Out,

only a limited amount. As if they were dyed, creased, decorated, hand-painted with antique colours, rusted over

time, in shades of green and brown: from faded musk, to red brown and opal white.

Corso Genova 20: TREVISAN & CO

Cocktail with live music and gadgets for guests.

Corso Genova 22: CANADIAN

Corso Genova 22: TALIA CAFFE’ IN MILANO

Corso Genova 25: BRUNELLI

Corso Genova 25: ERBORISTERIA MIMOSA

Corso Genova 26: AMARANTE

Corso Genova 24: MONTEZEMOLO

Aperitif/Tuscan cocktail.

Corso Genova ang. Via Torti: LE BICICLETTE ART BAR RISTORANTE

Corso Genova ang. Via Gaudenzi: FIORI REGALI

Corso Genova ang. Via Gaudenzi: TRICICLO-LA FAVOLA DEL RECICLO

Children face-painting – aperitif for adults and children.

via Marco D’Oggiono 7: CHA TEA ATELIER

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In Città Via Torino 4: OVS INDUSTRY

Pigiama party with Dj set, special guest: Bob Sinclair. Campari MIXX RED cocktail. Special cocktail: Maxi tank-top "TI

PER TE" in four colours.

Via Torino 11: ZARA

Via Torino 18: MAC

Make-up artists at disposal.

Via Torino 24 : ACCESSORIZE

Within the Acessorize stores in Galleria Passarella and Via Torino (Milano) all the clients will receive free gadgets that

are in theme with the brand and the event.

Via Torino 42 : OLTRE

Via Cesare Correnti 23: AGUA DEL CARMEN

Via Cesare Correnti 28: AGUA E FOOD

Corso di Porta Ticinese 83: L’OSSERVATORIO

Aperitif. Special product: Gossip Me! Is a pair of women’s sunglasses created by the Japanese brand Frency & Mercury.

The sunglasses are entirely made in 100% pure titanium and hand painted in Japan. The smoky lenses are Seiko and

are anti-glare.

via Valpetrosa 5: SPAZIO MILANO C'EST CHIC

Cocktail with prestigious wine and Sicilian products of the “sapori di modica” brand. Throughout the evening a

wooden necklace from the new bijoux line “MILANO C’EST CHIC” will be one by one of the participants. Special

product: Limited edition shopping bag in canvas with a natural carpet design, yinyang inspiration.

Piazza Diaz 1: RENNA SPORT

Giveaways, DJ/live music, cocktail. Cocktail and presentation of the product.

Via Spadari 6: LADUREE PARIS

Cocktail. Special product: Canvas shopping bag.

Via Dogana 4: UNITED COLORS OF BENETTON

Via Mazzini 2: PROMOD

via Dante 4: ELENA MIRO’

Cocktail and presence of designers. Special product: Suede clutch.

via Dante 8: ALDO

DJ set throughout the entire evening and exclusive shopping bag dedicated to VFNO with the purchase of a pair of

shoes. Special product: a special fabric shopping bag to everyone who buys a pair of shoes during the event.

via Dante 8: PIQUADRO

New product launch. Special product: iPhone and Galaxy 3III case in different leathers and colours.

via Dante 12: L'OCCITANE EN PROVENCE

A small cocktail will take place during the evening. Special product: A kit containing 3 lavender home-dedicated

products composed by: - 1 lavender scented candle, - 1 fragrance diffuser, - 1 lavender scented essence.

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via Dante 15: SWAROVSKY

Live a personal styling experience: enter in the Swarovski boutique and play with the app that allows you to mix and

match the right clothes and if you accept the stylist’s suggestions, by purchasing a Swarovski set, you will immediately

receive a free subscription to the Condè Nast magazines. Special product: Bangle-mania explosion. Only for the

fantastic VFNO event, a selection of sparkling and glamorous bracelets will be available at a special price.

via Dante ang. piazza Cordusio: TRIUMPH

An event in the Triumph Brandland space (Triumph shop on the 1° floor) in Piazza Cordusio for the presentation of the

Triumph Autumn/Winter 2012 collection. The space will host a photographic set organized by Vogue Accessory where

the guests will be able to peak behind the scenes of a fashion photo shoot. What usually occurs behind the scenes in

the fashion system, is now open to a broader audience.

via Orefici 26: DESIREE PARFUM

Presentation of the limited edition "Desirée Surviving the night out Kit" made by Givenchy with tips &tricks for long

lasting beauty throughout the night. Special product: "Desirée Surviving the night out Kit" limited edition Givenchy:

contains 3 must-have make-up items and a mini mascara in a Givenchy petit sac.

Piazza San Marco 1: BAGATT

Piazza San Marco 1: SUPER

Cocktail with the presence of the designers from 25.5. Special product: leather glove with “Vogue” and “Super”

lettering.

Via Borgonuovo 27: MARIO VALENTINO

Sushi aperitif at the Stendhal cafè Milano with antioxidant cocktail MuCli; bijoux collection signed Claudia DeMicco.

Guest Star DJ Giulia Regain and fashion portal Glamour Italia. Special product: Shoes from the Flower Cruise

Collection. Mario Valentino proposes a limited edition of hand-painted shoes.

Piazza Paolo VI: KASTHALL

A fresh layout of the store and preview of new the collections.

Largo Augusto 10: L’ARABESQUE

In occasion of Vogue Fashion’s Night Out 2012, Chichi Meroni presents “l la Marinière édition limitée”. A t-shirt

created with fabric produce in Emilia and has a print of the shock detected by the seismograph on May 20th 2012. It

will be sold in the stores “La Rêverie” in Largo Treves and “L’Arabesque” in Largo Augusto 10.

via Senato ang. Piazza Cavour: CINZIA ROCCA

P.zza Cavour 1: SCAVIA ACCESSORIES

New product launch and cocktail with Italian sparkling wine. Special product: 100% silk “collection” scarf.

P.zza Cavour 2: POLIFORM ENNERRE

Table Cheese - Design Paola Navone.

P.zza Cavour 2: POLIFORM VARENNA

Stool X - Design Rodigo Torres.

P.zza Cavour 4: DOWNTOWN PALESTRE

Corso Europa 2: DIMENSIONE DANZA

Glitter night with MissDJ Paulette and cocktails. Special product: Glitter ballet shoes.

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Corso Europa 2: RICCARDO SERRAVALLE

Via Albricci: SUITE N°8

Design and fashion meet. Careful selections of successful brands, exclusive combinations between fashionable items

and furniture. Antonio Oliver fashion show at 8.30 p.m.

Piazza Tommaseo 12: PUPI SOLARI

Piazza della Repubblica 17: HOTEL PRINCIPE DI SAVOIA

The Principe participates in the event by creating a special cocktail called “Passion Night Cocktail. A light and

refreshing cocktail with a mint Vodka base, passion fruit puree, sugar, vanilla and to finish off, champagne brut.

Piazza della Repubblica 20: HOTEL WESTIN PALACE

Piazza 5 giornate: COIN

Viale Piave 42: HOTEL SHERATON DIANA MAJESTIC

Corso Monforte 16: VIONNET

Cocktail with a presentation of a selection of jewels from the Vionnet archives. Limited edition book for sale on the

history of the brand.

Corso Monforte 21: BEL

Via Maroncelli 1: ELIO FERRARO/GALLERY STORE

Cocktail.

Via Maroncelli 2: BRUNO BORDESE

Via Maroncelli 5: AGATHA RUIZ DE LA PRADA

Special price for all the guests that will purchase an item during the event. With a purchase superior to 30 Euro you

will receive a cloth bag as a gift.

Via Maroncelli 14: EDIT

For the second consecutive year Edit opens its doors to the VFNO public in Corso Como: in the vast space that holds

important showrooms and fashions events, there will be a presentation of Stefano Mortari’s refined collection – whose

knitwear is exposed at the “Maglifico!” exhibition present in Palazzo Morando – as well as the elegant and feminine

clothes signed Daniela Del Cima, whose brand was chosen as “Special Project” during Pitti 2012. Edit, for the

occasion, will be furnished with vintage elements provided by the Galleria Massimo Costa and will reveal a special sale

of the “Stefano Mortari” and “Daniela Del Cima” women’s wear collection.

For further information: www.editmilan.com.

Via Marsala 4: 120% LINO

Presentation of the A/W 2012/13 men/women/children collection. Special product:

Via Crispi 7: ADER

Via della Moscova 52: ADER

Piazza Meda 3 : PUNTO OTTICO HUMANEYES

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VIA Mengoni 1, ANG Via Tommaso Grossi: VENCHI IL CIOCCOLATO 1878

Via Pattari 2: GUTTERIDGE

via Silvio Pellico 3: THE PARK BAR

"Dog Fashion Night Out": 6 paw aperitif at the Park Bar at the Park Hyatt Milan starting at 6.00p.m. until 11.00 p.m.

You can taste the “Salty Dog” cocktail in the Dog lounge where your furry friends can enjoy the setting. Special

product: “Salty Dog” cocktail with vodka, pink grapefruit and St. Germain liquor that derives from san buco’s fresh

fruit, tapas and dry snacks for the furry friends.

Via Arco 1: MOMUS

Via Arco 1: BOTTEGA QUATTRO

Via Ciovasso 6: GIOSA LA BOTTEGA DEL COCCODRILLO

Via Carmagnola 5: NVK DESIGN

Flash show – product: micro dermal shawl.

Via Hoepli Galleria Sala dei Longobardi: ALTERNA BY GIO’EVADAMO

T-shirts on sale during the event as well as the opportunity to receive a personalized consultancy on your hair with the

ALTERNA products and, at the end, you will receive the correct doses for the cure and treatment of your hair together

with a glass of champagne. Special product: Charity t-shirts sold to sustain the earthquake victims in Emilia Romagna,

and more precisely, for the reconstruction of a school in close to Camposanto. Name of the initiative: “adottiamo le

scuole”. Two kinds of men’s t-shirts (sizes M and L) and two for women (sizes S and M).

Via P.Paoli 1: ANTONIOLI

Via Sirtori 34: CASA DONDUP MILANO

Special product: 500 leather bracelets.

Viale Pasubio 3: BLACK PGAK PER PAOLA FRANI

Via Celestino 6: FORESTA WOODBAR

DJ set with an aperitif.

Via Clerici 1: VICTORIA CAFE’

7.30 p.m.: Tribute to Coco Chanel. Meeting and reading with Daniela Farnese, author of “Via Chanel n° 5”, edited by

Newton Compton. The novel is focused on fashion and especially on Coco Chanel, designer that recreated the idea of

femininity. Chanel is a timeless myth, her glamour and her charm will come back to life in “Via Chanel n° 5” where

fashion and the little black dress meet Milan, career and romantic issues. “In fashion like in love, beauty isn’t

fundamental, style is.” Coco Chanel

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SPECIAL EVENTS

Samsung, customized limited edition covers of the Galaxy S III in collaboration with fashion designers. This strongly

desired technologic accessory is growing in popularity all over the world and will be sold only in the designers

boutiques in Milan, Rome and Florence. Moreover, Galaxy S III limited edition flip covers will be customized by three

emerging talents (Leitmotiv, Shourouk, Stella Jean) and presented to the public in the Corso Como 10 and Gio

Moretti boutiques. Part of the proceeds of the sales will be donated to the charity selected by VFNO.

Citroën, will organize a preview of the new version of the convertible CITROËN DS3. CITROËN DS3 is extremely

customizable, therefore, there is a natural tendency to associate it with the fashion world. In the magnificent

courtyard in Palazzo Morandi in via Sant’Andrea 6, convertible CITROËN DS3. will come to life thanks to a particular

installation of video mapping that will leave the audience breathless. First projection at 9.15 p.m.

Campari, official VFNO drink since the first edition and will offer its famous aperitif to a few selected boutiques. At

the Camparino of Galliera Vittorio Emanuele, Campari will assign two prizes: the Res Passion Prize to a special talent

and the Best Young Designer to the most voted emerging designer on the website www.vogue.it – at 7.00p.m.

invitation only, opening to the public at 8.30 p.m.

Lavazza, for the occasion will present a Limited Edition Lavazza ¡Tierra! for Africa signed by Marni, Cavalli, Missoni,

Etro, Moschino. The world-renowned designers that took part in the project have welcomed Lavazza and Fashion for

Development’s stimulus and have literally dressed, with their own unique style and creativity, the Lavazza can

¡Tierra! Its coffee mixture come from a 100% eco-sustainable cultivation. Come visit the Lavazza corner in via Spiga,

30.

The multimedia retailer QVC Italia produced for the second consecutive year the exclusive official VFNO t-shirt: from

this year the t-shirt will also be available in selected news-stands in Milan, Florence and Roma that will sell, only the

night of the VFNO, the Vogue edition with the official t-shirt. The t-shirt will also be sold on the television channel

QVC Italia and on the website www.qvc.it. QVC airs on the Digitale Terrestre and tivùsat (channel 32), Sky (channel

475).

MISURA STEVIA: brings its sweet cotton candy revolution to Vogue Fashion’s Night Out with at zero calories.

DISCORADIO’S notes and the latest hits will invade VFNO with a special DJ set in Piazza del Carmine: starting time at

7.00 p.m. with the Discoradio Party, Christian Vlad’s Soul Set and Libe Bassline by Roberto Zabini, Soulful hits will

accompany the audience during the aperitif. Straight after the Discoradio Party, the attention shifts towards Matteo

Epis, Edo Munari and Walter Pizzulli. The right time to present the Discoradio Compilation 2.0, with all the most

famous hits of the 90’s up to today. The CD will try to duplicate the success of Discoradio’s previous compilation, a

presence in charts of sixteen weeks in a row and over ten thousand copies sold.

The Associazione Commercianti ASSOMAB of via Solferino, Brera Asscociation of via Brera, Via Fiori Chiari and

Madonnina Association in collaboration with the cultural association Città Nascosta Milano, will organize three

different and customized itineraries. Zero kilometre adventures that vary from architecture, art and history. You must

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make a reservation in order to participate by telephoning the number 347/3661174 between the hours 9.30 a.m.

and 6.30 p.m. as well as devolving 10 euro at the Associazione Città Nascosta’s head office in Milan in Via Valpetrosa

1, or the day of the event at the meeting point of where these trips usually begin. A part of the proceeds of the

guided trips will be donated to the earthquake victims of Emilia Romagna.