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350 Bay Street Suite 1200 Toronto Ontario Canada M5H 2S6
Tel 416-360-7320 Fax 416-360-7331
North America 1-800-411-4482M 1-1 MARKETING ALLIANCE
BOARD OF DIRECTORS
Mayor David Ryan (Co-Chair Public Sector) City of Pickering
Michael Ras (Vice-Chair) Senior Associate Public Affairs
GCI Group Canada
George Hanus
President amp CEO
Greater Toronto Marketing Alliance
John Davidson
Director Economic Development Regional Municipality of Halton
Jim Feir (Associate) Director amp Senior Trade Commissioner
Foreign Affairs Trade and Development Canada
George A Fierheller (Chair Emeritus) President
Four Halls Inc
Eugene Gierczak Partner
Miller Thomson LLP
Mayor Rick Goldring City of Burlington
Ted Gruetzner
Vice President
Corporate Relations and Communications Ontario Power Generation
Lorrie McKee
Acting Vice President Stakeholder Relations and Communications
Greater Toronto Airports Authority
Derek Millar
Vice President
Ian Martin Limited
Dr Pamela Ritchie
Dean Faculty of Business ampInformation Tecnnology
Universityof Ontario Institute of Technology
Colin Ross
President
DTZ a UGL company
Robert Siddall
Chief Financial Officer
Metrohnx
John B Simcoe
Partner Audit amp Assurance
PncewaterhouseCoopers LLP
Mayor John Tory City of Toronto
Mayor Linda Jeffrey City of Brampton
Regional Councillor Joe Li Cityof Markham
Michael Williams
General Manager Economic Development amp Culture City of Toronto GTAEDP for Toronto
International 1-800-735-3280
askusgreatertorontoorg wwwgreatertorontoorg
RECEIVED May 7 2015
MAY 11 m
Office otftfe Mr Dennis Cutajar Corporation of the City of Brampton 2 Wellington Street West Brampton ON Economic Development Committee L6Y 4R2 Date Masj 21 2Q15
Dear MrCkrtajar
2014 marked another successful year for the Greater Toronto Marketing Alliance (GTMA) in securing foreign direct investment for the Greater Toronto Area (GTA)
GTMA continues to be the lead marketing agency and central point of contact for prospective international investors looking to locate or expand their business into the GTA This is an accomplishment we are very proud of and are delighted to share with our public and private sector partners
I invite you to read the enclosed GTMA 2014 Annual Report Building on Success to share in our collaborative achievements In 2014 the GTMA helped 14 foreign companies start up new operations in the GTA bringing the total number of companies weve assisted to 127 These investments have created 4980 new direct jobs in the GTA annually contribute over $547 million to the regions GDP and stimulate over $9 million in annual property taxes from office and manufacturing spaces
If you would like more copies of this report please do not hesitate to contact us
As always we appreciate your comments and suggestions
Sincerely
jeorge Hanus President amp CEO
Enclosure
IT) DTZ THE IAN MARTIN GROUP aA Halton York Region
b nlt 2 bullgt CALEDON |M| InvestTorOnto pwc METROLINXrWMJSSISSAUGA bull5S3 Inxfaq iKdojr lork ILliillililliliini
Ml-lGREATER GTMA 2014 TORONTO MARKETING ALLIANCE ANNUAL REPORT
INVESTMENTS IN THE GTA
ASSISTED BYTHE GTMA (1999-2014) AIC Group FilmStudios Almirall
Arkadin Inc
Arkadium
Apex Systems Avanti
BBA
Doogits Brand Networks
BREGroup Buchanan Group Centra Solar AG Circles
CitiFinancial Coach IT
CognizantTech Solutions Coin Co International Pic Computer AidInc
Corp Events Credit Risk Management CSF Radiators
Custom Bldg Products Can Dealer Tire
Delta Light Direct-Link
EDP Renewables
EIE Global
ETAP-ON-LINE
FairfaxInfoTechnology Fifth Third Bank
First Commercial Bank
FK Biotech
Forcare
Forward Innovations
Technologies Inc Foster Moore
Fronius Canada
Gameloft
Gateway Technolabs HDRDTA
Helukabel USA Inc
IDOM
InformedConsultingLtd Infosys Technologies Ltd INSI Technology Innovation KBE Intelligence Kerridge Inc Koei Inc
Lanogold Canada Co Ltd LISEC Engineering Little Kickers
Martifer Solar
Mastek
Mirabaud
Mountain Warehouse
Nation Builder
Nestle IT
New GPC Inc
Newgen Oak Systems International Oakatom Canada Inc
OAOTech
Old NavyThe Gap Patni Computer Systems Peer I Network
Penncorp PSideo
Plenary Group Canada
Polaris Software Lab Canada
Project-1 Rational
Return Path
Satyam Computer Services SDI Media Group Services LCS Canada Inc
Shootround
Siliken Renewable Energy Sinovel Wind
Siradel Canada
Soundhound
SpintopiaVision2Hire Sumitomo
Summer Music Conference
Sycor Canada Inc Tanmoral
Target
Techspace (Regus Bus Centres) Tern International
The Swann Group TheraVitae Inc
Thoroughbred Technologies TOS Trade Canada Inc
Turner ampTownsend
Ubisoft Toronto
Uline Shipping Supply Specialists
Voxar Limited
Ward and Burke
Construction Ltd
WeRecoverData
Wilson Manufacturing Wipro Technologies Wrench Solutions
Zomato
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MI-2 COMMUNICATION AND COLLABORATION ENSURE CONTINUED SUCCESS
~TM In September 2012 I joined the GTMA as Co-Chair (Private Sector) alongside Pickerings Mayor David Ryan as Co-Chair (Public Sector) Since then my role has allowed me to focus on what the GTA needs to do to become globally competitive to foreign investors how coordinated regional business missions can help and how the GTMA can be strengthened in its role
bull| of attracting foreign direct investment to the Greater Toronto Area Earlier this past year Istepped down as Chair of Civic I Action Alliance where Ihad been working to achieve several objectives in this positionA key objective was to address what | our delegates told the Civic Action Alliance at the Greater Toronto Summit meeting in February 2011 The message then and
also now was loud and clear that economic development is a regional challenge Up until now our approach has beenwith the exception of the herculean pioneering efforts made by the GTMA not very regional
The problem that the GTMA continues to face is that it is underresourced Ifit is going to be an organization to effectively spearhead a regional effort to market the GTA asa place for investment and job creation it needs to bestrengthened Itmeans we have to revitalize the organization to earn theconfidence oftheentire region and also to attract substantial additional resources to get the job done effectivelyThis objective was fulfilled when PwC prepared the very detailed Roadmap to Revitalization report In working on the PwC report we have forged a strong partnership between Civic Action and the GTMA Itwas felt thatsince Civic Actions Summit in February 201 I identified the real desire on the partof partners in the region for a more coordinated regional marketing effort that we needed to build up the GTMA organization that has existed for some time and has done very good work
The GTMA hasdone good work on a very limited budgetduring its eighteen yearsand done it without sufficient involvement of everybody in the region Now through the work of the Roadmap to Revitalization weve found ways to remedy those shortcomings My time to date has been focused on those things but this is not a partnership with Civic Action Within the region there have been various individual business missions taking place I dont believe these activities create competition that should be problematic for other municipalities in the GTA or the GTA as a wholeI think that it is more desirable for us to haveas many of those missions as possiblebeing regional and representing the entire GTA Foreign investment is going to play a role in tackling unemployment Its going to be a contributor as are start-up businesses led by entrepreneurs and the expansion of existing businessesThese are all very important to a growing economy and to creating newjobs and reducing unemployment Foreign direct investment is part of the answerThats why its important that we pursue that as effectively as possible We have to believe that a stronger regional organization thats out chasing foreign investment and doing it efficiently isgoing to be a big plus
With all of the success this year GTMA has achieved that on a very limited budget It achieved it on the basis where there was still a lack of unanimous commitment to a regional organization and theres a need to substantially increase the resources ifwere going to make this organization effectiveThis has now been identified by the Roadmapto Revitalization report Until I stepped down from myrole as Co-Chair (Private Sector) my rolehad been to comeup with a plan to revitalize this organization to make it completely regional with everybody buying in 100 per cent and to getmore resources to allow it to do even more of the work that it does bestWe were assisted in this through the consulting services of PwC in the preparation of the report My goal continues to be to try to get the agreement of all the different players involved to design a framework for a larger expanded truly regional and well-supported organizationmdashwell-supported meaning more moneyThats been my mandate and I look forward to working with all of the GTA partners to make it happen
[J y Mayor John Tory City ofToronto Co-Chair (Private Sector) GTMA (to November 30 2014)
Director GTMA (December 12014)
2014 was another productive year for the GTMA in attracting significant foreign direct investment (FDI) to the Greater TorontoArea (GTA)We should all be proud of our shared achievements andcontributions to the GTAs economic landscape which George Hanus PresidentampCEO outlines in greater detail within his letterThe GTMA continued to implement its FDI activities based on the 2011-2014 Corporate Strategic Plan - the result of an extensive consultation process between
the GTMA Board of Directors and key stakeholders
This past year saw the GTMA identify a select number of markets and limited sectors for proactive FDI workWhile we will maintain this focused approach the GTMA will continue to assist with projects from other markets and sectors referred by partner organizations This ongoing interaction and collaboration has strengthened our relationships with multiple private and public sector stakeholders I am proud to inform you that the GTMAs human and financial resources are now exclusively focused on its core mandate of FDI as reflected by the strong results achieved in 2014 I was pleased to work
closely with my Co-Chair JohnTory on the implementation of theRoadmap to Revitalization project on the future of the GTMA
While discussions with senior decision makers at the provincial and federal governments havegenerated very encouraging indications of support there is still much work to be done As such the newly-formed GTMA Transition Committee will develop the blueprint for restructuring and growing the GTMA This new-look GTMA will have more tools and resources to better collaborate with regional partners and related economic development organizations
Iagain thank the GTMA stafffor their hard work and effortsthis past year I must also highlight my appreciation of the Mayors and Regional Chairs and their respective municipal economic development professionals for their continued support of the GTMAWe are also thankful to the federal government for its support through the Department of Foreign AffairsTrade and Development (DFATD) and the provincial government through the Ontario Ministry of Economic Development Employment and Infrastructure (MEDEI) and Ontario Ministry of Agriculture Food and Rural Affairs (OMAFRA) 2015 holds a great deal of promise and I look forward to working with municipal colleagues and key stakeholders across the GTA so that we can present a more cohesive and robust value proposition for international investment s-
^2L~~~ Mayor Dave Ryan(y City of Pickering
Co-Chair (Public Sector) GTMA
GTMA 2014 ANNUAL REPORT- greatertorontoorg
Ml-4 Once more the GTMA has been very active and also very successfulWe continued to apply whatwas working best at the GTMAand made it work even better for our stakeholders and partners for the Greater Toronto Area (GTA)The GTMA continued to focus its resources and energies into its core mandate of foreign direct investment (FDI) on behalf of the GTA We have been building on a proven track record of accomplishments and demonstrating accountability back to our partners 2014 represented another good year of confirmed foreign direct investments with 14 confirmed projects by international companies creating over 100 initial direct-jobs in the GTA and in twoyears these new companies are expected to employ over600 people
We have collaborated with our partners in regional governments business and academia to build on our past successesWhen combining our 2014 results to the earlier investments the GTMA has attracted 127 new yyinternational companies creating about5000 direct-jobs which are contributing about $547 million annually to the GDP of the GTAThis has also resulted in over $9 million in annual property taxes in the region
We recognize that no organization can afford to be complacentThe challenge we undertake is one which requires us to create a new climate and new commitment to meet todays competitive environment inattracting new international investors Our 201 I-2014Corporate Strategic Plan outlined our goals and strategiesIn the past three years we broughta new focus and commitment to our FDI effortsadding the advanced manufacturing sector and a new approach in workingwith in-market representatives who have the right business connections Were confident in delivering great investment results going forward
We had worked on the newRoadmap to Revitalization initiative that looked at how the GTMA compares to other jurisdictions with the intention of gaining support for an expanded role of the GTMA through additional resourcesThis effort was pursued throughout the year and especially in the fall months under the leadership of our two Co-ChairsWe have applied for funding and have received encouraging news yy of increased support for our efforts on behalf of the GTA based on the recommendations of the report
QThe GTMA along with its broad network of stakeholders is part of a commitment that builds on the considerable strengths and diverse economy that we have in the GTAThe success of the GTMA is based on a commitment to the long-term and to team workWe continue wgtto seek ways of collaborating with our local partners while reaching out to international intermediaries to strengthen the GTAs profile and position among international investors yy
Were proud of our continuingpartnerships across the regionwith the private sector and public sectors and also our relationship with the GTA colleges and universities in the important role they play in our investment attraction strategy
As President amp CEOmyactivities continued to be focused in the areas of communication and corporate sustainabilityWith a network of stakeholders as large as ours effective communication is vital in keepingeveryone informed But we also listen to their needs I have also been active in selected FDI projects to assist with our efforts to secure more new investors for the GTA and have made many presentations to incoming foreign delegations to raise the profile of the GTA in their developing foreign business activities
Our funding partners continued to show great support for the GTMA in 20141 want to take this opportunity to thank our regional and municipal partners private sector partners colleges and universities as well as the federal and provincial governments for their support of our core requirements and on numerous FDI projects m Together we are making the GTA a global magnet for foreign direct investment
George Hanus
President amp CEO
GTMA yk
yy 777lt GTMAs efforts in Brazilare a greac example ofhow all three levels ofgovernment can be brought together to worksuccessfully attractingFDIinto Canada Ontario and the GTA Their collaboration withprivate andpublic sectorpartners allows them to provide added value to investors by offeringexpert advice to Brazilian companies on how to do business in Canada
JamaA Khokhar CanadianAmbassador to Brazil
yy
GTMA20HANNUALREPORT-wwwgreatertorontoorg
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MI-6 INTERNATIONAL MARKETS
INTERNATIONAL MARKETS TARGETED Europe - Germany Italy France SpainTurkey UK Belgium and Luxembourg
bull South America - Brazil
bull USA - California New York Las Vegas Illinois
bullAsia - Japan
Ontario Technology Corridor (OTC)JOINT MARKETING PARTNERSHIPS Ontario Food Cluster (OFC)
INTERNATIONAL LEADS GENERATED IN 2014
INITIATIVE PARTNERS SECTOR ACTIVITY LOCATION
Opening of Ontarios International Marketing Centre
MEDEI ICT PQM Sao Paulo Brazil January 20-22
BelgiumItaly FDIAttraction ICCO Adv Mfg ICT Aerospace
PQM Brussels Belgium Regions of
Lazio and Lombardy Italy
February 24-28
Ontario Technology Corridor OTC ICT Mobile World Congress Barcelona Spain February 24-27
Ontario Technology Corridor OTC i^-t rxshy bull ia jICT Digital Media 6
Game Developers _ r~^r-Conference (GDC)
San Francisco USA March 17-24
European FDIAttraction City of Brampton ICTAgri-food Adv Mfg
PQM Turkey March 17-24
Asia FDI Attraction City of Mississauga
ICTAdv Mfg PQM Japan April I-10
Italy FDIAttraction ICCO Adv Mfg Construction Energy
PQM Region ofVeneto Italy May 2-16
Brazil FDI Attraction Ontario
Food Cluster
OFCOMAF
National Bank
MEDEI
Agri-foodICT PQMlntl Supermarkets Business Fair (APAS)
Sao Paulo and Porto Alegre Brazil
May 5-14
USA FDI Attraction OFC Agri-food PQM NCA Sweets amp
Snacks Illinois USA May 20-22
Ontario Technology Corridor OTC ICT PQM New York USA June 2-6
ICTAgri-foodEuropean FDIAttraction City of Brampton PQM UK June 2-6
Adv Mfg
USA FDI Attraction OFC Agri-food PQM Fancy Food Show New York USA June 29-July I
Food amp Beverage Regions of LazioVeneto Emilia Italy FDIAttraction ICCO PQM June 30 -July 4
Adv Mfg Romagna and Abruzzo Italy
Ontario Technology Corridor OTC ICT GamescomPQM Cologne Germany August 13-16
PQMCITA Super Ontario Technology Corridor OTC ICT Las Vegas USA September 9-11
Mobility Week
Belgium Luxembourg FDI Food amp Beverage DFATD PQM Belgium and Luxembourg September 15-19
Attraction Adv Mfg ICT Sao Paulo Rio de Janeiro
Brazil FDI Attraction OMAF ICTAgri-food PQM Futurecom 15 October 6-16 Porto Alegre Brazil
Ontario Food Cluster OFC Agri-food SIAL Paris France October 17-23
Germany FDIAttraction OTC ICT PQM Electronica Munich Germany November 11-14
Cities of
GermanyFrance Brampton and ICTAdv Mfg SPS-IPC Drives Nuremberg Germany November 21-28
FDI Attraction Mississauga Region of Halton
Regions of Piedmont and Italy FDI Attraction ICCO Agri-foodAdv Mfg PQM November 20-28
Emilia-Romagna Italy
Ontario Technology Corridor OTC ICT Game Connection Paris France December 2-4
See page foregend
GTMA 20M ANNUAL REPORT wwwgrcatertorontoorg
INTERNATIONAL INVESTMENT
The GTMAs main mission is to attract foreign direct investment (FDI) into the Greater Toronto Area (GTA) in order to boost the economy and foster job creation 2014 proved to be another successful year securing 14 international invest ments and creating I 16 new direct-jobs that are estimated to grow to 640 jobs in the next two years
2014 NEW INVESTMENTS
COMPANY
AIC Group Film Studios
Apex Systems
Avanti
Doogits
EDP Renewables
FK Biotech
Forward Innovations
Technologies Inc
Gateway Technolabs
KBE Intelligence
Mountain Warehouse
Nation Builder
PSideo
Wilson Manufacturing
Zomato
1GTA LOCATION11 SECTOR 1ORIGIN 1INITIAL
JOBS Ilead
YEAR
Toronto Film Italy 30 2014
Toronto ICT (staffing) USA 15 2013
Oakville ICT Brazil 2 2013
Mississauga ICT France 2 2014
Toronto Energy USA 4 2010
Toronto Life Sciences Brazil 1 2014
Toronto ICT India 5 2012
Toronto ICT India 1 2013
Toronto ICT Italy 1 2014
Halton Hills Retail UK 5 2013
Toronto
Toronto
Toronto
ICT
ICT
Manufacturing
USA
Switzerland
USA
7
15
8
2014
2013
2014
^f I I
Toronto ICT India 20 2014
Onfne restaurant discovery guide Zomato entered the Canadian market through the CTA in 204 and is rapidy expanding to Vancouver Montreal Ottawa and Cagroy Over time we easiiysee the Canada teamgrowing up to 300 to 400peoplesaidAir Goya founder and CEO ltm
CLIENT ACTIVITY
CLIENTTYPE
Leads 74
RFIs 2
Hot Leads 5
Prospects 7
New Investments 0
yy
y QUARTER y
TOTAL
119 80 141 414
3 4 4 13 wgt 10 6 5 26
9 9 327
3 10 1 14
LEADS are investment related inquiries generated from trade shows and conferences business trips pre-qualified lead generation programs or by direct contact through the web or as a referral RFIs are Requests for Information circulated to the regional and private sector partners requesting business opportunities such as available land andor buildings HOT LEADS are inquiries that have been followed up and a preliminary visit to the GTA and meeting with the GTMA has taken place PROSPECTS are qualified investors that have visited the GTA and have received a substantial amount of ydirect servicing including meetings with representatives from the GTMA and its partners with the potential yjinvestors key location decision-makers NEW INVESTMENTS are investors that have confirmed that they will be opening operations within the GTA
GTMA 2014ANNUAL REPORT- wwwgreatertorontoorg
2
Ml-) REACHING INVESTORS IN 2014
Europe and North America are in theforefront as the largest source ofthe GTMAs leads and prospects However South America and Asia are growing rapidly in importance as sources for investmentWhile the high-activity industries are led by ICT and Agri-food 2014 witnessed a steady interest from the advanced manufacturing and business services sectors Increasingly GTMAs marketing initiatives are accounting for growing proportions of investment
INVESTMENTS BY SOURCE
bull GTMA Initiative 64
bull Federal 22
D Provincial 14
INVESTMENTS BY MARKET
Advanced 64
bull BRIC 36
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INVESTMENTS BY INDUSTRY
bull AdvMan Automotive 7
bull Energy Environment 7
bull FilmMedia 7
9 ICT 65
D Life Sciences 7
bull Retail 7
INVESTMENTS BY ORIGIN
bull Brazil 14
bull France 7
bull India 22
bull Italy 14
a Switzerland 7
bull UK 7
bull USA 29
KNOWN INVESTMENTS IN THE GTA 1999-2014 ASSISTED BYTHE GTMA
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GTMA 201A ANNUAL REPORT-wwwgreatertorontoorg
6 Ml- THE REGIONAL ECONOMIC IMPACT OF NEW FOREIGN DIRECT INVESTMENT
Foreign direct investment (FDI) is a key driver of economic growth GTMAs regional approach to economic development activities including attracting FDI drives region-wide economic prosperity FDI results in
Quantifiableeconomic benefits including new capital investments jobs and tax revenues for all levels of government bull Spillover economic benefits such as new knowledge talent scaleglobal distribution networks enhanced competition
and productivity gains
SAMPLE BUSINESS PROFILES OF NEW INVESTMENTS
The following selection of 2014 investors highlights the diverse nature of businesses entering the GTAThese companies have selected different municipalities to host their investment endeavours and plan to engage an advanced labour market to grow their businessA complete list of 2014 investors can be found on page 4
Originating in India Zomato has already proven itself a world leader in online restaurant discovery guides Providing information on home deliverydining-out cafes (^zomato and nightlife in various cities they have opened an office in downtown Toronto and wil consider opening in other GTA communities in the future
British retailer Mountain Warehouse sells outdoor clothing and equipment for hiking camping skiing and cycling Carrying products manufactured exclusively for MOUNTAIN
their brand Mountain Warehouse offers quality products at reasonable pricesTheir WAREHOUSE
first store is now open in the Toronto Premium Outlet Mall in Halton Hills
AIC Group Film Studios is a company from Italy dedicated to the production and post-production of films andTV programsThe company set up a studio inToronto employing 30 peopleThe studio plans to expand the workforce to 250 people and produce 10 films per year
Brazilian investor Avanti specializes in web marketing communication planning commercial management and customer relationshipThey have established their avanticompany in Oakville
Apex Systems Incis a leading ITand Workforce Solutions firm from the USA whose main goal is to connect clients with experts and skilled professionals who work in IT and engineering industriesApex specializes in contract temp-to-perm and direct placements and offers a variety of other services including RPO MSP and specialty sourcingThey have started up inToronto and expect to hire about 15-20 initial employees and 150 consultants within the next 12-24 months
PSideo is a global IT provider from Switzerland assisting clients in the domains of infrastructure software development hosting and managed services In addition PSideo isactive in several business activities such as system integration and Y PSiDEO software engineeringThe company has set up operations inToronto
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GTMA2014ANNUALREPORT- wwwgreatertorontoorg
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MHO BUILDING RELATIONSHIPS mdashAND BUSINESS mdash INTERNATIONALLY
The Greater Toronto Marketing Alliance (GTMA) in co-operation with its 63 public-private sector partners continued to be active throughout 2014 travelling to develop leads and generate results for the GTA on the international level
Oneofthe most important aspects ofattractingforeign direct investment is building strongpersonal relationships with companies and intermediariesabroad At the GTMA we deepen these relationships by collaborating with our private andpublic sectorpartners to provide highqualityservices to help new investors expand into the GTA and North American marketplace
GeraldPisarzowski Vice President Business Development GTMA
The GTMA dealt with a total of 414 new investment leads met with 58 potential investors and garnered 14 new investments for the GTA in 2014 In order to build and nurture those all-important personal relationships GTMA representatives worked with companies from several markets paying special attention to two international markets in particular Italy and Brazil
ITALY
FEBRUARY 24-282014 MAY l-l 62014JUNE 30-JULY42014 NOVEMBER 21-282014
In 2014 the GTMA included Italy as part of four FDI trips With an emphasis on Advanced
Manufacturing Food and Beverage Construction and Infrastructure and ICT sectors these lead
generation initiatives built on the progress GTMA established in the year before
The 2014 Italy FDI initiatives focused on two key areas
bull strengthening the GTMAs intermediary network and relationships among industry chambers
and institutions in the Italian marketplace
bull developing a pre-qualified meeting program with Italian companies looking to
internationalize their business and establish a presence in the GTAOntario
GTMA is pleased to continue partnering with the Italian Chamber of Commerce of Ontario
Tony RomanoVice President Corporate and In (ICCO) on these programs
vestor Services at GTMA (right) visits Giuseppe GTMApartner Cassandra BaccardaxSenior Foreign Investment Advisor for the City of Brampton Melis (left) and Antonio Mallus (centre) at joined the JuneJuly expedition and participated in pre-qualified meetings with senior company Comochi Industriale SpA in Sanluri Italy executives who had articulated business plans for the North American market
Italian companies interested in investing in Canada have diverse profiles ranging from four to 130 employees and from Euro 20000 to Euro 180 million
2014 FDI efforts in Italy resulted in pre-qualified meetings with 47 new leads and one new investment AIC Group Film Studios (see page 6 for company profile)
BRAZIL
JANUARY 17-252014 MAY 5 -162014 OCTOBER 6-102014
Brazil is proving itself a significant source for foreign direct investment (FDI) to the GTA and as such GTMA initiatedthree FDI missions there in 2014Sectors of interest range from major corporations ICT and digital media to aerospace advertising clean tech construction food and beverage and fragrances and cosmetics
GTMA recognizes the substantial contributions of partner Mauricio Godinho Director at Immersion
Labfor arranging pre-qualified meetings with new leads during site visits In 2014 GTMA met with 52 new leads and welcomed two new investments to the GTA Avanti and FK Biotech
2014 saw many partner developments in Brazil In January GTMA collaborated on various GTA business opportunities with Federation of Industries from Rio Grande do SulState (FIERGS) Science
At the opening of the Ontario International Mar and Technology Park at PUCRS (TECNOPUC) and Posto9 in May the GTMA was delighted to keting Centre in Sao Paulo BrazilLeft to right
sign a Memorandum of Understanding (MOU) on behalf of the OFC with FEDERASUL and Her Allan ODette President Ontario Chamber of
Worship Mayor Hazel McCallion of the City of Mississauga led the October visit as a senior political Commerce Mauricio Adriano Godinho Managing representative of the GTA Director of The Immersion LabDrEric Hoskins
Ontario Minister of Economic Development Em ployment and Infrastructure Gerald Pisarzowski Vice President Business Development at GTMA
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
MI- 10
BUILDING RELATIONSHIPS LOCALLY
JUNE 3 MAy 14 SEPTEMBER 24
OCTOBER 22
NOVEMBER 19
Annual General Meeting (AGM) Attracting International Business Investment to the GTA ILBC Building a Global Business from Toronto Matthew Corrin Founder and CEO of Freshii ILBCThe Business ofPan Am Leverage the 2015 Games to Grow Your Organization Honourable Michael Coteau Minister ofTourism Culture and Sport Responsible for the 2015 Pan and Parapan American Games ILBC Ontario is Open for Business Learn what the province is doing to help your business grow Honourable Brad Duguid Minister of Economic Development Employment and Infrastructure ILBC How David Beat Goliath Robert Deluce CEO of Porter Airlines
GTMAS 2014 INTERNATIONAL LEADERS BREAKFAST CLUB (ILBC)
m
George Hanus President amp CEO GTMA (left) with Mayor George Hanus President amp CEO GTMA (left)
Dave Ryan City of Pickering (centre) and Honourable with Honourable Michael Coteau MPP Minister of
Brad Duguid MPP Minister of Economic Development Tourism Culture and Sport (right)
Employment and Infrastructure (right) The International Leaders Breakfast Club (ILBC) program is organized and co-hosted by the Syntropy Group
GEORGE FIERHELLER COLLEGEUNIVERSITY INTERNSHIP amp DEVELOPMENT PROGRAM lt GTMA is proud of our ongoing partnerships with post secondary institutions in the GTA In 2014 this initiative brought new opportunity for community engagement in the form of student mentorship Gerald PisarzowskiVP Business Development at GTMA had the pleasure of working with students from the Ryerson University MBA program as they developed a pitch for the 2015 MBA Games Strategy Case Competition One of 22 teams representing MBA schools from across Canada Ryerson students presented a targeted FDI business plan to the Hamilton Economic Development group and were awarded first place in the Strategy Case Competition
On behalfofthe team I want to thankyou again for taking the time to speak with usYour adviceandfeedback wasinvaluable A targeted foreign directinvestment strategyfocusedon advancedmanufacturing wascentralto ourpitch to the Economic Development Committee J
i i
- Josh Makuch MBAStudentTed Rogers School of Management Ryerson University TEAM MEMBERS
Andrea Hamm
Evan Hughes George Hanus President amp CEO of GTMA gave presentations at York Josh Makuch University about the GTAthe GTMA and investment attraction to students Krysten Connely studying economic developmentThe GTMA welcomes opportunities to engage with students and contribute to local education programs
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GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
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INITIATIVE
Ontario Technology Corridor
Netherlands FDI Attraction
Ontario Food Cluster
Italy FDIAttraction
Ontario Food Cluster
Switzerland FDI Attraction
South America FDI Attraction
Ontario Technology Corridor
Italy FDIAttraction
Ontario Technology Corridor
Ontario Food Cluster
Belgium FDIAttraction
Invest in Canada Global Business Summit
Ontario Technology Corridor
Ontario Technology Corridor
Ontario Food Cluster
China FDI Attraction
Japan FDIAttraction
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INTERNATIONAL LEAD GENERATING STRATEGIES PLANNED FOR 2015
The GTMA is committed to staying at the forefront of the foreign direct investment (FDI) field constantly monitoring international markets and identifying opportunities for FDI into the GTA Our strategy for 2015 is to focus on the top 100 companies in each of our target countries to ensure we are working with investors with a strong business model and proven record of success Following this approach GTMA initiatives will engage businesses from a variety of sectors including but not limited to advanced manufacturing clean tech food and beverage ICT and life sciences
The list below outlines FDI lead generation initiatives planned for 2015 GTMA recognizes the valuable contributions of funding partners DFATD MEDEI OFC OTC OMAFRA and the municipalities of the GTA for their ongoing support
PARTNERS
OTCMEDEI
DFATD Private
OFCOMAFRA
DFATD OMAFRA
OFC
DFATD Private
GTA
OTC
Vaughan Brampton
OTC
OFC
DFATD Private
DFATD Private
OTCMEDEI
OTC
OFC
DFATDToronto
DFATD Mississauga
Legend CCBC Canada China Business Council DFATD Department of Foreign AffairsTrade
and Development Canada ICCO Italian Chamber of Commerce of
Ontario
MEDEI Ministry of Economic Development Employment and Infrastructure
OMAFRAOntario Ministry of Agriculture Food and Rural Affairs
OFC Ontario Food Cluster
OTC Ontario Technology Corridor
MHl
ACTIVITY
PQMGDC Game Connection
PQM
PQMAPAS
PQM
Sweets amp Snacks Expo
PQM
PQM
PQM GDC Gamescom
PQM
PQM
PQM Anuga
PQM
Inbound FDI Attraction
PQM Futurecom
PQM Productronica
PQM Private Label
PQMCCBCAGM
PQM
APAS International Exhibition for
Supermarkets BRIC Brazil Russia India China
FDI Foreign Direct Investment GDC Game Developers Conference ICT Information and Communications
Technology PQM Pre-qualified meetings
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
LOCATION
California
The Hague Amsterdam Rotterdam Netherlands
Sao Paulo Brazil
Northern Regions Italy
Chicago USA
Bren Zurich Switzerland
Brazil Chile Colombia
Cologne Germany
Northern Regions Italy
Sweden Finland
Cologne Germany
Brussels Belgium
Toronto Region Canada
Sao Paulo Brazil
Munich Germany
Chicago USA
China
Osaka Nagoya Japan
DATE
March 2-5
March 30-April 3
May 2-7
May 11-15
May 19-21
June 15-19
July 27-August 7
August 3-8
September 10-18
September
October 10-14
October 19-23
October 21-22
October 26-29
November 10-13
November 15-17
November
November
MM GTMA PARTNERS
We believe in building strong partnershipsThe GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities the governments of Ontario and Canada several not-for-profit organizations and across section of private-sector corporations Drawing on the expertise and resources of our partner organizations the GTMA actively promotes the GTA internationally and provides companies with professionalassistance in evaluating planning and implementing an expansion or move into the GTA
1 eorgina G Brock ^
East Gwllllmbury
S J 1 IfccbridgeNewmarket
King lAurora
Cakdoii Y0RK Vr^v DURHA MsSBi
Richmond PickeringHill Vaughan Matkham Whitby Qartnglon
Brampton OshawaHill$ pEEL Ajax
CITY OF
TORONTO
Mississauga
ltlaquoUilifThe GTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a growing population of over 61 million
PRIVATEACADEMIC SECTOR PARTNERS PUBLIC SECTOR PARTNERS
Town of Ajax Town of Oakville GOLD LEVEL PARTNERS Town of Aurora City of Oshawa yy
Township of Brock City of Pickering City of Burlington Town of Richmond HillrjDTZ Pfi Municipality of Clarington Region of Peel
-J a UGL company AWlA 77ftoT pwc Townof EastGwillimbury Township of Scugog Townof Georgina City ofToronto
THE IAN MARTIN GROUP Town of Halton Hills Township of Uxbridge Township of King City ofVaughan City of Markham TownofWhitby ^i Town of Milton Town of Whitchurch-SILVER LEVEL BRONZE LEVEL EDUCATIONAL
Four Halls Inc Compass Creative Media INSTITUTIONS Town of Newmarket Stouffville
Greater Toronto German Chamber of Centennial College Airports Industry and of Applied Arts amp
Authority Commerce Technology ^f3 INSIX Great-West Life Durham College YorkRegum Canada Miller Thomson LLP Assurance Company University of Ontario Ontario Power Green and Spiegel Institute ofTechnology ^Halton Generation Barristers amp Solicitors York University Is Ontario Scotiabank HSBC Bank Canada
TSI International Group Italian Chamber of IN-KIND Commerce of Ontario InVeStToROnToGeneral Electric CALEDON
mdash-w_bdquoENTREPRENEUR Lette LLP Herman Miller Ill IUN1 Hill I HI National Bank of CanadaHR Options Marriott Eaton Centre
Isabella BertaniCA Syntropy Group Metrolinx
Loh Architects brampton mMISSISSAUGA economic ofvuor-Mdi ^raquo imdashjg ledthrl
GTMA20MANNUALREPORT-wwwgreatertoroncoorg
13
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectorsWe are proud of the breadth and quality of the leaders who have agreed to serve on our boards and committees Their leadership dedication and guidance have contributed to building the foundation for the continued success
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BOARD OF DIRECTORS
Voting Memebers
Mayor David Ryan Co-Chair Public Sector
Region of Durham City of Pickering
Michael S Ras
(Vice Chair) Senior Associate PublicAffairs GCI Group
George Hanus President amp CEO
Greater Toronto MarketingAlliance
MayorJohnTory City ofToronto
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Eugene Gierczak Partner
Miller Thomson LLP
HONOURARY BOARD r
Chair - Public Sector
Mayor Hazel McCallion (Ret) Region of Peel Cityof Mississauga
Chair - Private Sector
Lawrence MTanenbaum
Chairman and CEO
KilmerVan Nostrand Co Limited
Mayor Rick Goldring City of Burlington
Derek Millar
Vice President
Ian Martin Limited
Colin Ross
President
DTZ a UGL company
Robert Siddall
Chief Financial Officer
Metrolinx
John BSimcoe PartnerAudit ampAssurance PricewaterhouseCoopers LLP
Ted Gruetzner
Vice President Corporate Relations and Communications
Ontario Power Generation
1EMBERS
Honourary Board Members
David Agnew President
Seneca College ofApplied Arts ampTechnology
Elyse Allan President amp CEO
General Electric Canada
John BitoveJr Executive Chairman
Obelysk
Dr Ron Bordessa (Ret) President Emeritus
University of Ontario InstituteofTechnology
Ann Buller
President and CEO
Centennial College of Applied Arts amp Technology
David Crombie
President amp CEO
Canadian Urban Institute
David Gavsie
Associate Chair
Ontario Civilian Police Commission
Dr Pamela Ritchie
Dean Faculty of Business amp Information Technology Universityof Ontario Institute of Technology
Lorrie McKee
ActingVice President Stakeholder Relations and Communications
Greater Toronto Airports Authority
Mayor LindaJeffrey City of Brampton
Regional Councillor Joe Li City of Markham
Michael Williams
General Manager Economic Development amp Culture City of Toronto GTAEDP for Toronto
Paul Godfrey President amp CEO
Postmedia Network Inc
Sheldon Levy President ampVice-Chanellor
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner Gowling LaReur Henderson LLP
BWilliam Masson (Ret) President
Ian Martin Limited
DrDavid Naylor(Ret) President Emeritus
University ofToronto
Gordon Nixon (Ret) President amp CEO
RBC Royal Bank
Philip Olsson Chair
OntarioLottery and Gaming Corporation
Hari Panday President amp CEO
PanVest Capital Corporation
GTMA 20 M ANNUAL REPORTwwwgreatertorontoorg
Non-Voting Memebers
Jim Feir (Associate) Director amp SeniorTrade
Commissioner
Foreign AffairsTradeand Development Canada
Norman Lingard Manager Economic Develeopment Town of Caledon
SusanAmring Director Economic Development City of Mississauga
KathyWeiss Director Economic Development and Tourism
Regional Municipality of Durham
Doug Lindeblom Director Economic Strategy Regional Municipality ofYork
Dennis Cutajar Chief Operating Officer City of Brampton
Dale E Richmond
President amp CEO
DERX Inc
WilliamThorsell (Ret) Director amp CEO
Royal Ontario Museum
RitaTsang Chairman amp CEO
Tour East Holidays
The Rt Hon John NTurner (Ret) Partner
Miller Thomson LLP
Dr RobertTurner(Ret) President amp CEO
Sheridan Institute oflechnology amp Advanced Learning
Richard EWaugh (Ret) President amp CEO
Scotiabank
DrJeffZabudsky President amp CEO
Sheridan Institute ofTechnology amp Advanced Learning
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EXECUTIVE COMMITTEE
Mayor David Ryan (Chair) Co-Chair Public Sector Region of Durham Cityof Pickering
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Davidson Director Economic Development Regional Municipality of Halton
John B Simcoe PartnerAudit amp Insurance PricewaterhouseCoopers LLP
Michael S Ras Senior Associate PublicAffairs GCI Group
Dr Pamela Ritchie
Dean
Faculty of Business and Information Technology University of Ontario Institute of Technology
Derek Millar
Vice President
Ian Martin Limited
NOMINATING AND GOVERNANCE COMMITTEE
Robert Siddall (Chair) Chief Financial Officer
Metrolinx
George Hanus President amp CEO GreaterToronto Marketing Alliance
AUDIT COMMITTEE
John BSimcoe (Chair) Partner
PricewaterhouseCoopers LLP
George Hanus President amp CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
Derek Millar (Chair) Vice President
Ian Martin Limited
George Hanus President amp CEO
GreaterToronto Marketing Alliance
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Mayor David Ryan Co-Chair PublicSector Region of Durham City of Pickering
Michael S Ras
Vice President Public Affairs GCI Group
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
GTMA 2014 ANNUAL REPORT wwwgreacertorontaorg
MMfe THE GREATER TORONTO MARKETING ALLIANCE (GTMA)
The GTMA is the lead marketing agency for the Greater Toronto Area (GTA) and the key point of contact for foreign direct investment (FDI) in the GTA
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Top row left - right Michelle Cortez Manager Business Development Irteza Omar FDI Consultant George Hanus President amp CEO Liana Hovakimyan FDI Consultant James Bang FDI Consultant
Front row left - right Gerald PisarzowskiVice President Business DevelopmentTony G RomanoVice President Corporate amp Investor Services
WHO WE ARE
The GTMA a public-private partnership has served as the keypoint of contact for companies exploring various opportunities in the Greater Toronto AreaThe partnership brings together the 29 municipalities and regions in the GTA the governments of Ontario and Canada several not-for-profit organizations colleges and universities and a cross section of private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionalsThey also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMAhelps facilitate investment in the GTAand ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economy of the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
The GTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars in activity to the GTA since 1997 All of our partners have shared in the benefitsThese returns will continue to grow as further investments now in planning and negotiation stages come to fruition
IN MEMORIUM
Caroline Robertson
May 15 1955-August 252014 Thanks for her 15 years of dedicated service to the GTMA
350 Bay Street Suite 1200 Toronto ON Canada
M5H 2S6
GREATER Tel 4163607320 wwwgreatertorontoorg
TORONTO Fax 4163607331 askusgreatertorontoorg
mmmmm North America Twitter gtmatoronto
180041 14482
International
18007353280
Ml-lGREATER GTMA 2014 TORONTO MARKETING ALLIANCE ANNUAL REPORT
INVESTMENTS IN THE GTA
ASSISTED BYTHE GTMA (1999-2014) AIC Group FilmStudios Almirall
Arkadin Inc
Arkadium
Apex Systems Avanti
BBA
Doogits Brand Networks
BREGroup Buchanan Group Centra Solar AG Circles
CitiFinancial Coach IT
CognizantTech Solutions Coin Co International Pic Computer AidInc
Corp Events Credit Risk Management CSF Radiators
Custom Bldg Products Can Dealer Tire
Delta Light Direct-Link
EDP Renewables
EIE Global
ETAP-ON-LINE
FairfaxInfoTechnology Fifth Third Bank
First Commercial Bank
FK Biotech
Forcare
Forward Innovations
Technologies Inc Foster Moore
Fronius Canada
Gameloft
Gateway Technolabs HDRDTA
Helukabel USA Inc
IDOM
InformedConsultingLtd Infosys Technologies Ltd INSI Technology Innovation KBE Intelligence Kerridge Inc Koei Inc
Lanogold Canada Co Ltd LISEC Engineering Little Kickers
Martifer Solar
Mastek
Mirabaud
Mountain Warehouse
Nation Builder
Nestle IT
New GPC Inc
Newgen Oak Systems International Oakatom Canada Inc
OAOTech
Old NavyThe Gap Patni Computer Systems Peer I Network
Penncorp PSideo
Plenary Group Canada
Polaris Software Lab Canada
Project-1 Rational
Return Path
Satyam Computer Services SDI Media Group Services LCS Canada Inc
Shootround
Siliken Renewable Energy Sinovel Wind
Siradel Canada
Soundhound
SpintopiaVision2Hire Sumitomo
Summer Music Conference
Sycor Canada Inc Tanmoral
Target
Techspace (Regus Bus Centres) Tern International
The Swann Group TheraVitae Inc
Thoroughbred Technologies TOS Trade Canada Inc
Turner ampTownsend
Ubisoft Toronto
Uline Shipping Supply Specialists
Voxar Limited
Ward and Burke
Construction Ltd
WeRecoverData
Wilson Manufacturing Wipro Technologies Wrench Solutions
Zomato
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MI-2 COMMUNICATION AND COLLABORATION ENSURE CONTINUED SUCCESS
~TM In September 2012 I joined the GTMA as Co-Chair (Private Sector) alongside Pickerings Mayor David Ryan as Co-Chair (Public Sector) Since then my role has allowed me to focus on what the GTA needs to do to become globally competitive to foreign investors how coordinated regional business missions can help and how the GTMA can be strengthened in its role
bull| of attracting foreign direct investment to the Greater Toronto Area Earlier this past year Istepped down as Chair of Civic I Action Alliance where Ihad been working to achieve several objectives in this positionA key objective was to address what | our delegates told the Civic Action Alliance at the Greater Toronto Summit meeting in February 2011 The message then and
also now was loud and clear that economic development is a regional challenge Up until now our approach has beenwith the exception of the herculean pioneering efforts made by the GTMA not very regional
The problem that the GTMA continues to face is that it is underresourced Ifit is going to be an organization to effectively spearhead a regional effort to market the GTA asa place for investment and job creation it needs to bestrengthened Itmeans we have to revitalize the organization to earn theconfidence oftheentire region and also to attract substantial additional resources to get the job done effectivelyThis objective was fulfilled when PwC prepared the very detailed Roadmap to Revitalization report In working on the PwC report we have forged a strong partnership between Civic Action and the GTMA Itwas felt thatsince Civic Actions Summit in February 201 I identified the real desire on the partof partners in the region for a more coordinated regional marketing effort that we needed to build up the GTMA organization that has existed for some time and has done very good work
The GTMA hasdone good work on a very limited budgetduring its eighteen yearsand done it without sufficient involvement of everybody in the region Now through the work of the Roadmap to Revitalization weve found ways to remedy those shortcomings My time to date has been focused on those things but this is not a partnership with Civic Action Within the region there have been various individual business missions taking place I dont believe these activities create competition that should be problematic for other municipalities in the GTA or the GTA as a wholeI think that it is more desirable for us to haveas many of those missions as possiblebeing regional and representing the entire GTA Foreign investment is going to play a role in tackling unemployment Its going to be a contributor as are start-up businesses led by entrepreneurs and the expansion of existing businessesThese are all very important to a growing economy and to creating newjobs and reducing unemployment Foreign direct investment is part of the answerThats why its important that we pursue that as effectively as possible We have to believe that a stronger regional organization thats out chasing foreign investment and doing it efficiently isgoing to be a big plus
With all of the success this year GTMA has achieved that on a very limited budget It achieved it on the basis where there was still a lack of unanimous commitment to a regional organization and theres a need to substantially increase the resources ifwere going to make this organization effectiveThis has now been identified by the Roadmapto Revitalization report Until I stepped down from myrole as Co-Chair (Private Sector) my rolehad been to comeup with a plan to revitalize this organization to make it completely regional with everybody buying in 100 per cent and to getmore resources to allow it to do even more of the work that it does bestWe were assisted in this through the consulting services of PwC in the preparation of the report My goal continues to be to try to get the agreement of all the different players involved to design a framework for a larger expanded truly regional and well-supported organizationmdashwell-supported meaning more moneyThats been my mandate and I look forward to working with all of the GTA partners to make it happen
[J y Mayor John Tory City ofToronto Co-Chair (Private Sector) GTMA (to November 30 2014)
Director GTMA (December 12014)
2014 was another productive year for the GTMA in attracting significant foreign direct investment (FDI) to the Greater TorontoArea (GTA)We should all be proud of our shared achievements andcontributions to the GTAs economic landscape which George Hanus PresidentampCEO outlines in greater detail within his letterThe GTMA continued to implement its FDI activities based on the 2011-2014 Corporate Strategic Plan - the result of an extensive consultation process between
the GTMA Board of Directors and key stakeholders
This past year saw the GTMA identify a select number of markets and limited sectors for proactive FDI workWhile we will maintain this focused approach the GTMA will continue to assist with projects from other markets and sectors referred by partner organizations This ongoing interaction and collaboration has strengthened our relationships with multiple private and public sector stakeholders I am proud to inform you that the GTMAs human and financial resources are now exclusively focused on its core mandate of FDI as reflected by the strong results achieved in 2014 I was pleased to work
closely with my Co-Chair JohnTory on the implementation of theRoadmap to Revitalization project on the future of the GTMA
While discussions with senior decision makers at the provincial and federal governments havegenerated very encouraging indications of support there is still much work to be done As such the newly-formed GTMA Transition Committee will develop the blueprint for restructuring and growing the GTMA This new-look GTMA will have more tools and resources to better collaborate with regional partners and related economic development organizations
Iagain thank the GTMA stafffor their hard work and effortsthis past year I must also highlight my appreciation of the Mayors and Regional Chairs and their respective municipal economic development professionals for their continued support of the GTMAWe are also thankful to the federal government for its support through the Department of Foreign AffairsTrade and Development (DFATD) and the provincial government through the Ontario Ministry of Economic Development Employment and Infrastructure (MEDEI) and Ontario Ministry of Agriculture Food and Rural Affairs (OMAFRA) 2015 holds a great deal of promise and I look forward to working with municipal colleagues and key stakeholders across the GTA so that we can present a more cohesive and robust value proposition for international investment s-
^2L~~~ Mayor Dave Ryan(y City of Pickering
Co-Chair (Public Sector) GTMA
GTMA 2014 ANNUAL REPORT- greatertorontoorg
Ml-4 Once more the GTMA has been very active and also very successfulWe continued to apply whatwas working best at the GTMAand made it work even better for our stakeholders and partners for the Greater Toronto Area (GTA)The GTMA continued to focus its resources and energies into its core mandate of foreign direct investment (FDI) on behalf of the GTA We have been building on a proven track record of accomplishments and demonstrating accountability back to our partners 2014 represented another good year of confirmed foreign direct investments with 14 confirmed projects by international companies creating over 100 initial direct-jobs in the GTA and in twoyears these new companies are expected to employ over600 people
We have collaborated with our partners in regional governments business and academia to build on our past successesWhen combining our 2014 results to the earlier investments the GTMA has attracted 127 new yyinternational companies creating about5000 direct-jobs which are contributing about $547 million annually to the GDP of the GTAThis has also resulted in over $9 million in annual property taxes in the region
We recognize that no organization can afford to be complacentThe challenge we undertake is one which requires us to create a new climate and new commitment to meet todays competitive environment inattracting new international investors Our 201 I-2014Corporate Strategic Plan outlined our goals and strategiesIn the past three years we broughta new focus and commitment to our FDI effortsadding the advanced manufacturing sector and a new approach in workingwith in-market representatives who have the right business connections Were confident in delivering great investment results going forward
We had worked on the newRoadmap to Revitalization initiative that looked at how the GTMA compares to other jurisdictions with the intention of gaining support for an expanded role of the GTMA through additional resourcesThis effort was pursued throughout the year and especially in the fall months under the leadership of our two Co-ChairsWe have applied for funding and have received encouraging news yy of increased support for our efforts on behalf of the GTA based on the recommendations of the report
QThe GTMA along with its broad network of stakeholders is part of a commitment that builds on the considerable strengths and diverse economy that we have in the GTAThe success of the GTMA is based on a commitment to the long-term and to team workWe continue wgtto seek ways of collaborating with our local partners while reaching out to international intermediaries to strengthen the GTAs profile and position among international investors yy
Were proud of our continuingpartnerships across the regionwith the private sector and public sectors and also our relationship with the GTA colleges and universities in the important role they play in our investment attraction strategy
As President amp CEOmyactivities continued to be focused in the areas of communication and corporate sustainabilityWith a network of stakeholders as large as ours effective communication is vital in keepingeveryone informed But we also listen to their needs I have also been active in selected FDI projects to assist with our efforts to secure more new investors for the GTA and have made many presentations to incoming foreign delegations to raise the profile of the GTA in their developing foreign business activities
Our funding partners continued to show great support for the GTMA in 20141 want to take this opportunity to thank our regional and municipal partners private sector partners colleges and universities as well as the federal and provincial governments for their support of our core requirements and on numerous FDI projects m Together we are making the GTA a global magnet for foreign direct investment
George Hanus
President amp CEO
GTMA yk
yy 777lt GTMAs efforts in Brazilare a greac example ofhow all three levels ofgovernment can be brought together to worksuccessfully attractingFDIinto Canada Ontario and the GTA Their collaboration withprivate andpublic sectorpartners allows them to provide added value to investors by offeringexpert advice to Brazilian companies on how to do business in Canada
JamaA Khokhar CanadianAmbassador to Brazil
yy
GTMA20HANNUALREPORT-wwwgreatertorontoorg
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MI-6 INTERNATIONAL MARKETS
INTERNATIONAL MARKETS TARGETED Europe - Germany Italy France SpainTurkey UK Belgium and Luxembourg
bull South America - Brazil
bull USA - California New York Las Vegas Illinois
bullAsia - Japan
Ontario Technology Corridor (OTC)JOINT MARKETING PARTNERSHIPS Ontario Food Cluster (OFC)
INTERNATIONAL LEADS GENERATED IN 2014
INITIATIVE PARTNERS SECTOR ACTIVITY LOCATION
Opening of Ontarios International Marketing Centre
MEDEI ICT PQM Sao Paulo Brazil January 20-22
BelgiumItaly FDIAttraction ICCO Adv Mfg ICT Aerospace
PQM Brussels Belgium Regions of
Lazio and Lombardy Italy
February 24-28
Ontario Technology Corridor OTC ICT Mobile World Congress Barcelona Spain February 24-27
Ontario Technology Corridor OTC i^-t rxshy bull ia jICT Digital Media 6
Game Developers _ r~^r-Conference (GDC)
San Francisco USA March 17-24
European FDIAttraction City of Brampton ICTAgri-food Adv Mfg
PQM Turkey March 17-24
Asia FDI Attraction City of Mississauga
ICTAdv Mfg PQM Japan April I-10
Italy FDIAttraction ICCO Adv Mfg Construction Energy
PQM Region ofVeneto Italy May 2-16
Brazil FDI Attraction Ontario
Food Cluster
OFCOMAF
National Bank
MEDEI
Agri-foodICT PQMlntl Supermarkets Business Fair (APAS)
Sao Paulo and Porto Alegre Brazil
May 5-14
USA FDI Attraction OFC Agri-food PQM NCA Sweets amp
Snacks Illinois USA May 20-22
Ontario Technology Corridor OTC ICT PQM New York USA June 2-6
ICTAgri-foodEuropean FDIAttraction City of Brampton PQM UK June 2-6
Adv Mfg
USA FDI Attraction OFC Agri-food PQM Fancy Food Show New York USA June 29-July I
Food amp Beverage Regions of LazioVeneto Emilia Italy FDIAttraction ICCO PQM June 30 -July 4
Adv Mfg Romagna and Abruzzo Italy
Ontario Technology Corridor OTC ICT GamescomPQM Cologne Germany August 13-16
PQMCITA Super Ontario Technology Corridor OTC ICT Las Vegas USA September 9-11
Mobility Week
Belgium Luxembourg FDI Food amp Beverage DFATD PQM Belgium and Luxembourg September 15-19
Attraction Adv Mfg ICT Sao Paulo Rio de Janeiro
Brazil FDI Attraction OMAF ICTAgri-food PQM Futurecom 15 October 6-16 Porto Alegre Brazil
Ontario Food Cluster OFC Agri-food SIAL Paris France October 17-23
Germany FDIAttraction OTC ICT PQM Electronica Munich Germany November 11-14
Cities of
GermanyFrance Brampton and ICTAdv Mfg SPS-IPC Drives Nuremberg Germany November 21-28
FDI Attraction Mississauga Region of Halton
Regions of Piedmont and Italy FDI Attraction ICCO Agri-foodAdv Mfg PQM November 20-28
Emilia-Romagna Italy
Ontario Technology Corridor OTC ICT Game Connection Paris France December 2-4
See page foregend
GTMA 20M ANNUAL REPORT wwwgrcatertorontoorg
INTERNATIONAL INVESTMENT
The GTMAs main mission is to attract foreign direct investment (FDI) into the Greater Toronto Area (GTA) in order to boost the economy and foster job creation 2014 proved to be another successful year securing 14 international invest ments and creating I 16 new direct-jobs that are estimated to grow to 640 jobs in the next two years
2014 NEW INVESTMENTS
COMPANY
AIC Group Film Studios
Apex Systems
Avanti
Doogits
EDP Renewables
FK Biotech
Forward Innovations
Technologies Inc
Gateway Technolabs
KBE Intelligence
Mountain Warehouse
Nation Builder
PSideo
Wilson Manufacturing
Zomato
1GTA LOCATION11 SECTOR 1ORIGIN 1INITIAL
JOBS Ilead
YEAR
Toronto Film Italy 30 2014
Toronto ICT (staffing) USA 15 2013
Oakville ICT Brazil 2 2013
Mississauga ICT France 2 2014
Toronto Energy USA 4 2010
Toronto Life Sciences Brazil 1 2014
Toronto ICT India 5 2012
Toronto ICT India 1 2013
Toronto ICT Italy 1 2014
Halton Hills Retail UK 5 2013
Toronto
Toronto
Toronto
ICT
ICT
Manufacturing
USA
Switzerland
USA
7
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8
2014
2013
2014
^f I I
Toronto ICT India 20 2014
Onfne restaurant discovery guide Zomato entered the Canadian market through the CTA in 204 and is rapidy expanding to Vancouver Montreal Ottawa and Cagroy Over time we easiiysee the Canada teamgrowing up to 300 to 400peoplesaidAir Goya founder and CEO ltm
CLIENT ACTIVITY
CLIENTTYPE
Leads 74
RFIs 2
Hot Leads 5
Prospects 7
New Investments 0
yy
y QUARTER y
TOTAL
119 80 141 414
3 4 4 13 wgt 10 6 5 26
9 9 327
3 10 1 14
LEADS are investment related inquiries generated from trade shows and conferences business trips pre-qualified lead generation programs or by direct contact through the web or as a referral RFIs are Requests for Information circulated to the regional and private sector partners requesting business opportunities such as available land andor buildings HOT LEADS are inquiries that have been followed up and a preliminary visit to the GTA and meeting with the GTMA has taken place PROSPECTS are qualified investors that have visited the GTA and have received a substantial amount of ydirect servicing including meetings with representatives from the GTMA and its partners with the potential yjinvestors key location decision-makers NEW INVESTMENTS are investors that have confirmed that they will be opening operations within the GTA
GTMA 2014ANNUAL REPORT- wwwgreatertorontoorg
2
Ml-) REACHING INVESTORS IN 2014
Europe and North America are in theforefront as the largest source ofthe GTMAs leads and prospects However South America and Asia are growing rapidly in importance as sources for investmentWhile the high-activity industries are led by ICT and Agri-food 2014 witnessed a steady interest from the advanced manufacturing and business services sectors Increasingly GTMAs marketing initiatives are accounting for growing proportions of investment
INVESTMENTS BY SOURCE
bull GTMA Initiative 64
bull Federal 22
D Provincial 14
INVESTMENTS BY MARKET
Advanced 64
bull BRIC 36
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INVESTMENTS BY INDUSTRY
bull AdvMan Automotive 7
bull Energy Environment 7
bull FilmMedia 7
9 ICT 65
D Life Sciences 7
bull Retail 7
INVESTMENTS BY ORIGIN
bull Brazil 14
bull France 7
bull India 22
bull Italy 14
a Switzerland 7
bull UK 7
bull USA 29
KNOWN INVESTMENTS IN THE GTA 1999-2014 ASSISTED BYTHE GTMA
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GTMA 201A ANNUAL REPORT-wwwgreatertorontoorg
6 Ml- THE REGIONAL ECONOMIC IMPACT OF NEW FOREIGN DIRECT INVESTMENT
Foreign direct investment (FDI) is a key driver of economic growth GTMAs regional approach to economic development activities including attracting FDI drives region-wide economic prosperity FDI results in
Quantifiableeconomic benefits including new capital investments jobs and tax revenues for all levels of government bull Spillover economic benefits such as new knowledge talent scaleglobal distribution networks enhanced competition
and productivity gains
SAMPLE BUSINESS PROFILES OF NEW INVESTMENTS
The following selection of 2014 investors highlights the diverse nature of businesses entering the GTAThese companies have selected different municipalities to host their investment endeavours and plan to engage an advanced labour market to grow their businessA complete list of 2014 investors can be found on page 4
Originating in India Zomato has already proven itself a world leader in online restaurant discovery guides Providing information on home deliverydining-out cafes (^zomato and nightlife in various cities they have opened an office in downtown Toronto and wil consider opening in other GTA communities in the future
British retailer Mountain Warehouse sells outdoor clothing and equipment for hiking camping skiing and cycling Carrying products manufactured exclusively for MOUNTAIN
their brand Mountain Warehouse offers quality products at reasonable pricesTheir WAREHOUSE
first store is now open in the Toronto Premium Outlet Mall in Halton Hills
AIC Group Film Studios is a company from Italy dedicated to the production and post-production of films andTV programsThe company set up a studio inToronto employing 30 peopleThe studio plans to expand the workforce to 250 people and produce 10 films per year
Brazilian investor Avanti specializes in web marketing communication planning commercial management and customer relationshipThey have established their avanticompany in Oakville
Apex Systems Incis a leading ITand Workforce Solutions firm from the USA whose main goal is to connect clients with experts and skilled professionals who work in IT and engineering industriesApex specializes in contract temp-to-perm and direct placements and offers a variety of other services including RPO MSP and specialty sourcingThey have started up inToronto and expect to hire about 15-20 initial employees and 150 consultants within the next 12-24 months
PSideo is a global IT provider from Switzerland assisting clients in the domains of infrastructure software development hosting and managed services In addition PSideo isactive in several business activities such as system integration and Y PSiDEO software engineeringThe company has set up operations inToronto
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MHO BUILDING RELATIONSHIPS mdashAND BUSINESS mdash INTERNATIONALLY
The Greater Toronto Marketing Alliance (GTMA) in co-operation with its 63 public-private sector partners continued to be active throughout 2014 travelling to develop leads and generate results for the GTA on the international level
Oneofthe most important aspects ofattractingforeign direct investment is building strongpersonal relationships with companies and intermediariesabroad At the GTMA we deepen these relationships by collaborating with our private andpublic sectorpartners to provide highqualityservices to help new investors expand into the GTA and North American marketplace
GeraldPisarzowski Vice President Business Development GTMA
The GTMA dealt with a total of 414 new investment leads met with 58 potential investors and garnered 14 new investments for the GTA in 2014 In order to build and nurture those all-important personal relationships GTMA representatives worked with companies from several markets paying special attention to two international markets in particular Italy and Brazil
ITALY
FEBRUARY 24-282014 MAY l-l 62014JUNE 30-JULY42014 NOVEMBER 21-282014
In 2014 the GTMA included Italy as part of four FDI trips With an emphasis on Advanced
Manufacturing Food and Beverage Construction and Infrastructure and ICT sectors these lead
generation initiatives built on the progress GTMA established in the year before
The 2014 Italy FDI initiatives focused on two key areas
bull strengthening the GTMAs intermediary network and relationships among industry chambers
and institutions in the Italian marketplace
bull developing a pre-qualified meeting program with Italian companies looking to
internationalize their business and establish a presence in the GTAOntario
GTMA is pleased to continue partnering with the Italian Chamber of Commerce of Ontario
Tony RomanoVice President Corporate and In (ICCO) on these programs
vestor Services at GTMA (right) visits Giuseppe GTMApartner Cassandra BaccardaxSenior Foreign Investment Advisor for the City of Brampton Melis (left) and Antonio Mallus (centre) at joined the JuneJuly expedition and participated in pre-qualified meetings with senior company Comochi Industriale SpA in Sanluri Italy executives who had articulated business plans for the North American market
Italian companies interested in investing in Canada have diverse profiles ranging from four to 130 employees and from Euro 20000 to Euro 180 million
2014 FDI efforts in Italy resulted in pre-qualified meetings with 47 new leads and one new investment AIC Group Film Studios (see page 6 for company profile)
BRAZIL
JANUARY 17-252014 MAY 5 -162014 OCTOBER 6-102014
Brazil is proving itself a significant source for foreign direct investment (FDI) to the GTA and as such GTMA initiatedthree FDI missions there in 2014Sectors of interest range from major corporations ICT and digital media to aerospace advertising clean tech construction food and beverage and fragrances and cosmetics
GTMA recognizes the substantial contributions of partner Mauricio Godinho Director at Immersion
Labfor arranging pre-qualified meetings with new leads during site visits In 2014 GTMA met with 52 new leads and welcomed two new investments to the GTA Avanti and FK Biotech
2014 saw many partner developments in Brazil In January GTMA collaborated on various GTA business opportunities with Federation of Industries from Rio Grande do SulState (FIERGS) Science
At the opening of the Ontario International Mar and Technology Park at PUCRS (TECNOPUC) and Posto9 in May the GTMA was delighted to keting Centre in Sao Paulo BrazilLeft to right
sign a Memorandum of Understanding (MOU) on behalf of the OFC with FEDERASUL and Her Allan ODette President Ontario Chamber of
Worship Mayor Hazel McCallion of the City of Mississauga led the October visit as a senior political Commerce Mauricio Adriano Godinho Managing representative of the GTA Director of The Immersion LabDrEric Hoskins
Ontario Minister of Economic Development Em ployment and Infrastructure Gerald Pisarzowski Vice President Business Development at GTMA
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
MI- 10
BUILDING RELATIONSHIPS LOCALLY
JUNE 3 MAy 14 SEPTEMBER 24
OCTOBER 22
NOVEMBER 19
Annual General Meeting (AGM) Attracting International Business Investment to the GTA ILBC Building a Global Business from Toronto Matthew Corrin Founder and CEO of Freshii ILBCThe Business ofPan Am Leverage the 2015 Games to Grow Your Organization Honourable Michael Coteau Minister ofTourism Culture and Sport Responsible for the 2015 Pan and Parapan American Games ILBC Ontario is Open for Business Learn what the province is doing to help your business grow Honourable Brad Duguid Minister of Economic Development Employment and Infrastructure ILBC How David Beat Goliath Robert Deluce CEO of Porter Airlines
GTMAS 2014 INTERNATIONAL LEADERS BREAKFAST CLUB (ILBC)
m
George Hanus President amp CEO GTMA (left) with Mayor George Hanus President amp CEO GTMA (left)
Dave Ryan City of Pickering (centre) and Honourable with Honourable Michael Coteau MPP Minister of
Brad Duguid MPP Minister of Economic Development Tourism Culture and Sport (right)
Employment and Infrastructure (right) The International Leaders Breakfast Club (ILBC) program is organized and co-hosted by the Syntropy Group
GEORGE FIERHELLER COLLEGEUNIVERSITY INTERNSHIP amp DEVELOPMENT PROGRAM lt GTMA is proud of our ongoing partnerships with post secondary institutions in the GTA In 2014 this initiative brought new opportunity for community engagement in the form of student mentorship Gerald PisarzowskiVP Business Development at GTMA had the pleasure of working with students from the Ryerson University MBA program as they developed a pitch for the 2015 MBA Games Strategy Case Competition One of 22 teams representing MBA schools from across Canada Ryerson students presented a targeted FDI business plan to the Hamilton Economic Development group and were awarded first place in the Strategy Case Competition
On behalfofthe team I want to thankyou again for taking the time to speak with usYour adviceandfeedback wasinvaluable A targeted foreign directinvestment strategyfocusedon advancedmanufacturing wascentralto ourpitch to the Economic Development Committee J
i i
- Josh Makuch MBAStudentTed Rogers School of Management Ryerson University TEAM MEMBERS
Andrea Hamm
Evan Hughes George Hanus President amp CEO of GTMA gave presentations at York Josh Makuch University about the GTAthe GTMA and investment attraction to students Krysten Connely studying economic developmentThe GTMA welcomes opportunities to engage with students and contribute to local education programs
bull imdash - m
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^41^ SUCCESS MATTtHS UNIVERSITY
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
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INITIATIVE
Ontario Technology Corridor
Netherlands FDI Attraction
Ontario Food Cluster
Italy FDIAttraction
Ontario Food Cluster
Switzerland FDI Attraction
South America FDI Attraction
Ontario Technology Corridor
Italy FDIAttraction
Ontario Technology Corridor
Ontario Food Cluster
Belgium FDIAttraction
Invest in Canada Global Business Summit
Ontario Technology Corridor
Ontario Technology Corridor
Ontario Food Cluster
China FDI Attraction
Japan FDIAttraction
7gtspAgmm a st6ectroefiartge
INTERNATIONAL LEAD GENERATING STRATEGIES PLANNED FOR 2015
The GTMA is committed to staying at the forefront of the foreign direct investment (FDI) field constantly monitoring international markets and identifying opportunities for FDI into the GTA Our strategy for 2015 is to focus on the top 100 companies in each of our target countries to ensure we are working with investors with a strong business model and proven record of success Following this approach GTMA initiatives will engage businesses from a variety of sectors including but not limited to advanced manufacturing clean tech food and beverage ICT and life sciences
The list below outlines FDI lead generation initiatives planned for 2015 GTMA recognizes the valuable contributions of funding partners DFATD MEDEI OFC OTC OMAFRA and the municipalities of the GTA for their ongoing support
PARTNERS
OTCMEDEI
DFATD Private
OFCOMAFRA
DFATD OMAFRA
OFC
DFATD Private
GTA
OTC
Vaughan Brampton
OTC
OFC
DFATD Private
DFATD Private
OTCMEDEI
OTC
OFC
DFATDToronto
DFATD Mississauga
Legend CCBC Canada China Business Council DFATD Department of Foreign AffairsTrade
and Development Canada ICCO Italian Chamber of Commerce of
Ontario
MEDEI Ministry of Economic Development Employment and Infrastructure
OMAFRAOntario Ministry of Agriculture Food and Rural Affairs
OFC Ontario Food Cluster
OTC Ontario Technology Corridor
MHl
ACTIVITY
PQMGDC Game Connection
PQM
PQMAPAS
PQM
Sweets amp Snacks Expo
PQM
PQM
PQM GDC Gamescom
PQM
PQM
PQM Anuga
PQM
Inbound FDI Attraction
PQM Futurecom
PQM Productronica
PQM Private Label
PQMCCBCAGM
PQM
APAS International Exhibition for
Supermarkets BRIC Brazil Russia India China
FDI Foreign Direct Investment GDC Game Developers Conference ICT Information and Communications
Technology PQM Pre-qualified meetings
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
LOCATION
California
The Hague Amsterdam Rotterdam Netherlands
Sao Paulo Brazil
Northern Regions Italy
Chicago USA
Bren Zurich Switzerland
Brazil Chile Colombia
Cologne Germany
Northern Regions Italy
Sweden Finland
Cologne Germany
Brussels Belgium
Toronto Region Canada
Sao Paulo Brazil
Munich Germany
Chicago USA
China
Osaka Nagoya Japan
DATE
March 2-5
March 30-April 3
May 2-7
May 11-15
May 19-21
June 15-19
July 27-August 7
August 3-8
September 10-18
September
October 10-14
October 19-23
October 21-22
October 26-29
November 10-13
November 15-17
November
November
MM GTMA PARTNERS
We believe in building strong partnershipsThe GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities the governments of Ontario and Canada several not-for-profit organizations and across section of private-sector corporations Drawing on the expertise and resources of our partner organizations the GTMA actively promotes the GTA internationally and provides companies with professionalassistance in evaluating planning and implementing an expansion or move into the GTA
1 eorgina G Brock ^
East Gwllllmbury
S J 1 IfccbridgeNewmarket
King lAurora
Cakdoii Y0RK Vr^v DURHA MsSBi
Richmond PickeringHill Vaughan Matkham Whitby Qartnglon
Brampton OshawaHill$ pEEL Ajax
CITY OF
TORONTO
Mississauga
ltlaquoUilifThe GTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a growing population of over 61 million
PRIVATEACADEMIC SECTOR PARTNERS PUBLIC SECTOR PARTNERS
Town of Ajax Town of Oakville GOLD LEVEL PARTNERS Town of Aurora City of Oshawa yy
Township of Brock City of Pickering City of Burlington Town of Richmond HillrjDTZ Pfi Municipality of Clarington Region of Peel
-J a UGL company AWlA 77ftoT pwc Townof EastGwillimbury Township of Scugog Townof Georgina City ofToronto
THE IAN MARTIN GROUP Town of Halton Hills Township of Uxbridge Township of King City ofVaughan City of Markham TownofWhitby ^i Town of Milton Town of Whitchurch-SILVER LEVEL BRONZE LEVEL EDUCATIONAL
Four Halls Inc Compass Creative Media INSTITUTIONS Town of Newmarket Stouffville
Greater Toronto German Chamber of Centennial College Airports Industry and of Applied Arts amp
Authority Commerce Technology ^f3 INSIX Great-West Life Durham College YorkRegum Canada Miller Thomson LLP Assurance Company University of Ontario Ontario Power Green and Spiegel Institute ofTechnology ^Halton Generation Barristers amp Solicitors York University Is Ontario Scotiabank HSBC Bank Canada
TSI International Group Italian Chamber of IN-KIND Commerce of Ontario InVeStToROnToGeneral Electric CALEDON
mdash-w_bdquoENTREPRENEUR Lette LLP Herman Miller Ill IUN1 Hill I HI National Bank of CanadaHR Options Marriott Eaton Centre
Isabella BertaniCA Syntropy Group Metrolinx
Loh Architects brampton mMISSISSAUGA economic ofvuor-Mdi ^raquo imdashjg ledthrl
GTMA20MANNUALREPORT-wwwgreatertoroncoorg
13
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectorsWe are proud of the breadth and quality of the leaders who have agreed to serve on our boards and committees Their leadership dedication and guidance have contributed to building the foundation for the continued success
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BOARD OF DIRECTORS
Voting Memebers
Mayor David Ryan Co-Chair Public Sector
Region of Durham City of Pickering
Michael S Ras
(Vice Chair) Senior Associate PublicAffairs GCI Group
George Hanus President amp CEO
Greater Toronto MarketingAlliance
MayorJohnTory City ofToronto
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Eugene Gierczak Partner
Miller Thomson LLP
HONOURARY BOARD r
Chair - Public Sector
Mayor Hazel McCallion (Ret) Region of Peel Cityof Mississauga
Chair - Private Sector
Lawrence MTanenbaum
Chairman and CEO
KilmerVan Nostrand Co Limited
Mayor Rick Goldring City of Burlington
Derek Millar
Vice President
Ian Martin Limited
Colin Ross
President
DTZ a UGL company
Robert Siddall
Chief Financial Officer
Metrolinx
John BSimcoe PartnerAudit ampAssurance PricewaterhouseCoopers LLP
Ted Gruetzner
Vice President Corporate Relations and Communications
Ontario Power Generation
1EMBERS
Honourary Board Members
David Agnew President
Seneca College ofApplied Arts ampTechnology
Elyse Allan President amp CEO
General Electric Canada
John BitoveJr Executive Chairman
Obelysk
Dr Ron Bordessa (Ret) President Emeritus
University of Ontario InstituteofTechnology
Ann Buller
President and CEO
Centennial College of Applied Arts amp Technology
David Crombie
President amp CEO
Canadian Urban Institute
David Gavsie
Associate Chair
Ontario Civilian Police Commission
Dr Pamela Ritchie
Dean Faculty of Business amp Information Technology Universityof Ontario Institute of Technology
Lorrie McKee
ActingVice President Stakeholder Relations and Communications
Greater Toronto Airports Authority
Mayor LindaJeffrey City of Brampton
Regional Councillor Joe Li City of Markham
Michael Williams
General Manager Economic Development amp Culture City of Toronto GTAEDP for Toronto
Paul Godfrey President amp CEO
Postmedia Network Inc
Sheldon Levy President ampVice-Chanellor
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner Gowling LaReur Henderson LLP
BWilliam Masson (Ret) President
Ian Martin Limited
DrDavid Naylor(Ret) President Emeritus
University ofToronto
Gordon Nixon (Ret) President amp CEO
RBC Royal Bank
Philip Olsson Chair
OntarioLottery and Gaming Corporation
Hari Panday President amp CEO
PanVest Capital Corporation
GTMA 20 M ANNUAL REPORTwwwgreatertorontoorg
Non-Voting Memebers
Jim Feir (Associate) Director amp SeniorTrade
Commissioner
Foreign AffairsTradeand Development Canada
Norman Lingard Manager Economic Develeopment Town of Caledon
SusanAmring Director Economic Development City of Mississauga
KathyWeiss Director Economic Development and Tourism
Regional Municipality of Durham
Doug Lindeblom Director Economic Strategy Regional Municipality ofYork
Dennis Cutajar Chief Operating Officer City of Brampton
Dale E Richmond
President amp CEO
DERX Inc
WilliamThorsell (Ret) Director amp CEO
Royal Ontario Museum
RitaTsang Chairman amp CEO
Tour East Holidays
The Rt Hon John NTurner (Ret) Partner
Miller Thomson LLP
Dr RobertTurner(Ret) President amp CEO
Sheridan Institute oflechnology amp Advanced Learning
Richard EWaugh (Ret) President amp CEO
Scotiabank
DrJeffZabudsky President amp CEO
Sheridan Institute ofTechnology amp Advanced Learning
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EXECUTIVE COMMITTEE
Mayor David Ryan (Chair) Co-Chair Public Sector Region of Durham Cityof Pickering
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Davidson Director Economic Development Regional Municipality of Halton
John B Simcoe PartnerAudit amp Insurance PricewaterhouseCoopers LLP
Michael S Ras Senior Associate PublicAffairs GCI Group
Dr Pamela Ritchie
Dean
Faculty of Business and Information Technology University of Ontario Institute of Technology
Derek Millar
Vice President
Ian Martin Limited
NOMINATING AND GOVERNANCE COMMITTEE
Robert Siddall (Chair) Chief Financial Officer
Metrolinx
George Hanus President amp CEO GreaterToronto Marketing Alliance
AUDIT COMMITTEE
John BSimcoe (Chair) Partner
PricewaterhouseCoopers LLP
George Hanus President amp CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
Derek Millar (Chair) Vice President
Ian Martin Limited
George Hanus President amp CEO
GreaterToronto Marketing Alliance
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Mayor David Ryan Co-Chair PublicSector Region of Durham City of Pickering
Michael S Ras
Vice President Public Affairs GCI Group
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
GTMA 2014 ANNUAL REPORT wwwgreacertorontaorg
MMfe THE GREATER TORONTO MARKETING ALLIANCE (GTMA)
The GTMA is the lead marketing agency for the Greater Toronto Area (GTA) and the key point of contact for foreign direct investment (FDI) in the GTA
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^-GREATERsect pound TORONTO f$ aywniWG-Aiiiiwa
Top row left - right Michelle Cortez Manager Business Development Irteza Omar FDI Consultant George Hanus President amp CEO Liana Hovakimyan FDI Consultant James Bang FDI Consultant
Front row left - right Gerald PisarzowskiVice President Business DevelopmentTony G RomanoVice President Corporate amp Investor Services
WHO WE ARE
The GTMA a public-private partnership has served as the keypoint of contact for companies exploring various opportunities in the Greater Toronto AreaThe partnership brings together the 29 municipalities and regions in the GTA the governments of Ontario and Canada several not-for-profit organizations colleges and universities and a cross section of private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionalsThey also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMAhelps facilitate investment in the GTAand ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economy of the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
The GTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars in activity to the GTA since 1997 All of our partners have shared in the benefitsThese returns will continue to grow as further investments now in planning and negotiation stages come to fruition
IN MEMORIUM
Caroline Robertson
May 15 1955-August 252014 Thanks for her 15 years of dedicated service to the GTMA
350 Bay Street Suite 1200 Toronto ON Canada
M5H 2S6
GREATER Tel 4163607320 wwwgreatertorontoorg
TORONTO Fax 4163607331 askusgreatertorontoorg
mmmmm North America Twitter gtmatoronto
180041 14482
International
18007353280
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MI-2 COMMUNICATION AND COLLABORATION ENSURE CONTINUED SUCCESS
~TM In September 2012 I joined the GTMA as Co-Chair (Private Sector) alongside Pickerings Mayor David Ryan as Co-Chair (Public Sector) Since then my role has allowed me to focus on what the GTA needs to do to become globally competitive to foreign investors how coordinated regional business missions can help and how the GTMA can be strengthened in its role
bull| of attracting foreign direct investment to the Greater Toronto Area Earlier this past year Istepped down as Chair of Civic I Action Alliance where Ihad been working to achieve several objectives in this positionA key objective was to address what | our delegates told the Civic Action Alliance at the Greater Toronto Summit meeting in February 2011 The message then and
also now was loud and clear that economic development is a regional challenge Up until now our approach has beenwith the exception of the herculean pioneering efforts made by the GTMA not very regional
The problem that the GTMA continues to face is that it is underresourced Ifit is going to be an organization to effectively spearhead a regional effort to market the GTA asa place for investment and job creation it needs to bestrengthened Itmeans we have to revitalize the organization to earn theconfidence oftheentire region and also to attract substantial additional resources to get the job done effectivelyThis objective was fulfilled when PwC prepared the very detailed Roadmap to Revitalization report In working on the PwC report we have forged a strong partnership between Civic Action and the GTMA Itwas felt thatsince Civic Actions Summit in February 201 I identified the real desire on the partof partners in the region for a more coordinated regional marketing effort that we needed to build up the GTMA organization that has existed for some time and has done very good work
The GTMA hasdone good work on a very limited budgetduring its eighteen yearsand done it without sufficient involvement of everybody in the region Now through the work of the Roadmap to Revitalization weve found ways to remedy those shortcomings My time to date has been focused on those things but this is not a partnership with Civic Action Within the region there have been various individual business missions taking place I dont believe these activities create competition that should be problematic for other municipalities in the GTA or the GTA as a wholeI think that it is more desirable for us to haveas many of those missions as possiblebeing regional and representing the entire GTA Foreign investment is going to play a role in tackling unemployment Its going to be a contributor as are start-up businesses led by entrepreneurs and the expansion of existing businessesThese are all very important to a growing economy and to creating newjobs and reducing unemployment Foreign direct investment is part of the answerThats why its important that we pursue that as effectively as possible We have to believe that a stronger regional organization thats out chasing foreign investment and doing it efficiently isgoing to be a big plus
With all of the success this year GTMA has achieved that on a very limited budget It achieved it on the basis where there was still a lack of unanimous commitment to a regional organization and theres a need to substantially increase the resources ifwere going to make this organization effectiveThis has now been identified by the Roadmapto Revitalization report Until I stepped down from myrole as Co-Chair (Private Sector) my rolehad been to comeup with a plan to revitalize this organization to make it completely regional with everybody buying in 100 per cent and to getmore resources to allow it to do even more of the work that it does bestWe were assisted in this through the consulting services of PwC in the preparation of the report My goal continues to be to try to get the agreement of all the different players involved to design a framework for a larger expanded truly regional and well-supported organizationmdashwell-supported meaning more moneyThats been my mandate and I look forward to working with all of the GTA partners to make it happen
[J y Mayor John Tory City ofToronto Co-Chair (Private Sector) GTMA (to November 30 2014)
Director GTMA (December 12014)
2014 was another productive year for the GTMA in attracting significant foreign direct investment (FDI) to the Greater TorontoArea (GTA)We should all be proud of our shared achievements andcontributions to the GTAs economic landscape which George Hanus PresidentampCEO outlines in greater detail within his letterThe GTMA continued to implement its FDI activities based on the 2011-2014 Corporate Strategic Plan - the result of an extensive consultation process between
the GTMA Board of Directors and key stakeholders
This past year saw the GTMA identify a select number of markets and limited sectors for proactive FDI workWhile we will maintain this focused approach the GTMA will continue to assist with projects from other markets and sectors referred by partner organizations This ongoing interaction and collaboration has strengthened our relationships with multiple private and public sector stakeholders I am proud to inform you that the GTMAs human and financial resources are now exclusively focused on its core mandate of FDI as reflected by the strong results achieved in 2014 I was pleased to work
closely with my Co-Chair JohnTory on the implementation of theRoadmap to Revitalization project on the future of the GTMA
While discussions with senior decision makers at the provincial and federal governments havegenerated very encouraging indications of support there is still much work to be done As such the newly-formed GTMA Transition Committee will develop the blueprint for restructuring and growing the GTMA This new-look GTMA will have more tools and resources to better collaborate with regional partners and related economic development organizations
Iagain thank the GTMA stafffor their hard work and effortsthis past year I must also highlight my appreciation of the Mayors and Regional Chairs and their respective municipal economic development professionals for their continued support of the GTMAWe are also thankful to the federal government for its support through the Department of Foreign AffairsTrade and Development (DFATD) and the provincial government through the Ontario Ministry of Economic Development Employment and Infrastructure (MEDEI) and Ontario Ministry of Agriculture Food and Rural Affairs (OMAFRA) 2015 holds a great deal of promise and I look forward to working with municipal colleagues and key stakeholders across the GTA so that we can present a more cohesive and robust value proposition for international investment s-
^2L~~~ Mayor Dave Ryan(y City of Pickering
Co-Chair (Public Sector) GTMA
GTMA 2014 ANNUAL REPORT- greatertorontoorg
Ml-4 Once more the GTMA has been very active and also very successfulWe continued to apply whatwas working best at the GTMAand made it work even better for our stakeholders and partners for the Greater Toronto Area (GTA)The GTMA continued to focus its resources and energies into its core mandate of foreign direct investment (FDI) on behalf of the GTA We have been building on a proven track record of accomplishments and demonstrating accountability back to our partners 2014 represented another good year of confirmed foreign direct investments with 14 confirmed projects by international companies creating over 100 initial direct-jobs in the GTA and in twoyears these new companies are expected to employ over600 people
We have collaborated with our partners in regional governments business and academia to build on our past successesWhen combining our 2014 results to the earlier investments the GTMA has attracted 127 new yyinternational companies creating about5000 direct-jobs which are contributing about $547 million annually to the GDP of the GTAThis has also resulted in over $9 million in annual property taxes in the region
We recognize that no organization can afford to be complacentThe challenge we undertake is one which requires us to create a new climate and new commitment to meet todays competitive environment inattracting new international investors Our 201 I-2014Corporate Strategic Plan outlined our goals and strategiesIn the past three years we broughta new focus and commitment to our FDI effortsadding the advanced manufacturing sector and a new approach in workingwith in-market representatives who have the right business connections Were confident in delivering great investment results going forward
We had worked on the newRoadmap to Revitalization initiative that looked at how the GTMA compares to other jurisdictions with the intention of gaining support for an expanded role of the GTMA through additional resourcesThis effort was pursued throughout the year and especially in the fall months under the leadership of our two Co-ChairsWe have applied for funding and have received encouraging news yy of increased support for our efforts on behalf of the GTA based on the recommendations of the report
QThe GTMA along with its broad network of stakeholders is part of a commitment that builds on the considerable strengths and diverse economy that we have in the GTAThe success of the GTMA is based on a commitment to the long-term and to team workWe continue wgtto seek ways of collaborating with our local partners while reaching out to international intermediaries to strengthen the GTAs profile and position among international investors yy
Were proud of our continuingpartnerships across the regionwith the private sector and public sectors and also our relationship with the GTA colleges and universities in the important role they play in our investment attraction strategy
As President amp CEOmyactivities continued to be focused in the areas of communication and corporate sustainabilityWith a network of stakeholders as large as ours effective communication is vital in keepingeveryone informed But we also listen to their needs I have also been active in selected FDI projects to assist with our efforts to secure more new investors for the GTA and have made many presentations to incoming foreign delegations to raise the profile of the GTA in their developing foreign business activities
Our funding partners continued to show great support for the GTMA in 20141 want to take this opportunity to thank our regional and municipal partners private sector partners colleges and universities as well as the federal and provincial governments for their support of our core requirements and on numerous FDI projects m Together we are making the GTA a global magnet for foreign direct investment
George Hanus
President amp CEO
GTMA yk
yy 777lt GTMAs efforts in Brazilare a greac example ofhow all three levels ofgovernment can be brought together to worksuccessfully attractingFDIinto Canada Ontario and the GTA Their collaboration withprivate andpublic sectorpartners allows them to provide added value to investors by offeringexpert advice to Brazilian companies on how to do business in Canada
JamaA Khokhar CanadianAmbassador to Brazil
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GTMA20HANNUALREPORT-wwwgreatertorontoorg
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MI-6 INTERNATIONAL MARKETS
INTERNATIONAL MARKETS TARGETED Europe - Germany Italy France SpainTurkey UK Belgium and Luxembourg
bull South America - Brazil
bull USA - California New York Las Vegas Illinois
bullAsia - Japan
Ontario Technology Corridor (OTC)JOINT MARKETING PARTNERSHIPS Ontario Food Cluster (OFC)
INTERNATIONAL LEADS GENERATED IN 2014
INITIATIVE PARTNERS SECTOR ACTIVITY LOCATION
Opening of Ontarios International Marketing Centre
MEDEI ICT PQM Sao Paulo Brazil January 20-22
BelgiumItaly FDIAttraction ICCO Adv Mfg ICT Aerospace
PQM Brussels Belgium Regions of
Lazio and Lombardy Italy
February 24-28
Ontario Technology Corridor OTC ICT Mobile World Congress Barcelona Spain February 24-27
Ontario Technology Corridor OTC i^-t rxshy bull ia jICT Digital Media 6
Game Developers _ r~^r-Conference (GDC)
San Francisco USA March 17-24
European FDIAttraction City of Brampton ICTAgri-food Adv Mfg
PQM Turkey March 17-24
Asia FDI Attraction City of Mississauga
ICTAdv Mfg PQM Japan April I-10
Italy FDIAttraction ICCO Adv Mfg Construction Energy
PQM Region ofVeneto Italy May 2-16
Brazil FDI Attraction Ontario
Food Cluster
OFCOMAF
National Bank
MEDEI
Agri-foodICT PQMlntl Supermarkets Business Fair (APAS)
Sao Paulo and Porto Alegre Brazil
May 5-14
USA FDI Attraction OFC Agri-food PQM NCA Sweets amp
Snacks Illinois USA May 20-22
Ontario Technology Corridor OTC ICT PQM New York USA June 2-6
ICTAgri-foodEuropean FDIAttraction City of Brampton PQM UK June 2-6
Adv Mfg
USA FDI Attraction OFC Agri-food PQM Fancy Food Show New York USA June 29-July I
Food amp Beverage Regions of LazioVeneto Emilia Italy FDIAttraction ICCO PQM June 30 -July 4
Adv Mfg Romagna and Abruzzo Italy
Ontario Technology Corridor OTC ICT GamescomPQM Cologne Germany August 13-16
PQMCITA Super Ontario Technology Corridor OTC ICT Las Vegas USA September 9-11
Mobility Week
Belgium Luxembourg FDI Food amp Beverage DFATD PQM Belgium and Luxembourg September 15-19
Attraction Adv Mfg ICT Sao Paulo Rio de Janeiro
Brazil FDI Attraction OMAF ICTAgri-food PQM Futurecom 15 October 6-16 Porto Alegre Brazil
Ontario Food Cluster OFC Agri-food SIAL Paris France October 17-23
Germany FDIAttraction OTC ICT PQM Electronica Munich Germany November 11-14
Cities of
GermanyFrance Brampton and ICTAdv Mfg SPS-IPC Drives Nuremberg Germany November 21-28
FDI Attraction Mississauga Region of Halton
Regions of Piedmont and Italy FDI Attraction ICCO Agri-foodAdv Mfg PQM November 20-28
Emilia-Romagna Italy
Ontario Technology Corridor OTC ICT Game Connection Paris France December 2-4
See page foregend
GTMA 20M ANNUAL REPORT wwwgrcatertorontoorg
INTERNATIONAL INVESTMENT
The GTMAs main mission is to attract foreign direct investment (FDI) into the Greater Toronto Area (GTA) in order to boost the economy and foster job creation 2014 proved to be another successful year securing 14 international invest ments and creating I 16 new direct-jobs that are estimated to grow to 640 jobs in the next two years
2014 NEW INVESTMENTS
COMPANY
AIC Group Film Studios
Apex Systems
Avanti
Doogits
EDP Renewables
FK Biotech
Forward Innovations
Technologies Inc
Gateway Technolabs
KBE Intelligence
Mountain Warehouse
Nation Builder
PSideo
Wilson Manufacturing
Zomato
1GTA LOCATION11 SECTOR 1ORIGIN 1INITIAL
JOBS Ilead
YEAR
Toronto Film Italy 30 2014
Toronto ICT (staffing) USA 15 2013
Oakville ICT Brazil 2 2013
Mississauga ICT France 2 2014
Toronto Energy USA 4 2010
Toronto Life Sciences Brazil 1 2014
Toronto ICT India 5 2012
Toronto ICT India 1 2013
Toronto ICT Italy 1 2014
Halton Hills Retail UK 5 2013
Toronto
Toronto
Toronto
ICT
ICT
Manufacturing
USA
Switzerland
USA
7
15
8
2014
2013
2014
^f I I
Toronto ICT India 20 2014
Onfne restaurant discovery guide Zomato entered the Canadian market through the CTA in 204 and is rapidy expanding to Vancouver Montreal Ottawa and Cagroy Over time we easiiysee the Canada teamgrowing up to 300 to 400peoplesaidAir Goya founder and CEO ltm
CLIENT ACTIVITY
CLIENTTYPE
Leads 74
RFIs 2
Hot Leads 5
Prospects 7
New Investments 0
yy
y QUARTER y
TOTAL
119 80 141 414
3 4 4 13 wgt 10 6 5 26
9 9 327
3 10 1 14
LEADS are investment related inquiries generated from trade shows and conferences business trips pre-qualified lead generation programs or by direct contact through the web or as a referral RFIs are Requests for Information circulated to the regional and private sector partners requesting business opportunities such as available land andor buildings HOT LEADS are inquiries that have been followed up and a preliminary visit to the GTA and meeting with the GTMA has taken place PROSPECTS are qualified investors that have visited the GTA and have received a substantial amount of ydirect servicing including meetings with representatives from the GTMA and its partners with the potential yjinvestors key location decision-makers NEW INVESTMENTS are investors that have confirmed that they will be opening operations within the GTA
GTMA 2014ANNUAL REPORT- wwwgreatertorontoorg
2
Ml-) REACHING INVESTORS IN 2014
Europe and North America are in theforefront as the largest source ofthe GTMAs leads and prospects However South America and Asia are growing rapidly in importance as sources for investmentWhile the high-activity industries are led by ICT and Agri-food 2014 witnessed a steady interest from the advanced manufacturing and business services sectors Increasingly GTMAs marketing initiatives are accounting for growing proportions of investment
INVESTMENTS BY SOURCE
bull GTMA Initiative 64
bull Federal 22
D Provincial 14
INVESTMENTS BY MARKET
Advanced 64
bull BRIC 36
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INVESTMENTS BY INDUSTRY
bull AdvMan Automotive 7
bull Energy Environment 7
bull FilmMedia 7
9 ICT 65
D Life Sciences 7
bull Retail 7
INVESTMENTS BY ORIGIN
bull Brazil 14
bull France 7
bull India 22
bull Italy 14
a Switzerland 7
bull UK 7
bull USA 29
KNOWN INVESTMENTS IN THE GTA 1999-2014 ASSISTED BYTHE GTMA
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GTMA 201A ANNUAL REPORT-wwwgreatertorontoorg
6 Ml- THE REGIONAL ECONOMIC IMPACT OF NEW FOREIGN DIRECT INVESTMENT
Foreign direct investment (FDI) is a key driver of economic growth GTMAs regional approach to economic development activities including attracting FDI drives region-wide economic prosperity FDI results in
Quantifiableeconomic benefits including new capital investments jobs and tax revenues for all levels of government bull Spillover economic benefits such as new knowledge talent scaleglobal distribution networks enhanced competition
and productivity gains
SAMPLE BUSINESS PROFILES OF NEW INVESTMENTS
The following selection of 2014 investors highlights the diverse nature of businesses entering the GTAThese companies have selected different municipalities to host their investment endeavours and plan to engage an advanced labour market to grow their businessA complete list of 2014 investors can be found on page 4
Originating in India Zomato has already proven itself a world leader in online restaurant discovery guides Providing information on home deliverydining-out cafes (^zomato and nightlife in various cities they have opened an office in downtown Toronto and wil consider opening in other GTA communities in the future
British retailer Mountain Warehouse sells outdoor clothing and equipment for hiking camping skiing and cycling Carrying products manufactured exclusively for MOUNTAIN
their brand Mountain Warehouse offers quality products at reasonable pricesTheir WAREHOUSE
first store is now open in the Toronto Premium Outlet Mall in Halton Hills
AIC Group Film Studios is a company from Italy dedicated to the production and post-production of films andTV programsThe company set up a studio inToronto employing 30 peopleThe studio plans to expand the workforce to 250 people and produce 10 films per year
Brazilian investor Avanti specializes in web marketing communication planning commercial management and customer relationshipThey have established their avanticompany in Oakville
Apex Systems Incis a leading ITand Workforce Solutions firm from the USA whose main goal is to connect clients with experts and skilled professionals who work in IT and engineering industriesApex specializes in contract temp-to-perm and direct placements and offers a variety of other services including RPO MSP and specialty sourcingThey have started up inToronto and expect to hire about 15-20 initial employees and 150 consultants within the next 12-24 months
PSideo is a global IT provider from Switzerland assisting clients in the domains of infrastructure software development hosting and managed services In addition PSideo isactive in several business activities such as system integration and Y PSiDEO software engineeringThe company has set up operations inToronto
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The Greater Toronto Marketing Alliance (GTMA) in co-operation with its 63 public-private sector partners continued to be active throughout 2014 travelling to develop leads and generate results for the GTA on the international level
Oneofthe most important aspects ofattractingforeign direct investment is building strongpersonal relationships with companies and intermediariesabroad At the GTMA we deepen these relationships by collaborating with our private andpublic sectorpartners to provide highqualityservices to help new investors expand into the GTA and North American marketplace
GeraldPisarzowski Vice President Business Development GTMA
The GTMA dealt with a total of 414 new investment leads met with 58 potential investors and garnered 14 new investments for the GTA in 2014 In order to build and nurture those all-important personal relationships GTMA representatives worked with companies from several markets paying special attention to two international markets in particular Italy and Brazil
ITALY
FEBRUARY 24-282014 MAY l-l 62014JUNE 30-JULY42014 NOVEMBER 21-282014
In 2014 the GTMA included Italy as part of four FDI trips With an emphasis on Advanced
Manufacturing Food and Beverage Construction and Infrastructure and ICT sectors these lead
generation initiatives built on the progress GTMA established in the year before
The 2014 Italy FDI initiatives focused on two key areas
bull strengthening the GTMAs intermediary network and relationships among industry chambers
and institutions in the Italian marketplace
bull developing a pre-qualified meeting program with Italian companies looking to
internationalize their business and establish a presence in the GTAOntario
GTMA is pleased to continue partnering with the Italian Chamber of Commerce of Ontario
Tony RomanoVice President Corporate and In (ICCO) on these programs
vestor Services at GTMA (right) visits Giuseppe GTMApartner Cassandra BaccardaxSenior Foreign Investment Advisor for the City of Brampton Melis (left) and Antonio Mallus (centre) at joined the JuneJuly expedition and participated in pre-qualified meetings with senior company Comochi Industriale SpA in Sanluri Italy executives who had articulated business plans for the North American market
Italian companies interested in investing in Canada have diverse profiles ranging from four to 130 employees and from Euro 20000 to Euro 180 million
2014 FDI efforts in Italy resulted in pre-qualified meetings with 47 new leads and one new investment AIC Group Film Studios (see page 6 for company profile)
BRAZIL
JANUARY 17-252014 MAY 5 -162014 OCTOBER 6-102014
Brazil is proving itself a significant source for foreign direct investment (FDI) to the GTA and as such GTMA initiatedthree FDI missions there in 2014Sectors of interest range from major corporations ICT and digital media to aerospace advertising clean tech construction food and beverage and fragrances and cosmetics
GTMA recognizes the substantial contributions of partner Mauricio Godinho Director at Immersion
Labfor arranging pre-qualified meetings with new leads during site visits In 2014 GTMA met with 52 new leads and welcomed two new investments to the GTA Avanti and FK Biotech
2014 saw many partner developments in Brazil In January GTMA collaborated on various GTA business opportunities with Federation of Industries from Rio Grande do SulState (FIERGS) Science
At the opening of the Ontario International Mar and Technology Park at PUCRS (TECNOPUC) and Posto9 in May the GTMA was delighted to keting Centre in Sao Paulo BrazilLeft to right
sign a Memorandum of Understanding (MOU) on behalf of the OFC with FEDERASUL and Her Allan ODette President Ontario Chamber of
Worship Mayor Hazel McCallion of the City of Mississauga led the October visit as a senior political Commerce Mauricio Adriano Godinho Managing representative of the GTA Director of The Immersion LabDrEric Hoskins
Ontario Minister of Economic Development Em ployment and Infrastructure Gerald Pisarzowski Vice President Business Development at GTMA
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
MI- 10
BUILDING RELATIONSHIPS LOCALLY
JUNE 3 MAy 14 SEPTEMBER 24
OCTOBER 22
NOVEMBER 19
Annual General Meeting (AGM) Attracting International Business Investment to the GTA ILBC Building a Global Business from Toronto Matthew Corrin Founder and CEO of Freshii ILBCThe Business ofPan Am Leverage the 2015 Games to Grow Your Organization Honourable Michael Coteau Minister ofTourism Culture and Sport Responsible for the 2015 Pan and Parapan American Games ILBC Ontario is Open for Business Learn what the province is doing to help your business grow Honourable Brad Duguid Minister of Economic Development Employment and Infrastructure ILBC How David Beat Goliath Robert Deluce CEO of Porter Airlines
GTMAS 2014 INTERNATIONAL LEADERS BREAKFAST CLUB (ILBC)
m
George Hanus President amp CEO GTMA (left) with Mayor George Hanus President amp CEO GTMA (left)
Dave Ryan City of Pickering (centre) and Honourable with Honourable Michael Coteau MPP Minister of
Brad Duguid MPP Minister of Economic Development Tourism Culture and Sport (right)
Employment and Infrastructure (right) The International Leaders Breakfast Club (ILBC) program is organized and co-hosted by the Syntropy Group
GEORGE FIERHELLER COLLEGEUNIVERSITY INTERNSHIP amp DEVELOPMENT PROGRAM lt GTMA is proud of our ongoing partnerships with post secondary institutions in the GTA In 2014 this initiative brought new opportunity for community engagement in the form of student mentorship Gerald PisarzowskiVP Business Development at GTMA had the pleasure of working with students from the Ryerson University MBA program as they developed a pitch for the 2015 MBA Games Strategy Case Competition One of 22 teams representing MBA schools from across Canada Ryerson students presented a targeted FDI business plan to the Hamilton Economic Development group and were awarded first place in the Strategy Case Competition
On behalfofthe team I want to thankyou again for taking the time to speak with usYour adviceandfeedback wasinvaluable A targeted foreign directinvestment strategyfocusedon advancedmanufacturing wascentralto ourpitch to the Economic Development Committee J
i i
- Josh Makuch MBAStudentTed Rogers School of Management Ryerson University TEAM MEMBERS
Andrea Hamm
Evan Hughes George Hanus President amp CEO of GTMA gave presentations at York Josh Makuch University about the GTAthe GTMA and investment attraction to students Krysten Connely studying economic developmentThe GTMA welcomes opportunities to engage with students and contribute to local education programs
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GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
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INITIATIVE
Ontario Technology Corridor
Netherlands FDI Attraction
Ontario Food Cluster
Italy FDIAttraction
Ontario Food Cluster
Switzerland FDI Attraction
South America FDI Attraction
Ontario Technology Corridor
Italy FDIAttraction
Ontario Technology Corridor
Ontario Food Cluster
Belgium FDIAttraction
Invest in Canada Global Business Summit
Ontario Technology Corridor
Ontario Technology Corridor
Ontario Food Cluster
China FDI Attraction
Japan FDIAttraction
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INTERNATIONAL LEAD GENERATING STRATEGIES PLANNED FOR 2015
The GTMA is committed to staying at the forefront of the foreign direct investment (FDI) field constantly monitoring international markets and identifying opportunities for FDI into the GTA Our strategy for 2015 is to focus on the top 100 companies in each of our target countries to ensure we are working with investors with a strong business model and proven record of success Following this approach GTMA initiatives will engage businesses from a variety of sectors including but not limited to advanced manufacturing clean tech food and beverage ICT and life sciences
The list below outlines FDI lead generation initiatives planned for 2015 GTMA recognizes the valuable contributions of funding partners DFATD MEDEI OFC OTC OMAFRA and the municipalities of the GTA for their ongoing support
PARTNERS
OTCMEDEI
DFATD Private
OFCOMAFRA
DFATD OMAFRA
OFC
DFATD Private
GTA
OTC
Vaughan Brampton
OTC
OFC
DFATD Private
DFATD Private
OTCMEDEI
OTC
OFC
DFATDToronto
DFATD Mississauga
Legend CCBC Canada China Business Council DFATD Department of Foreign AffairsTrade
and Development Canada ICCO Italian Chamber of Commerce of
Ontario
MEDEI Ministry of Economic Development Employment and Infrastructure
OMAFRAOntario Ministry of Agriculture Food and Rural Affairs
OFC Ontario Food Cluster
OTC Ontario Technology Corridor
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ACTIVITY
PQMGDC Game Connection
PQM
PQMAPAS
PQM
Sweets amp Snacks Expo
PQM
PQM
PQM GDC Gamescom
PQM
PQM
PQM Anuga
PQM
Inbound FDI Attraction
PQM Futurecom
PQM Productronica
PQM Private Label
PQMCCBCAGM
PQM
APAS International Exhibition for
Supermarkets BRIC Brazil Russia India China
FDI Foreign Direct Investment GDC Game Developers Conference ICT Information and Communications
Technology PQM Pre-qualified meetings
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
LOCATION
California
The Hague Amsterdam Rotterdam Netherlands
Sao Paulo Brazil
Northern Regions Italy
Chicago USA
Bren Zurich Switzerland
Brazil Chile Colombia
Cologne Germany
Northern Regions Italy
Sweden Finland
Cologne Germany
Brussels Belgium
Toronto Region Canada
Sao Paulo Brazil
Munich Germany
Chicago USA
China
Osaka Nagoya Japan
DATE
March 2-5
March 30-April 3
May 2-7
May 11-15
May 19-21
June 15-19
July 27-August 7
August 3-8
September 10-18
September
October 10-14
October 19-23
October 21-22
October 26-29
November 10-13
November 15-17
November
November
MM GTMA PARTNERS
We believe in building strong partnershipsThe GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities the governments of Ontario and Canada several not-for-profit organizations and across section of private-sector corporations Drawing on the expertise and resources of our partner organizations the GTMA actively promotes the GTA internationally and provides companies with professionalassistance in evaluating planning and implementing an expansion or move into the GTA
1 eorgina G Brock ^
East Gwllllmbury
S J 1 IfccbridgeNewmarket
King lAurora
Cakdoii Y0RK Vr^v DURHA MsSBi
Richmond PickeringHill Vaughan Matkham Whitby Qartnglon
Brampton OshawaHill$ pEEL Ajax
CITY OF
TORONTO
Mississauga
ltlaquoUilifThe GTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a growing population of over 61 million
PRIVATEACADEMIC SECTOR PARTNERS PUBLIC SECTOR PARTNERS
Town of Ajax Town of Oakville GOLD LEVEL PARTNERS Town of Aurora City of Oshawa yy
Township of Brock City of Pickering City of Burlington Town of Richmond HillrjDTZ Pfi Municipality of Clarington Region of Peel
-J a UGL company AWlA 77ftoT pwc Townof EastGwillimbury Township of Scugog Townof Georgina City ofToronto
THE IAN MARTIN GROUP Town of Halton Hills Township of Uxbridge Township of King City ofVaughan City of Markham TownofWhitby ^i Town of Milton Town of Whitchurch-SILVER LEVEL BRONZE LEVEL EDUCATIONAL
Four Halls Inc Compass Creative Media INSTITUTIONS Town of Newmarket Stouffville
Greater Toronto German Chamber of Centennial College Airports Industry and of Applied Arts amp
Authority Commerce Technology ^f3 INSIX Great-West Life Durham College YorkRegum Canada Miller Thomson LLP Assurance Company University of Ontario Ontario Power Green and Spiegel Institute ofTechnology ^Halton Generation Barristers amp Solicitors York University Is Ontario Scotiabank HSBC Bank Canada
TSI International Group Italian Chamber of IN-KIND Commerce of Ontario InVeStToROnToGeneral Electric CALEDON
mdash-w_bdquoENTREPRENEUR Lette LLP Herman Miller Ill IUN1 Hill I HI National Bank of CanadaHR Options Marriott Eaton Centre
Isabella BertaniCA Syntropy Group Metrolinx
Loh Architects brampton mMISSISSAUGA economic ofvuor-Mdi ^raquo imdashjg ledthrl
GTMA20MANNUALREPORT-wwwgreatertoroncoorg
13
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectorsWe are proud of the breadth and quality of the leaders who have agreed to serve on our boards and committees Their leadership dedication and guidance have contributed to building the foundation for the continued success
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BOARD OF DIRECTORS
Voting Memebers
Mayor David Ryan Co-Chair Public Sector
Region of Durham City of Pickering
Michael S Ras
(Vice Chair) Senior Associate PublicAffairs GCI Group
George Hanus President amp CEO
Greater Toronto MarketingAlliance
MayorJohnTory City ofToronto
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Eugene Gierczak Partner
Miller Thomson LLP
HONOURARY BOARD r
Chair - Public Sector
Mayor Hazel McCallion (Ret) Region of Peel Cityof Mississauga
Chair - Private Sector
Lawrence MTanenbaum
Chairman and CEO
KilmerVan Nostrand Co Limited
Mayor Rick Goldring City of Burlington
Derek Millar
Vice President
Ian Martin Limited
Colin Ross
President
DTZ a UGL company
Robert Siddall
Chief Financial Officer
Metrolinx
John BSimcoe PartnerAudit ampAssurance PricewaterhouseCoopers LLP
Ted Gruetzner
Vice President Corporate Relations and Communications
Ontario Power Generation
1EMBERS
Honourary Board Members
David Agnew President
Seneca College ofApplied Arts ampTechnology
Elyse Allan President amp CEO
General Electric Canada
John BitoveJr Executive Chairman
Obelysk
Dr Ron Bordessa (Ret) President Emeritus
University of Ontario InstituteofTechnology
Ann Buller
President and CEO
Centennial College of Applied Arts amp Technology
David Crombie
President amp CEO
Canadian Urban Institute
David Gavsie
Associate Chair
Ontario Civilian Police Commission
Dr Pamela Ritchie
Dean Faculty of Business amp Information Technology Universityof Ontario Institute of Technology
Lorrie McKee
ActingVice President Stakeholder Relations and Communications
Greater Toronto Airports Authority
Mayor LindaJeffrey City of Brampton
Regional Councillor Joe Li City of Markham
Michael Williams
General Manager Economic Development amp Culture City of Toronto GTAEDP for Toronto
Paul Godfrey President amp CEO
Postmedia Network Inc
Sheldon Levy President ampVice-Chanellor
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner Gowling LaReur Henderson LLP
BWilliam Masson (Ret) President
Ian Martin Limited
DrDavid Naylor(Ret) President Emeritus
University ofToronto
Gordon Nixon (Ret) President amp CEO
RBC Royal Bank
Philip Olsson Chair
OntarioLottery and Gaming Corporation
Hari Panday President amp CEO
PanVest Capital Corporation
GTMA 20 M ANNUAL REPORTwwwgreatertorontoorg
Non-Voting Memebers
Jim Feir (Associate) Director amp SeniorTrade
Commissioner
Foreign AffairsTradeand Development Canada
Norman Lingard Manager Economic Develeopment Town of Caledon
SusanAmring Director Economic Development City of Mississauga
KathyWeiss Director Economic Development and Tourism
Regional Municipality of Durham
Doug Lindeblom Director Economic Strategy Regional Municipality ofYork
Dennis Cutajar Chief Operating Officer City of Brampton
Dale E Richmond
President amp CEO
DERX Inc
WilliamThorsell (Ret) Director amp CEO
Royal Ontario Museum
RitaTsang Chairman amp CEO
Tour East Holidays
The Rt Hon John NTurner (Ret) Partner
Miller Thomson LLP
Dr RobertTurner(Ret) President amp CEO
Sheridan Institute oflechnology amp Advanced Learning
Richard EWaugh (Ret) President amp CEO
Scotiabank
DrJeffZabudsky President amp CEO
Sheridan Institute ofTechnology amp Advanced Learning
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EXECUTIVE COMMITTEE
Mayor David Ryan (Chair) Co-Chair Public Sector Region of Durham Cityof Pickering
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Davidson Director Economic Development Regional Municipality of Halton
John B Simcoe PartnerAudit amp Insurance PricewaterhouseCoopers LLP
Michael S Ras Senior Associate PublicAffairs GCI Group
Dr Pamela Ritchie
Dean
Faculty of Business and Information Technology University of Ontario Institute of Technology
Derek Millar
Vice President
Ian Martin Limited
NOMINATING AND GOVERNANCE COMMITTEE
Robert Siddall (Chair) Chief Financial Officer
Metrolinx
George Hanus President amp CEO GreaterToronto Marketing Alliance
AUDIT COMMITTEE
John BSimcoe (Chair) Partner
PricewaterhouseCoopers LLP
George Hanus President amp CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
Derek Millar (Chair) Vice President
Ian Martin Limited
George Hanus President amp CEO
GreaterToronto Marketing Alliance
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Mayor David Ryan Co-Chair PublicSector Region of Durham City of Pickering
Michael S Ras
Vice President Public Affairs GCI Group
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
GTMA 2014 ANNUAL REPORT wwwgreacertorontaorg
MMfe THE GREATER TORONTO MARKETING ALLIANCE (GTMA)
The GTMA is the lead marketing agency for the Greater Toronto Area (GTA) and the key point of contact for foreign direct investment (FDI) in the GTA
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Top row left - right Michelle Cortez Manager Business Development Irteza Omar FDI Consultant George Hanus President amp CEO Liana Hovakimyan FDI Consultant James Bang FDI Consultant
Front row left - right Gerald PisarzowskiVice President Business DevelopmentTony G RomanoVice President Corporate amp Investor Services
WHO WE ARE
The GTMA a public-private partnership has served as the keypoint of contact for companies exploring various opportunities in the Greater Toronto AreaThe partnership brings together the 29 municipalities and regions in the GTA the governments of Ontario and Canada several not-for-profit organizations colleges and universities and a cross section of private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionalsThey also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMAhelps facilitate investment in the GTAand ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economy of the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
The GTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars in activity to the GTA since 1997 All of our partners have shared in the benefitsThese returns will continue to grow as further investments now in planning and negotiation stages come to fruition
IN MEMORIUM
Caroline Robertson
May 15 1955-August 252014 Thanks for her 15 years of dedicated service to the GTMA
350 Bay Street Suite 1200 Toronto ON Canada
M5H 2S6
GREATER Tel 4163607320 wwwgreatertorontoorg
TORONTO Fax 4163607331 askusgreatertorontoorg
mmmmm North America Twitter gtmatoronto
180041 14482
International
18007353280
Ml-4 Once more the GTMA has been very active and also very successfulWe continued to apply whatwas working best at the GTMAand made it work even better for our stakeholders and partners for the Greater Toronto Area (GTA)The GTMA continued to focus its resources and energies into its core mandate of foreign direct investment (FDI) on behalf of the GTA We have been building on a proven track record of accomplishments and demonstrating accountability back to our partners 2014 represented another good year of confirmed foreign direct investments with 14 confirmed projects by international companies creating over 100 initial direct-jobs in the GTA and in twoyears these new companies are expected to employ over600 people
We have collaborated with our partners in regional governments business and academia to build on our past successesWhen combining our 2014 results to the earlier investments the GTMA has attracted 127 new yyinternational companies creating about5000 direct-jobs which are contributing about $547 million annually to the GDP of the GTAThis has also resulted in over $9 million in annual property taxes in the region
We recognize that no organization can afford to be complacentThe challenge we undertake is one which requires us to create a new climate and new commitment to meet todays competitive environment inattracting new international investors Our 201 I-2014Corporate Strategic Plan outlined our goals and strategiesIn the past three years we broughta new focus and commitment to our FDI effortsadding the advanced manufacturing sector and a new approach in workingwith in-market representatives who have the right business connections Were confident in delivering great investment results going forward
We had worked on the newRoadmap to Revitalization initiative that looked at how the GTMA compares to other jurisdictions with the intention of gaining support for an expanded role of the GTMA through additional resourcesThis effort was pursued throughout the year and especially in the fall months under the leadership of our two Co-ChairsWe have applied for funding and have received encouraging news yy of increased support for our efforts on behalf of the GTA based on the recommendations of the report
QThe GTMA along with its broad network of stakeholders is part of a commitment that builds on the considerable strengths and diverse economy that we have in the GTAThe success of the GTMA is based on a commitment to the long-term and to team workWe continue wgtto seek ways of collaborating with our local partners while reaching out to international intermediaries to strengthen the GTAs profile and position among international investors yy
Were proud of our continuingpartnerships across the regionwith the private sector and public sectors and also our relationship with the GTA colleges and universities in the important role they play in our investment attraction strategy
As President amp CEOmyactivities continued to be focused in the areas of communication and corporate sustainabilityWith a network of stakeholders as large as ours effective communication is vital in keepingeveryone informed But we also listen to their needs I have also been active in selected FDI projects to assist with our efforts to secure more new investors for the GTA and have made many presentations to incoming foreign delegations to raise the profile of the GTA in their developing foreign business activities
Our funding partners continued to show great support for the GTMA in 20141 want to take this opportunity to thank our regional and municipal partners private sector partners colleges and universities as well as the federal and provincial governments for their support of our core requirements and on numerous FDI projects m Together we are making the GTA a global magnet for foreign direct investment
George Hanus
President amp CEO
GTMA yk
yy 777lt GTMAs efforts in Brazilare a greac example ofhow all three levels ofgovernment can be brought together to worksuccessfully attractingFDIinto Canada Ontario and the GTA Their collaboration withprivate andpublic sectorpartners allows them to provide added value to investors by offeringexpert advice to Brazilian companies on how to do business in Canada
JamaA Khokhar CanadianAmbassador to Brazil
yy
GTMA20HANNUALREPORT-wwwgreatertorontoorg
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MI-6 INTERNATIONAL MARKETS
INTERNATIONAL MARKETS TARGETED Europe - Germany Italy France SpainTurkey UK Belgium and Luxembourg
bull South America - Brazil
bull USA - California New York Las Vegas Illinois
bullAsia - Japan
Ontario Technology Corridor (OTC)JOINT MARKETING PARTNERSHIPS Ontario Food Cluster (OFC)
INTERNATIONAL LEADS GENERATED IN 2014
INITIATIVE PARTNERS SECTOR ACTIVITY LOCATION
Opening of Ontarios International Marketing Centre
MEDEI ICT PQM Sao Paulo Brazil January 20-22
BelgiumItaly FDIAttraction ICCO Adv Mfg ICT Aerospace
PQM Brussels Belgium Regions of
Lazio and Lombardy Italy
February 24-28
Ontario Technology Corridor OTC ICT Mobile World Congress Barcelona Spain February 24-27
Ontario Technology Corridor OTC i^-t rxshy bull ia jICT Digital Media 6
Game Developers _ r~^r-Conference (GDC)
San Francisco USA March 17-24
European FDIAttraction City of Brampton ICTAgri-food Adv Mfg
PQM Turkey March 17-24
Asia FDI Attraction City of Mississauga
ICTAdv Mfg PQM Japan April I-10
Italy FDIAttraction ICCO Adv Mfg Construction Energy
PQM Region ofVeneto Italy May 2-16
Brazil FDI Attraction Ontario
Food Cluster
OFCOMAF
National Bank
MEDEI
Agri-foodICT PQMlntl Supermarkets Business Fair (APAS)
Sao Paulo and Porto Alegre Brazil
May 5-14
USA FDI Attraction OFC Agri-food PQM NCA Sweets amp
Snacks Illinois USA May 20-22
Ontario Technology Corridor OTC ICT PQM New York USA June 2-6
ICTAgri-foodEuropean FDIAttraction City of Brampton PQM UK June 2-6
Adv Mfg
USA FDI Attraction OFC Agri-food PQM Fancy Food Show New York USA June 29-July I
Food amp Beverage Regions of LazioVeneto Emilia Italy FDIAttraction ICCO PQM June 30 -July 4
Adv Mfg Romagna and Abruzzo Italy
Ontario Technology Corridor OTC ICT GamescomPQM Cologne Germany August 13-16
PQMCITA Super Ontario Technology Corridor OTC ICT Las Vegas USA September 9-11
Mobility Week
Belgium Luxembourg FDI Food amp Beverage DFATD PQM Belgium and Luxembourg September 15-19
Attraction Adv Mfg ICT Sao Paulo Rio de Janeiro
Brazil FDI Attraction OMAF ICTAgri-food PQM Futurecom 15 October 6-16 Porto Alegre Brazil
Ontario Food Cluster OFC Agri-food SIAL Paris France October 17-23
Germany FDIAttraction OTC ICT PQM Electronica Munich Germany November 11-14
Cities of
GermanyFrance Brampton and ICTAdv Mfg SPS-IPC Drives Nuremberg Germany November 21-28
FDI Attraction Mississauga Region of Halton
Regions of Piedmont and Italy FDI Attraction ICCO Agri-foodAdv Mfg PQM November 20-28
Emilia-Romagna Italy
Ontario Technology Corridor OTC ICT Game Connection Paris France December 2-4
See page foregend
GTMA 20M ANNUAL REPORT wwwgrcatertorontoorg
INTERNATIONAL INVESTMENT
The GTMAs main mission is to attract foreign direct investment (FDI) into the Greater Toronto Area (GTA) in order to boost the economy and foster job creation 2014 proved to be another successful year securing 14 international invest ments and creating I 16 new direct-jobs that are estimated to grow to 640 jobs in the next two years
2014 NEW INVESTMENTS
COMPANY
AIC Group Film Studios
Apex Systems
Avanti
Doogits
EDP Renewables
FK Biotech
Forward Innovations
Technologies Inc
Gateway Technolabs
KBE Intelligence
Mountain Warehouse
Nation Builder
PSideo
Wilson Manufacturing
Zomato
1GTA LOCATION11 SECTOR 1ORIGIN 1INITIAL
JOBS Ilead
YEAR
Toronto Film Italy 30 2014
Toronto ICT (staffing) USA 15 2013
Oakville ICT Brazil 2 2013
Mississauga ICT France 2 2014
Toronto Energy USA 4 2010
Toronto Life Sciences Brazil 1 2014
Toronto ICT India 5 2012
Toronto ICT India 1 2013
Toronto ICT Italy 1 2014
Halton Hills Retail UK 5 2013
Toronto
Toronto
Toronto
ICT
ICT
Manufacturing
USA
Switzerland
USA
7
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8
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2013
2014
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Onfne restaurant discovery guide Zomato entered the Canadian market through the CTA in 204 and is rapidy expanding to Vancouver Montreal Ottawa and Cagroy Over time we easiiysee the Canada teamgrowing up to 300 to 400peoplesaidAir Goya founder and CEO ltm
CLIENT ACTIVITY
CLIENTTYPE
Leads 74
RFIs 2
Hot Leads 5
Prospects 7
New Investments 0
yy
y QUARTER y
TOTAL
119 80 141 414
3 4 4 13 wgt 10 6 5 26
9 9 327
3 10 1 14
LEADS are investment related inquiries generated from trade shows and conferences business trips pre-qualified lead generation programs or by direct contact through the web or as a referral RFIs are Requests for Information circulated to the regional and private sector partners requesting business opportunities such as available land andor buildings HOT LEADS are inquiries that have been followed up and a preliminary visit to the GTA and meeting with the GTMA has taken place PROSPECTS are qualified investors that have visited the GTA and have received a substantial amount of ydirect servicing including meetings with representatives from the GTMA and its partners with the potential yjinvestors key location decision-makers NEW INVESTMENTS are investors that have confirmed that they will be opening operations within the GTA
GTMA 2014ANNUAL REPORT- wwwgreatertorontoorg
2
Ml-) REACHING INVESTORS IN 2014
Europe and North America are in theforefront as the largest source ofthe GTMAs leads and prospects However South America and Asia are growing rapidly in importance as sources for investmentWhile the high-activity industries are led by ICT and Agri-food 2014 witnessed a steady interest from the advanced manufacturing and business services sectors Increasingly GTMAs marketing initiatives are accounting for growing proportions of investment
INVESTMENTS BY SOURCE
bull GTMA Initiative 64
bull Federal 22
D Provincial 14
INVESTMENTS BY MARKET
Advanced 64
bull BRIC 36
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INVESTMENTS BY INDUSTRY
bull AdvMan Automotive 7
bull Energy Environment 7
bull FilmMedia 7
9 ICT 65
D Life Sciences 7
bull Retail 7
INVESTMENTS BY ORIGIN
bull Brazil 14
bull France 7
bull India 22
bull Italy 14
a Switzerland 7
bull UK 7
bull USA 29
KNOWN INVESTMENTS IN THE GTA 1999-2014 ASSISTED BYTHE GTMA
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GTMA 201A ANNUAL REPORT-wwwgreatertorontoorg
6 Ml- THE REGIONAL ECONOMIC IMPACT OF NEW FOREIGN DIRECT INVESTMENT
Foreign direct investment (FDI) is a key driver of economic growth GTMAs regional approach to economic development activities including attracting FDI drives region-wide economic prosperity FDI results in
Quantifiableeconomic benefits including new capital investments jobs and tax revenues for all levels of government bull Spillover economic benefits such as new knowledge talent scaleglobal distribution networks enhanced competition
and productivity gains
SAMPLE BUSINESS PROFILES OF NEW INVESTMENTS
The following selection of 2014 investors highlights the diverse nature of businesses entering the GTAThese companies have selected different municipalities to host their investment endeavours and plan to engage an advanced labour market to grow their businessA complete list of 2014 investors can be found on page 4
Originating in India Zomato has already proven itself a world leader in online restaurant discovery guides Providing information on home deliverydining-out cafes (^zomato and nightlife in various cities they have opened an office in downtown Toronto and wil consider opening in other GTA communities in the future
British retailer Mountain Warehouse sells outdoor clothing and equipment for hiking camping skiing and cycling Carrying products manufactured exclusively for MOUNTAIN
their brand Mountain Warehouse offers quality products at reasonable pricesTheir WAREHOUSE
first store is now open in the Toronto Premium Outlet Mall in Halton Hills
AIC Group Film Studios is a company from Italy dedicated to the production and post-production of films andTV programsThe company set up a studio inToronto employing 30 peopleThe studio plans to expand the workforce to 250 people and produce 10 films per year
Brazilian investor Avanti specializes in web marketing communication planning commercial management and customer relationshipThey have established their avanticompany in Oakville
Apex Systems Incis a leading ITand Workforce Solutions firm from the USA whose main goal is to connect clients with experts and skilled professionals who work in IT and engineering industriesApex specializes in contract temp-to-perm and direct placements and offers a variety of other services including RPO MSP and specialty sourcingThey have started up inToronto and expect to hire about 15-20 initial employees and 150 consultants within the next 12-24 months
PSideo is a global IT provider from Switzerland assisting clients in the domains of infrastructure software development hosting and managed services In addition PSideo isactive in several business activities such as system integration and Y PSiDEO software engineeringThe company has set up operations inToronto
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MHO BUILDING RELATIONSHIPS mdashAND BUSINESS mdash INTERNATIONALLY
The Greater Toronto Marketing Alliance (GTMA) in co-operation with its 63 public-private sector partners continued to be active throughout 2014 travelling to develop leads and generate results for the GTA on the international level
Oneofthe most important aspects ofattractingforeign direct investment is building strongpersonal relationships with companies and intermediariesabroad At the GTMA we deepen these relationships by collaborating with our private andpublic sectorpartners to provide highqualityservices to help new investors expand into the GTA and North American marketplace
GeraldPisarzowski Vice President Business Development GTMA
The GTMA dealt with a total of 414 new investment leads met with 58 potential investors and garnered 14 new investments for the GTA in 2014 In order to build and nurture those all-important personal relationships GTMA representatives worked with companies from several markets paying special attention to two international markets in particular Italy and Brazil
ITALY
FEBRUARY 24-282014 MAY l-l 62014JUNE 30-JULY42014 NOVEMBER 21-282014
In 2014 the GTMA included Italy as part of four FDI trips With an emphasis on Advanced
Manufacturing Food and Beverage Construction and Infrastructure and ICT sectors these lead
generation initiatives built on the progress GTMA established in the year before
The 2014 Italy FDI initiatives focused on two key areas
bull strengthening the GTMAs intermediary network and relationships among industry chambers
and institutions in the Italian marketplace
bull developing a pre-qualified meeting program with Italian companies looking to
internationalize their business and establish a presence in the GTAOntario
GTMA is pleased to continue partnering with the Italian Chamber of Commerce of Ontario
Tony RomanoVice President Corporate and In (ICCO) on these programs
vestor Services at GTMA (right) visits Giuseppe GTMApartner Cassandra BaccardaxSenior Foreign Investment Advisor for the City of Brampton Melis (left) and Antonio Mallus (centre) at joined the JuneJuly expedition and participated in pre-qualified meetings with senior company Comochi Industriale SpA in Sanluri Italy executives who had articulated business plans for the North American market
Italian companies interested in investing in Canada have diverse profiles ranging from four to 130 employees and from Euro 20000 to Euro 180 million
2014 FDI efforts in Italy resulted in pre-qualified meetings with 47 new leads and one new investment AIC Group Film Studios (see page 6 for company profile)
BRAZIL
JANUARY 17-252014 MAY 5 -162014 OCTOBER 6-102014
Brazil is proving itself a significant source for foreign direct investment (FDI) to the GTA and as such GTMA initiatedthree FDI missions there in 2014Sectors of interest range from major corporations ICT and digital media to aerospace advertising clean tech construction food and beverage and fragrances and cosmetics
GTMA recognizes the substantial contributions of partner Mauricio Godinho Director at Immersion
Labfor arranging pre-qualified meetings with new leads during site visits In 2014 GTMA met with 52 new leads and welcomed two new investments to the GTA Avanti and FK Biotech
2014 saw many partner developments in Brazil In January GTMA collaborated on various GTA business opportunities with Federation of Industries from Rio Grande do SulState (FIERGS) Science
At the opening of the Ontario International Mar and Technology Park at PUCRS (TECNOPUC) and Posto9 in May the GTMA was delighted to keting Centre in Sao Paulo BrazilLeft to right
sign a Memorandum of Understanding (MOU) on behalf of the OFC with FEDERASUL and Her Allan ODette President Ontario Chamber of
Worship Mayor Hazel McCallion of the City of Mississauga led the October visit as a senior political Commerce Mauricio Adriano Godinho Managing representative of the GTA Director of The Immersion LabDrEric Hoskins
Ontario Minister of Economic Development Em ployment and Infrastructure Gerald Pisarzowski Vice President Business Development at GTMA
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
MI- 10
BUILDING RELATIONSHIPS LOCALLY
JUNE 3 MAy 14 SEPTEMBER 24
OCTOBER 22
NOVEMBER 19
Annual General Meeting (AGM) Attracting International Business Investment to the GTA ILBC Building a Global Business from Toronto Matthew Corrin Founder and CEO of Freshii ILBCThe Business ofPan Am Leverage the 2015 Games to Grow Your Organization Honourable Michael Coteau Minister ofTourism Culture and Sport Responsible for the 2015 Pan and Parapan American Games ILBC Ontario is Open for Business Learn what the province is doing to help your business grow Honourable Brad Duguid Minister of Economic Development Employment and Infrastructure ILBC How David Beat Goliath Robert Deluce CEO of Porter Airlines
GTMAS 2014 INTERNATIONAL LEADERS BREAKFAST CLUB (ILBC)
m
George Hanus President amp CEO GTMA (left) with Mayor George Hanus President amp CEO GTMA (left)
Dave Ryan City of Pickering (centre) and Honourable with Honourable Michael Coteau MPP Minister of
Brad Duguid MPP Minister of Economic Development Tourism Culture and Sport (right)
Employment and Infrastructure (right) The International Leaders Breakfast Club (ILBC) program is organized and co-hosted by the Syntropy Group
GEORGE FIERHELLER COLLEGEUNIVERSITY INTERNSHIP amp DEVELOPMENT PROGRAM lt GTMA is proud of our ongoing partnerships with post secondary institutions in the GTA In 2014 this initiative brought new opportunity for community engagement in the form of student mentorship Gerald PisarzowskiVP Business Development at GTMA had the pleasure of working with students from the Ryerson University MBA program as they developed a pitch for the 2015 MBA Games Strategy Case Competition One of 22 teams representing MBA schools from across Canada Ryerson students presented a targeted FDI business plan to the Hamilton Economic Development group and were awarded first place in the Strategy Case Competition
On behalfofthe team I want to thankyou again for taking the time to speak with usYour adviceandfeedback wasinvaluable A targeted foreign directinvestment strategyfocusedon advancedmanufacturing wascentralto ourpitch to the Economic Development Committee J
i i
- Josh Makuch MBAStudentTed Rogers School of Management Ryerson University TEAM MEMBERS
Andrea Hamm
Evan Hughes George Hanus President amp CEO of GTMA gave presentations at York Josh Makuch University about the GTAthe GTMA and investment attraction to students Krysten Connely studying economic developmentThe GTMA welcomes opportunities to engage with students and contribute to local education programs
bull imdash - m
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^41^ SUCCESS MATTtHS UNIVERSITY
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
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INITIATIVE
Ontario Technology Corridor
Netherlands FDI Attraction
Ontario Food Cluster
Italy FDIAttraction
Ontario Food Cluster
Switzerland FDI Attraction
South America FDI Attraction
Ontario Technology Corridor
Italy FDIAttraction
Ontario Technology Corridor
Ontario Food Cluster
Belgium FDIAttraction
Invest in Canada Global Business Summit
Ontario Technology Corridor
Ontario Technology Corridor
Ontario Food Cluster
China FDI Attraction
Japan FDIAttraction
7gtspAgmm a st6ectroefiartge
INTERNATIONAL LEAD GENERATING STRATEGIES PLANNED FOR 2015
The GTMA is committed to staying at the forefront of the foreign direct investment (FDI) field constantly monitoring international markets and identifying opportunities for FDI into the GTA Our strategy for 2015 is to focus on the top 100 companies in each of our target countries to ensure we are working with investors with a strong business model and proven record of success Following this approach GTMA initiatives will engage businesses from a variety of sectors including but not limited to advanced manufacturing clean tech food and beverage ICT and life sciences
The list below outlines FDI lead generation initiatives planned for 2015 GTMA recognizes the valuable contributions of funding partners DFATD MEDEI OFC OTC OMAFRA and the municipalities of the GTA for their ongoing support
PARTNERS
OTCMEDEI
DFATD Private
OFCOMAFRA
DFATD OMAFRA
OFC
DFATD Private
GTA
OTC
Vaughan Brampton
OTC
OFC
DFATD Private
DFATD Private
OTCMEDEI
OTC
OFC
DFATDToronto
DFATD Mississauga
Legend CCBC Canada China Business Council DFATD Department of Foreign AffairsTrade
and Development Canada ICCO Italian Chamber of Commerce of
Ontario
MEDEI Ministry of Economic Development Employment and Infrastructure
OMAFRAOntario Ministry of Agriculture Food and Rural Affairs
OFC Ontario Food Cluster
OTC Ontario Technology Corridor
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ACTIVITY
PQMGDC Game Connection
PQM
PQMAPAS
PQM
Sweets amp Snacks Expo
PQM
PQM
PQM GDC Gamescom
PQM
PQM
PQM Anuga
PQM
Inbound FDI Attraction
PQM Futurecom
PQM Productronica
PQM Private Label
PQMCCBCAGM
PQM
APAS International Exhibition for
Supermarkets BRIC Brazil Russia India China
FDI Foreign Direct Investment GDC Game Developers Conference ICT Information and Communications
Technology PQM Pre-qualified meetings
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
LOCATION
California
The Hague Amsterdam Rotterdam Netherlands
Sao Paulo Brazil
Northern Regions Italy
Chicago USA
Bren Zurich Switzerland
Brazil Chile Colombia
Cologne Germany
Northern Regions Italy
Sweden Finland
Cologne Germany
Brussels Belgium
Toronto Region Canada
Sao Paulo Brazil
Munich Germany
Chicago USA
China
Osaka Nagoya Japan
DATE
March 2-5
March 30-April 3
May 2-7
May 11-15
May 19-21
June 15-19
July 27-August 7
August 3-8
September 10-18
September
October 10-14
October 19-23
October 21-22
October 26-29
November 10-13
November 15-17
November
November
MM GTMA PARTNERS
We believe in building strong partnershipsThe GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities the governments of Ontario and Canada several not-for-profit organizations and across section of private-sector corporations Drawing on the expertise and resources of our partner organizations the GTMA actively promotes the GTA internationally and provides companies with professionalassistance in evaluating planning and implementing an expansion or move into the GTA
1 eorgina G Brock ^
East Gwllllmbury
S J 1 IfccbridgeNewmarket
King lAurora
Cakdoii Y0RK Vr^v DURHA MsSBi
Richmond PickeringHill Vaughan Matkham Whitby Qartnglon
Brampton OshawaHill$ pEEL Ajax
CITY OF
TORONTO
Mississauga
ltlaquoUilifThe GTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a growing population of over 61 million
PRIVATEACADEMIC SECTOR PARTNERS PUBLIC SECTOR PARTNERS
Town of Ajax Town of Oakville GOLD LEVEL PARTNERS Town of Aurora City of Oshawa yy
Township of Brock City of Pickering City of Burlington Town of Richmond HillrjDTZ Pfi Municipality of Clarington Region of Peel
-J a UGL company AWlA 77ftoT pwc Townof EastGwillimbury Township of Scugog Townof Georgina City ofToronto
THE IAN MARTIN GROUP Town of Halton Hills Township of Uxbridge Township of King City ofVaughan City of Markham TownofWhitby ^i Town of Milton Town of Whitchurch-SILVER LEVEL BRONZE LEVEL EDUCATIONAL
Four Halls Inc Compass Creative Media INSTITUTIONS Town of Newmarket Stouffville
Greater Toronto German Chamber of Centennial College Airports Industry and of Applied Arts amp
Authority Commerce Technology ^f3 INSIX Great-West Life Durham College YorkRegum Canada Miller Thomson LLP Assurance Company University of Ontario Ontario Power Green and Spiegel Institute ofTechnology ^Halton Generation Barristers amp Solicitors York University Is Ontario Scotiabank HSBC Bank Canada
TSI International Group Italian Chamber of IN-KIND Commerce of Ontario InVeStToROnToGeneral Electric CALEDON
mdash-w_bdquoENTREPRENEUR Lette LLP Herman Miller Ill IUN1 Hill I HI National Bank of CanadaHR Options Marriott Eaton Centre
Isabella BertaniCA Syntropy Group Metrolinx
Loh Architects brampton mMISSISSAUGA economic ofvuor-Mdi ^raquo imdashjg ledthrl
GTMA20MANNUALREPORT-wwwgreatertoroncoorg
13
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectorsWe are proud of the breadth and quality of the leaders who have agreed to serve on our boards and committees Their leadership dedication and guidance have contributed to building the foundation for the continued success
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BOARD OF DIRECTORS
Voting Memebers
Mayor David Ryan Co-Chair Public Sector
Region of Durham City of Pickering
Michael S Ras
(Vice Chair) Senior Associate PublicAffairs GCI Group
George Hanus President amp CEO
Greater Toronto MarketingAlliance
MayorJohnTory City ofToronto
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Eugene Gierczak Partner
Miller Thomson LLP
HONOURARY BOARD r
Chair - Public Sector
Mayor Hazel McCallion (Ret) Region of Peel Cityof Mississauga
Chair - Private Sector
Lawrence MTanenbaum
Chairman and CEO
KilmerVan Nostrand Co Limited
Mayor Rick Goldring City of Burlington
Derek Millar
Vice President
Ian Martin Limited
Colin Ross
President
DTZ a UGL company
Robert Siddall
Chief Financial Officer
Metrolinx
John BSimcoe PartnerAudit ampAssurance PricewaterhouseCoopers LLP
Ted Gruetzner
Vice President Corporate Relations and Communications
Ontario Power Generation
1EMBERS
Honourary Board Members
David Agnew President
Seneca College ofApplied Arts ampTechnology
Elyse Allan President amp CEO
General Electric Canada
John BitoveJr Executive Chairman
Obelysk
Dr Ron Bordessa (Ret) President Emeritus
University of Ontario InstituteofTechnology
Ann Buller
President and CEO
Centennial College of Applied Arts amp Technology
David Crombie
President amp CEO
Canadian Urban Institute
David Gavsie
Associate Chair
Ontario Civilian Police Commission
Dr Pamela Ritchie
Dean Faculty of Business amp Information Technology Universityof Ontario Institute of Technology
Lorrie McKee
ActingVice President Stakeholder Relations and Communications
Greater Toronto Airports Authority
Mayor LindaJeffrey City of Brampton
Regional Councillor Joe Li City of Markham
Michael Williams
General Manager Economic Development amp Culture City of Toronto GTAEDP for Toronto
Paul Godfrey President amp CEO
Postmedia Network Inc
Sheldon Levy President ampVice-Chanellor
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner Gowling LaReur Henderson LLP
BWilliam Masson (Ret) President
Ian Martin Limited
DrDavid Naylor(Ret) President Emeritus
University ofToronto
Gordon Nixon (Ret) President amp CEO
RBC Royal Bank
Philip Olsson Chair
OntarioLottery and Gaming Corporation
Hari Panday President amp CEO
PanVest Capital Corporation
GTMA 20 M ANNUAL REPORTwwwgreatertorontoorg
Non-Voting Memebers
Jim Feir (Associate) Director amp SeniorTrade
Commissioner
Foreign AffairsTradeand Development Canada
Norman Lingard Manager Economic Develeopment Town of Caledon
SusanAmring Director Economic Development City of Mississauga
KathyWeiss Director Economic Development and Tourism
Regional Municipality of Durham
Doug Lindeblom Director Economic Strategy Regional Municipality ofYork
Dennis Cutajar Chief Operating Officer City of Brampton
Dale E Richmond
President amp CEO
DERX Inc
WilliamThorsell (Ret) Director amp CEO
Royal Ontario Museum
RitaTsang Chairman amp CEO
Tour East Holidays
The Rt Hon John NTurner (Ret) Partner
Miller Thomson LLP
Dr RobertTurner(Ret) President amp CEO
Sheridan Institute oflechnology amp Advanced Learning
Richard EWaugh (Ret) President amp CEO
Scotiabank
DrJeffZabudsky President amp CEO
Sheridan Institute ofTechnology amp Advanced Learning
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EXECUTIVE COMMITTEE
Mayor David Ryan (Chair) Co-Chair Public Sector Region of Durham Cityof Pickering
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Davidson Director Economic Development Regional Municipality of Halton
John B Simcoe PartnerAudit amp Insurance PricewaterhouseCoopers LLP
Michael S Ras Senior Associate PublicAffairs GCI Group
Dr Pamela Ritchie
Dean
Faculty of Business and Information Technology University of Ontario Institute of Technology
Derek Millar
Vice President
Ian Martin Limited
NOMINATING AND GOVERNANCE COMMITTEE
Robert Siddall (Chair) Chief Financial Officer
Metrolinx
George Hanus President amp CEO GreaterToronto Marketing Alliance
AUDIT COMMITTEE
John BSimcoe (Chair) Partner
PricewaterhouseCoopers LLP
George Hanus President amp CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
Derek Millar (Chair) Vice President
Ian Martin Limited
George Hanus President amp CEO
GreaterToronto Marketing Alliance
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Mayor David Ryan Co-Chair PublicSector Region of Durham City of Pickering
Michael S Ras
Vice President Public Affairs GCI Group
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
GTMA 2014 ANNUAL REPORT wwwgreacertorontaorg
MMfe THE GREATER TORONTO MARKETING ALLIANCE (GTMA)
The GTMA is the lead marketing agency for the Greater Toronto Area (GTA) and the key point of contact for foreign direct investment (FDI) in the GTA
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^-GREATERsect pound TORONTO f$ aywniWG-Aiiiiwa
Top row left - right Michelle Cortez Manager Business Development Irteza Omar FDI Consultant George Hanus President amp CEO Liana Hovakimyan FDI Consultant James Bang FDI Consultant
Front row left - right Gerald PisarzowskiVice President Business DevelopmentTony G RomanoVice President Corporate amp Investor Services
WHO WE ARE
The GTMA a public-private partnership has served as the keypoint of contact for companies exploring various opportunities in the Greater Toronto AreaThe partnership brings together the 29 municipalities and regions in the GTA the governments of Ontario and Canada several not-for-profit organizations colleges and universities and a cross section of private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionalsThey also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMAhelps facilitate investment in the GTAand ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economy of the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
The GTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars in activity to the GTA since 1997 All of our partners have shared in the benefitsThese returns will continue to grow as further investments now in planning and negotiation stages come to fruition
IN MEMORIUM
Caroline Robertson
May 15 1955-August 252014 Thanks for her 15 years of dedicated service to the GTMA
350 Bay Street Suite 1200 Toronto ON Canada
M5H 2S6
GREATER Tel 4163607320 wwwgreatertorontoorg
TORONTO Fax 4163607331 askusgreatertorontoorg
mmmmm North America Twitter gtmatoronto
180041 14482
International
18007353280
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MI-6 INTERNATIONAL MARKETS
INTERNATIONAL MARKETS TARGETED Europe - Germany Italy France SpainTurkey UK Belgium and Luxembourg
bull South America - Brazil
bull USA - California New York Las Vegas Illinois
bullAsia - Japan
Ontario Technology Corridor (OTC)JOINT MARKETING PARTNERSHIPS Ontario Food Cluster (OFC)
INTERNATIONAL LEADS GENERATED IN 2014
INITIATIVE PARTNERS SECTOR ACTIVITY LOCATION
Opening of Ontarios International Marketing Centre
MEDEI ICT PQM Sao Paulo Brazil January 20-22
BelgiumItaly FDIAttraction ICCO Adv Mfg ICT Aerospace
PQM Brussels Belgium Regions of
Lazio and Lombardy Italy
February 24-28
Ontario Technology Corridor OTC ICT Mobile World Congress Barcelona Spain February 24-27
Ontario Technology Corridor OTC i^-t rxshy bull ia jICT Digital Media 6
Game Developers _ r~^r-Conference (GDC)
San Francisco USA March 17-24
European FDIAttraction City of Brampton ICTAgri-food Adv Mfg
PQM Turkey March 17-24
Asia FDI Attraction City of Mississauga
ICTAdv Mfg PQM Japan April I-10
Italy FDIAttraction ICCO Adv Mfg Construction Energy
PQM Region ofVeneto Italy May 2-16
Brazil FDI Attraction Ontario
Food Cluster
OFCOMAF
National Bank
MEDEI
Agri-foodICT PQMlntl Supermarkets Business Fair (APAS)
Sao Paulo and Porto Alegre Brazil
May 5-14
USA FDI Attraction OFC Agri-food PQM NCA Sweets amp
Snacks Illinois USA May 20-22
Ontario Technology Corridor OTC ICT PQM New York USA June 2-6
ICTAgri-foodEuropean FDIAttraction City of Brampton PQM UK June 2-6
Adv Mfg
USA FDI Attraction OFC Agri-food PQM Fancy Food Show New York USA June 29-July I
Food amp Beverage Regions of LazioVeneto Emilia Italy FDIAttraction ICCO PQM June 30 -July 4
Adv Mfg Romagna and Abruzzo Italy
Ontario Technology Corridor OTC ICT GamescomPQM Cologne Germany August 13-16
PQMCITA Super Ontario Technology Corridor OTC ICT Las Vegas USA September 9-11
Mobility Week
Belgium Luxembourg FDI Food amp Beverage DFATD PQM Belgium and Luxembourg September 15-19
Attraction Adv Mfg ICT Sao Paulo Rio de Janeiro
Brazil FDI Attraction OMAF ICTAgri-food PQM Futurecom 15 October 6-16 Porto Alegre Brazil
Ontario Food Cluster OFC Agri-food SIAL Paris France October 17-23
Germany FDIAttraction OTC ICT PQM Electronica Munich Germany November 11-14
Cities of
GermanyFrance Brampton and ICTAdv Mfg SPS-IPC Drives Nuremberg Germany November 21-28
FDI Attraction Mississauga Region of Halton
Regions of Piedmont and Italy FDI Attraction ICCO Agri-foodAdv Mfg PQM November 20-28
Emilia-Romagna Italy
Ontario Technology Corridor OTC ICT Game Connection Paris France December 2-4
See page foregend
GTMA 20M ANNUAL REPORT wwwgrcatertorontoorg
INTERNATIONAL INVESTMENT
The GTMAs main mission is to attract foreign direct investment (FDI) into the Greater Toronto Area (GTA) in order to boost the economy and foster job creation 2014 proved to be another successful year securing 14 international invest ments and creating I 16 new direct-jobs that are estimated to grow to 640 jobs in the next two years
2014 NEW INVESTMENTS
COMPANY
AIC Group Film Studios
Apex Systems
Avanti
Doogits
EDP Renewables
FK Biotech
Forward Innovations
Technologies Inc
Gateway Technolabs
KBE Intelligence
Mountain Warehouse
Nation Builder
PSideo
Wilson Manufacturing
Zomato
1GTA LOCATION11 SECTOR 1ORIGIN 1INITIAL
JOBS Ilead
YEAR
Toronto Film Italy 30 2014
Toronto ICT (staffing) USA 15 2013
Oakville ICT Brazil 2 2013
Mississauga ICT France 2 2014
Toronto Energy USA 4 2010
Toronto Life Sciences Brazil 1 2014
Toronto ICT India 5 2012
Toronto ICT India 1 2013
Toronto ICT Italy 1 2014
Halton Hills Retail UK 5 2013
Toronto
Toronto
Toronto
ICT
ICT
Manufacturing
USA
Switzerland
USA
7
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8
2014
2013
2014
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Toronto ICT India 20 2014
Onfne restaurant discovery guide Zomato entered the Canadian market through the CTA in 204 and is rapidy expanding to Vancouver Montreal Ottawa and Cagroy Over time we easiiysee the Canada teamgrowing up to 300 to 400peoplesaidAir Goya founder and CEO ltm
CLIENT ACTIVITY
CLIENTTYPE
Leads 74
RFIs 2
Hot Leads 5
Prospects 7
New Investments 0
yy
y QUARTER y
TOTAL
119 80 141 414
3 4 4 13 wgt 10 6 5 26
9 9 327
3 10 1 14
LEADS are investment related inquiries generated from trade shows and conferences business trips pre-qualified lead generation programs or by direct contact through the web or as a referral RFIs are Requests for Information circulated to the regional and private sector partners requesting business opportunities such as available land andor buildings HOT LEADS are inquiries that have been followed up and a preliminary visit to the GTA and meeting with the GTMA has taken place PROSPECTS are qualified investors that have visited the GTA and have received a substantial amount of ydirect servicing including meetings with representatives from the GTMA and its partners with the potential yjinvestors key location decision-makers NEW INVESTMENTS are investors that have confirmed that they will be opening operations within the GTA
GTMA 2014ANNUAL REPORT- wwwgreatertorontoorg
2
Ml-) REACHING INVESTORS IN 2014
Europe and North America are in theforefront as the largest source ofthe GTMAs leads and prospects However South America and Asia are growing rapidly in importance as sources for investmentWhile the high-activity industries are led by ICT and Agri-food 2014 witnessed a steady interest from the advanced manufacturing and business services sectors Increasingly GTMAs marketing initiatives are accounting for growing proportions of investment
INVESTMENTS BY SOURCE
bull GTMA Initiative 64
bull Federal 22
D Provincial 14
INVESTMENTS BY MARKET
Advanced 64
bull BRIC 36
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INVESTMENTS BY INDUSTRY
bull AdvMan Automotive 7
bull Energy Environment 7
bull FilmMedia 7
9 ICT 65
D Life Sciences 7
bull Retail 7
INVESTMENTS BY ORIGIN
bull Brazil 14
bull France 7
bull India 22
bull Italy 14
a Switzerland 7
bull UK 7
bull USA 29
KNOWN INVESTMENTS IN THE GTA 1999-2014 ASSISTED BYTHE GTMA
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GTMA 201A ANNUAL REPORT-wwwgreatertorontoorg
6 Ml- THE REGIONAL ECONOMIC IMPACT OF NEW FOREIGN DIRECT INVESTMENT
Foreign direct investment (FDI) is a key driver of economic growth GTMAs regional approach to economic development activities including attracting FDI drives region-wide economic prosperity FDI results in
Quantifiableeconomic benefits including new capital investments jobs and tax revenues for all levels of government bull Spillover economic benefits such as new knowledge talent scaleglobal distribution networks enhanced competition
and productivity gains
SAMPLE BUSINESS PROFILES OF NEW INVESTMENTS
The following selection of 2014 investors highlights the diverse nature of businesses entering the GTAThese companies have selected different municipalities to host their investment endeavours and plan to engage an advanced labour market to grow their businessA complete list of 2014 investors can be found on page 4
Originating in India Zomato has already proven itself a world leader in online restaurant discovery guides Providing information on home deliverydining-out cafes (^zomato and nightlife in various cities they have opened an office in downtown Toronto and wil consider opening in other GTA communities in the future
British retailer Mountain Warehouse sells outdoor clothing and equipment for hiking camping skiing and cycling Carrying products manufactured exclusively for MOUNTAIN
their brand Mountain Warehouse offers quality products at reasonable pricesTheir WAREHOUSE
first store is now open in the Toronto Premium Outlet Mall in Halton Hills
AIC Group Film Studios is a company from Italy dedicated to the production and post-production of films andTV programsThe company set up a studio inToronto employing 30 peopleThe studio plans to expand the workforce to 250 people and produce 10 films per year
Brazilian investor Avanti specializes in web marketing communication planning commercial management and customer relationshipThey have established their avanticompany in Oakville
Apex Systems Incis a leading ITand Workforce Solutions firm from the USA whose main goal is to connect clients with experts and skilled professionals who work in IT and engineering industriesApex specializes in contract temp-to-perm and direct placements and offers a variety of other services including RPO MSP and specialty sourcingThey have started up inToronto and expect to hire about 15-20 initial employees and 150 consultants within the next 12-24 months
PSideo is a global IT provider from Switzerland assisting clients in the domains of infrastructure software development hosting and managed services In addition PSideo isactive in several business activities such as system integration and Y PSiDEO software engineeringThe company has set up operations inToronto
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The Greater Toronto Marketing Alliance (GTMA) in co-operation with its 63 public-private sector partners continued to be active throughout 2014 travelling to develop leads and generate results for the GTA on the international level
Oneofthe most important aspects ofattractingforeign direct investment is building strongpersonal relationships with companies and intermediariesabroad At the GTMA we deepen these relationships by collaborating with our private andpublic sectorpartners to provide highqualityservices to help new investors expand into the GTA and North American marketplace
GeraldPisarzowski Vice President Business Development GTMA
The GTMA dealt with a total of 414 new investment leads met with 58 potential investors and garnered 14 new investments for the GTA in 2014 In order to build and nurture those all-important personal relationships GTMA representatives worked with companies from several markets paying special attention to two international markets in particular Italy and Brazil
ITALY
FEBRUARY 24-282014 MAY l-l 62014JUNE 30-JULY42014 NOVEMBER 21-282014
In 2014 the GTMA included Italy as part of four FDI trips With an emphasis on Advanced
Manufacturing Food and Beverage Construction and Infrastructure and ICT sectors these lead
generation initiatives built on the progress GTMA established in the year before
The 2014 Italy FDI initiatives focused on two key areas
bull strengthening the GTMAs intermediary network and relationships among industry chambers
and institutions in the Italian marketplace
bull developing a pre-qualified meeting program with Italian companies looking to
internationalize their business and establish a presence in the GTAOntario
GTMA is pleased to continue partnering with the Italian Chamber of Commerce of Ontario
Tony RomanoVice President Corporate and In (ICCO) on these programs
vestor Services at GTMA (right) visits Giuseppe GTMApartner Cassandra BaccardaxSenior Foreign Investment Advisor for the City of Brampton Melis (left) and Antonio Mallus (centre) at joined the JuneJuly expedition and participated in pre-qualified meetings with senior company Comochi Industriale SpA in Sanluri Italy executives who had articulated business plans for the North American market
Italian companies interested in investing in Canada have diverse profiles ranging from four to 130 employees and from Euro 20000 to Euro 180 million
2014 FDI efforts in Italy resulted in pre-qualified meetings with 47 new leads and one new investment AIC Group Film Studios (see page 6 for company profile)
BRAZIL
JANUARY 17-252014 MAY 5 -162014 OCTOBER 6-102014
Brazil is proving itself a significant source for foreign direct investment (FDI) to the GTA and as such GTMA initiatedthree FDI missions there in 2014Sectors of interest range from major corporations ICT and digital media to aerospace advertising clean tech construction food and beverage and fragrances and cosmetics
GTMA recognizes the substantial contributions of partner Mauricio Godinho Director at Immersion
Labfor arranging pre-qualified meetings with new leads during site visits In 2014 GTMA met with 52 new leads and welcomed two new investments to the GTA Avanti and FK Biotech
2014 saw many partner developments in Brazil In January GTMA collaborated on various GTA business opportunities with Federation of Industries from Rio Grande do SulState (FIERGS) Science
At the opening of the Ontario International Mar and Technology Park at PUCRS (TECNOPUC) and Posto9 in May the GTMA was delighted to keting Centre in Sao Paulo BrazilLeft to right
sign a Memorandum of Understanding (MOU) on behalf of the OFC with FEDERASUL and Her Allan ODette President Ontario Chamber of
Worship Mayor Hazel McCallion of the City of Mississauga led the October visit as a senior political Commerce Mauricio Adriano Godinho Managing representative of the GTA Director of The Immersion LabDrEric Hoskins
Ontario Minister of Economic Development Em ployment and Infrastructure Gerald Pisarzowski Vice President Business Development at GTMA
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
MI- 10
BUILDING RELATIONSHIPS LOCALLY
JUNE 3 MAy 14 SEPTEMBER 24
OCTOBER 22
NOVEMBER 19
Annual General Meeting (AGM) Attracting International Business Investment to the GTA ILBC Building a Global Business from Toronto Matthew Corrin Founder and CEO of Freshii ILBCThe Business ofPan Am Leverage the 2015 Games to Grow Your Organization Honourable Michael Coteau Minister ofTourism Culture and Sport Responsible for the 2015 Pan and Parapan American Games ILBC Ontario is Open for Business Learn what the province is doing to help your business grow Honourable Brad Duguid Minister of Economic Development Employment and Infrastructure ILBC How David Beat Goliath Robert Deluce CEO of Porter Airlines
GTMAS 2014 INTERNATIONAL LEADERS BREAKFAST CLUB (ILBC)
m
George Hanus President amp CEO GTMA (left) with Mayor George Hanus President amp CEO GTMA (left)
Dave Ryan City of Pickering (centre) and Honourable with Honourable Michael Coteau MPP Minister of
Brad Duguid MPP Minister of Economic Development Tourism Culture and Sport (right)
Employment and Infrastructure (right) The International Leaders Breakfast Club (ILBC) program is organized and co-hosted by the Syntropy Group
GEORGE FIERHELLER COLLEGEUNIVERSITY INTERNSHIP amp DEVELOPMENT PROGRAM lt GTMA is proud of our ongoing partnerships with post secondary institutions in the GTA In 2014 this initiative brought new opportunity for community engagement in the form of student mentorship Gerald PisarzowskiVP Business Development at GTMA had the pleasure of working with students from the Ryerson University MBA program as they developed a pitch for the 2015 MBA Games Strategy Case Competition One of 22 teams representing MBA schools from across Canada Ryerson students presented a targeted FDI business plan to the Hamilton Economic Development group and were awarded first place in the Strategy Case Competition
On behalfofthe team I want to thankyou again for taking the time to speak with usYour adviceandfeedback wasinvaluable A targeted foreign directinvestment strategyfocusedon advancedmanufacturing wascentralto ourpitch to the Economic Development Committee J
i i
- Josh Makuch MBAStudentTed Rogers School of Management Ryerson University TEAM MEMBERS
Andrea Hamm
Evan Hughes George Hanus President amp CEO of GTMA gave presentations at York Josh Makuch University about the GTAthe GTMA and investment attraction to students Krysten Connely studying economic developmentThe GTMA welcomes opportunities to engage with students and contribute to local education programs
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INITIATIVE
Ontario Technology Corridor
Netherlands FDI Attraction
Ontario Food Cluster
Italy FDIAttraction
Ontario Food Cluster
Switzerland FDI Attraction
South America FDI Attraction
Ontario Technology Corridor
Italy FDIAttraction
Ontario Technology Corridor
Ontario Food Cluster
Belgium FDIAttraction
Invest in Canada Global Business Summit
Ontario Technology Corridor
Ontario Technology Corridor
Ontario Food Cluster
China FDI Attraction
Japan FDIAttraction
7gtspAgmm a st6ectroefiartge
INTERNATIONAL LEAD GENERATING STRATEGIES PLANNED FOR 2015
The GTMA is committed to staying at the forefront of the foreign direct investment (FDI) field constantly monitoring international markets and identifying opportunities for FDI into the GTA Our strategy for 2015 is to focus on the top 100 companies in each of our target countries to ensure we are working with investors with a strong business model and proven record of success Following this approach GTMA initiatives will engage businesses from a variety of sectors including but not limited to advanced manufacturing clean tech food and beverage ICT and life sciences
The list below outlines FDI lead generation initiatives planned for 2015 GTMA recognizes the valuable contributions of funding partners DFATD MEDEI OFC OTC OMAFRA and the municipalities of the GTA for their ongoing support
PARTNERS
OTCMEDEI
DFATD Private
OFCOMAFRA
DFATD OMAFRA
OFC
DFATD Private
GTA
OTC
Vaughan Brampton
OTC
OFC
DFATD Private
DFATD Private
OTCMEDEI
OTC
OFC
DFATDToronto
DFATD Mississauga
Legend CCBC Canada China Business Council DFATD Department of Foreign AffairsTrade
and Development Canada ICCO Italian Chamber of Commerce of
Ontario
MEDEI Ministry of Economic Development Employment and Infrastructure
OMAFRAOntario Ministry of Agriculture Food and Rural Affairs
OFC Ontario Food Cluster
OTC Ontario Technology Corridor
MHl
ACTIVITY
PQMGDC Game Connection
PQM
PQMAPAS
PQM
Sweets amp Snacks Expo
PQM
PQM
PQM GDC Gamescom
PQM
PQM
PQM Anuga
PQM
Inbound FDI Attraction
PQM Futurecom
PQM Productronica
PQM Private Label
PQMCCBCAGM
PQM
APAS International Exhibition for
Supermarkets BRIC Brazil Russia India China
FDI Foreign Direct Investment GDC Game Developers Conference ICT Information and Communications
Technology PQM Pre-qualified meetings
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
LOCATION
California
The Hague Amsterdam Rotterdam Netherlands
Sao Paulo Brazil
Northern Regions Italy
Chicago USA
Bren Zurich Switzerland
Brazil Chile Colombia
Cologne Germany
Northern Regions Italy
Sweden Finland
Cologne Germany
Brussels Belgium
Toronto Region Canada
Sao Paulo Brazil
Munich Germany
Chicago USA
China
Osaka Nagoya Japan
DATE
March 2-5
March 30-April 3
May 2-7
May 11-15
May 19-21
June 15-19
July 27-August 7
August 3-8
September 10-18
September
October 10-14
October 19-23
October 21-22
October 26-29
November 10-13
November 15-17
November
November
MM GTMA PARTNERS
We believe in building strong partnershipsThe GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities the governments of Ontario and Canada several not-for-profit organizations and across section of private-sector corporations Drawing on the expertise and resources of our partner organizations the GTMA actively promotes the GTA internationally and provides companies with professionalassistance in evaluating planning and implementing an expansion or move into the GTA
1 eorgina G Brock ^
East Gwllllmbury
S J 1 IfccbridgeNewmarket
King lAurora
Cakdoii Y0RK Vr^v DURHA MsSBi
Richmond PickeringHill Vaughan Matkham Whitby Qartnglon
Brampton OshawaHill$ pEEL Ajax
CITY OF
TORONTO
Mississauga
ltlaquoUilifThe GTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a growing population of over 61 million
PRIVATEACADEMIC SECTOR PARTNERS PUBLIC SECTOR PARTNERS
Town of Ajax Town of Oakville GOLD LEVEL PARTNERS Town of Aurora City of Oshawa yy
Township of Brock City of Pickering City of Burlington Town of Richmond HillrjDTZ Pfi Municipality of Clarington Region of Peel
-J a UGL company AWlA 77ftoT pwc Townof EastGwillimbury Township of Scugog Townof Georgina City ofToronto
THE IAN MARTIN GROUP Town of Halton Hills Township of Uxbridge Township of King City ofVaughan City of Markham TownofWhitby ^i Town of Milton Town of Whitchurch-SILVER LEVEL BRONZE LEVEL EDUCATIONAL
Four Halls Inc Compass Creative Media INSTITUTIONS Town of Newmarket Stouffville
Greater Toronto German Chamber of Centennial College Airports Industry and of Applied Arts amp
Authority Commerce Technology ^f3 INSIX Great-West Life Durham College YorkRegum Canada Miller Thomson LLP Assurance Company University of Ontario Ontario Power Green and Spiegel Institute ofTechnology ^Halton Generation Barristers amp Solicitors York University Is Ontario Scotiabank HSBC Bank Canada
TSI International Group Italian Chamber of IN-KIND Commerce of Ontario InVeStToROnToGeneral Electric CALEDON
mdash-w_bdquoENTREPRENEUR Lette LLP Herman Miller Ill IUN1 Hill I HI National Bank of CanadaHR Options Marriott Eaton Centre
Isabella BertaniCA Syntropy Group Metrolinx
Loh Architects brampton mMISSISSAUGA economic ofvuor-Mdi ^raquo imdashjg ledthrl
GTMA20MANNUALREPORT-wwwgreatertoroncoorg
13
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectorsWe are proud of the breadth and quality of the leaders who have agreed to serve on our boards and committees Their leadership dedication and guidance have contributed to building the foundation for the continued success
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BOARD OF DIRECTORS
Voting Memebers
Mayor David Ryan Co-Chair Public Sector
Region of Durham City of Pickering
Michael S Ras
(Vice Chair) Senior Associate PublicAffairs GCI Group
George Hanus President amp CEO
Greater Toronto MarketingAlliance
MayorJohnTory City ofToronto
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Eugene Gierczak Partner
Miller Thomson LLP
HONOURARY BOARD r
Chair - Public Sector
Mayor Hazel McCallion (Ret) Region of Peel Cityof Mississauga
Chair - Private Sector
Lawrence MTanenbaum
Chairman and CEO
KilmerVan Nostrand Co Limited
Mayor Rick Goldring City of Burlington
Derek Millar
Vice President
Ian Martin Limited
Colin Ross
President
DTZ a UGL company
Robert Siddall
Chief Financial Officer
Metrolinx
John BSimcoe PartnerAudit ampAssurance PricewaterhouseCoopers LLP
Ted Gruetzner
Vice President Corporate Relations and Communications
Ontario Power Generation
1EMBERS
Honourary Board Members
David Agnew President
Seneca College ofApplied Arts ampTechnology
Elyse Allan President amp CEO
General Electric Canada
John BitoveJr Executive Chairman
Obelysk
Dr Ron Bordessa (Ret) President Emeritus
University of Ontario InstituteofTechnology
Ann Buller
President and CEO
Centennial College of Applied Arts amp Technology
David Crombie
President amp CEO
Canadian Urban Institute
David Gavsie
Associate Chair
Ontario Civilian Police Commission
Dr Pamela Ritchie
Dean Faculty of Business amp Information Technology Universityof Ontario Institute of Technology
Lorrie McKee
ActingVice President Stakeholder Relations and Communications
Greater Toronto Airports Authority
Mayor LindaJeffrey City of Brampton
Regional Councillor Joe Li City of Markham
Michael Williams
General Manager Economic Development amp Culture City of Toronto GTAEDP for Toronto
Paul Godfrey President amp CEO
Postmedia Network Inc
Sheldon Levy President ampVice-Chanellor
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner Gowling LaReur Henderson LLP
BWilliam Masson (Ret) President
Ian Martin Limited
DrDavid Naylor(Ret) President Emeritus
University ofToronto
Gordon Nixon (Ret) President amp CEO
RBC Royal Bank
Philip Olsson Chair
OntarioLottery and Gaming Corporation
Hari Panday President amp CEO
PanVest Capital Corporation
GTMA 20 M ANNUAL REPORTwwwgreatertorontoorg
Non-Voting Memebers
Jim Feir (Associate) Director amp SeniorTrade
Commissioner
Foreign AffairsTradeand Development Canada
Norman Lingard Manager Economic Develeopment Town of Caledon
SusanAmring Director Economic Development City of Mississauga
KathyWeiss Director Economic Development and Tourism
Regional Municipality of Durham
Doug Lindeblom Director Economic Strategy Regional Municipality ofYork
Dennis Cutajar Chief Operating Officer City of Brampton
Dale E Richmond
President amp CEO
DERX Inc
WilliamThorsell (Ret) Director amp CEO
Royal Ontario Museum
RitaTsang Chairman amp CEO
Tour East Holidays
The Rt Hon John NTurner (Ret) Partner
Miller Thomson LLP
Dr RobertTurner(Ret) President amp CEO
Sheridan Institute oflechnology amp Advanced Learning
Richard EWaugh (Ret) President amp CEO
Scotiabank
DrJeffZabudsky President amp CEO
Sheridan Institute ofTechnology amp Advanced Learning
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EXECUTIVE COMMITTEE
Mayor David Ryan (Chair) Co-Chair Public Sector Region of Durham Cityof Pickering
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Davidson Director Economic Development Regional Municipality of Halton
John B Simcoe PartnerAudit amp Insurance PricewaterhouseCoopers LLP
Michael S Ras Senior Associate PublicAffairs GCI Group
Dr Pamela Ritchie
Dean
Faculty of Business and Information Technology University of Ontario Institute of Technology
Derek Millar
Vice President
Ian Martin Limited
NOMINATING AND GOVERNANCE COMMITTEE
Robert Siddall (Chair) Chief Financial Officer
Metrolinx
George Hanus President amp CEO GreaterToronto Marketing Alliance
AUDIT COMMITTEE
John BSimcoe (Chair) Partner
PricewaterhouseCoopers LLP
George Hanus President amp CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
Derek Millar (Chair) Vice President
Ian Martin Limited
George Hanus President amp CEO
GreaterToronto Marketing Alliance
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Mayor David Ryan Co-Chair PublicSector Region of Durham City of Pickering
Michael S Ras
Vice President Public Affairs GCI Group
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
GTMA 2014 ANNUAL REPORT wwwgreacertorontaorg
MMfe THE GREATER TORONTO MARKETING ALLIANCE (GTMA)
The GTMA is the lead marketing agency for the Greater Toronto Area (GTA) and the key point of contact for foreign direct investment (FDI) in the GTA
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Top row left - right Michelle Cortez Manager Business Development Irteza Omar FDI Consultant George Hanus President amp CEO Liana Hovakimyan FDI Consultant James Bang FDI Consultant
Front row left - right Gerald PisarzowskiVice President Business DevelopmentTony G RomanoVice President Corporate amp Investor Services
WHO WE ARE
The GTMA a public-private partnership has served as the keypoint of contact for companies exploring various opportunities in the Greater Toronto AreaThe partnership brings together the 29 municipalities and regions in the GTA the governments of Ontario and Canada several not-for-profit organizations colleges and universities and a cross section of private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionalsThey also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMAhelps facilitate investment in the GTAand ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economy of the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
The GTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars in activity to the GTA since 1997 All of our partners have shared in the benefitsThese returns will continue to grow as further investments now in planning and negotiation stages come to fruition
IN MEMORIUM
Caroline Robertson
May 15 1955-August 252014 Thanks for her 15 years of dedicated service to the GTMA
350 Bay Street Suite 1200 Toronto ON Canada
M5H 2S6
GREATER Tel 4163607320 wwwgreatertorontoorg
TORONTO Fax 4163607331 askusgreatertorontoorg
mmmmm North America Twitter gtmatoronto
180041 14482
International
18007353280
INTERNATIONAL INVESTMENT
The GTMAs main mission is to attract foreign direct investment (FDI) into the Greater Toronto Area (GTA) in order to boost the economy and foster job creation 2014 proved to be another successful year securing 14 international invest ments and creating I 16 new direct-jobs that are estimated to grow to 640 jobs in the next two years
2014 NEW INVESTMENTS
COMPANY
AIC Group Film Studios
Apex Systems
Avanti
Doogits
EDP Renewables
FK Biotech
Forward Innovations
Technologies Inc
Gateway Technolabs
KBE Intelligence
Mountain Warehouse
Nation Builder
PSideo
Wilson Manufacturing
Zomato
1GTA LOCATION11 SECTOR 1ORIGIN 1INITIAL
JOBS Ilead
YEAR
Toronto Film Italy 30 2014
Toronto ICT (staffing) USA 15 2013
Oakville ICT Brazil 2 2013
Mississauga ICT France 2 2014
Toronto Energy USA 4 2010
Toronto Life Sciences Brazil 1 2014
Toronto ICT India 5 2012
Toronto ICT India 1 2013
Toronto ICT Italy 1 2014
Halton Hills Retail UK 5 2013
Toronto
Toronto
Toronto
ICT
ICT
Manufacturing
USA
Switzerland
USA
7
15
8
2014
2013
2014
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Toronto ICT India 20 2014
Onfne restaurant discovery guide Zomato entered the Canadian market through the CTA in 204 and is rapidy expanding to Vancouver Montreal Ottawa and Cagroy Over time we easiiysee the Canada teamgrowing up to 300 to 400peoplesaidAir Goya founder and CEO ltm
CLIENT ACTIVITY
CLIENTTYPE
Leads 74
RFIs 2
Hot Leads 5
Prospects 7
New Investments 0
yy
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TOTAL
119 80 141 414
3 4 4 13 wgt 10 6 5 26
9 9 327
3 10 1 14
LEADS are investment related inquiries generated from trade shows and conferences business trips pre-qualified lead generation programs or by direct contact through the web or as a referral RFIs are Requests for Information circulated to the regional and private sector partners requesting business opportunities such as available land andor buildings HOT LEADS are inquiries that have been followed up and a preliminary visit to the GTA and meeting with the GTMA has taken place PROSPECTS are qualified investors that have visited the GTA and have received a substantial amount of ydirect servicing including meetings with representatives from the GTMA and its partners with the potential yjinvestors key location decision-makers NEW INVESTMENTS are investors that have confirmed that they will be opening operations within the GTA
GTMA 2014ANNUAL REPORT- wwwgreatertorontoorg
2
Ml-) REACHING INVESTORS IN 2014
Europe and North America are in theforefront as the largest source ofthe GTMAs leads and prospects However South America and Asia are growing rapidly in importance as sources for investmentWhile the high-activity industries are led by ICT and Agri-food 2014 witnessed a steady interest from the advanced manufacturing and business services sectors Increasingly GTMAs marketing initiatives are accounting for growing proportions of investment
INVESTMENTS BY SOURCE
bull GTMA Initiative 64
bull Federal 22
D Provincial 14
INVESTMENTS BY MARKET
Advanced 64
bull BRIC 36
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INVESTMENTS BY INDUSTRY
bull AdvMan Automotive 7
bull Energy Environment 7
bull FilmMedia 7
9 ICT 65
D Life Sciences 7
bull Retail 7
INVESTMENTS BY ORIGIN
bull Brazil 14
bull France 7
bull India 22
bull Italy 14
a Switzerland 7
bull UK 7
bull USA 29
KNOWN INVESTMENTS IN THE GTA 1999-2014 ASSISTED BYTHE GTMA
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GTMA 201A ANNUAL REPORT-wwwgreatertorontoorg
6 Ml- THE REGIONAL ECONOMIC IMPACT OF NEW FOREIGN DIRECT INVESTMENT
Foreign direct investment (FDI) is a key driver of economic growth GTMAs regional approach to economic development activities including attracting FDI drives region-wide economic prosperity FDI results in
Quantifiableeconomic benefits including new capital investments jobs and tax revenues for all levels of government bull Spillover economic benefits such as new knowledge talent scaleglobal distribution networks enhanced competition
and productivity gains
SAMPLE BUSINESS PROFILES OF NEW INVESTMENTS
The following selection of 2014 investors highlights the diverse nature of businesses entering the GTAThese companies have selected different municipalities to host their investment endeavours and plan to engage an advanced labour market to grow their businessA complete list of 2014 investors can be found on page 4
Originating in India Zomato has already proven itself a world leader in online restaurant discovery guides Providing information on home deliverydining-out cafes (^zomato and nightlife in various cities they have opened an office in downtown Toronto and wil consider opening in other GTA communities in the future
British retailer Mountain Warehouse sells outdoor clothing and equipment for hiking camping skiing and cycling Carrying products manufactured exclusively for MOUNTAIN
their brand Mountain Warehouse offers quality products at reasonable pricesTheir WAREHOUSE
first store is now open in the Toronto Premium Outlet Mall in Halton Hills
AIC Group Film Studios is a company from Italy dedicated to the production and post-production of films andTV programsThe company set up a studio inToronto employing 30 peopleThe studio plans to expand the workforce to 250 people and produce 10 films per year
Brazilian investor Avanti specializes in web marketing communication planning commercial management and customer relationshipThey have established their avanticompany in Oakville
Apex Systems Incis a leading ITand Workforce Solutions firm from the USA whose main goal is to connect clients with experts and skilled professionals who work in IT and engineering industriesApex specializes in contract temp-to-perm and direct placements and offers a variety of other services including RPO MSP and specialty sourcingThey have started up inToronto and expect to hire about 15-20 initial employees and 150 consultants within the next 12-24 months
PSideo is a global IT provider from Switzerland assisting clients in the domains of infrastructure software development hosting and managed services In addition PSideo isactive in several business activities such as system integration and Y PSiDEO software engineeringThe company has set up operations inToronto
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The Greater Toronto Marketing Alliance (GTMA) in co-operation with its 63 public-private sector partners continued to be active throughout 2014 travelling to develop leads and generate results for the GTA on the international level
Oneofthe most important aspects ofattractingforeign direct investment is building strongpersonal relationships with companies and intermediariesabroad At the GTMA we deepen these relationships by collaborating with our private andpublic sectorpartners to provide highqualityservices to help new investors expand into the GTA and North American marketplace
GeraldPisarzowski Vice President Business Development GTMA
The GTMA dealt with a total of 414 new investment leads met with 58 potential investors and garnered 14 new investments for the GTA in 2014 In order to build and nurture those all-important personal relationships GTMA representatives worked with companies from several markets paying special attention to two international markets in particular Italy and Brazil
ITALY
FEBRUARY 24-282014 MAY l-l 62014JUNE 30-JULY42014 NOVEMBER 21-282014
In 2014 the GTMA included Italy as part of four FDI trips With an emphasis on Advanced
Manufacturing Food and Beverage Construction and Infrastructure and ICT sectors these lead
generation initiatives built on the progress GTMA established in the year before
The 2014 Italy FDI initiatives focused on two key areas
bull strengthening the GTMAs intermediary network and relationships among industry chambers
and institutions in the Italian marketplace
bull developing a pre-qualified meeting program with Italian companies looking to
internationalize their business and establish a presence in the GTAOntario
GTMA is pleased to continue partnering with the Italian Chamber of Commerce of Ontario
Tony RomanoVice President Corporate and In (ICCO) on these programs
vestor Services at GTMA (right) visits Giuseppe GTMApartner Cassandra BaccardaxSenior Foreign Investment Advisor for the City of Brampton Melis (left) and Antonio Mallus (centre) at joined the JuneJuly expedition and participated in pre-qualified meetings with senior company Comochi Industriale SpA in Sanluri Italy executives who had articulated business plans for the North American market
Italian companies interested in investing in Canada have diverse profiles ranging from four to 130 employees and from Euro 20000 to Euro 180 million
2014 FDI efforts in Italy resulted in pre-qualified meetings with 47 new leads and one new investment AIC Group Film Studios (see page 6 for company profile)
BRAZIL
JANUARY 17-252014 MAY 5 -162014 OCTOBER 6-102014
Brazil is proving itself a significant source for foreign direct investment (FDI) to the GTA and as such GTMA initiatedthree FDI missions there in 2014Sectors of interest range from major corporations ICT and digital media to aerospace advertising clean tech construction food and beverage and fragrances and cosmetics
GTMA recognizes the substantial contributions of partner Mauricio Godinho Director at Immersion
Labfor arranging pre-qualified meetings with new leads during site visits In 2014 GTMA met with 52 new leads and welcomed two new investments to the GTA Avanti and FK Biotech
2014 saw many partner developments in Brazil In January GTMA collaborated on various GTA business opportunities with Federation of Industries from Rio Grande do SulState (FIERGS) Science
At the opening of the Ontario International Mar and Technology Park at PUCRS (TECNOPUC) and Posto9 in May the GTMA was delighted to keting Centre in Sao Paulo BrazilLeft to right
sign a Memorandum of Understanding (MOU) on behalf of the OFC with FEDERASUL and Her Allan ODette President Ontario Chamber of
Worship Mayor Hazel McCallion of the City of Mississauga led the October visit as a senior political Commerce Mauricio Adriano Godinho Managing representative of the GTA Director of The Immersion LabDrEric Hoskins
Ontario Minister of Economic Development Em ployment and Infrastructure Gerald Pisarzowski Vice President Business Development at GTMA
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
MI- 10
BUILDING RELATIONSHIPS LOCALLY
JUNE 3 MAy 14 SEPTEMBER 24
OCTOBER 22
NOVEMBER 19
Annual General Meeting (AGM) Attracting International Business Investment to the GTA ILBC Building a Global Business from Toronto Matthew Corrin Founder and CEO of Freshii ILBCThe Business ofPan Am Leverage the 2015 Games to Grow Your Organization Honourable Michael Coteau Minister ofTourism Culture and Sport Responsible for the 2015 Pan and Parapan American Games ILBC Ontario is Open for Business Learn what the province is doing to help your business grow Honourable Brad Duguid Minister of Economic Development Employment and Infrastructure ILBC How David Beat Goliath Robert Deluce CEO of Porter Airlines
GTMAS 2014 INTERNATIONAL LEADERS BREAKFAST CLUB (ILBC)
m
George Hanus President amp CEO GTMA (left) with Mayor George Hanus President amp CEO GTMA (left)
Dave Ryan City of Pickering (centre) and Honourable with Honourable Michael Coteau MPP Minister of
Brad Duguid MPP Minister of Economic Development Tourism Culture and Sport (right)
Employment and Infrastructure (right) The International Leaders Breakfast Club (ILBC) program is organized and co-hosted by the Syntropy Group
GEORGE FIERHELLER COLLEGEUNIVERSITY INTERNSHIP amp DEVELOPMENT PROGRAM lt GTMA is proud of our ongoing partnerships with post secondary institutions in the GTA In 2014 this initiative brought new opportunity for community engagement in the form of student mentorship Gerald PisarzowskiVP Business Development at GTMA had the pleasure of working with students from the Ryerson University MBA program as they developed a pitch for the 2015 MBA Games Strategy Case Competition One of 22 teams representing MBA schools from across Canada Ryerson students presented a targeted FDI business plan to the Hamilton Economic Development group and were awarded first place in the Strategy Case Competition
On behalfofthe team I want to thankyou again for taking the time to speak with usYour adviceandfeedback wasinvaluable A targeted foreign directinvestment strategyfocusedon advancedmanufacturing wascentralto ourpitch to the Economic Development Committee J
i i
- Josh Makuch MBAStudentTed Rogers School of Management Ryerson University TEAM MEMBERS
Andrea Hamm
Evan Hughes George Hanus President amp CEO of GTMA gave presentations at York Josh Makuch University about the GTAthe GTMA and investment attraction to students Krysten Connely studying economic developmentThe GTMA welcomes opportunities to engage with students and contribute to local education programs
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GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
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INITIATIVE
Ontario Technology Corridor
Netherlands FDI Attraction
Ontario Food Cluster
Italy FDIAttraction
Ontario Food Cluster
Switzerland FDI Attraction
South America FDI Attraction
Ontario Technology Corridor
Italy FDIAttraction
Ontario Technology Corridor
Ontario Food Cluster
Belgium FDIAttraction
Invest in Canada Global Business Summit
Ontario Technology Corridor
Ontario Technology Corridor
Ontario Food Cluster
China FDI Attraction
Japan FDIAttraction
7gtspAgmm a st6ectroefiartge
INTERNATIONAL LEAD GENERATING STRATEGIES PLANNED FOR 2015
The GTMA is committed to staying at the forefront of the foreign direct investment (FDI) field constantly monitoring international markets and identifying opportunities for FDI into the GTA Our strategy for 2015 is to focus on the top 100 companies in each of our target countries to ensure we are working with investors with a strong business model and proven record of success Following this approach GTMA initiatives will engage businesses from a variety of sectors including but not limited to advanced manufacturing clean tech food and beverage ICT and life sciences
The list below outlines FDI lead generation initiatives planned for 2015 GTMA recognizes the valuable contributions of funding partners DFATD MEDEI OFC OTC OMAFRA and the municipalities of the GTA for their ongoing support
PARTNERS
OTCMEDEI
DFATD Private
OFCOMAFRA
DFATD OMAFRA
OFC
DFATD Private
GTA
OTC
Vaughan Brampton
OTC
OFC
DFATD Private
DFATD Private
OTCMEDEI
OTC
OFC
DFATDToronto
DFATD Mississauga
Legend CCBC Canada China Business Council DFATD Department of Foreign AffairsTrade
and Development Canada ICCO Italian Chamber of Commerce of
Ontario
MEDEI Ministry of Economic Development Employment and Infrastructure
OMAFRAOntario Ministry of Agriculture Food and Rural Affairs
OFC Ontario Food Cluster
OTC Ontario Technology Corridor
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ACTIVITY
PQMGDC Game Connection
PQM
PQMAPAS
PQM
Sweets amp Snacks Expo
PQM
PQM
PQM GDC Gamescom
PQM
PQM
PQM Anuga
PQM
Inbound FDI Attraction
PQM Futurecom
PQM Productronica
PQM Private Label
PQMCCBCAGM
PQM
APAS International Exhibition for
Supermarkets BRIC Brazil Russia India China
FDI Foreign Direct Investment GDC Game Developers Conference ICT Information and Communications
Technology PQM Pre-qualified meetings
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
LOCATION
California
The Hague Amsterdam Rotterdam Netherlands
Sao Paulo Brazil
Northern Regions Italy
Chicago USA
Bren Zurich Switzerland
Brazil Chile Colombia
Cologne Germany
Northern Regions Italy
Sweden Finland
Cologne Germany
Brussels Belgium
Toronto Region Canada
Sao Paulo Brazil
Munich Germany
Chicago USA
China
Osaka Nagoya Japan
DATE
March 2-5
March 30-April 3
May 2-7
May 11-15
May 19-21
June 15-19
July 27-August 7
August 3-8
September 10-18
September
October 10-14
October 19-23
October 21-22
October 26-29
November 10-13
November 15-17
November
November
MM GTMA PARTNERS
We believe in building strong partnershipsThe GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities the governments of Ontario and Canada several not-for-profit organizations and across section of private-sector corporations Drawing on the expertise and resources of our partner organizations the GTMA actively promotes the GTA internationally and provides companies with professionalassistance in evaluating planning and implementing an expansion or move into the GTA
1 eorgina G Brock ^
East Gwllllmbury
S J 1 IfccbridgeNewmarket
King lAurora
Cakdoii Y0RK Vr^v DURHA MsSBi
Richmond PickeringHill Vaughan Matkham Whitby Qartnglon
Brampton OshawaHill$ pEEL Ajax
CITY OF
TORONTO
Mississauga
ltlaquoUilifThe GTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a growing population of over 61 million
PRIVATEACADEMIC SECTOR PARTNERS PUBLIC SECTOR PARTNERS
Town of Ajax Town of Oakville GOLD LEVEL PARTNERS Town of Aurora City of Oshawa yy
Township of Brock City of Pickering City of Burlington Town of Richmond HillrjDTZ Pfi Municipality of Clarington Region of Peel
-J a UGL company AWlA 77ftoT pwc Townof EastGwillimbury Township of Scugog Townof Georgina City ofToronto
THE IAN MARTIN GROUP Town of Halton Hills Township of Uxbridge Township of King City ofVaughan City of Markham TownofWhitby ^i Town of Milton Town of Whitchurch-SILVER LEVEL BRONZE LEVEL EDUCATIONAL
Four Halls Inc Compass Creative Media INSTITUTIONS Town of Newmarket Stouffville
Greater Toronto German Chamber of Centennial College Airports Industry and of Applied Arts amp
Authority Commerce Technology ^f3 INSIX Great-West Life Durham College YorkRegum Canada Miller Thomson LLP Assurance Company University of Ontario Ontario Power Green and Spiegel Institute ofTechnology ^Halton Generation Barristers amp Solicitors York University Is Ontario Scotiabank HSBC Bank Canada
TSI International Group Italian Chamber of IN-KIND Commerce of Ontario InVeStToROnToGeneral Electric CALEDON
mdash-w_bdquoENTREPRENEUR Lette LLP Herman Miller Ill IUN1 Hill I HI National Bank of CanadaHR Options Marriott Eaton Centre
Isabella BertaniCA Syntropy Group Metrolinx
Loh Architects brampton mMISSISSAUGA economic ofvuor-Mdi ^raquo imdashjg ledthrl
GTMA20MANNUALREPORT-wwwgreatertoroncoorg
13
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectorsWe are proud of the breadth and quality of the leaders who have agreed to serve on our boards and committees Their leadership dedication and guidance have contributed to building the foundation for the continued success
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BOARD OF DIRECTORS
Voting Memebers
Mayor David Ryan Co-Chair Public Sector
Region of Durham City of Pickering
Michael S Ras
(Vice Chair) Senior Associate PublicAffairs GCI Group
George Hanus President amp CEO
Greater Toronto MarketingAlliance
MayorJohnTory City ofToronto
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Eugene Gierczak Partner
Miller Thomson LLP
HONOURARY BOARD r
Chair - Public Sector
Mayor Hazel McCallion (Ret) Region of Peel Cityof Mississauga
Chair - Private Sector
Lawrence MTanenbaum
Chairman and CEO
KilmerVan Nostrand Co Limited
Mayor Rick Goldring City of Burlington
Derek Millar
Vice President
Ian Martin Limited
Colin Ross
President
DTZ a UGL company
Robert Siddall
Chief Financial Officer
Metrolinx
John BSimcoe PartnerAudit ampAssurance PricewaterhouseCoopers LLP
Ted Gruetzner
Vice President Corporate Relations and Communications
Ontario Power Generation
1EMBERS
Honourary Board Members
David Agnew President
Seneca College ofApplied Arts ampTechnology
Elyse Allan President amp CEO
General Electric Canada
John BitoveJr Executive Chairman
Obelysk
Dr Ron Bordessa (Ret) President Emeritus
University of Ontario InstituteofTechnology
Ann Buller
President and CEO
Centennial College of Applied Arts amp Technology
David Crombie
President amp CEO
Canadian Urban Institute
David Gavsie
Associate Chair
Ontario Civilian Police Commission
Dr Pamela Ritchie
Dean Faculty of Business amp Information Technology Universityof Ontario Institute of Technology
Lorrie McKee
ActingVice President Stakeholder Relations and Communications
Greater Toronto Airports Authority
Mayor LindaJeffrey City of Brampton
Regional Councillor Joe Li City of Markham
Michael Williams
General Manager Economic Development amp Culture City of Toronto GTAEDP for Toronto
Paul Godfrey President amp CEO
Postmedia Network Inc
Sheldon Levy President ampVice-Chanellor
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner Gowling LaReur Henderson LLP
BWilliam Masson (Ret) President
Ian Martin Limited
DrDavid Naylor(Ret) President Emeritus
University ofToronto
Gordon Nixon (Ret) President amp CEO
RBC Royal Bank
Philip Olsson Chair
OntarioLottery and Gaming Corporation
Hari Panday President amp CEO
PanVest Capital Corporation
GTMA 20 M ANNUAL REPORTwwwgreatertorontoorg
Non-Voting Memebers
Jim Feir (Associate) Director amp SeniorTrade
Commissioner
Foreign AffairsTradeand Development Canada
Norman Lingard Manager Economic Develeopment Town of Caledon
SusanAmring Director Economic Development City of Mississauga
KathyWeiss Director Economic Development and Tourism
Regional Municipality of Durham
Doug Lindeblom Director Economic Strategy Regional Municipality ofYork
Dennis Cutajar Chief Operating Officer City of Brampton
Dale E Richmond
President amp CEO
DERX Inc
WilliamThorsell (Ret) Director amp CEO
Royal Ontario Museum
RitaTsang Chairman amp CEO
Tour East Holidays
The Rt Hon John NTurner (Ret) Partner
Miller Thomson LLP
Dr RobertTurner(Ret) President amp CEO
Sheridan Institute oflechnology amp Advanced Learning
Richard EWaugh (Ret) President amp CEO
Scotiabank
DrJeffZabudsky President amp CEO
Sheridan Institute ofTechnology amp Advanced Learning
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EXECUTIVE COMMITTEE
Mayor David Ryan (Chair) Co-Chair Public Sector Region of Durham Cityof Pickering
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Davidson Director Economic Development Regional Municipality of Halton
John B Simcoe PartnerAudit amp Insurance PricewaterhouseCoopers LLP
Michael S Ras Senior Associate PublicAffairs GCI Group
Dr Pamela Ritchie
Dean
Faculty of Business and Information Technology University of Ontario Institute of Technology
Derek Millar
Vice President
Ian Martin Limited
NOMINATING AND GOVERNANCE COMMITTEE
Robert Siddall (Chair) Chief Financial Officer
Metrolinx
George Hanus President amp CEO GreaterToronto Marketing Alliance
AUDIT COMMITTEE
John BSimcoe (Chair) Partner
PricewaterhouseCoopers LLP
George Hanus President amp CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
Derek Millar (Chair) Vice President
Ian Martin Limited
George Hanus President amp CEO
GreaterToronto Marketing Alliance
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Mayor David Ryan Co-Chair PublicSector Region of Durham City of Pickering
Michael S Ras
Vice President Public Affairs GCI Group
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
GTMA 2014 ANNUAL REPORT wwwgreacertorontaorg
MMfe THE GREATER TORONTO MARKETING ALLIANCE (GTMA)
The GTMA is the lead marketing agency for the Greater Toronto Area (GTA) and the key point of contact for foreign direct investment (FDI) in the GTA
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Top row left - right Michelle Cortez Manager Business Development Irteza Omar FDI Consultant George Hanus President amp CEO Liana Hovakimyan FDI Consultant James Bang FDI Consultant
Front row left - right Gerald PisarzowskiVice President Business DevelopmentTony G RomanoVice President Corporate amp Investor Services
WHO WE ARE
The GTMA a public-private partnership has served as the keypoint of contact for companies exploring various opportunities in the Greater Toronto AreaThe partnership brings together the 29 municipalities and regions in the GTA the governments of Ontario and Canada several not-for-profit organizations colleges and universities and a cross section of private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionalsThey also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMAhelps facilitate investment in the GTAand ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economy of the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
The GTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars in activity to the GTA since 1997 All of our partners have shared in the benefitsThese returns will continue to grow as further investments now in planning and negotiation stages come to fruition
IN MEMORIUM
Caroline Robertson
May 15 1955-August 252014 Thanks for her 15 years of dedicated service to the GTMA
350 Bay Street Suite 1200 Toronto ON Canada
M5H 2S6
GREATER Tel 4163607320 wwwgreatertorontoorg
TORONTO Fax 4163607331 askusgreatertorontoorg
mmmmm North America Twitter gtmatoronto
180041 14482
International
18007353280
2
Ml-) REACHING INVESTORS IN 2014
Europe and North America are in theforefront as the largest source ofthe GTMAs leads and prospects However South America and Asia are growing rapidly in importance as sources for investmentWhile the high-activity industries are led by ICT and Agri-food 2014 witnessed a steady interest from the advanced manufacturing and business services sectors Increasingly GTMAs marketing initiatives are accounting for growing proportions of investment
INVESTMENTS BY SOURCE
bull GTMA Initiative 64
bull Federal 22
D Provincial 14
INVESTMENTS BY MARKET
Advanced 64
bull BRIC 36
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INVESTMENTS BY INDUSTRY
bull AdvMan Automotive 7
bull Energy Environment 7
bull FilmMedia 7
9 ICT 65
D Life Sciences 7
bull Retail 7
INVESTMENTS BY ORIGIN
bull Brazil 14
bull France 7
bull India 22
bull Italy 14
a Switzerland 7
bull UK 7
bull USA 29
KNOWN INVESTMENTS IN THE GTA 1999-2014 ASSISTED BYTHE GTMA
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GTMA 201A ANNUAL REPORT-wwwgreatertorontoorg
6 Ml- THE REGIONAL ECONOMIC IMPACT OF NEW FOREIGN DIRECT INVESTMENT
Foreign direct investment (FDI) is a key driver of economic growth GTMAs regional approach to economic development activities including attracting FDI drives region-wide economic prosperity FDI results in
Quantifiableeconomic benefits including new capital investments jobs and tax revenues for all levels of government bull Spillover economic benefits such as new knowledge talent scaleglobal distribution networks enhanced competition
and productivity gains
SAMPLE BUSINESS PROFILES OF NEW INVESTMENTS
The following selection of 2014 investors highlights the diverse nature of businesses entering the GTAThese companies have selected different municipalities to host their investment endeavours and plan to engage an advanced labour market to grow their businessA complete list of 2014 investors can be found on page 4
Originating in India Zomato has already proven itself a world leader in online restaurant discovery guides Providing information on home deliverydining-out cafes (^zomato and nightlife in various cities they have opened an office in downtown Toronto and wil consider opening in other GTA communities in the future
British retailer Mountain Warehouse sells outdoor clothing and equipment for hiking camping skiing and cycling Carrying products manufactured exclusively for MOUNTAIN
their brand Mountain Warehouse offers quality products at reasonable pricesTheir WAREHOUSE
first store is now open in the Toronto Premium Outlet Mall in Halton Hills
AIC Group Film Studios is a company from Italy dedicated to the production and post-production of films andTV programsThe company set up a studio inToronto employing 30 peopleThe studio plans to expand the workforce to 250 people and produce 10 films per year
Brazilian investor Avanti specializes in web marketing communication planning commercial management and customer relationshipThey have established their avanticompany in Oakville
Apex Systems Incis a leading ITand Workforce Solutions firm from the USA whose main goal is to connect clients with experts and skilled professionals who work in IT and engineering industriesApex specializes in contract temp-to-perm and direct placements and offers a variety of other services including RPO MSP and specialty sourcingThey have started up inToronto and expect to hire about 15-20 initial employees and 150 consultants within the next 12-24 months
PSideo is a global IT provider from Switzerland assisting clients in the domains of infrastructure software development hosting and managed services In addition PSideo isactive in several business activities such as system integration and Y PSiDEO software engineeringThe company has set up operations inToronto
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MHO BUILDING RELATIONSHIPS mdashAND BUSINESS mdash INTERNATIONALLY
The Greater Toronto Marketing Alliance (GTMA) in co-operation with its 63 public-private sector partners continued to be active throughout 2014 travelling to develop leads and generate results for the GTA on the international level
Oneofthe most important aspects ofattractingforeign direct investment is building strongpersonal relationships with companies and intermediariesabroad At the GTMA we deepen these relationships by collaborating with our private andpublic sectorpartners to provide highqualityservices to help new investors expand into the GTA and North American marketplace
GeraldPisarzowski Vice President Business Development GTMA
The GTMA dealt with a total of 414 new investment leads met with 58 potential investors and garnered 14 new investments for the GTA in 2014 In order to build and nurture those all-important personal relationships GTMA representatives worked with companies from several markets paying special attention to two international markets in particular Italy and Brazil
ITALY
FEBRUARY 24-282014 MAY l-l 62014JUNE 30-JULY42014 NOVEMBER 21-282014
In 2014 the GTMA included Italy as part of four FDI trips With an emphasis on Advanced
Manufacturing Food and Beverage Construction and Infrastructure and ICT sectors these lead
generation initiatives built on the progress GTMA established in the year before
The 2014 Italy FDI initiatives focused on two key areas
bull strengthening the GTMAs intermediary network and relationships among industry chambers
and institutions in the Italian marketplace
bull developing a pre-qualified meeting program with Italian companies looking to
internationalize their business and establish a presence in the GTAOntario
GTMA is pleased to continue partnering with the Italian Chamber of Commerce of Ontario
Tony RomanoVice President Corporate and In (ICCO) on these programs
vestor Services at GTMA (right) visits Giuseppe GTMApartner Cassandra BaccardaxSenior Foreign Investment Advisor for the City of Brampton Melis (left) and Antonio Mallus (centre) at joined the JuneJuly expedition and participated in pre-qualified meetings with senior company Comochi Industriale SpA in Sanluri Italy executives who had articulated business plans for the North American market
Italian companies interested in investing in Canada have diverse profiles ranging from four to 130 employees and from Euro 20000 to Euro 180 million
2014 FDI efforts in Italy resulted in pre-qualified meetings with 47 new leads and one new investment AIC Group Film Studios (see page 6 for company profile)
BRAZIL
JANUARY 17-252014 MAY 5 -162014 OCTOBER 6-102014
Brazil is proving itself a significant source for foreign direct investment (FDI) to the GTA and as such GTMA initiatedthree FDI missions there in 2014Sectors of interest range from major corporations ICT and digital media to aerospace advertising clean tech construction food and beverage and fragrances and cosmetics
GTMA recognizes the substantial contributions of partner Mauricio Godinho Director at Immersion
Labfor arranging pre-qualified meetings with new leads during site visits In 2014 GTMA met with 52 new leads and welcomed two new investments to the GTA Avanti and FK Biotech
2014 saw many partner developments in Brazil In January GTMA collaborated on various GTA business opportunities with Federation of Industries from Rio Grande do SulState (FIERGS) Science
At the opening of the Ontario International Mar and Technology Park at PUCRS (TECNOPUC) and Posto9 in May the GTMA was delighted to keting Centre in Sao Paulo BrazilLeft to right
sign a Memorandum of Understanding (MOU) on behalf of the OFC with FEDERASUL and Her Allan ODette President Ontario Chamber of
Worship Mayor Hazel McCallion of the City of Mississauga led the October visit as a senior political Commerce Mauricio Adriano Godinho Managing representative of the GTA Director of The Immersion LabDrEric Hoskins
Ontario Minister of Economic Development Em ployment and Infrastructure Gerald Pisarzowski Vice President Business Development at GTMA
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
MI- 10
BUILDING RELATIONSHIPS LOCALLY
JUNE 3 MAy 14 SEPTEMBER 24
OCTOBER 22
NOVEMBER 19
Annual General Meeting (AGM) Attracting International Business Investment to the GTA ILBC Building a Global Business from Toronto Matthew Corrin Founder and CEO of Freshii ILBCThe Business ofPan Am Leverage the 2015 Games to Grow Your Organization Honourable Michael Coteau Minister ofTourism Culture and Sport Responsible for the 2015 Pan and Parapan American Games ILBC Ontario is Open for Business Learn what the province is doing to help your business grow Honourable Brad Duguid Minister of Economic Development Employment and Infrastructure ILBC How David Beat Goliath Robert Deluce CEO of Porter Airlines
GTMAS 2014 INTERNATIONAL LEADERS BREAKFAST CLUB (ILBC)
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George Hanus President amp CEO GTMA (left) with Mayor George Hanus President amp CEO GTMA (left)
Dave Ryan City of Pickering (centre) and Honourable with Honourable Michael Coteau MPP Minister of
Brad Duguid MPP Minister of Economic Development Tourism Culture and Sport (right)
Employment and Infrastructure (right) The International Leaders Breakfast Club (ILBC) program is organized and co-hosted by the Syntropy Group
GEORGE FIERHELLER COLLEGEUNIVERSITY INTERNSHIP amp DEVELOPMENT PROGRAM lt GTMA is proud of our ongoing partnerships with post secondary institutions in the GTA In 2014 this initiative brought new opportunity for community engagement in the form of student mentorship Gerald PisarzowskiVP Business Development at GTMA had the pleasure of working with students from the Ryerson University MBA program as they developed a pitch for the 2015 MBA Games Strategy Case Competition One of 22 teams representing MBA schools from across Canada Ryerson students presented a targeted FDI business plan to the Hamilton Economic Development group and were awarded first place in the Strategy Case Competition
On behalfofthe team I want to thankyou again for taking the time to speak with usYour adviceandfeedback wasinvaluable A targeted foreign directinvestment strategyfocusedon advancedmanufacturing wascentralto ourpitch to the Economic Development Committee J
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- Josh Makuch MBAStudentTed Rogers School of Management Ryerson University TEAM MEMBERS
Andrea Hamm
Evan Hughes George Hanus President amp CEO of GTMA gave presentations at York Josh Makuch University about the GTAthe GTMA and investment attraction to students Krysten Connely studying economic developmentThe GTMA welcomes opportunities to engage with students and contribute to local education programs
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INITIATIVE
Ontario Technology Corridor
Netherlands FDI Attraction
Ontario Food Cluster
Italy FDIAttraction
Ontario Food Cluster
Switzerland FDI Attraction
South America FDI Attraction
Ontario Technology Corridor
Italy FDIAttraction
Ontario Technology Corridor
Ontario Food Cluster
Belgium FDIAttraction
Invest in Canada Global Business Summit
Ontario Technology Corridor
Ontario Technology Corridor
Ontario Food Cluster
China FDI Attraction
Japan FDIAttraction
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INTERNATIONAL LEAD GENERATING STRATEGIES PLANNED FOR 2015
The GTMA is committed to staying at the forefront of the foreign direct investment (FDI) field constantly monitoring international markets and identifying opportunities for FDI into the GTA Our strategy for 2015 is to focus on the top 100 companies in each of our target countries to ensure we are working with investors with a strong business model and proven record of success Following this approach GTMA initiatives will engage businesses from a variety of sectors including but not limited to advanced manufacturing clean tech food and beverage ICT and life sciences
The list below outlines FDI lead generation initiatives planned for 2015 GTMA recognizes the valuable contributions of funding partners DFATD MEDEI OFC OTC OMAFRA and the municipalities of the GTA for their ongoing support
PARTNERS
OTCMEDEI
DFATD Private
OFCOMAFRA
DFATD OMAFRA
OFC
DFATD Private
GTA
OTC
Vaughan Brampton
OTC
OFC
DFATD Private
DFATD Private
OTCMEDEI
OTC
OFC
DFATDToronto
DFATD Mississauga
Legend CCBC Canada China Business Council DFATD Department of Foreign AffairsTrade
and Development Canada ICCO Italian Chamber of Commerce of
Ontario
MEDEI Ministry of Economic Development Employment and Infrastructure
OMAFRAOntario Ministry of Agriculture Food and Rural Affairs
OFC Ontario Food Cluster
OTC Ontario Technology Corridor
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ACTIVITY
PQMGDC Game Connection
PQM
PQMAPAS
PQM
Sweets amp Snacks Expo
PQM
PQM
PQM GDC Gamescom
PQM
PQM
PQM Anuga
PQM
Inbound FDI Attraction
PQM Futurecom
PQM Productronica
PQM Private Label
PQMCCBCAGM
PQM
APAS International Exhibition for
Supermarkets BRIC Brazil Russia India China
FDI Foreign Direct Investment GDC Game Developers Conference ICT Information and Communications
Technology PQM Pre-qualified meetings
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
LOCATION
California
The Hague Amsterdam Rotterdam Netherlands
Sao Paulo Brazil
Northern Regions Italy
Chicago USA
Bren Zurich Switzerland
Brazil Chile Colombia
Cologne Germany
Northern Regions Italy
Sweden Finland
Cologne Germany
Brussels Belgium
Toronto Region Canada
Sao Paulo Brazil
Munich Germany
Chicago USA
China
Osaka Nagoya Japan
DATE
March 2-5
March 30-April 3
May 2-7
May 11-15
May 19-21
June 15-19
July 27-August 7
August 3-8
September 10-18
September
October 10-14
October 19-23
October 21-22
October 26-29
November 10-13
November 15-17
November
November
MM GTMA PARTNERS
We believe in building strong partnershipsThe GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities the governments of Ontario and Canada several not-for-profit organizations and across section of private-sector corporations Drawing on the expertise and resources of our partner organizations the GTMA actively promotes the GTA internationally and provides companies with professionalassistance in evaluating planning and implementing an expansion or move into the GTA
1 eorgina G Brock ^
East Gwllllmbury
S J 1 IfccbridgeNewmarket
King lAurora
Cakdoii Y0RK Vr^v DURHA MsSBi
Richmond PickeringHill Vaughan Matkham Whitby Qartnglon
Brampton OshawaHill$ pEEL Ajax
CITY OF
TORONTO
Mississauga
ltlaquoUilifThe GTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a growing population of over 61 million
PRIVATEACADEMIC SECTOR PARTNERS PUBLIC SECTOR PARTNERS
Town of Ajax Town of Oakville GOLD LEVEL PARTNERS Town of Aurora City of Oshawa yy
Township of Brock City of Pickering City of Burlington Town of Richmond HillrjDTZ Pfi Municipality of Clarington Region of Peel
-J a UGL company AWlA 77ftoT pwc Townof EastGwillimbury Township of Scugog Townof Georgina City ofToronto
THE IAN MARTIN GROUP Town of Halton Hills Township of Uxbridge Township of King City ofVaughan City of Markham TownofWhitby ^i Town of Milton Town of Whitchurch-SILVER LEVEL BRONZE LEVEL EDUCATIONAL
Four Halls Inc Compass Creative Media INSTITUTIONS Town of Newmarket Stouffville
Greater Toronto German Chamber of Centennial College Airports Industry and of Applied Arts amp
Authority Commerce Technology ^f3 INSIX Great-West Life Durham College YorkRegum Canada Miller Thomson LLP Assurance Company University of Ontario Ontario Power Green and Spiegel Institute ofTechnology ^Halton Generation Barristers amp Solicitors York University Is Ontario Scotiabank HSBC Bank Canada
TSI International Group Italian Chamber of IN-KIND Commerce of Ontario InVeStToROnToGeneral Electric CALEDON
mdash-w_bdquoENTREPRENEUR Lette LLP Herman Miller Ill IUN1 Hill I HI National Bank of CanadaHR Options Marriott Eaton Centre
Isabella BertaniCA Syntropy Group Metrolinx
Loh Architects brampton mMISSISSAUGA economic ofvuor-Mdi ^raquo imdashjg ledthrl
GTMA20MANNUALREPORT-wwwgreatertoroncoorg
13
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectorsWe are proud of the breadth and quality of the leaders who have agreed to serve on our boards and committees Their leadership dedication and guidance have contributed to building the foundation for the continued success
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BOARD OF DIRECTORS
Voting Memebers
Mayor David Ryan Co-Chair Public Sector
Region of Durham City of Pickering
Michael S Ras
(Vice Chair) Senior Associate PublicAffairs GCI Group
George Hanus President amp CEO
Greater Toronto MarketingAlliance
MayorJohnTory City ofToronto
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Eugene Gierczak Partner
Miller Thomson LLP
HONOURARY BOARD r
Chair - Public Sector
Mayor Hazel McCallion (Ret) Region of Peel Cityof Mississauga
Chair - Private Sector
Lawrence MTanenbaum
Chairman and CEO
KilmerVan Nostrand Co Limited
Mayor Rick Goldring City of Burlington
Derek Millar
Vice President
Ian Martin Limited
Colin Ross
President
DTZ a UGL company
Robert Siddall
Chief Financial Officer
Metrolinx
John BSimcoe PartnerAudit ampAssurance PricewaterhouseCoopers LLP
Ted Gruetzner
Vice President Corporate Relations and Communications
Ontario Power Generation
1EMBERS
Honourary Board Members
David Agnew President
Seneca College ofApplied Arts ampTechnology
Elyse Allan President amp CEO
General Electric Canada
John BitoveJr Executive Chairman
Obelysk
Dr Ron Bordessa (Ret) President Emeritus
University of Ontario InstituteofTechnology
Ann Buller
President and CEO
Centennial College of Applied Arts amp Technology
David Crombie
President amp CEO
Canadian Urban Institute
David Gavsie
Associate Chair
Ontario Civilian Police Commission
Dr Pamela Ritchie
Dean Faculty of Business amp Information Technology Universityof Ontario Institute of Technology
Lorrie McKee
ActingVice President Stakeholder Relations and Communications
Greater Toronto Airports Authority
Mayor LindaJeffrey City of Brampton
Regional Councillor Joe Li City of Markham
Michael Williams
General Manager Economic Development amp Culture City of Toronto GTAEDP for Toronto
Paul Godfrey President amp CEO
Postmedia Network Inc
Sheldon Levy President ampVice-Chanellor
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner Gowling LaReur Henderson LLP
BWilliam Masson (Ret) President
Ian Martin Limited
DrDavid Naylor(Ret) President Emeritus
University ofToronto
Gordon Nixon (Ret) President amp CEO
RBC Royal Bank
Philip Olsson Chair
OntarioLottery and Gaming Corporation
Hari Panday President amp CEO
PanVest Capital Corporation
GTMA 20 M ANNUAL REPORTwwwgreatertorontoorg
Non-Voting Memebers
Jim Feir (Associate) Director amp SeniorTrade
Commissioner
Foreign AffairsTradeand Development Canada
Norman Lingard Manager Economic Develeopment Town of Caledon
SusanAmring Director Economic Development City of Mississauga
KathyWeiss Director Economic Development and Tourism
Regional Municipality of Durham
Doug Lindeblom Director Economic Strategy Regional Municipality ofYork
Dennis Cutajar Chief Operating Officer City of Brampton
Dale E Richmond
President amp CEO
DERX Inc
WilliamThorsell (Ret) Director amp CEO
Royal Ontario Museum
RitaTsang Chairman amp CEO
Tour East Holidays
The Rt Hon John NTurner (Ret) Partner
Miller Thomson LLP
Dr RobertTurner(Ret) President amp CEO
Sheridan Institute oflechnology amp Advanced Learning
Richard EWaugh (Ret) President amp CEO
Scotiabank
DrJeffZabudsky President amp CEO
Sheridan Institute ofTechnology amp Advanced Learning
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EXECUTIVE COMMITTEE
Mayor David Ryan (Chair) Co-Chair Public Sector Region of Durham Cityof Pickering
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Davidson Director Economic Development Regional Municipality of Halton
John B Simcoe PartnerAudit amp Insurance PricewaterhouseCoopers LLP
Michael S Ras Senior Associate PublicAffairs GCI Group
Dr Pamela Ritchie
Dean
Faculty of Business and Information Technology University of Ontario Institute of Technology
Derek Millar
Vice President
Ian Martin Limited
NOMINATING AND GOVERNANCE COMMITTEE
Robert Siddall (Chair) Chief Financial Officer
Metrolinx
George Hanus President amp CEO GreaterToronto Marketing Alliance
AUDIT COMMITTEE
John BSimcoe (Chair) Partner
PricewaterhouseCoopers LLP
George Hanus President amp CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
Derek Millar (Chair) Vice President
Ian Martin Limited
George Hanus President amp CEO
GreaterToronto Marketing Alliance
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Mayor David Ryan Co-Chair PublicSector Region of Durham City of Pickering
Michael S Ras
Vice President Public Affairs GCI Group
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
GTMA 2014 ANNUAL REPORT wwwgreacertorontaorg
MMfe THE GREATER TORONTO MARKETING ALLIANCE (GTMA)
The GTMA is the lead marketing agency for the Greater Toronto Area (GTA) and the key point of contact for foreign direct investment (FDI) in the GTA
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Top row left - right Michelle Cortez Manager Business Development Irteza Omar FDI Consultant George Hanus President amp CEO Liana Hovakimyan FDI Consultant James Bang FDI Consultant
Front row left - right Gerald PisarzowskiVice President Business DevelopmentTony G RomanoVice President Corporate amp Investor Services
WHO WE ARE
The GTMA a public-private partnership has served as the keypoint of contact for companies exploring various opportunities in the Greater Toronto AreaThe partnership brings together the 29 municipalities and regions in the GTA the governments of Ontario and Canada several not-for-profit organizations colleges and universities and a cross section of private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionalsThey also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMAhelps facilitate investment in the GTAand ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economy of the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
The GTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars in activity to the GTA since 1997 All of our partners have shared in the benefitsThese returns will continue to grow as further investments now in planning and negotiation stages come to fruition
IN MEMORIUM
Caroline Robertson
May 15 1955-August 252014 Thanks for her 15 years of dedicated service to the GTMA
350 Bay Street Suite 1200 Toronto ON Canada
M5H 2S6
GREATER Tel 4163607320 wwwgreatertorontoorg
TORONTO Fax 4163607331 askusgreatertorontoorg
mmmmm North America Twitter gtmatoronto
180041 14482
International
18007353280
6 Ml- THE REGIONAL ECONOMIC IMPACT OF NEW FOREIGN DIRECT INVESTMENT
Foreign direct investment (FDI) is a key driver of economic growth GTMAs regional approach to economic development activities including attracting FDI drives region-wide economic prosperity FDI results in
Quantifiableeconomic benefits including new capital investments jobs and tax revenues for all levels of government bull Spillover economic benefits such as new knowledge talent scaleglobal distribution networks enhanced competition
and productivity gains
SAMPLE BUSINESS PROFILES OF NEW INVESTMENTS
The following selection of 2014 investors highlights the diverse nature of businesses entering the GTAThese companies have selected different municipalities to host their investment endeavours and plan to engage an advanced labour market to grow their businessA complete list of 2014 investors can be found on page 4
Originating in India Zomato has already proven itself a world leader in online restaurant discovery guides Providing information on home deliverydining-out cafes (^zomato and nightlife in various cities they have opened an office in downtown Toronto and wil consider opening in other GTA communities in the future
British retailer Mountain Warehouse sells outdoor clothing and equipment for hiking camping skiing and cycling Carrying products manufactured exclusively for MOUNTAIN
their brand Mountain Warehouse offers quality products at reasonable pricesTheir WAREHOUSE
first store is now open in the Toronto Premium Outlet Mall in Halton Hills
AIC Group Film Studios is a company from Italy dedicated to the production and post-production of films andTV programsThe company set up a studio inToronto employing 30 peopleThe studio plans to expand the workforce to 250 people and produce 10 films per year
Brazilian investor Avanti specializes in web marketing communication planning commercial management and customer relationshipThey have established their avanticompany in Oakville
Apex Systems Incis a leading ITand Workforce Solutions firm from the USA whose main goal is to connect clients with experts and skilled professionals who work in IT and engineering industriesApex specializes in contract temp-to-perm and direct placements and offers a variety of other services including RPO MSP and specialty sourcingThey have started up inToronto and expect to hire about 15-20 initial employees and 150 consultants within the next 12-24 months
PSideo is a global IT provider from Switzerland assisting clients in the domains of infrastructure software development hosting and managed services In addition PSideo isactive in several business activities such as system integration and Y PSiDEO software engineeringThe company has set up operations inToronto
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The Greater Toronto Marketing Alliance (GTMA) in co-operation with its 63 public-private sector partners continued to be active throughout 2014 travelling to develop leads and generate results for the GTA on the international level
Oneofthe most important aspects ofattractingforeign direct investment is building strongpersonal relationships with companies and intermediariesabroad At the GTMA we deepen these relationships by collaborating with our private andpublic sectorpartners to provide highqualityservices to help new investors expand into the GTA and North American marketplace
GeraldPisarzowski Vice President Business Development GTMA
The GTMA dealt with a total of 414 new investment leads met with 58 potential investors and garnered 14 new investments for the GTA in 2014 In order to build and nurture those all-important personal relationships GTMA representatives worked with companies from several markets paying special attention to two international markets in particular Italy and Brazil
ITALY
FEBRUARY 24-282014 MAY l-l 62014JUNE 30-JULY42014 NOVEMBER 21-282014
In 2014 the GTMA included Italy as part of four FDI trips With an emphasis on Advanced
Manufacturing Food and Beverage Construction and Infrastructure and ICT sectors these lead
generation initiatives built on the progress GTMA established in the year before
The 2014 Italy FDI initiatives focused on two key areas
bull strengthening the GTMAs intermediary network and relationships among industry chambers
and institutions in the Italian marketplace
bull developing a pre-qualified meeting program with Italian companies looking to
internationalize their business and establish a presence in the GTAOntario
GTMA is pleased to continue partnering with the Italian Chamber of Commerce of Ontario
Tony RomanoVice President Corporate and In (ICCO) on these programs
vestor Services at GTMA (right) visits Giuseppe GTMApartner Cassandra BaccardaxSenior Foreign Investment Advisor for the City of Brampton Melis (left) and Antonio Mallus (centre) at joined the JuneJuly expedition and participated in pre-qualified meetings with senior company Comochi Industriale SpA in Sanluri Italy executives who had articulated business plans for the North American market
Italian companies interested in investing in Canada have diverse profiles ranging from four to 130 employees and from Euro 20000 to Euro 180 million
2014 FDI efforts in Italy resulted in pre-qualified meetings with 47 new leads and one new investment AIC Group Film Studios (see page 6 for company profile)
BRAZIL
JANUARY 17-252014 MAY 5 -162014 OCTOBER 6-102014
Brazil is proving itself a significant source for foreign direct investment (FDI) to the GTA and as such GTMA initiatedthree FDI missions there in 2014Sectors of interest range from major corporations ICT and digital media to aerospace advertising clean tech construction food and beverage and fragrances and cosmetics
GTMA recognizes the substantial contributions of partner Mauricio Godinho Director at Immersion
Labfor arranging pre-qualified meetings with new leads during site visits In 2014 GTMA met with 52 new leads and welcomed two new investments to the GTA Avanti and FK Biotech
2014 saw many partner developments in Brazil In January GTMA collaborated on various GTA business opportunities with Federation of Industries from Rio Grande do SulState (FIERGS) Science
At the opening of the Ontario International Mar and Technology Park at PUCRS (TECNOPUC) and Posto9 in May the GTMA was delighted to keting Centre in Sao Paulo BrazilLeft to right
sign a Memorandum of Understanding (MOU) on behalf of the OFC with FEDERASUL and Her Allan ODette President Ontario Chamber of
Worship Mayor Hazel McCallion of the City of Mississauga led the October visit as a senior political Commerce Mauricio Adriano Godinho Managing representative of the GTA Director of The Immersion LabDrEric Hoskins
Ontario Minister of Economic Development Em ployment and Infrastructure Gerald Pisarzowski Vice President Business Development at GTMA
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
MI- 10
BUILDING RELATIONSHIPS LOCALLY
JUNE 3 MAy 14 SEPTEMBER 24
OCTOBER 22
NOVEMBER 19
Annual General Meeting (AGM) Attracting International Business Investment to the GTA ILBC Building a Global Business from Toronto Matthew Corrin Founder and CEO of Freshii ILBCThe Business ofPan Am Leverage the 2015 Games to Grow Your Organization Honourable Michael Coteau Minister ofTourism Culture and Sport Responsible for the 2015 Pan and Parapan American Games ILBC Ontario is Open for Business Learn what the province is doing to help your business grow Honourable Brad Duguid Minister of Economic Development Employment and Infrastructure ILBC How David Beat Goliath Robert Deluce CEO of Porter Airlines
GTMAS 2014 INTERNATIONAL LEADERS BREAKFAST CLUB (ILBC)
m
George Hanus President amp CEO GTMA (left) with Mayor George Hanus President amp CEO GTMA (left)
Dave Ryan City of Pickering (centre) and Honourable with Honourable Michael Coteau MPP Minister of
Brad Duguid MPP Minister of Economic Development Tourism Culture and Sport (right)
Employment and Infrastructure (right) The International Leaders Breakfast Club (ILBC) program is organized and co-hosted by the Syntropy Group
GEORGE FIERHELLER COLLEGEUNIVERSITY INTERNSHIP amp DEVELOPMENT PROGRAM lt GTMA is proud of our ongoing partnerships with post secondary institutions in the GTA In 2014 this initiative brought new opportunity for community engagement in the form of student mentorship Gerald PisarzowskiVP Business Development at GTMA had the pleasure of working with students from the Ryerson University MBA program as they developed a pitch for the 2015 MBA Games Strategy Case Competition One of 22 teams representing MBA schools from across Canada Ryerson students presented a targeted FDI business plan to the Hamilton Economic Development group and were awarded first place in the Strategy Case Competition
On behalfofthe team I want to thankyou again for taking the time to speak with usYour adviceandfeedback wasinvaluable A targeted foreign directinvestment strategyfocusedon advancedmanufacturing wascentralto ourpitch to the Economic Development Committee J
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- Josh Makuch MBAStudentTed Rogers School of Management Ryerson University TEAM MEMBERS
Andrea Hamm
Evan Hughes George Hanus President amp CEO of GTMA gave presentations at York Josh Makuch University about the GTAthe GTMA and investment attraction to students Krysten Connely studying economic developmentThe GTMA welcomes opportunities to engage with students and contribute to local education programs
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INITIATIVE
Ontario Technology Corridor
Netherlands FDI Attraction
Ontario Food Cluster
Italy FDIAttraction
Ontario Food Cluster
Switzerland FDI Attraction
South America FDI Attraction
Ontario Technology Corridor
Italy FDIAttraction
Ontario Technology Corridor
Ontario Food Cluster
Belgium FDIAttraction
Invest in Canada Global Business Summit
Ontario Technology Corridor
Ontario Technology Corridor
Ontario Food Cluster
China FDI Attraction
Japan FDIAttraction
7gtspAgmm a st6ectroefiartge
INTERNATIONAL LEAD GENERATING STRATEGIES PLANNED FOR 2015
The GTMA is committed to staying at the forefront of the foreign direct investment (FDI) field constantly monitoring international markets and identifying opportunities for FDI into the GTA Our strategy for 2015 is to focus on the top 100 companies in each of our target countries to ensure we are working with investors with a strong business model and proven record of success Following this approach GTMA initiatives will engage businesses from a variety of sectors including but not limited to advanced manufacturing clean tech food and beverage ICT and life sciences
The list below outlines FDI lead generation initiatives planned for 2015 GTMA recognizes the valuable contributions of funding partners DFATD MEDEI OFC OTC OMAFRA and the municipalities of the GTA for their ongoing support
PARTNERS
OTCMEDEI
DFATD Private
OFCOMAFRA
DFATD OMAFRA
OFC
DFATD Private
GTA
OTC
Vaughan Brampton
OTC
OFC
DFATD Private
DFATD Private
OTCMEDEI
OTC
OFC
DFATDToronto
DFATD Mississauga
Legend CCBC Canada China Business Council DFATD Department of Foreign AffairsTrade
and Development Canada ICCO Italian Chamber of Commerce of
Ontario
MEDEI Ministry of Economic Development Employment and Infrastructure
OMAFRAOntario Ministry of Agriculture Food and Rural Affairs
OFC Ontario Food Cluster
OTC Ontario Technology Corridor
MHl
ACTIVITY
PQMGDC Game Connection
PQM
PQMAPAS
PQM
Sweets amp Snacks Expo
PQM
PQM
PQM GDC Gamescom
PQM
PQM
PQM Anuga
PQM
Inbound FDI Attraction
PQM Futurecom
PQM Productronica
PQM Private Label
PQMCCBCAGM
PQM
APAS International Exhibition for
Supermarkets BRIC Brazil Russia India China
FDI Foreign Direct Investment GDC Game Developers Conference ICT Information and Communications
Technology PQM Pre-qualified meetings
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
LOCATION
California
The Hague Amsterdam Rotterdam Netherlands
Sao Paulo Brazil
Northern Regions Italy
Chicago USA
Bren Zurich Switzerland
Brazil Chile Colombia
Cologne Germany
Northern Regions Italy
Sweden Finland
Cologne Germany
Brussels Belgium
Toronto Region Canada
Sao Paulo Brazil
Munich Germany
Chicago USA
China
Osaka Nagoya Japan
DATE
March 2-5
March 30-April 3
May 2-7
May 11-15
May 19-21
June 15-19
July 27-August 7
August 3-8
September 10-18
September
October 10-14
October 19-23
October 21-22
October 26-29
November 10-13
November 15-17
November
November
MM GTMA PARTNERS
We believe in building strong partnershipsThe GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities the governments of Ontario and Canada several not-for-profit organizations and across section of private-sector corporations Drawing on the expertise and resources of our partner organizations the GTMA actively promotes the GTA internationally and provides companies with professionalassistance in evaluating planning and implementing an expansion or move into the GTA
1 eorgina G Brock ^
East Gwllllmbury
S J 1 IfccbridgeNewmarket
King lAurora
Cakdoii Y0RK Vr^v DURHA MsSBi
Richmond PickeringHill Vaughan Matkham Whitby Qartnglon
Brampton OshawaHill$ pEEL Ajax
CITY OF
TORONTO
Mississauga
ltlaquoUilifThe GTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a growing population of over 61 million
PRIVATEACADEMIC SECTOR PARTNERS PUBLIC SECTOR PARTNERS
Town of Ajax Town of Oakville GOLD LEVEL PARTNERS Town of Aurora City of Oshawa yy
Township of Brock City of Pickering City of Burlington Town of Richmond HillrjDTZ Pfi Municipality of Clarington Region of Peel
-J a UGL company AWlA 77ftoT pwc Townof EastGwillimbury Township of Scugog Townof Georgina City ofToronto
THE IAN MARTIN GROUP Town of Halton Hills Township of Uxbridge Township of King City ofVaughan City of Markham TownofWhitby ^i Town of Milton Town of Whitchurch-SILVER LEVEL BRONZE LEVEL EDUCATIONAL
Four Halls Inc Compass Creative Media INSTITUTIONS Town of Newmarket Stouffville
Greater Toronto German Chamber of Centennial College Airports Industry and of Applied Arts amp
Authority Commerce Technology ^f3 INSIX Great-West Life Durham College YorkRegum Canada Miller Thomson LLP Assurance Company University of Ontario Ontario Power Green and Spiegel Institute ofTechnology ^Halton Generation Barristers amp Solicitors York University Is Ontario Scotiabank HSBC Bank Canada
TSI International Group Italian Chamber of IN-KIND Commerce of Ontario InVeStToROnToGeneral Electric CALEDON
mdash-w_bdquoENTREPRENEUR Lette LLP Herman Miller Ill IUN1 Hill I HI National Bank of CanadaHR Options Marriott Eaton Centre
Isabella BertaniCA Syntropy Group Metrolinx
Loh Architects brampton mMISSISSAUGA economic ofvuor-Mdi ^raquo imdashjg ledthrl
GTMA20MANNUALREPORT-wwwgreatertoroncoorg
13
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectorsWe are proud of the breadth and quality of the leaders who have agreed to serve on our boards and committees Their leadership dedication and guidance have contributed to building the foundation for the continued success
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BOARD OF DIRECTORS
Voting Memebers
Mayor David Ryan Co-Chair Public Sector
Region of Durham City of Pickering
Michael S Ras
(Vice Chair) Senior Associate PublicAffairs GCI Group
George Hanus President amp CEO
Greater Toronto MarketingAlliance
MayorJohnTory City ofToronto
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Eugene Gierczak Partner
Miller Thomson LLP
HONOURARY BOARD r
Chair - Public Sector
Mayor Hazel McCallion (Ret) Region of Peel Cityof Mississauga
Chair - Private Sector
Lawrence MTanenbaum
Chairman and CEO
KilmerVan Nostrand Co Limited
Mayor Rick Goldring City of Burlington
Derek Millar
Vice President
Ian Martin Limited
Colin Ross
President
DTZ a UGL company
Robert Siddall
Chief Financial Officer
Metrolinx
John BSimcoe PartnerAudit ampAssurance PricewaterhouseCoopers LLP
Ted Gruetzner
Vice President Corporate Relations and Communications
Ontario Power Generation
1EMBERS
Honourary Board Members
David Agnew President
Seneca College ofApplied Arts ampTechnology
Elyse Allan President amp CEO
General Electric Canada
John BitoveJr Executive Chairman
Obelysk
Dr Ron Bordessa (Ret) President Emeritus
University of Ontario InstituteofTechnology
Ann Buller
President and CEO
Centennial College of Applied Arts amp Technology
David Crombie
President amp CEO
Canadian Urban Institute
David Gavsie
Associate Chair
Ontario Civilian Police Commission
Dr Pamela Ritchie
Dean Faculty of Business amp Information Technology Universityof Ontario Institute of Technology
Lorrie McKee
ActingVice President Stakeholder Relations and Communications
Greater Toronto Airports Authority
Mayor LindaJeffrey City of Brampton
Regional Councillor Joe Li City of Markham
Michael Williams
General Manager Economic Development amp Culture City of Toronto GTAEDP for Toronto
Paul Godfrey President amp CEO
Postmedia Network Inc
Sheldon Levy President ampVice-Chanellor
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner Gowling LaReur Henderson LLP
BWilliam Masson (Ret) President
Ian Martin Limited
DrDavid Naylor(Ret) President Emeritus
University ofToronto
Gordon Nixon (Ret) President amp CEO
RBC Royal Bank
Philip Olsson Chair
OntarioLottery and Gaming Corporation
Hari Panday President amp CEO
PanVest Capital Corporation
GTMA 20 M ANNUAL REPORTwwwgreatertorontoorg
Non-Voting Memebers
Jim Feir (Associate) Director amp SeniorTrade
Commissioner
Foreign AffairsTradeand Development Canada
Norman Lingard Manager Economic Develeopment Town of Caledon
SusanAmring Director Economic Development City of Mississauga
KathyWeiss Director Economic Development and Tourism
Regional Municipality of Durham
Doug Lindeblom Director Economic Strategy Regional Municipality ofYork
Dennis Cutajar Chief Operating Officer City of Brampton
Dale E Richmond
President amp CEO
DERX Inc
WilliamThorsell (Ret) Director amp CEO
Royal Ontario Museum
RitaTsang Chairman amp CEO
Tour East Holidays
The Rt Hon John NTurner (Ret) Partner
Miller Thomson LLP
Dr RobertTurner(Ret) President amp CEO
Sheridan Institute oflechnology amp Advanced Learning
Richard EWaugh (Ret) President amp CEO
Scotiabank
DrJeffZabudsky President amp CEO
Sheridan Institute ofTechnology amp Advanced Learning
U-b
EXECUTIVE COMMITTEE
Mayor David Ryan (Chair) Co-Chair Public Sector Region of Durham Cityof Pickering
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Davidson Director Economic Development Regional Municipality of Halton
John B Simcoe PartnerAudit amp Insurance PricewaterhouseCoopers LLP
Michael S Ras Senior Associate PublicAffairs GCI Group
Dr Pamela Ritchie
Dean
Faculty of Business and Information Technology University of Ontario Institute of Technology
Derek Millar
Vice President
Ian Martin Limited
NOMINATING AND GOVERNANCE COMMITTEE
Robert Siddall (Chair) Chief Financial Officer
Metrolinx
George Hanus President amp CEO GreaterToronto Marketing Alliance
AUDIT COMMITTEE
John BSimcoe (Chair) Partner
PricewaterhouseCoopers LLP
George Hanus President amp CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
Derek Millar (Chair) Vice President
Ian Martin Limited
George Hanus President amp CEO
GreaterToronto Marketing Alliance
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Mayor David Ryan Co-Chair PublicSector Region of Durham City of Pickering
Michael S Ras
Vice President Public Affairs GCI Group
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
GTMA 2014 ANNUAL REPORT wwwgreacertorontaorg
MMfe THE GREATER TORONTO MARKETING ALLIANCE (GTMA)
The GTMA is the lead marketing agency for the Greater Toronto Area (GTA) and the key point of contact for foreign direct investment (FDI) in the GTA
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Top row left - right Michelle Cortez Manager Business Development Irteza Omar FDI Consultant George Hanus President amp CEO Liana Hovakimyan FDI Consultant James Bang FDI Consultant
Front row left - right Gerald PisarzowskiVice President Business DevelopmentTony G RomanoVice President Corporate amp Investor Services
WHO WE ARE
The GTMA a public-private partnership has served as the keypoint of contact for companies exploring various opportunities in the Greater Toronto AreaThe partnership brings together the 29 municipalities and regions in the GTA the governments of Ontario and Canada several not-for-profit organizations colleges and universities and a cross section of private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionalsThey also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMAhelps facilitate investment in the GTAand ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economy of the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
The GTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars in activity to the GTA since 1997 All of our partners have shared in the benefitsThese returns will continue to grow as further investments now in planning and negotiation stages come to fruition
IN MEMORIUM
Caroline Robertson
May 15 1955-August 252014 Thanks for her 15 years of dedicated service to the GTMA
350 Bay Street Suite 1200 Toronto ON Canada
M5H 2S6
GREATER Tel 4163607320 wwwgreatertorontoorg
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180041 14482
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MHO BUILDING RELATIONSHIPS mdashAND BUSINESS mdash INTERNATIONALLY
The Greater Toronto Marketing Alliance (GTMA) in co-operation with its 63 public-private sector partners continued to be active throughout 2014 travelling to develop leads and generate results for the GTA on the international level
Oneofthe most important aspects ofattractingforeign direct investment is building strongpersonal relationships with companies and intermediariesabroad At the GTMA we deepen these relationships by collaborating with our private andpublic sectorpartners to provide highqualityservices to help new investors expand into the GTA and North American marketplace
GeraldPisarzowski Vice President Business Development GTMA
The GTMA dealt with a total of 414 new investment leads met with 58 potential investors and garnered 14 new investments for the GTA in 2014 In order to build and nurture those all-important personal relationships GTMA representatives worked with companies from several markets paying special attention to two international markets in particular Italy and Brazil
ITALY
FEBRUARY 24-282014 MAY l-l 62014JUNE 30-JULY42014 NOVEMBER 21-282014
In 2014 the GTMA included Italy as part of four FDI trips With an emphasis on Advanced
Manufacturing Food and Beverage Construction and Infrastructure and ICT sectors these lead
generation initiatives built on the progress GTMA established in the year before
The 2014 Italy FDI initiatives focused on two key areas
bull strengthening the GTMAs intermediary network and relationships among industry chambers
and institutions in the Italian marketplace
bull developing a pre-qualified meeting program with Italian companies looking to
internationalize their business and establish a presence in the GTAOntario
GTMA is pleased to continue partnering with the Italian Chamber of Commerce of Ontario
Tony RomanoVice President Corporate and In (ICCO) on these programs
vestor Services at GTMA (right) visits Giuseppe GTMApartner Cassandra BaccardaxSenior Foreign Investment Advisor for the City of Brampton Melis (left) and Antonio Mallus (centre) at joined the JuneJuly expedition and participated in pre-qualified meetings with senior company Comochi Industriale SpA in Sanluri Italy executives who had articulated business plans for the North American market
Italian companies interested in investing in Canada have diverse profiles ranging from four to 130 employees and from Euro 20000 to Euro 180 million
2014 FDI efforts in Italy resulted in pre-qualified meetings with 47 new leads and one new investment AIC Group Film Studios (see page 6 for company profile)
BRAZIL
JANUARY 17-252014 MAY 5 -162014 OCTOBER 6-102014
Brazil is proving itself a significant source for foreign direct investment (FDI) to the GTA and as such GTMA initiatedthree FDI missions there in 2014Sectors of interest range from major corporations ICT and digital media to aerospace advertising clean tech construction food and beverage and fragrances and cosmetics
GTMA recognizes the substantial contributions of partner Mauricio Godinho Director at Immersion
Labfor arranging pre-qualified meetings with new leads during site visits In 2014 GTMA met with 52 new leads and welcomed two new investments to the GTA Avanti and FK Biotech
2014 saw many partner developments in Brazil In January GTMA collaborated on various GTA business opportunities with Federation of Industries from Rio Grande do SulState (FIERGS) Science
At the opening of the Ontario International Mar and Technology Park at PUCRS (TECNOPUC) and Posto9 in May the GTMA was delighted to keting Centre in Sao Paulo BrazilLeft to right
sign a Memorandum of Understanding (MOU) on behalf of the OFC with FEDERASUL and Her Allan ODette President Ontario Chamber of
Worship Mayor Hazel McCallion of the City of Mississauga led the October visit as a senior political Commerce Mauricio Adriano Godinho Managing representative of the GTA Director of The Immersion LabDrEric Hoskins
Ontario Minister of Economic Development Em ployment and Infrastructure Gerald Pisarzowski Vice President Business Development at GTMA
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
MI- 10
BUILDING RELATIONSHIPS LOCALLY
JUNE 3 MAy 14 SEPTEMBER 24
OCTOBER 22
NOVEMBER 19
Annual General Meeting (AGM) Attracting International Business Investment to the GTA ILBC Building a Global Business from Toronto Matthew Corrin Founder and CEO of Freshii ILBCThe Business ofPan Am Leverage the 2015 Games to Grow Your Organization Honourable Michael Coteau Minister ofTourism Culture and Sport Responsible for the 2015 Pan and Parapan American Games ILBC Ontario is Open for Business Learn what the province is doing to help your business grow Honourable Brad Duguid Minister of Economic Development Employment and Infrastructure ILBC How David Beat Goliath Robert Deluce CEO of Porter Airlines
GTMAS 2014 INTERNATIONAL LEADERS BREAKFAST CLUB (ILBC)
m
George Hanus President amp CEO GTMA (left) with Mayor George Hanus President amp CEO GTMA (left)
Dave Ryan City of Pickering (centre) and Honourable with Honourable Michael Coteau MPP Minister of
Brad Duguid MPP Minister of Economic Development Tourism Culture and Sport (right)
Employment and Infrastructure (right) The International Leaders Breakfast Club (ILBC) program is organized and co-hosted by the Syntropy Group
GEORGE FIERHELLER COLLEGEUNIVERSITY INTERNSHIP amp DEVELOPMENT PROGRAM lt GTMA is proud of our ongoing partnerships with post secondary institutions in the GTA In 2014 this initiative brought new opportunity for community engagement in the form of student mentorship Gerald PisarzowskiVP Business Development at GTMA had the pleasure of working with students from the Ryerson University MBA program as they developed a pitch for the 2015 MBA Games Strategy Case Competition One of 22 teams representing MBA schools from across Canada Ryerson students presented a targeted FDI business plan to the Hamilton Economic Development group and were awarded first place in the Strategy Case Competition
On behalfofthe team I want to thankyou again for taking the time to speak with usYour adviceandfeedback wasinvaluable A targeted foreign directinvestment strategyfocusedon advancedmanufacturing wascentralto ourpitch to the Economic Development Committee J
i i
- Josh Makuch MBAStudentTed Rogers School of Management Ryerson University TEAM MEMBERS
Andrea Hamm
Evan Hughes George Hanus President amp CEO of GTMA gave presentations at York Josh Makuch University about the GTAthe GTMA and investment attraction to students Krysten Connely studying economic developmentThe GTMA welcomes opportunities to engage with students and contribute to local education programs
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GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
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INITIATIVE
Ontario Technology Corridor
Netherlands FDI Attraction
Ontario Food Cluster
Italy FDIAttraction
Ontario Food Cluster
Switzerland FDI Attraction
South America FDI Attraction
Ontario Technology Corridor
Italy FDIAttraction
Ontario Technology Corridor
Ontario Food Cluster
Belgium FDIAttraction
Invest in Canada Global Business Summit
Ontario Technology Corridor
Ontario Technology Corridor
Ontario Food Cluster
China FDI Attraction
Japan FDIAttraction
7gtspAgmm a st6ectroefiartge
INTERNATIONAL LEAD GENERATING STRATEGIES PLANNED FOR 2015
The GTMA is committed to staying at the forefront of the foreign direct investment (FDI) field constantly monitoring international markets and identifying opportunities for FDI into the GTA Our strategy for 2015 is to focus on the top 100 companies in each of our target countries to ensure we are working with investors with a strong business model and proven record of success Following this approach GTMA initiatives will engage businesses from a variety of sectors including but not limited to advanced manufacturing clean tech food and beverage ICT and life sciences
The list below outlines FDI lead generation initiatives planned for 2015 GTMA recognizes the valuable contributions of funding partners DFATD MEDEI OFC OTC OMAFRA and the municipalities of the GTA for their ongoing support
PARTNERS
OTCMEDEI
DFATD Private
OFCOMAFRA
DFATD OMAFRA
OFC
DFATD Private
GTA
OTC
Vaughan Brampton
OTC
OFC
DFATD Private
DFATD Private
OTCMEDEI
OTC
OFC
DFATDToronto
DFATD Mississauga
Legend CCBC Canada China Business Council DFATD Department of Foreign AffairsTrade
and Development Canada ICCO Italian Chamber of Commerce of
Ontario
MEDEI Ministry of Economic Development Employment and Infrastructure
OMAFRAOntario Ministry of Agriculture Food and Rural Affairs
OFC Ontario Food Cluster
OTC Ontario Technology Corridor
MHl
ACTIVITY
PQMGDC Game Connection
PQM
PQMAPAS
PQM
Sweets amp Snacks Expo
PQM
PQM
PQM GDC Gamescom
PQM
PQM
PQM Anuga
PQM
Inbound FDI Attraction
PQM Futurecom
PQM Productronica
PQM Private Label
PQMCCBCAGM
PQM
APAS International Exhibition for
Supermarkets BRIC Brazil Russia India China
FDI Foreign Direct Investment GDC Game Developers Conference ICT Information and Communications
Technology PQM Pre-qualified meetings
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
LOCATION
California
The Hague Amsterdam Rotterdam Netherlands
Sao Paulo Brazil
Northern Regions Italy
Chicago USA
Bren Zurich Switzerland
Brazil Chile Colombia
Cologne Germany
Northern Regions Italy
Sweden Finland
Cologne Germany
Brussels Belgium
Toronto Region Canada
Sao Paulo Brazil
Munich Germany
Chicago USA
China
Osaka Nagoya Japan
DATE
March 2-5
March 30-April 3
May 2-7
May 11-15
May 19-21
June 15-19
July 27-August 7
August 3-8
September 10-18
September
October 10-14
October 19-23
October 21-22
October 26-29
November 10-13
November 15-17
November
November
MM GTMA PARTNERS
We believe in building strong partnershipsThe GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities the governments of Ontario and Canada several not-for-profit organizations and across section of private-sector corporations Drawing on the expertise and resources of our partner organizations the GTMA actively promotes the GTA internationally and provides companies with professionalassistance in evaluating planning and implementing an expansion or move into the GTA
1 eorgina G Brock ^
East Gwllllmbury
S J 1 IfccbridgeNewmarket
King lAurora
Cakdoii Y0RK Vr^v DURHA MsSBi
Richmond PickeringHill Vaughan Matkham Whitby Qartnglon
Brampton OshawaHill$ pEEL Ajax
CITY OF
TORONTO
Mississauga
ltlaquoUilifThe GTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a growing population of over 61 million
PRIVATEACADEMIC SECTOR PARTNERS PUBLIC SECTOR PARTNERS
Town of Ajax Town of Oakville GOLD LEVEL PARTNERS Town of Aurora City of Oshawa yy
Township of Brock City of Pickering City of Burlington Town of Richmond HillrjDTZ Pfi Municipality of Clarington Region of Peel
-J a UGL company AWlA 77ftoT pwc Townof EastGwillimbury Township of Scugog Townof Georgina City ofToronto
THE IAN MARTIN GROUP Town of Halton Hills Township of Uxbridge Township of King City ofVaughan City of Markham TownofWhitby ^i Town of Milton Town of Whitchurch-SILVER LEVEL BRONZE LEVEL EDUCATIONAL
Four Halls Inc Compass Creative Media INSTITUTIONS Town of Newmarket Stouffville
Greater Toronto German Chamber of Centennial College Airports Industry and of Applied Arts amp
Authority Commerce Technology ^f3 INSIX Great-West Life Durham College YorkRegum Canada Miller Thomson LLP Assurance Company University of Ontario Ontario Power Green and Spiegel Institute ofTechnology ^Halton Generation Barristers amp Solicitors York University Is Ontario Scotiabank HSBC Bank Canada
TSI International Group Italian Chamber of IN-KIND Commerce of Ontario InVeStToROnToGeneral Electric CALEDON
mdash-w_bdquoENTREPRENEUR Lette LLP Herman Miller Ill IUN1 Hill I HI National Bank of CanadaHR Options Marriott Eaton Centre
Isabella BertaniCA Syntropy Group Metrolinx
Loh Architects brampton mMISSISSAUGA economic ofvuor-Mdi ^raquo imdashjg ledthrl
GTMA20MANNUALREPORT-wwwgreatertoroncoorg
13
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectorsWe are proud of the breadth and quality of the leaders who have agreed to serve on our boards and committees Their leadership dedication and guidance have contributed to building the foundation for the continued success
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BOARD OF DIRECTORS
Voting Memebers
Mayor David Ryan Co-Chair Public Sector
Region of Durham City of Pickering
Michael S Ras
(Vice Chair) Senior Associate PublicAffairs GCI Group
George Hanus President amp CEO
Greater Toronto MarketingAlliance
MayorJohnTory City ofToronto
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Eugene Gierczak Partner
Miller Thomson LLP
HONOURARY BOARD r
Chair - Public Sector
Mayor Hazel McCallion (Ret) Region of Peel Cityof Mississauga
Chair - Private Sector
Lawrence MTanenbaum
Chairman and CEO
KilmerVan Nostrand Co Limited
Mayor Rick Goldring City of Burlington
Derek Millar
Vice President
Ian Martin Limited
Colin Ross
President
DTZ a UGL company
Robert Siddall
Chief Financial Officer
Metrolinx
John BSimcoe PartnerAudit ampAssurance PricewaterhouseCoopers LLP
Ted Gruetzner
Vice President Corporate Relations and Communications
Ontario Power Generation
1EMBERS
Honourary Board Members
David Agnew President
Seneca College ofApplied Arts ampTechnology
Elyse Allan President amp CEO
General Electric Canada
John BitoveJr Executive Chairman
Obelysk
Dr Ron Bordessa (Ret) President Emeritus
University of Ontario InstituteofTechnology
Ann Buller
President and CEO
Centennial College of Applied Arts amp Technology
David Crombie
President amp CEO
Canadian Urban Institute
David Gavsie
Associate Chair
Ontario Civilian Police Commission
Dr Pamela Ritchie
Dean Faculty of Business amp Information Technology Universityof Ontario Institute of Technology
Lorrie McKee
ActingVice President Stakeholder Relations and Communications
Greater Toronto Airports Authority
Mayor LindaJeffrey City of Brampton
Regional Councillor Joe Li City of Markham
Michael Williams
General Manager Economic Development amp Culture City of Toronto GTAEDP for Toronto
Paul Godfrey President amp CEO
Postmedia Network Inc
Sheldon Levy President ampVice-Chanellor
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner Gowling LaReur Henderson LLP
BWilliam Masson (Ret) President
Ian Martin Limited
DrDavid Naylor(Ret) President Emeritus
University ofToronto
Gordon Nixon (Ret) President amp CEO
RBC Royal Bank
Philip Olsson Chair
OntarioLottery and Gaming Corporation
Hari Panday President amp CEO
PanVest Capital Corporation
GTMA 20 M ANNUAL REPORTwwwgreatertorontoorg
Non-Voting Memebers
Jim Feir (Associate) Director amp SeniorTrade
Commissioner
Foreign AffairsTradeand Development Canada
Norman Lingard Manager Economic Develeopment Town of Caledon
SusanAmring Director Economic Development City of Mississauga
KathyWeiss Director Economic Development and Tourism
Regional Municipality of Durham
Doug Lindeblom Director Economic Strategy Regional Municipality ofYork
Dennis Cutajar Chief Operating Officer City of Brampton
Dale E Richmond
President amp CEO
DERX Inc
WilliamThorsell (Ret) Director amp CEO
Royal Ontario Museum
RitaTsang Chairman amp CEO
Tour East Holidays
The Rt Hon John NTurner (Ret) Partner
Miller Thomson LLP
Dr RobertTurner(Ret) President amp CEO
Sheridan Institute oflechnology amp Advanced Learning
Richard EWaugh (Ret) President amp CEO
Scotiabank
DrJeffZabudsky President amp CEO
Sheridan Institute ofTechnology amp Advanced Learning
U-b
EXECUTIVE COMMITTEE
Mayor David Ryan (Chair) Co-Chair Public Sector Region of Durham Cityof Pickering
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Davidson Director Economic Development Regional Municipality of Halton
John B Simcoe PartnerAudit amp Insurance PricewaterhouseCoopers LLP
Michael S Ras Senior Associate PublicAffairs GCI Group
Dr Pamela Ritchie
Dean
Faculty of Business and Information Technology University of Ontario Institute of Technology
Derek Millar
Vice President
Ian Martin Limited
NOMINATING AND GOVERNANCE COMMITTEE
Robert Siddall (Chair) Chief Financial Officer
Metrolinx
George Hanus President amp CEO GreaterToronto Marketing Alliance
AUDIT COMMITTEE
John BSimcoe (Chair) Partner
PricewaterhouseCoopers LLP
George Hanus President amp CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
Derek Millar (Chair) Vice President
Ian Martin Limited
George Hanus President amp CEO
GreaterToronto Marketing Alliance
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Mayor David Ryan Co-Chair PublicSector Region of Durham City of Pickering
Michael S Ras
Vice President Public Affairs GCI Group
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
GTMA 2014 ANNUAL REPORT wwwgreacertorontaorg
MMfe THE GREATER TORONTO MARKETING ALLIANCE (GTMA)
The GTMA is the lead marketing agency for the Greater Toronto Area (GTA) and the key point of contact for foreign direct investment (FDI) in the GTA
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Top row left - right Michelle Cortez Manager Business Development Irteza Omar FDI Consultant George Hanus President amp CEO Liana Hovakimyan FDI Consultant James Bang FDI Consultant
Front row left - right Gerald PisarzowskiVice President Business DevelopmentTony G RomanoVice President Corporate amp Investor Services
WHO WE ARE
The GTMA a public-private partnership has served as the keypoint of contact for companies exploring various opportunities in the Greater Toronto AreaThe partnership brings together the 29 municipalities and regions in the GTA the governments of Ontario and Canada several not-for-profit organizations colleges and universities and a cross section of private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionalsThey also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMAhelps facilitate investment in the GTAand ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economy of the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
The GTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars in activity to the GTA since 1997 All of our partners have shared in the benefitsThese returns will continue to grow as further investments now in planning and negotiation stages come to fruition
IN MEMORIUM
Caroline Robertson
May 15 1955-August 252014 Thanks for her 15 years of dedicated service to the GTMA
350 Bay Street Suite 1200 Toronto ON Canada
M5H 2S6
GREATER Tel 4163607320 wwwgreatertorontoorg
TORONTO Fax 4163607331 askusgreatertorontoorg
mmmmm North America Twitter gtmatoronto
180041 14482
International
18007353280
yy
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MHO BUILDING RELATIONSHIPS mdashAND BUSINESS mdash INTERNATIONALLY
The Greater Toronto Marketing Alliance (GTMA) in co-operation with its 63 public-private sector partners continued to be active throughout 2014 travelling to develop leads and generate results for the GTA on the international level
Oneofthe most important aspects ofattractingforeign direct investment is building strongpersonal relationships with companies and intermediariesabroad At the GTMA we deepen these relationships by collaborating with our private andpublic sectorpartners to provide highqualityservices to help new investors expand into the GTA and North American marketplace
GeraldPisarzowski Vice President Business Development GTMA
The GTMA dealt with a total of 414 new investment leads met with 58 potential investors and garnered 14 new investments for the GTA in 2014 In order to build and nurture those all-important personal relationships GTMA representatives worked with companies from several markets paying special attention to two international markets in particular Italy and Brazil
ITALY
FEBRUARY 24-282014 MAY l-l 62014JUNE 30-JULY42014 NOVEMBER 21-282014
In 2014 the GTMA included Italy as part of four FDI trips With an emphasis on Advanced
Manufacturing Food and Beverage Construction and Infrastructure and ICT sectors these lead
generation initiatives built on the progress GTMA established in the year before
The 2014 Italy FDI initiatives focused on two key areas
bull strengthening the GTMAs intermediary network and relationships among industry chambers
and institutions in the Italian marketplace
bull developing a pre-qualified meeting program with Italian companies looking to
internationalize their business and establish a presence in the GTAOntario
GTMA is pleased to continue partnering with the Italian Chamber of Commerce of Ontario
Tony RomanoVice President Corporate and In (ICCO) on these programs
vestor Services at GTMA (right) visits Giuseppe GTMApartner Cassandra BaccardaxSenior Foreign Investment Advisor for the City of Brampton Melis (left) and Antonio Mallus (centre) at joined the JuneJuly expedition and participated in pre-qualified meetings with senior company Comochi Industriale SpA in Sanluri Italy executives who had articulated business plans for the North American market
Italian companies interested in investing in Canada have diverse profiles ranging from four to 130 employees and from Euro 20000 to Euro 180 million
2014 FDI efforts in Italy resulted in pre-qualified meetings with 47 new leads and one new investment AIC Group Film Studios (see page 6 for company profile)
BRAZIL
JANUARY 17-252014 MAY 5 -162014 OCTOBER 6-102014
Brazil is proving itself a significant source for foreign direct investment (FDI) to the GTA and as such GTMA initiatedthree FDI missions there in 2014Sectors of interest range from major corporations ICT and digital media to aerospace advertising clean tech construction food and beverage and fragrances and cosmetics
GTMA recognizes the substantial contributions of partner Mauricio Godinho Director at Immersion
Labfor arranging pre-qualified meetings with new leads during site visits In 2014 GTMA met with 52 new leads and welcomed two new investments to the GTA Avanti and FK Biotech
2014 saw many partner developments in Brazil In January GTMA collaborated on various GTA business opportunities with Federation of Industries from Rio Grande do SulState (FIERGS) Science
At the opening of the Ontario International Mar and Technology Park at PUCRS (TECNOPUC) and Posto9 in May the GTMA was delighted to keting Centre in Sao Paulo BrazilLeft to right
sign a Memorandum of Understanding (MOU) on behalf of the OFC with FEDERASUL and Her Allan ODette President Ontario Chamber of
Worship Mayor Hazel McCallion of the City of Mississauga led the October visit as a senior political Commerce Mauricio Adriano Godinho Managing representative of the GTA Director of The Immersion LabDrEric Hoskins
Ontario Minister of Economic Development Em ployment and Infrastructure Gerald Pisarzowski Vice President Business Development at GTMA
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
MI- 10
BUILDING RELATIONSHIPS LOCALLY
JUNE 3 MAy 14 SEPTEMBER 24
OCTOBER 22
NOVEMBER 19
Annual General Meeting (AGM) Attracting International Business Investment to the GTA ILBC Building a Global Business from Toronto Matthew Corrin Founder and CEO of Freshii ILBCThe Business ofPan Am Leverage the 2015 Games to Grow Your Organization Honourable Michael Coteau Minister ofTourism Culture and Sport Responsible for the 2015 Pan and Parapan American Games ILBC Ontario is Open for Business Learn what the province is doing to help your business grow Honourable Brad Duguid Minister of Economic Development Employment and Infrastructure ILBC How David Beat Goliath Robert Deluce CEO of Porter Airlines
GTMAS 2014 INTERNATIONAL LEADERS BREAKFAST CLUB (ILBC)
m
George Hanus President amp CEO GTMA (left) with Mayor George Hanus President amp CEO GTMA (left)
Dave Ryan City of Pickering (centre) and Honourable with Honourable Michael Coteau MPP Minister of
Brad Duguid MPP Minister of Economic Development Tourism Culture and Sport (right)
Employment and Infrastructure (right) The International Leaders Breakfast Club (ILBC) program is organized and co-hosted by the Syntropy Group
GEORGE FIERHELLER COLLEGEUNIVERSITY INTERNSHIP amp DEVELOPMENT PROGRAM lt GTMA is proud of our ongoing partnerships with post secondary institutions in the GTA In 2014 this initiative brought new opportunity for community engagement in the form of student mentorship Gerald PisarzowskiVP Business Development at GTMA had the pleasure of working with students from the Ryerson University MBA program as they developed a pitch for the 2015 MBA Games Strategy Case Competition One of 22 teams representing MBA schools from across Canada Ryerson students presented a targeted FDI business plan to the Hamilton Economic Development group and were awarded first place in the Strategy Case Competition
On behalfofthe team I want to thankyou again for taking the time to speak with usYour adviceandfeedback wasinvaluable A targeted foreign directinvestment strategyfocusedon advancedmanufacturing wascentralto ourpitch to the Economic Development Committee J
i i
- Josh Makuch MBAStudentTed Rogers School of Management Ryerson University TEAM MEMBERS
Andrea Hamm
Evan Hughes George Hanus President amp CEO of GTMA gave presentations at York Josh Makuch University about the GTAthe GTMA and investment attraction to students Krysten Connely studying economic developmentThe GTMA welcomes opportunities to engage with students and contribute to local education programs
bull imdash - m
m
mdash bull bull DURHAM YORK nn COLLEGE RYERSON IL BeorrU H I V C raquo S I T f
UNIVERSITY ubullJ
^41^ SUCCESS MATTtHS UNIVERSITY
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
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INITIATIVE
Ontario Technology Corridor
Netherlands FDI Attraction
Ontario Food Cluster
Italy FDIAttraction
Ontario Food Cluster
Switzerland FDI Attraction
South America FDI Attraction
Ontario Technology Corridor
Italy FDIAttraction
Ontario Technology Corridor
Ontario Food Cluster
Belgium FDIAttraction
Invest in Canada Global Business Summit
Ontario Technology Corridor
Ontario Technology Corridor
Ontario Food Cluster
China FDI Attraction
Japan FDIAttraction
7gtspAgmm a st6ectroefiartge
INTERNATIONAL LEAD GENERATING STRATEGIES PLANNED FOR 2015
The GTMA is committed to staying at the forefront of the foreign direct investment (FDI) field constantly monitoring international markets and identifying opportunities for FDI into the GTA Our strategy for 2015 is to focus on the top 100 companies in each of our target countries to ensure we are working with investors with a strong business model and proven record of success Following this approach GTMA initiatives will engage businesses from a variety of sectors including but not limited to advanced manufacturing clean tech food and beverage ICT and life sciences
The list below outlines FDI lead generation initiatives planned for 2015 GTMA recognizes the valuable contributions of funding partners DFATD MEDEI OFC OTC OMAFRA and the municipalities of the GTA for their ongoing support
PARTNERS
OTCMEDEI
DFATD Private
OFCOMAFRA
DFATD OMAFRA
OFC
DFATD Private
GTA
OTC
Vaughan Brampton
OTC
OFC
DFATD Private
DFATD Private
OTCMEDEI
OTC
OFC
DFATDToronto
DFATD Mississauga
Legend CCBC Canada China Business Council DFATD Department of Foreign AffairsTrade
and Development Canada ICCO Italian Chamber of Commerce of
Ontario
MEDEI Ministry of Economic Development Employment and Infrastructure
OMAFRAOntario Ministry of Agriculture Food and Rural Affairs
OFC Ontario Food Cluster
OTC Ontario Technology Corridor
MHl
ACTIVITY
PQMGDC Game Connection
PQM
PQMAPAS
PQM
Sweets amp Snacks Expo
PQM
PQM
PQM GDC Gamescom
PQM
PQM
PQM Anuga
PQM
Inbound FDI Attraction
PQM Futurecom
PQM Productronica
PQM Private Label
PQMCCBCAGM
PQM
APAS International Exhibition for
Supermarkets BRIC Brazil Russia India China
FDI Foreign Direct Investment GDC Game Developers Conference ICT Information and Communications
Technology PQM Pre-qualified meetings
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
LOCATION
California
The Hague Amsterdam Rotterdam Netherlands
Sao Paulo Brazil
Northern Regions Italy
Chicago USA
Bren Zurich Switzerland
Brazil Chile Colombia
Cologne Germany
Northern Regions Italy
Sweden Finland
Cologne Germany
Brussels Belgium
Toronto Region Canada
Sao Paulo Brazil
Munich Germany
Chicago USA
China
Osaka Nagoya Japan
DATE
March 2-5
March 30-April 3
May 2-7
May 11-15
May 19-21
June 15-19
July 27-August 7
August 3-8
September 10-18
September
October 10-14
October 19-23
October 21-22
October 26-29
November 10-13
November 15-17
November
November
MM GTMA PARTNERS
We believe in building strong partnershipsThe GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities the governments of Ontario and Canada several not-for-profit organizations and across section of private-sector corporations Drawing on the expertise and resources of our partner organizations the GTMA actively promotes the GTA internationally and provides companies with professionalassistance in evaluating planning and implementing an expansion or move into the GTA
1 eorgina G Brock ^
East Gwllllmbury
S J 1 IfccbridgeNewmarket
King lAurora
Cakdoii Y0RK Vr^v DURHA MsSBi
Richmond PickeringHill Vaughan Matkham Whitby Qartnglon
Brampton OshawaHill$ pEEL Ajax
CITY OF
TORONTO
Mississauga
ltlaquoUilifThe GTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a growing population of over 61 million
PRIVATEACADEMIC SECTOR PARTNERS PUBLIC SECTOR PARTNERS
Town of Ajax Town of Oakville GOLD LEVEL PARTNERS Town of Aurora City of Oshawa yy
Township of Brock City of Pickering City of Burlington Town of Richmond HillrjDTZ Pfi Municipality of Clarington Region of Peel
-J a UGL company AWlA 77ftoT pwc Townof EastGwillimbury Township of Scugog Townof Georgina City ofToronto
THE IAN MARTIN GROUP Town of Halton Hills Township of Uxbridge Township of King City ofVaughan City of Markham TownofWhitby ^i Town of Milton Town of Whitchurch-SILVER LEVEL BRONZE LEVEL EDUCATIONAL
Four Halls Inc Compass Creative Media INSTITUTIONS Town of Newmarket Stouffville
Greater Toronto German Chamber of Centennial College Airports Industry and of Applied Arts amp
Authority Commerce Technology ^f3 INSIX Great-West Life Durham College YorkRegum Canada Miller Thomson LLP Assurance Company University of Ontario Ontario Power Green and Spiegel Institute ofTechnology ^Halton Generation Barristers amp Solicitors York University Is Ontario Scotiabank HSBC Bank Canada
TSI International Group Italian Chamber of IN-KIND Commerce of Ontario InVeStToROnToGeneral Electric CALEDON
mdash-w_bdquoENTREPRENEUR Lette LLP Herman Miller Ill IUN1 Hill I HI National Bank of CanadaHR Options Marriott Eaton Centre
Isabella BertaniCA Syntropy Group Metrolinx
Loh Architects brampton mMISSISSAUGA economic ofvuor-Mdi ^raquo imdashjg ledthrl
GTMA20MANNUALREPORT-wwwgreatertoroncoorg
13
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectorsWe are proud of the breadth and quality of the leaders who have agreed to serve on our boards and committees Their leadership dedication and guidance have contributed to building the foundation for the continued success
[UU|
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of the GTMA
BOARD OF DIRECTORS
Voting Memebers
Mayor David Ryan Co-Chair Public Sector
Region of Durham City of Pickering
Michael S Ras
(Vice Chair) Senior Associate PublicAffairs GCI Group
George Hanus President amp CEO
Greater Toronto MarketingAlliance
MayorJohnTory City ofToronto
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Eugene Gierczak Partner
Miller Thomson LLP
HONOURARY BOARD r
Chair - Public Sector
Mayor Hazel McCallion (Ret) Region of Peel Cityof Mississauga
Chair - Private Sector
Lawrence MTanenbaum
Chairman and CEO
KilmerVan Nostrand Co Limited
Mayor Rick Goldring City of Burlington
Derek Millar
Vice President
Ian Martin Limited
Colin Ross
President
DTZ a UGL company
Robert Siddall
Chief Financial Officer
Metrolinx
John BSimcoe PartnerAudit ampAssurance PricewaterhouseCoopers LLP
Ted Gruetzner
Vice President Corporate Relations and Communications
Ontario Power Generation
1EMBERS
Honourary Board Members
David Agnew President
Seneca College ofApplied Arts ampTechnology
Elyse Allan President amp CEO
General Electric Canada
John BitoveJr Executive Chairman
Obelysk
Dr Ron Bordessa (Ret) President Emeritus
University of Ontario InstituteofTechnology
Ann Buller
President and CEO
Centennial College of Applied Arts amp Technology
David Crombie
President amp CEO
Canadian Urban Institute
David Gavsie
Associate Chair
Ontario Civilian Police Commission
Dr Pamela Ritchie
Dean Faculty of Business amp Information Technology Universityof Ontario Institute of Technology
Lorrie McKee
ActingVice President Stakeholder Relations and Communications
Greater Toronto Airports Authority
Mayor LindaJeffrey City of Brampton
Regional Councillor Joe Li City of Markham
Michael Williams
General Manager Economic Development amp Culture City of Toronto GTAEDP for Toronto
Paul Godfrey President amp CEO
Postmedia Network Inc
Sheldon Levy President ampVice-Chanellor
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner Gowling LaReur Henderson LLP
BWilliam Masson (Ret) President
Ian Martin Limited
DrDavid Naylor(Ret) President Emeritus
University ofToronto
Gordon Nixon (Ret) President amp CEO
RBC Royal Bank
Philip Olsson Chair
OntarioLottery and Gaming Corporation
Hari Panday President amp CEO
PanVest Capital Corporation
GTMA 20 M ANNUAL REPORTwwwgreatertorontoorg
Non-Voting Memebers
Jim Feir (Associate) Director amp SeniorTrade
Commissioner
Foreign AffairsTradeand Development Canada
Norman Lingard Manager Economic Develeopment Town of Caledon
SusanAmring Director Economic Development City of Mississauga
KathyWeiss Director Economic Development and Tourism
Regional Municipality of Durham
Doug Lindeblom Director Economic Strategy Regional Municipality ofYork
Dennis Cutajar Chief Operating Officer City of Brampton
Dale E Richmond
President amp CEO
DERX Inc
WilliamThorsell (Ret) Director amp CEO
Royal Ontario Museum
RitaTsang Chairman amp CEO
Tour East Holidays
The Rt Hon John NTurner (Ret) Partner
Miller Thomson LLP
Dr RobertTurner(Ret) President amp CEO
Sheridan Institute oflechnology amp Advanced Learning
Richard EWaugh (Ret) President amp CEO
Scotiabank
DrJeffZabudsky President amp CEO
Sheridan Institute ofTechnology amp Advanced Learning
U-b
EXECUTIVE COMMITTEE
Mayor David Ryan (Chair) Co-Chair Public Sector Region of Durham Cityof Pickering
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Davidson Director Economic Development Regional Municipality of Halton
John B Simcoe PartnerAudit amp Insurance PricewaterhouseCoopers LLP
Michael S Ras Senior Associate PublicAffairs GCI Group
Dr Pamela Ritchie
Dean
Faculty of Business and Information Technology University of Ontario Institute of Technology
Derek Millar
Vice President
Ian Martin Limited
NOMINATING AND GOVERNANCE COMMITTEE
Robert Siddall (Chair) Chief Financial Officer
Metrolinx
George Hanus President amp CEO GreaterToronto Marketing Alliance
AUDIT COMMITTEE
John BSimcoe (Chair) Partner
PricewaterhouseCoopers LLP
George Hanus President amp CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
Derek Millar (Chair) Vice President
Ian Martin Limited
George Hanus President amp CEO
GreaterToronto Marketing Alliance
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Mayor David Ryan Co-Chair PublicSector Region of Durham City of Pickering
Michael S Ras
Vice President Public Affairs GCI Group
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
GTMA 2014 ANNUAL REPORT wwwgreacertorontaorg
MMfe THE GREATER TORONTO MARKETING ALLIANCE (GTMA)
The GTMA is the lead marketing agency for the Greater Toronto Area (GTA) and the key point of contact for foreign direct investment (FDI) in the GTA
| cwm ^~i laquolaquo
^-GREATERsect pound TORONTO f$ aywniWG-Aiiiiwa
Top row left - right Michelle Cortez Manager Business Development Irteza Omar FDI Consultant George Hanus President amp CEO Liana Hovakimyan FDI Consultant James Bang FDI Consultant
Front row left - right Gerald PisarzowskiVice President Business DevelopmentTony G RomanoVice President Corporate amp Investor Services
WHO WE ARE
The GTMA a public-private partnership has served as the keypoint of contact for companies exploring various opportunities in the Greater Toronto AreaThe partnership brings together the 29 municipalities and regions in the GTA the governments of Ontario and Canada several not-for-profit organizations colleges and universities and a cross section of private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionalsThey also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMAhelps facilitate investment in the GTAand ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economy of the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
The GTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars in activity to the GTA since 1997 All of our partners have shared in the benefitsThese returns will continue to grow as further investments now in planning and negotiation stages come to fruition
IN MEMORIUM
Caroline Robertson
May 15 1955-August 252014 Thanks for her 15 years of dedicated service to the GTMA
350 Bay Street Suite 1200 Toronto ON Canada
M5H 2S6
GREATER Tel 4163607320 wwwgreatertorontoorg
TORONTO Fax 4163607331 askusgreatertorontoorg
mmmmm North America Twitter gtmatoronto
180041 14482
International
18007353280
MI- 10
BUILDING RELATIONSHIPS LOCALLY
JUNE 3 MAy 14 SEPTEMBER 24
OCTOBER 22
NOVEMBER 19
Annual General Meeting (AGM) Attracting International Business Investment to the GTA ILBC Building a Global Business from Toronto Matthew Corrin Founder and CEO of Freshii ILBCThe Business ofPan Am Leverage the 2015 Games to Grow Your Organization Honourable Michael Coteau Minister ofTourism Culture and Sport Responsible for the 2015 Pan and Parapan American Games ILBC Ontario is Open for Business Learn what the province is doing to help your business grow Honourable Brad Duguid Minister of Economic Development Employment and Infrastructure ILBC How David Beat Goliath Robert Deluce CEO of Porter Airlines
GTMAS 2014 INTERNATIONAL LEADERS BREAKFAST CLUB (ILBC)
m
George Hanus President amp CEO GTMA (left) with Mayor George Hanus President amp CEO GTMA (left)
Dave Ryan City of Pickering (centre) and Honourable with Honourable Michael Coteau MPP Minister of
Brad Duguid MPP Minister of Economic Development Tourism Culture and Sport (right)
Employment and Infrastructure (right) The International Leaders Breakfast Club (ILBC) program is organized and co-hosted by the Syntropy Group
GEORGE FIERHELLER COLLEGEUNIVERSITY INTERNSHIP amp DEVELOPMENT PROGRAM lt GTMA is proud of our ongoing partnerships with post secondary institutions in the GTA In 2014 this initiative brought new opportunity for community engagement in the form of student mentorship Gerald PisarzowskiVP Business Development at GTMA had the pleasure of working with students from the Ryerson University MBA program as they developed a pitch for the 2015 MBA Games Strategy Case Competition One of 22 teams representing MBA schools from across Canada Ryerson students presented a targeted FDI business plan to the Hamilton Economic Development group and were awarded first place in the Strategy Case Competition
On behalfofthe team I want to thankyou again for taking the time to speak with usYour adviceandfeedback wasinvaluable A targeted foreign directinvestment strategyfocusedon advancedmanufacturing wascentralto ourpitch to the Economic Development Committee J
i i
- Josh Makuch MBAStudentTed Rogers School of Management Ryerson University TEAM MEMBERS
Andrea Hamm
Evan Hughes George Hanus President amp CEO of GTMA gave presentations at York Josh Makuch University about the GTAthe GTMA and investment attraction to students Krysten Connely studying economic developmentThe GTMA welcomes opportunities to engage with students and contribute to local education programs
bull imdash - m
m
mdash bull bull DURHAM YORK nn COLLEGE RYERSON IL BeorrU H I V C raquo S I T f
UNIVERSITY ubullJ
^41^ SUCCESS MATTtHS UNIVERSITY
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
m I I
ltN
M
y=
i i
i w i
INITIATIVE
Ontario Technology Corridor
Netherlands FDI Attraction
Ontario Food Cluster
Italy FDIAttraction
Ontario Food Cluster
Switzerland FDI Attraction
South America FDI Attraction
Ontario Technology Corridor
Italy FDIAttraction
Ontario Technology Corridor
Ontario Food Cluster
Belgium FDIAttraction
Invest in Canada Global Business Summit
Ontario Technology Corridor
Ontario Technology Corridor
Ontario Food Cluster
China FDI Attraction
Japan FDIAttraction
7gtspAgmm a st6ectroefiartge
INTERNATIONAL LEAD GENERATING STRATEGIES PLANNED FOR 2015
The GTMA is committed to staying at the forefront of the foreign direct investment (FDI) field constantly monitoring international markets and identifying opportunities for FDI into the GTA Our strategy for 2015 is to focus on the top 100 companies in each of our target countries to ensure we are working with investors with a strong business model and proven record of success Following this approach GTMA initiatives will engage businesses from a variety of sectors including but not limited to advanced manufacturing clean tech food and beverage ICT and life sciences
The list below outlines FDI lead generation initiatives planned for 2015 GTMA recognizes the valuable contributions of funding partners DFATD MEDEI OFC OTC OMAFRA and the municipalities of the GTA for their ongoing support
PARTNERS
OTCMEDEI
DFATD Private
OFCOMAFRA
DFATD OMAFRA
OFC
DFATD Private
GTA
OTC
Vaughan Brampton
OTC
OFC
DFATD Private
DFATD Private
OTCMEDEI
OTC
OFC
DFATDToronto
DFATD Mississauga
Legend CCBC Canada China Business Council DFATD Department of Foreign AffairsTrade
and Development Canada ICCO Italian Chamber of Commerce of
Ontario
MEDEI Ministry of Economic Development Employment and Infrastructure
OMAFRAOntario Ministry of Agriculture Food and Rural Affairs
OFC Ontario Food Cluster
OTC Ontario Technology Corridor
MHl
ACTIVITY
PQMGDC Game Connection
PQM
PQMAPAS
PQM
Sweets amp Snacks Expo
PQM
PQM
PQM GDC Gamescom
PQM
PQM
PQM Anuga
PQM
Inbound FDI Attraction
PQM Futurecom
PQM Productronica
PQM Private Label
PQMCCBCAGM
PQM
APAS International Exhibition for
Supermarkets BRIC Brazil Russia India China
FDI Foreign Direct Investment GDC Game Developers Conference ICT Information and Communications
Technology PQM Pre-qualified meetings
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
LOCATION
California
The Hague Amsterdam Rotterdam Netherlands
Sao Paulo Brazil
Northern Regions Italy
Chicago USA
Bren Zurich Switzerland
Brazil Chile Colombia
Cologne Germany
Northern Regions Italy
Sweden Finland
Cologne Germany
Brussels Belgium
Toronto Region Canada
Sao Paulo Brazil
Munich Germany
Chicago USA
China
Osaka Nagoya Japan
DATE
March 2-5
March 30-April 3
May 2-7
May 11-15
May 19-21
June 15-19
July 27-August 7
August 3-8
September 10-18
September
October 10-14
October 19-23
October 21-22
October 26-29
November 10-13
November 15-17
November
November
MM GTMA PARTNERS
We believe in building strong partnershipsThe GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities the governments of Ontario and Canada several not-for-profit organizations and across section of private-sector corporations Drawing on the expertise and resources of our partner organizations the GTMA actively promotes the GTA internationally and provides companies with professionalassistance in evaluating planning and implementing an expansion or move into the GTA
1 eorgina G Brock ^
East Gwllllmbury
S J 1 IfccbridgeNewmarket
King lAurora
Cakdoii Y0RK Vr^v DURHA MsSBi
Richmond PickeringHill Vaughan Matkham Whitby Qartnglon
Brampton OshawaHill$ pEEL Ajax
CITY OF
TORONTO
Mississauga
ltlaquoUilifThe GTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a growing population of over 61 million
PRIVATEACADEMIC SECTOR PARTNERS PUBLIC SECTOR PARTNERS
Town of Ajax Town of Oakville GOLD LEVEL PARTNERS Town of Aurora City of Oshawa yy
Township of Brock City of Pickering City of Burlington Town of Richmond HillrjDTZ Pfi Municipality of Clarington Region of Peel
-J a UGL company AWlA 77ftoT pwc Townof EastGwillimbury Township of Scugog Townof Georgina City ofToronto
THE IAN MARTIN GROUP Town of Halton Hills Township of Uxbridge Township of King City ofVaughan City of Markham TownofWhitby ^i Town of Milton Town of Whitchurch-SILVER LEVEL BRONZE LEVEL EDUCATIONAL
Four Halls Inc Compass Creative Media INSTITUTIONS Town of Newmarket Stouffville
Greater Toronto German Chamber of Centennial College Airports Industry and of Applied Arts amp
Authority Commerce Technology ^f3 INSIX Great-West Life Durham College YorkRegum Canada Miller Thomson LLP Assurance Company University of Ontario Ontario Power Green and Spiegel Institute ofTechnology ^Halton Generation Barristers amp Solicitors York University Is Ontario Scotiabank HSBC Bank Canada
TSI International Group Italian Chamber of IN-KIND Commerce of Ontario InVeStToROnToGeneral Electric CALEDON
mdash-w_bdquoENTREPRENEUR Lette LLP Herman Miller Ill IUN1 Hill I HI National Bank of CanadaHR Options Marriott Eaton Centre
Isabella BertaniCA Syntropy Group Metrolinx
Loh Architects brampton mMISSISSAUGA economic ofvuor-Mdi ^raquo imdashjg ledthrl
GTMA20MANNUALREPORT-wwwgreatertoroncoorg
13
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectorsWe are proud of the breadth and quality of the leaders who have agreed to serve on our boards and committees Their leadership dedication and guidance have contributed to building the foundation for the continued success
[UU|
u
lt
(^|UU|
IUU1
fd
U
of the GTMA
BOARD OF DIRECTORS
Voting Memebers
Mayor David Ryan Co-Chair Public Sector
Region of Durham City of Pickering
Michael S Ras
(Vice Chair) Senior Associate PublicAffairs GCI Group
George Hanus President amp CEO
Greater Toronto MarketingAlliance
MayorJohnTory City ofToronto
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Eugene Gierczak Partner
Miller Thomson LLP
HONOURARY BOARD r
Chair - Public Sector
Mayor Hazel McCallion (Ret) Region of Peel Cityof Mississauga
Chair - Private Sector
Lawrence MTanenbaum
Chairman and CEO
KilmerVan Nostrand Co Limited
Mayor Rick Goldring City of Burlington
Derek Millar
Vice President
Ian Martin Limited
Colin Ross
President
DTZ a UGL company
Robert Siddall
Chief Financial Officer
Metrolinx
John BSimcoe PartnerAudit ampAssurance PricewaterhouseCoopers LLP
Ted Gruetzner
Vice President Corporate Relations and Communications
Ontario Power Generation
1EMBERS
Honourary Board Members
David Agnew President
Seneca College ofApplied Arts ampTechnology
Elyse Allan President amp CEO
General Electric Canada
John BitoveJr Executive Chairman
Obelysk
Dr Ron Bordessa (Ret) President Emeritus
University of Ontario InstituteofTechnology
Ann Buller
President and CEO
Centennial College of Applied Arts amp Technology
David Crombie
President amp CEO
Canadian Urban Institute
David Gavsie
Associate Chair
Ontario Civilian Police Commission
Dr Pamela Ritchie
Dean Faculty of Business amp Information Technology Universityof Ontario Institute of Technology
Lorrie McKee
ActingVice President Stakeholder Relations and Communications
Greater Toronto Airports Authority
Mayor LindaJeffrey City of Brampton
Regional Councillor Joe Li City of Markham
Michael Williams
General Manager Economic Development amp Culture City of Toronto GTAEDP for Toronto
Paul Godfrey President amp CEO
Postmedia Network Inc
Sheldon Levy President ampVice-Chanellor
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner Gowling LaReur Henderson LLP
BWilliam Masson (Ret) President
Ian Martin Limited
DrDavid Naylor(Ret) President Emeritus
University ofToronto
Gordon Nixon (Ret) President amp CEO
RBC Royal Bank
Philip Olsson Chair
OntarioLottery and Gaming Corporation
Hari Panday President amp CEO
PanVest Capital Corporation
GTMA 20 M ANNUAL REPORTwwwgreatertorontoorg
Non-Voting Memebers
Jim Feir (Associate) Director amp SeniorTrade
Commissioner
Foreign AffairsTradeand Development Canada
Norman Lingard Manager Economic Develeopment Town of Caledon
SusanAmring Director Economic Development City of Mississauga
KathyWeiss Director Economic Development and Tourism
Regional Municipality of Durham
Doug Lindeblom Director Economic Strategy Regional Municipality ofYork
Dennis Cutajar Chief Operating Officer City of Brampton
Dale E Richmond
President amp CEO
DERX Inc
WilliamThorsell (Ret) Director amp CEO
Royal Ontario Museum
RitaTsang Chairman amp CEO
Tour East Holidays
The Rt Hon John NTurner (Ret) Partner
Miller Thomson LLP
Dr RobertTurner(Ret) President amp CEO
Sheridan Institute oflechnology amp Advanced Learning
Richard EWaugh (Ret) President amp CEO
Scotiabank
DrJeffZabudsky President amp CEO
Sheridan Institute ofTechnology amp Advanced Learning
U-b
EXECUTIVE COMMITTEE
Mayor David Ryan (Chair) Co-Chair Public Sector Region of Durham Cityof Pickering
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Davidson Director Economic Development Regional Municipality of Halton
John B Simcoe PartnerAudit amp Insurance PricewaterhouseCoopers LLP
Michael S Ras Senior Associate PublicAffairs GCI Group
Dr Pamela Ritchie
Dean
Faculty of Business and Information Technology University of Ontario Institute of Technology
Derek Millar
Vice President
Ian Martin Limited
NOMINATING AND GOVERNANCE COMMITTEE
Robert Siddall (Chair) Chief Financial Officer
Metrolinx
George Hanus President amp CEO GreaterToronto Marketing Alliance
AUDIT COMMITTEE
John BSimcoe (Chair) Partner
PricewaterhouseCoopers LLP
George Hanus President amp CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
Derek Millar (Chair) Vice President
Ian Martin Limited
George Hanus President amp CEO
GreaterToronto Marketing Alliance
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Mayor David Ryan Co-Chair PublicSector Region of Durham City of Pickering
Michael S Ras
Vice President Public Affairs GCI Group
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
GTMA 2014 ANNUAL REPORT wwwgreacertorontaorg
MMfe THE GREATER TORONTO MARKETING ALLIANCE (GTMA)
The GTMA is the lead marketing agency for the Greater Toronto Area (GTA) and the key point of contact for foreign direct investment (FDI) in the GTA
| cwm ^~i laquolaquo
^-GREATERsect pound TORONTO f$ aywniWG-Aiiiiwa
Top row left - right Michelle Cortez Manager Business Development Irteza Omar FDI Consultant George Hanus President amp CEO Liana Hovakimyan FDI Consultant James Bang FDI Consultant
Front row left - right Gerald PisarzowskiVice President Business DevelopmentTony G RomanoVice President Corporate amp Investor Services
WHO WE ARE
The GTMA a public-private partnership has served as the keypoint of contact for companies exploring various opportunities in the Greater Toronto AreaThe partnership brings together the 29 municipalities and regions in the GTA the governments of Ontario and Canada several not-for-profit organizations colleges and universities and a cross section of private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionalsThey also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMAhelps facilitate investment in the GTAand ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economy of the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
The GTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars in activity to the GTA since 1997 All of our partners have shared in the benefitsThese returns will continue to grow as further investments now in planning and negotiation stages come to fruition
IN MEMORIUM
Caroline Robertson
May 15 1955-August 252014 Thanks for her 15 years of dedicated service to the GTMA
350 Bay Street Suite 1200 Toronto ON Canada
M5H 2S6
GREATER Tel 4163607320 wwwgreatertorontoorg
TORONTO Fax 4163607331 askusgreatertorontoorg
mmmmm North America Twitter gtmatoronto
180041 14482
International
18007353280
m I I
ltN
M
y=
i i
i w i
INITIATIVE
Ontario Technology Corridor
Netherlands FDI Attraction
Ontario Food Cluster
Italy FDIAttraction
Ontario Food Cluster
Switzerland FDI Attraction
South America FDI Attraction
Ontario Technology Corridor
Italy FDIAttraction
Ontario Technology Corridor
Ontario Food Cluster
Belgium FDIAttraction
Invest in Canada Global Business Summit
Ontario Technology Corridor
Ontario Technology Corridor
Ontario Food Cluster
China FDI Attraction
Japan FDIAttraction
7gtspAgmm a st6ectroefiartge
INTERNATIONAL LEAD GENERATING STRATEGIES PLANNED FOR 2015
The GTMA is committed to staying at the forefront of the foreign direct investment (FDI) field constantly monitoring international markets and identifying opportunities for FDI into the GTA Our strategy for 2015 is to focus on the top 100 companies in each of our target countries to ensure we are working with investors with a strong business model and proven record of success Following this approach GTMA initiatives will engage businesses from a variety of sectors including but not limited to advanced manufacturing clean tech food and beverage ICT and life sciences
The list below outlines FDI lead generation initiatives planned for 2015 GTMA recognizes the valuable contributions of funding partners DFATD MEDEI OFC OTC OMAFRA and the municipalities of the GTA for their ongoing support
PARTNERS
OTCMEDEI
DFATD Private
OFCOMAFRA
DFATD OMAFRA
OFC
DFATD Private
GTA
OTC
Vaughan Brampton
OTC
OFC
DFATD Private
DFATD Private
OTCMEDEI
OTC
OFC
DFATDToronto
DFATD Mississauga
Legend CCBC Canada China Business Council DFATD Department of Foreign AffairsTrade
and Development Canada ICCO Italian Chamber of Commerce of
Ontario
MEDEI Ministry of Economic Development Employment and Infrastructure
OMAFRAOntario Ministry of Agriculture Food and Rural Affairs
OFC Ontario Food Cluster
OTC Ontario Technology Corridor
MHl
ACTIVITY
PQMGDC Game Connection
PQM
PQMAPAS
PQM
Sweets amp Snacks Expo
PQM
PQM
PQM GDC Gamescom
PQM
PQM
PQM Anuga
PQM
Inbound FDI Attraction
PQM Futurecom
PQM Productronica
PQM Private Label
PQMCCBCAGM
PQM
APAS International Exhibition for
Supermarkets BRIC Brazil Russia India China
FDI Foreign Direct Investment GDC Game Developers Conference ICT Information and Communications
Technology PQM Pre-qualified meetings
GTMA 2014 ANNUAL REPORT- wwwgreatertorontoorg
LOCATION
California
The Hague Amsterdam Rotterdam Netherlands
Sao Paulo Brazil
Northern Regions Italy
Chicago USA
Bren Zurich Switzerland
Brazil Chile Colombia
Cologne Germany
Northern Regions Italy
Sweden Finland
Cologne Germany
Brussels Belgium
Toronto Region Canada
Sao Paulo Brazil
Munich Germany
Chicago USA
China
Osaka Nagoya Japan
DATE
March 2-5
March 30-April 3
May 2-7
May 11-15
May 19-21
June 15-19
July 27-August 7
August 3-8
September 10-18
September
October 10-14
October 19-23
October 21-22
October 26-29
November 10-13
November 15-17
November
November
MM GTMA PARTNERS
We believe in building strong partnershipsThe GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities the governments of Ontario and Canada several not-for-profit organizations and across section of private-sector corporations Drawing on the expertise and resources of our partner organizations the GTMA actively promotes the GTA internationally and provides companies with professionalassistance in evaluating planning and implementing an expansion or move into the GTA
1 eorgina G Brock ^
East Gwllllmbury
S J 1 IfccbridgeNewmarket
King lAurora
Cakdoii Y0RK Vr^v DURHA MsSBi
Richmond PickeringHill Vaughan Matkham Whitby Qartnglon
Brampton OshawaHill$ pEEL Ajax
CITY OF
TORONTO
Mississauga
ltlaquoUilifThe GTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a growing population of over 61 million
PRIVATEACADEMIC SECTOR PARTNERS PUBLIC SECTOR PARTNERS
Town of Ajax Town of Oakville GOLD LEVEL PARTNERS Town of Aurora City of Oshawa yy
Township of Brock City of Pickering City of Burlington Town of Richmond HillrjDTZ Pfi Municipality of Clarington Region of Peel
-J a UGL company AWlA 77ftoT pwc Townof EastGwillimbury Township of Scugog Townof Georgina City ofToronto
THE IAN MARTIN GROUP Town of Halton Hills Township of Uxbridge Township of King City ofVaughan City of Markham TownofWhitby ^i Town of Milton Town of Whitchurch-SILVER LEVEL BRONZE LEVEL EDUCATIONAL
Four Halls Inc Compass Creative Media INSTITUTIONS Town of Newmarket Stouffville
Greater Toronto German Chamber of Centennial College Airports Industry and of Applied Arts amp
Authority Commerce Technology ^f3 INSIX Great-West Life Durham College YorkRegum Canada Miller Thomson LLP Assurance Company University of Ontario Ontario Power Green and Spiegel Institute ofTechnology ^Halton Generation Barristers amp Solicitors York University Is Ontario Scotiabank HSBC Bank Canada
TSI International Group Italian Chamber of IN-KIND Commerce of Ontario InVeStToROnToGeneral Electric CALEDON
mdash-w_bdquoENTREPRENEUR Lette LLP Herman Miller Ill IUN1 Hill I HI National Bank of CanadaHR Options Marriott Eaton Centre
Isabella BertaniCA Syntropy Group Metrolinx
Loh Architects brampton mMISSISSAUGA economic ofvuor-Mdi ^raquo imdashjg ledthrl
GTMA20MANNUALREPORT-wwwgreatertoroncoorg
13
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectorsWe are proud of the breadth and quality of the leaders who have agreed to serve on our boards and committees Their leadership dedication and guidance have contributed to building the foundation for the continued success
[UU|
u
lt
(^|UU|
IUU1
fd
U
of the GTMA
BOARD OF DIRECTORS
Voting Memebers
Mayor David Ryan Co-Chair Public Sector
Region of Durham City of Pickering
Michael S Ras
(Vice Chair) Senior Associate PublicAffairs GCI Group
George Hanus President amp CEO
Greater Toronto MarketingAlliance
MayorJohnTory City ofToronto
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Eugene Gierczak Partner
Miller Thomson LLP
HONOURARY BOARD r
Chair - Public Sector
Mayor Hazel McCallion (Ret) Region of Peel Cityof Mississauga
Chair - Private Sector
Lawrence MTanenbaum
Chairman and CEO
KilmerVan Nostrand Co Limited
Mayor Rick Goldring City of Burlington
Derek Millar
Vice President
Ian Martin Limited
Colin Ross
President
DTZ a UGL company
Robert Siddall
Chief Financial Officer
Metrolinx
John BSimcoe PartnerAudit ampAssurance PricewaterhouseCoopers LLP
Ted Gruetzner
Vice President Corporate Relations and Communications
Ontario Power Generation
1EMBERS
Honourary Board Members
David Agnew President
Seneca College ofApplied Arts ampTechnology
Elyse Allan President amp CEO
General Electric Canada
John BitoveJr Executive Chairman
Obelysk
Dr Ron Bordessa (Ret) President Emeritus
University of Ontario InstituteofTechnology
Ann Buller
President and CEO
Centennial College of Applied Arts amp Technology
David Crombie
President amp CEO
Canadian Urban Institute
David Gavsie
Associate Chair
Ontario Civilian Police Commission
Dr Pamela Ritchie
Dean Faculty of Business amp Information Technology Universityof Ontario Institute of Technology
Lorrie McKee
ActingVice President Stakeholder Relations and Communications
Greater Toronto Airports Authority
Mayor LindaJeffrey City of Brampton
Regional Councillor Joe Li City of Markham
Michael Williams
General Manager Economic Development amp Culture City of Toronto GTAEDP for Toronto
Paul Godfrey President amp CEO
Postmedia Network Inc
Sheldon Levy President ampVice-Chanellor
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner Gowling LaReur Henderson LLP
BWilliam Masson (Ret) President
Ian Martin Limited
DrDavid Naylor(Ret) President Emeritus
University ofToronto
Gordon Nixon (Ret) President amp CEO
RBC Royal Bank
Philip Olsson Chair
OntarioLottery and Gaming Corporation
Hari Panday President amp CEO
PanVest Capital Corporation
GTMA 20 M ANNUAL REPORTwwwgreatertorontoorg
Non-Voting Memebers
Jim Feir (Associate) Director amp SeniorTrade
Commissioner
Foreign AffairsTradeand Development Canada
Norman Lingard Manager Economic Develeopment Town of Caledon
SusanAmring Director Economic Development City of Mississauga
KathyWeiss Director Economic Development and Tourism
Regional Municipality of Durham
Doug Lindeblom Director Economic Strategy Regional Municipality ofYork
Dennis Cutajar Chief Operating Officer City of Brampton
Dale E Richmond
President amp CEO
DERX Inc
WilliamThorsell (Ret) Director amp CEO
Royal Ontario Museum
RitaTsang Chairman amp CEO
Tour East Holidays
The Rt Hon John NTurner (Ret) Partner
Miller Thomson LLP
Dr RobertTurner(Ret) President amp CEO
Sheridan Institute oflechnology amp Advanced Learning
Richard EWaugh (Ret) President amp CEO
Scotiabank
DrJeffZabudsky President amp CEO
Sheridan Institute ofTechnology amp Advanced Learning
U-b
EXECUTIVE COMMITTEE
Mayor David Ryan (Chair) Co-Chair Public Sector Region of Durham Cityof Pickering
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Davidson Director Economic Development Regional Municipality of Halton
John B Simcoe PartnerAudit amp Insurance PricewaterhouseCoopers LLP
Michael S Ras Senior Associate PublicAffairs GCI Group
Dr Pamela Ritchie
Dean
Faculty of Business and Information Technology University of Ontario Institute of Technology
Derek Millar
Vice President
Ian Martin Limited
NOMINATING AND GOVERNANCE COMMITTEE
Robert Siddall (Chair) Chief Financial Officer
Metrolinx
George Hanus President amp CEO GreaterToronto Marketing Alliance
AUDIT COMMITTEE
John BSimcoe (Chair) Partner
PricewaterhouseCoopers LLP
George Hanus President amp CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
Derek Millar (Chair) Vice President
Ian Martin Limited
George Hanus President amp CEO
GreaterToronto Marketing Alliance
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Mayor David Ryan Co-Chair PublicSector Region of Durham City of Pickering
Michael S Ras
Vice President Public Affairs GCI Group
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
GTMA 2014 ANNUAL REPORT wwwgreacertorontaorg
MMfe THE GREATER TORONTO MARKETING ALLIANCE (GTMA)
The GTMA is the lead marketing agency for the Greater Toronto Area (GTA) and the key point of contact for foreign direct investment (FDI) in the GTA
| cwm ^~i laquolaquo
^-GREATERsect pound TORONTO f$ aywniWG-Aiiiiwa
Top row left - right Michelle Cortez Manager Business Development Irteza Omar FDI Consultant George Hanus President amp CEO Liana Hovakimyan FDI Consultant James Bang FDI Consultant
Front row left - right Gerald PisarzowskiVice President Business DevelopmentTony G RomanoVice President Corporate amp Investor Services
WHO WE ARE
The GTMA a public-private partnership has served as the keypoint of contact for companies exploring various opportunities in the Greater Toronto AreaThe partnership brings together the 29 municipalities and regions in the GTA the governments of Ontario and Canada several not-for-profit organizations colleges and universities and a cross section of private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionalsThey also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMAhelps facilitate investment in the GTAand ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economy of the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
The GTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars in activity to the GTA since 1997 All of our partners have shared in the benefitsThese returns will continue to grow as further investments now in planning and negotiation stages come to fruition
IN MEMORIUM
Caroline Robertson
May 15 1955-August 252014 Thanks for her 15 years of dedicated service to the GTMA
350 Bay Street Suite 1200 Toronto ON Canada
M5H 2S6
GREATER Tel 4163607320 wwwgreatertorontoorg
TORONTO Fax 4163607331 askusgreatertorontoorg
mmmmm North America Twitter gtmatoronto
180041 14482
International
18007353280
MM GTMA PARTNERS
We believe in building strong partnershipsThe GTMA partnerships brings together the 29 municipalities and regions that make up the Greater Toronto Area (GTA) colleges and universities the governments of Ontario and Canada several not-for-profit organizations and across section of private-sector corporations Drawing on the expertise and resources of our partner organizations the GTMA actively promotes the GTA internationally and provides companies with professionalassistance in evaluating planning and implementing an expansion or move into the GTA
1 eorgina G Brock ^
East Gwllllmbury
S J 1 IfccbridgeNewmarket
King lAurora
Cakdoii Y0RK Vr^v DURHA MsSBi
Richmond PickeringHill Vaughan Matkham Whitby Qartnglon
Brampton OshawaHill$ pEEL Ajax
CITY OF
TORONTO
Mississauga
ltlaquoUilifThe GTA is Canadas largest and most influential regional market covering 7124 square kilometres (2750 square miles) with a growing population of over 61 million
PRIVATEACADEMIC SECTOR PARTNERS PUBLIC SECTOR PARTNERS
Town of Ajax Town of Oakville GOLD LEVEL PARTNERS Town of Aurora City of Oshawa yy
Township of Brock City of Pickering City of Burlington Town of Richmond HillrjDTZ Pfi Municipality of Clarington Region of Peel
-J a UGL company AWlA 77ftoT pwc Townof EastGwillimbury Township of Scugog Townof Georgina City ofToronto
THE IAN MARTIN GROUP Town of Halton Hills Township of Uxbridge Township of King City ofVaughan City of Markham TownofWhitby ^i Town of Milton Town of Whitchurch-SILVER LEVEL BRONZE LEVEL EDUCATIONAL
Four Halls Inc Compass Creative Media INSTITUTIONS Town of Newmarket Stouffville
Greater Toronto German Chamber of Centennial College Airports Industry and of Applied Arts amp
Authority Commerce Technology ^f3 INSIX Great-West Life Durham College YorkRegum Canada Miller Thomson LLP Assurance Company University of Ontario Ontario Power Green and Spiegel Institute ofTechnology ^Halton Generation Barristers amp Solicitors York University Is Ontario Scotiabank HSBC Bank Canada
TSI International Group Italian Chamber of IN-KIND Commerce of Ontario InVeStToROnToGeneral Electric CALEDON
mdash-w_bdquoENTREPRENEUR Lette LLP Herman Miller Ill IUN1 Hill I HI National Bank of CanadaHR Options Marriott Eaton Centre
Isabella BertaniCA Syntropy Group Metrolinx
Loh Architects brampton mMISSISSAUGA economic ofvuor-Mdi ^raquo imdashjg ledthrl
GTMA20MANNUALREPORT-wwwgreatertoroncoorg
13
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectorsWe are proud of the breadth and quality of the leaders who have agreed to serve on our boards and committees Their leadership dedication and guidance have contributed to building the foundation for the continued success
[UU|
u
lt
(^|UU|
IUU1
fd
U
of the GTMA
BOARD OF DIRECTORS
Voting Memebers
Mayor David Ryan Co-Chair Public Sector
Region of Durham City of Pickering
Michael S Ras
(Vice Chair) Senior Associate PublicAffairs GCI Group
George Hanus President amp CEO
Greater Toronto MarketingAlliance
MayorJohnTory City ofToronto
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Eugene Gierczak Partner
Miller Thomson LLP
HONOURARY BOARD r
Chair - Public Sector
Mayor Hazel McCallion (Ret) Region of Peel Cityof Mississauga
Chair - Private Sector
Lawrence MTanenbaum
Chairman and CEO
KilmerVan Nostrand Co Limited
Mayor Rick Goldring City of Burlington
Derek Millar
Vice President
Ian Martin Limited
Colin Ross
President
DTZ a UGL company
Robert Siddall
Chief Financial Officer
Metrolinx
John BSimcoe PartnerAudit ampAssurance PricewaterhouseCoopers LLP
Ted Gruetzner
Vice President Corporate Relations and Communications
Ontario Power Generation
1EMBERS
Honourary Board Members
David Agnew President
Seneca College ofApplied Arts ampTechnology
Elyse Allan President amp CEO
General Electric Canada
John BitoveJr Executive Chairman
Obelysk
Dr Ron Bordessa (Ret) President Emeritus
University of Ontario InstituteofTechnology
Ann Buller
President and CEO
Centennial College of Applied Arts amp Technology
David Crombie
President amp CEO
Canadian Urban Institute
David Gavsie
Associate Chair
Ontario Civilian Police Commission
Dr Pamela Ritchie
Dean Faculty of Business amp Information Technology Universityof Ontario Institute of Technology
Lorrie McKee
ActingVice President Stakeholder Relations and Communications
Greater Toronto Airports Authority
Mayor LindaJeffrey City of Brampton
Regional Councillor Joe Li City of Markham
Michael Williams
General Manager Economic Development amp Culture City of Toronto GTAEDP for Toronto
Paul Godfrey President amp CEO
Postmedia Network Inc
Sheldon Levy President ampVice-Chanellor
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner Gowling LaReur Henderson LLP
BWilliam Masson (Ret) President
Ian Martin Limited
DrDavid Naylor(Ret) President Emeritus
University ofToronto
Gordon Nixon (Ret) President amp CEO
RBC Royal Bank
Philip Olsson Chair
OntarioLottery and Gaming Corporation
Hari Panday President amp CEO
PanVest Capital Corporation
GTMA 20 M ANNUAL REPORTwwwgreatertorontoorg
Non-Voting Memebers
Jim Feir (Associate) Director amp SeniorTrade
Commissioner
Foreign AffairsTradeand Development Canada
Norman Lingard Manager Economic Develeopment Town of Caledon
SusanAmring Director Economic Development City of Mississauga
KathyWeiss Director Economic Development and Tourism
Regional Municipality of Durham
Doug Lindeblom Director Economic Strategy Regional Municipality ofYork
Dennis Cutajar Chief Operating Officer City of Brampton
Dale E Richmond
President amp CEO
DERX Inc
WilliamThorsell (Ret) Director amp CEO
Royal Ontario Museum
RitaTsang Chairman amp CEO
Tour East Holidays
The Rt Hon John NTurner (Ret) Partner
Miller Thomson LLP
Dr RobertTurner(Ret) President amp CEO
Sheridan Institute oflechnology amp Advanced Learning
Richard EWaugh (Ret) President amp CEO
Scotiabank
DrJeffZabudsky President amp CEO
Sheridan Institute ofTechnology amp Advanced Learning
U-b
EXECUTIVE COMMITTEE
Mayor David Ryan (Chair) Co-Chair Public Sector Region of Durham Cityof Pickering
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Davidson Director Economic Development Regional Municipality of Halton
John B Simcoe PartnerAudit amp Insurance PricewaterhouseCoopers LLP
Michael S Ras Senior Associate PublicAffairs GCI Group
Dr Pamela Ritchie
Dean
Faculty of Business and Information Technology University of Ontario Institute of Technology
Derek Millar
Vice President
Ian Martin Limited
NOMINATING AND GOVERNANCE COMMITTEE
Robert Siddall (Chair) Chief Financial Officer
Metrolinx
George Hanus President amp CEO GreaterToronto Marketing Alliance
AUDIT COMMITTEE
John BSimcoe (Chair) Partner
PricewaterhouseCoopers LLP
George Hanus President amp CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
Derek Millar (Chair) Vice President
Ian Martin Limited
George Hanus President amp CEO
GreaterToronto Marketing Alliance
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Mayor David Ryan Co-Chair PublicSector Region of Durham City of Pickering
Michael S Ras
Vice President Public Affairs GCI Group
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
GTMA 2014 ANNUAL REPORT wwwgreacertorontaorg
MMfe THE GREATER TORONTO MARKETING ALLIANCE (GTMA)
The GTMA is the lead marketing agency for the Greater Toronto Area (GTA) and the key point of contact for foreign direct investment (FDI) in the GTA
| cwm ^~i laquolaquo
^-GREATERsect pound TORONTO f$ aywniWG-Aiiiiwa
Top row left - right Michelle Cortez Manager Business Development Irteza Omar FDI Consultant George Hanus President amp CEO Liana Hovakimyan FDI Consultant James Bang FDI Consultant
Front row left - right Gerald PisarzowskiVice President Business DevelopmentTony G RomanoVice President Corporate amp Investor Services
WHO WE ARE
The GTMA a public-private partnership has served as the keypoint of contact for companies exploring various opportunities in the Greater Toronto AreaThe partnership brings together the 29 municipalities and regions in the GTA the governments of Ontario and Canada several not-for-profit organizations colleges and universities and a cross section of private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionalsThey also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMAhelps facilitate investment in the GTAand ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economy of the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
The GTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars in activity to the GTA since 1997 All of our partners have shared in the benefitsThese returns will continue to grow as further investments now in planning and negotiation stages come to fruition
IN MEMORIUM
Caroline Robertson
May 15 1955-August 252014 Thanks for her 15 years of dedicated service to the GTMA
350 Bay Street Suite 1200 Toronto ON Canada
M5H 2S6
GREATER Tel 4163607320 wwwgreatertorontoorg
TORONTO Fax 4163607331 askusgreatertorontoorg
mmmmm North America Twitter gtmatoronto
180041 14482
International
18007353280
13
GTMA LEADERSHIP - BOARDS amp SUBCOMMITTEES
The GTMA maintains constant contact and collaboration with its partners in the public and private sectorsWe are proud of the breadth and quality of the leaders who have agreed to serve on our boards and committees Their leadership dedication and guidance have contributed to building the foundation for the continued success
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of the GTMA
BOARD OF DIRECTORS
Voting Memebers
Mayor David Ryan Co-Chair Public Sector
Region of Durham City of Pickering
Michael S Ras
(Vice Chair) Senior Associate PublicAffairs GCI Group
George Hanus President amp CEO
Greater Toronto MarketingAlliance
MayorJohnTory City ofToronto
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Eugene Gierczak Partner
Miller Thomson LLP
HONOURARY BOARD r
Chair - Public Sector
Mayor Hazel McCallion (Ret) Region of Peel Cityof Mississauga
Chair - Private Sector
Lawrence MTanenbaum
Chairman and CEO
KilmerVan Nostrand Co Limited
Mayor Rick Goldring City of Burlington
Derek Millar
Vice President
Ian Martin Limited
Colin Ross
President
DTZ a UGL company
Robert Siddall
Chief Financial Officer
Metrolinx
John BSimcoe PartnerAudit ampAssurance PricewaterhouseCoopers LLP
Ted Gruetzner
Vice President Corporate Relations and Communications
Ontario Power Generation
1EMBERS
Honourary Board Members
David Agnew President
Seneca College ofApplied Arts ampTechnology
Elyse Allan President amp CEO
General Electric Canada
John BitoveJr Executive Chairman
Obelysk
Dr Ron Bordessa (Ret) President Emeritus
University of Ontario InstituteofTechnology
Ann Buller
President and CEO
Centennial College of Applied Arts amp Technology
David Crombie
President amp CEO
Canadian Urban Institute
David Gavsie
Associate Chair
Ontario Civilian Police Commission
Dr Pamela Ritchie
Dean Faculty of Business amp Information Technology Universityof Ontario Institute of Technology
Lorrie McKee
ActingVice President Stakeholder Relations and Communications
Greater Toronto Airports Authority
Mayor LindaJeffrey City of Brampton
Regional Councillor Joe Li City of Markham
Michael Williams
General Manager Economic Development amp Culture City of Toronto GTAEDP for Toronto
Paul Godfrey President amp CEO
Postmedia Network Inc
Sheldon Levy President ampVice-Chanellor
Ryerson University
Peter Lukasiewicz
Toronto Managing Partner Gowling LaReur Henderson LLP
BWilliam Masson (Ret) President
Ian Martin Limited
DrDavid Naylor(Ret) President Emeritus
University ofToronto
Gordon Nixon (Ret) President amp CEO
RBC Royal Bank
Philip Olsson Chair
OntarioLottery and Gaming Corporation
Hari Panday President amp CEO
PanVest Capital Corporation
GTMA 20 M ANNUAL REPORTwwwgreatertorontoorg
Non-Voting Memebers
Jim Feir (Associate) Director amp SeniorTrade
Commissioner
Foreign AffairsTradeand Development Canada
Norman Lingard Manager Economic Develeopment Town of Caledon
SusanAmring Director Economic Development City of Mississauga
KathyWeiss Director Economic Development and Tourism
Regional Municipality of Durham
Doug Lindeblom Director Economic Strategy Regional Municipality ofYork
Dennis Cutajar Chief Operating Officer City of Brampton
Dale E Richmond
President amp CEO
DERX Inc
WilliamThorsell (Ret) Director amp CEO
Royal Ontario Museum
RitaTsang Chairman amp CEO
Tour East Holidays
The Rt Hon John NTurner (Ret) Partner
Miller Thomson LLP
Dr RobertTurner(Ret) President amp CEO
Sheridan Institute oflechnology amp Advanced Learning
Richard EWaugh (Ret) President amp CEO
Scotiabank
DrJeffZabudsky President amp CEO
Sheridan Institute ofTechnology amp Advanced Learning
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EXECUTIVE COMMITTEE
Mayor David Ryan (Chair) Co-Chair Public Sector Region of Durham Cityof Pickering
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Davidson Director Economic Development Regional Municipality of Halton
John B Simcoe PartnerAudit amp Insurance PricewaterhouseCoopers LLP
Michael S Ras Senior Associate PublicAffairs GCI Group
Dr Pamela Ritchie
Dean
Faculty of Business and Information Technology University of Ontario Institute of Technology
Derek Millar
Vice President
Ian Martin Limited
NOMINATING AND GOVERNANCE COMMITTEE
Robert Siddall (Chair) Chief Financial Officer
Metrolinx
George Hanus President amp CEO GreaterToronto Marketing Alliance
AUDIT COMMITTEE
John BSimcoe (Chair) Partner
PricewaterhouseCoopers LLP
George Hanus President amp CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
Derek Millar (Chair) Vice President
Ian Martin Limited
George Hanus President amp CEO
GreaterToronto Marketing Alliance
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Mayor David Ryan Co-Chair PublicSector Region of Durham City of Pickering
Michael S Ras
Vice President Public Affairs GCI Group
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
GTMA 2014 ANNUAL REPORT wwwgreacertorontaorg
MMfe THE GREATER TORONTO MARKETING ALLIANCE (GTMA)
The GTMA is the lead marketing agency for the Greater Toronto Area (GTA) and the key point of contact for foreign direct investment (FDI) in the GTA
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Top row left - right Michelle Cortez Manager Business Development Irteza Omar FDI Consultant George Hanus President amp CEO Liana Hovakimyan FDI Consultant James Bang FDI Consultant
Front row left - right Gerald PisarzowskiVice President Business DevelopmentTony G RomanoVice President Corporate amp Investor Services
WHO WE ARE
The GTMA a public-private partnership has served as the keypoint of contact for companies exploring various opportunities in the Greater Toronto AreaThe partnership brings together the 29 municipalities and regions in the GTA the governments of Ontario and Canada several not-for-profit organizations colleges and universities and a cross section of private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionalsThey also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMAhelps facilitate investment in the GTAand ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economy of the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
The GTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars in activity to the GTA since 1997 All of our partners have shared in the benefitsThese returns will continue to grow as further investments now in planning and negotiation stages come to fruition
IN MEMORIUM
Caroline Robertson
May 15 1955-August 252014 Thanks for her 15 years of dedicated service to the GTMA
350 Bay Street Suite 1200 Toronto ON Canada
M5H 2S6
GREATER Tel 4163607320 wwwgreatertorontoorg
TORONTO Fax 4163607331 askusgreatertorontoorg
mmmmm North America Twitter gtmatoronto
180041 14482
International
18007353280
U-b
EXECUTIVE COMMITTEE
Mayor David Ryan (Chair) Co-Chair Public Sector Region of Durham Cityof Pickering
George Hanus President amp CEO GreaterToronto Marketing Alliance
John Davidson Director Economic Development Regional Municipality of Halton
John B Simcoe PartnerAudit amp Insurance PricewaterhouseCoopers LLP
Michael S Ras Senior Associate PublicAffairs GCI Group
Dr Pamela Ritchie
Dean
Faculty of Business and Information Technology University of Ontario Institute of Technology
Derek Millar
Vice President
Ian Martin Limited
NOMINATING AND GOVERNANCE COMMITTEE
Robert Siddall (Chair) Chief Financial Officer
Metrolinx
George Hanus President amp CEO GreaterToronto Marketing Alliance
AUDIT COMMITTEE
John BSimcoe (Chair) Partner
PricewaterhouseCoopers LLP
George Hanus President amp CEO
GreaterToronto Marketing Alliance
COMPENSATION COMMITTEE
Derek Millar (Chair) Vice President
Ian Martin Limited
George Hanus President amp CEO
GreaterToronto Marketing Alliance
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
John Davidson Director Economic Development Regional Municipality of Halton GTAEDP Representative
Mayor David Ryan Co-Chair PublicSector Region of Durham City of Pickering
Michael S Ras
Vice President Public Affairs GCI Group
Mayor David Ryan GTMA Co-chair Public Sector Region of Durham City of Pickering
GTMA 2014 ANNUAL REPORT wwwgreacertorontaorg
MMfe THE GREATER TORONTO MARKETING ALLIANCE (GTMA)
The GTMA is the lead marketing agency for the Greater Toronto Area (GTA) and the key point of contact for foreign direct investment (FDI) in the GTA
| cwm ^~i laquolaquo
^-GREATERsect pound TORONTO f$ aywniWG-Aiiiiwa
Top row left - right Michelle Cortez Manager Business Development Irteza Omar FDI Consultant George Hanus President amp CEO Liana Hovakimyan FDI Consultant James Bang FDI Consultant
Front row left - right Gerald PisarzowskiVice President Business DevelopmentTony G RomanoVice President Corporate amp Investor Services
WHO WE ARE
The GTMA a public-private partnership has served as the keypoint of contact for companies exploring various opportunities in the Greater Toronto AreaThe partnership brings together the 29 municipalities and regions in the GTA the governments of Ontario and Canada several not-for-profit organizations colleges and universities and a cross section of private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionalsThey also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMAhelps facilitate investment in the GTAand ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economy of the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
The GTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars in activity to the GTA since 1997 All of our partners have shared in the benefitsThese returns will continue to grow as further investments now in planning and negotiation stages come to fruition
IN MEMORIUM
Caroline Robertson
May 15 1955-August 252014 Thanks for her 15 years of dedicated service to the GTMA
350 Bay Street Suite 1200 Toronto ON Canada
M5H 2S6
GREATER Tel 4163607320 wwwgreatertorontoorg
TORONTO Fax 4163607331 askusgreatertorontoorg
mmmmm North America Twitter gtmatoronto
180041 14482
International
18007353280
MMfe THE GREATER TORONTO MARKETING ALLIANCE (GTMA)
The GTMA is the lead marketing agency for the Greater Toronto Area (GTA) and the key point of contact for foreign direct investment (FDI) in the GTA
| cwm ^~i laquolaquo
^-GREATERsect pound TORONTO f$ aywniWG-Aiiiiwa
Top row left - right Michelle Cortez Manager Business Development Irteza Omar FDI Consultant George Hanus President amp CEO Liana Hovakimyan FDI Consultant James Bang FDI Consultant
Front row left - right Gerald PisarzowskiVice President Business DevelopmentTony G RomanoVice President Corporate amp Investor Services
WHO WE ARE
The GTMA a public-private partnership has served as the keypoint of contact for companies exploring various opportunities in the Greater Toronto AreaThe partnership brings together the 29 municipalities and regions in the GTA the governments of Ontario and Canada several not-for-profit organizations colleges and universities and a cross section of private sector corporations
GTMA business information and site selection services are fully confidential and provided at no cost Investors working with the GTMA receive support and expert guidance from human resource consultants financial and legal advisors and commercialindustrial real estate professionalsThey also benefit from key contacts with corporate executives and senior government officials By providing all-encompassing services to investors the GTMAhelps facilitate investment in the GTAand ensures the region is positioned internationally as a preferred business location
OUR MISSION
To expand the economy of the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment
OURVISION
To be recognized as the primary marketing voice for attracting international investment and employment to the Greater Toronto Area
WHO BENEFITS
The GTMA has helped secure investments that have brought thousands of jobs and hundreds of millions of dollars in activity to the GTA since 1997 All of our partners have shared in the benefitsThese returns will continue to grow as further investments now in planning and negotiation stages come to fruition
IN MEMORIUM
Caroline Robertson
May 15 1955-August 252014 Thanks for her 15 years of dedicated service to the GTMA
350 Bay Street Suite 1200 Toronto ON Canada
M5H 2S6
GREATER Tel 4163607320 wwwgreatertorontoorg
TORONTO Fax 4163607331 askusgreatertorontoorg
mmmmm North America Twitter gtmatoronto
180041 14482
International
18007353280