360° paid social! by marty weintraub
TRANSCRIPT
![Page 1: 360° Paid Social! By Marty Weintraub](https://reader036.vdocuments.net/reader036/viewer/2022070512/589c0b8f1a28ab4f598b6ca9/html5/thumbnails/1.jpg)
#SocialPro #XXa @MartyWeintraub
360° PAID SOCIAL! !SALES, INFLUENCERS & FILTERED FOLLOWS
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
Sell & List Build With Psychographic Targeting
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#SocialPro #XXa @MartyWeintraub
1. Sell With Internet-Wide With Psychographics 2. Influencer Distribution Redefined 3. Segment Retargeting By Social Cookie Pools
1,2,3 Takeaways
3 2 1
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#SocialPro #XXa @MartyWeintraub
1. Sell W Social Psychographic Data
• • 1 2 3
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#SocialPro #XXa @MartyWeintraub
PAST MAINSTREAM CHANNELS
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
1. Sell With Psychographics / Targetin
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#SocialPro #XXa @MartyWeintraub MONEY BEHAVIORS
$ $
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
1. Sell With Psychographics / Targeting
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#SocialPro #XXa @MartyWeintraub
1. Sell With Psychographics / Targeting
• Playing • Buying • Selling • Going to • Trying • [KW] with • Spending time • Traveling with • Traveling to • Watching • Attending • Visiting • Touring • Shopping for
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#SocialPro #XXa @MartyWeintraub
Love: Adoration, Affection, Arousal, Caring, Charm, Desire, Longing, Lust, Passion, Warmth Anger: Ferocity, Fury, Rage, Outrage, Hostility, Wrath, Pain
Short EMO Words!
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#SocialPro #XXa @MartyWeintraub
Potent Financial Qualifiers
1. Sell With Psychographics / Targeting
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#SocialPro #XXa @MartyWeintraub
*New* “Liquid” Assets!
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#SocialPro #XXa @MartyWeintraub
Dual Root Personas
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#SocialPro #XXa @MartyWeintraub
Behavior + Class
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#SocialPro #XXa @MartyWeintraub
1. Sell With Psychographics / Targeting
![Page 24: 360° Paid Social! By Marty Weintraub](https://reader036.vdocuments.net/reader036/viewer/2022070512/589c0b8f1a28ab4f598b6ca9/html5/thumbnails/24.jpg)
#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
1. Sell With Psychographics / Ad Unit
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#SocialPro #XXa @MartyWeintraub
2. Influencer Distribution
• •
2. Influencer Distribution
1 2 3
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
Multiple Occupational Psychographic Approaches
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#SocialPro #XXa @MartyWeintraub
Multiple Psychographic Tactics, Persona “ROOTS”
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
Influencer: Job Title-Root
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#SocialPro #XXa @MartyWeintraub
Influencer: Job Title-Root
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
Sportswriters: Job Title AND Interest AND Income
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
Snarky Business Traveler Critic Pros
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#SocialPro #XXa @MartyWeintraub
50 Million Funny People
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
Bloggers: Interest-Root
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#SocialPro #XXa @MartyWeintraub
Bloggers: Interest-Root
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
Business Marketing Bloggers
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
2. Segment Retargeting By Social Cookie Pools
• •
2. Influencer Distribution
1 2 3
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
Team Curated, Owned-Audience Cookie Pools For Performance Marketers To Exploit
2. New Expectations For Social Marketers/Owned-Audiences
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
Audience As Retargeting Metaphor
Audience Cookie Pools
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
“Owned Audience” Cookie Pools Are Brand Assets
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
Curate Lists As Valuable Brand Assets “Owned audiences”
2. New Expectations For Social Marketers/Owned-Audiences
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
Conversion
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#SocialPro #XXa @MartyWeintraub
1. Sell With Internet-Wide With Psychographics 2. Redefine Influencer Marketing 3. Segment Retargeting By Social Cookie Pools
1,2,3 Takeaways
3 2 1
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#SocialPro #XXa @MartyWeintraub
money
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#SocialPro #XXa @MartyWeintraub
MONEY
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#SocialPro #XXa @MartyWeintraub
\
Can’t Make Money With Social?
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#SocialPro #XXa @MartyWeintraub
$ Must integrate $ $$
$ $
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#SocialPro #XXa @MartyWeintraub
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#SocialPro #XXa @MartyWeintraub
THANK YOU
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#SocialPro #XXa @MartyWeintraub
THANK YOU!
JOIN US @SMX WEST SAN JOSE, CA
MARCH 1-3, 2016