360i bagels with berky music edition
DESCRIPTION
Every other week, Vice President of Emerging Media David Berkowitz hosts "Bagels with Berky" to talk about new startups and emerging trends in social. Last summer, I made history by being the first non-Berky to host a BWB. With the launch of Spotify, Rdio, and Turntable FM all within the same week, I decided to make my presentation about music in social.TRANSCRIPT
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BwB:Music
July 29, 2011
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Spotify vs Rdio
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Turntable.fm
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First Google+ Hangout Concert: Daria Musk
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Cloud Players (Amazon + Google)
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Apps
• Shazaam• Songify• Bjork’s Biophilia• Planetary iPad app
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Music streaming
Activ
e Li
sten
ing
Pass
ive
List
enin
gSolitary Social
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OpportunitiesDisplay/sponsorship
Deeper Integration
Content Creation
???????
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Ghostly
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Video Content
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groopEase
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Brands in music
• Starbucks• Smirnoff with HIP Digital• Coca-Cola• Sprite
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Artists and Social Media Strategy
• Lady Gaga• Rihanna trumping Lady Gaga• Eminem & Adele hitting digital platinum • Lil Wayne encouraging sharing
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Links
• http://mashable.com/2011/07/20/spotify-infographic/
• http://whatspinksthinks.com/2011/07/22/how-turntable-nailed-the-gamification-challenge/
• http://mashable.com/2011/07/24/turntable-fm-djs/?WT.mc_id=obinsite#RfADsp-7a1s
• http://www.quora.com/User-Acquisition/How-has-Turntable-fm-grown-so-rapidly-with-no-marketing
• http://mashable.com/2011/07/12/new-pandora/
• http://mashable.com/2011/07/20/spotify-infographic/