BRAND PREFERENCE OF BIKES IN ROHTAK CITY

A RESEARCH PROJECT REPORT

Submitted in partial fulfillment of the requirement For the degree of MASTER OF BUSINESS ADMINISTRATION

Under Supervision of:- Submitted by:-Dr. Rajiv Kaushik Ritesh Asstt. Prof. in MBA deptt. Roll no. 41/MBA/07

DEPARTMENT OF MANAGEMENT STUDIES VAISH COLLEGE OF ENGINEERING,

ROHTAK

DECLARTION

I Ritesh Roll no 41 class MBA 4th semester of the Vaish College of Engineering Rohtak,

Hereby declare that the project entitle “Brand preference of bikes in Rohtak city” is original

work. This report was presented to the supervision of Dr. Rajiv Kaushik and feasible suggestion

has been duly incorporate.

(Counter’s signature) (Candidate’s signature)

SUPERVISOR’S CERTIFICATE

This is to certify that Ritesh assigned the research project on, “Brand preference of bikes in Rohtak

city’’. He has submitted this project report in accordance with the guide lines. To the best of my

knowledge this is his original work and not submitted else where for reward of any other degree or

any diploma.

DATE_______ Supervisor’s Signature

3

PREFACE

Rohtak market is new frontier for all companies more so for bike companies. The product preference

is rise in Rohtak market. My research study “Brand preference of bikes in Rohtak city” is in spite

find out the market preference of bikes in Rohtak city.

It will also provide an insight into urban consumers, why they exist and attitudes towards different

brands of bikes.

This research deals with the application of theory to know the consumer preferences &

customer satisfaction, through market survey & research. It was my fortune to do this

report. I learned a lot of new things which could never been learned from the theory

classes. This report is a presentation of my work.

In the forthcoming pages, an attempt has been made to present a comprehensive

report concerning different aspects of my report, the overall knowledge gained by me will

reflect in the report itself.

The customer is king. Finally ten years after the liberalization of India’s economy

began. The market place has, suddenly become tightening competitive. Not only

have new players stormed into the country, there are more brands available then

ever before in every segment of every market. The customer today buys only that

which meets his/her every desire. This demands more intimate understanding of

the customer by the “Smart Companies”.

ACKNOWLEDGEMENT

I take this opportunity to express my acknowledgment and deep sense of gratitude for valuable

assistance and guidance to by the following personality for successful corporation of research report.

I am highly indebted to Dr. Rajiv Kaushik, Asstt. Professor of MBA Deptt., Vaish College

Of Engineering for assigning this task. I had been fortunate enough to name him as a

Wonderful guidance and personal encouragement guidance and supervision in completing my

Project report successfully.

Without their consideration it would have been difficult to complete this study .

RITESH

5

CONTENT

CONTENTS

TITLE PAGE NO.

Introduction 8-10

Company profile 11-23

Objectives of study 24-25

Research methodology 26-29.

Analysis & interpretation 30-38

Conclusion 39-40.

Limitations 41-43

Recommendation 44-45

Bibliography 46-47

Annexture 48

Questionnaire 49-50

Appendex 51-52.

LIST OF GRAPHS NO.

1.1 Distribution on the basis of respondent’s occupation

1.2 Distribution on the basis of respondent’s income

1.3 Distribution on the basis of brand preference

1.4 Distribution on the basis of age groups

1.5 Distribution on the basis of easy availability of brands

1.6 Distribution on the basis of source of information

7

INTRODUCTION OF

ROHTAK MARKET

INTRODUTION

This study is an attempt to examine the perception changes when a consumer changes the brand. It

has been endeavored to identify the most preferred bikes in Rohtak city. The different

factors that influence the consumer so that his perception changes and switch to a different brand.

It further illustrates that what type of communication has gone through. The study is based on

primary and secondary sources of data.

Under this project we have tried to know the buying behavior of consumers who are

using two-wheelers for the time being and are thinking of purchasing any four wheeler

automobile within next 12 months of time span. Because we need to know the consumer

behavior of country as a whole, it was necessary to collect the data from the people who

have different attributes in terms of their income, age and living styles etc. so we choose

Rohtak as best representative city of India where we can find the diversity of people in

every manner.

The importance of the project can be seen from the fact that in Indian market out of every

1000 people, only 8 persons are the owner of any automobile car, which clearly shows

that with increasing purchasing power of the Indian consumer, there is huge gap lying for

the automobile sector that can be utilized by different manufacturer’s to increase their

market share against competetitors.

To get the maximum diversity of people, survey was done after distributing the 30

9

samples have been taken so that a fair picture of reality can be made out of total data

collected such that the chances of errors are reduced and the sample size represents the

population in best manner.

Bikes are linked with the factors of comfort, standard, personality and passion. They are

considered by many to be an important part of their daily life to make life easy & fast. Now a days

bikes are a good time saver in today’s fast life. Many companies have been producing different

type of bikes according the demand of different classes of consumers. Most of the bikes are

demanded by young age consumers. Now a days sports bikes are in demand the most.

Some of them are as follows:-

HERO HONDA:- KRRIZMA 220 cc, CBZ EXTREME 150cc, HUNK

BAJAJ:- PULSAR 220cc, BAJAJ 135cc

TVS :- RTR APACHE 160cc, FLAME 160cc

SUZUKI:- HAYABUSHA 225cc etc.

YAMAHA:- GLADIATOR

COMPANY OVERIEW

11

Overview of some companies are as follows

HERO HONDA

The joint venture between India's Hero Group and Honda Motor Company, Japan has not only

created the world's single largest two wheeler company but also one of the most successful joint

ventures worldwide.

During the 80s, Hero Honda became the first company in India to prove that it was possible to drive

a vehicle without polluting the roads. The company introduced new generation motorcycles that set

industry benchmarks for fuel thrift and low emission. A legendary 'Fill it - Shut it - Forget it'

campaign captured the imagination of commuters across India , and Hero Honda sold millions of

bikes purely on the commitment of increased mileage

Over 19 million Hero Honda two wheelers tread Indian roads today. These are almost as many as the

number of people in Finland , Ireland and Sweden put together!

Hero Honda has consistently grown at double digits since inception; and today, every second

motorcycle sold in the country is a Hero Honda. Every 30 seconds, someone in India buys Hero

Honda's top -selling motorcycle - Splendor. This festive season, the company sold half a million two

wheelers in a single month-a feat unparalleled in global automotive history.

Hero Honda bikes currently roll out from two globally benchmarked manufacturing facilities based

at Dharuhera and Gurgaon in Haryana. These plants together are capable of churning out 3.9 million

bikes per year. A third state of the art manufacturing facility at Hardwar in Uttranchal will soon be

commissioned to cope with sustained customer demand.

Hero Honda's extensive sales and service network now spans over 3000 customer touch points.

These comprise a mix of dealerships, service and spare points, spare parts stockists and authorized

representatives of dealers located across different geographies.

Hero Honda values its relationship with customers. Its unique CRM initiative - Hero Honda Passport

Program, one of the largest programs of this kind in the world, has over 3 million members on its

roster. The program has not only helped Hero Honda understand its customers and deliver value at

different price points, but has also created a loyal community of brand ambassadors.

Having reached an unassailable pole position in the Indian two wheeler market, Hero Honda is

constantly working towards consolidating its its position in the market place. The company believes

that changing demographic profile of India , increasing urbanization and the empowerment of rural

India will add millions of new families to the economic mainstream. This would provide the growth

ballast that would sustain Hero Honda in the years to come. As Brijmohan Lall Munjal, the

Chairman, Hero Honda Motors succinctly points out, "We pioneered India 's motorcycle

industry, and it's our responsibility now to take the industry to the next level. We'll do all it

takes to reach there.''

13

BAJAJ

Bajaj Auto is a manufacturer and marketer of a wide range of two and three wheeled vehicles. The

company produces scooters, motorcycles, mopeds and three wheeled vehicles such as

autorikshaws. Bajaj Auto also trades auto spare parts.

The company has a number of strategic partnership agreements with various companies including

Kawasaki. Bajaj has a partnership agreement with the Japanese organization Kubota to develop

diesel engines. The company has its own research and development facilities.

Most of the company?s core business activities take place at its headquarters in Pune, India. Bajaj

Auto?s manufacturing and R&D activities are also located at various facilities in India. The

company has a distributor network covering over 60 countries around the world. The distributor

network gives Bajaj Auto a market presence in a number of major international markets. Export

markets are becoming increasingly important to Bajaj Auto. Among the company?s most

important export markets are Colombia, Uruguay and Bangladesh.

Bajaj Auto is one of the 27 companies that make up the Bajaj Group

TVS Motor Company

The TVS Group was established in 1911 by Shri. T V Sundaram Iyengar. As one of India's largest

industrial entities it epitomizes Trust, Value and Service.

Today, there are over thirty companies in the TVS Group, employing more than 40,000 people

worldwide and with a turnover in excess of USD 4 billion.

With steady growth, expansion and diversification, TVS commands a strong presence in

manufacturing of two-wheelers, auto components and computer peripherals. We also have vibrant

businesses in the distribution of heavy commercial vehicles passenger cars, finance and insurance.

Group Companies

TV Sundram Iyengar and Sons Limited (www.tvsiyengar.com)

TV Sundram Iyengar and Sons Limited operates through the three following divisions:

TVS Sundaram Motors Madras Auto Service

TVS and Sons distributes Heavy Duty Commercial Vehicles, Jeeps and Cars. It represents premier

automotive companies like Ashok Leyland, Mahindra and Mahindra Ltd., Fiat and Honda. It also

distributes automotive spare parts for several leading manufacturers.

TVS wins coveted 2009 Progressive Manufacturer 100 Award

Hosur March 13, 2009: TVS Motor Company has won the coveted 2009 Progressive Manufacturer

100 (PM 100) award for end-to-end automation of the entire business process of its lubricant brand,

TVS TRU4. Instituted by US based Managing Automation Media, the progressive manufacturing

awards program is designed to support and reflect the extensive drive by manufacturers across the

globe to improve and capitalize on growth opportunities. 100 projects that achieved distinction in at

least one of the eight core disciplines defined by Managing Automation Media were recognised.

15

The disciplines include Business Model Mastery, Customer Mastery, Supply Network Mastery, Data

& Integration Mastery, Innovation Mastery, Training & Education Mastery, Leadership, and

Operational Excellence. Winners are chosen based on the scope of mastery, business integration and

use of technology.

According to Mr. T G Dhandapani, CIO, TVS Motor Company, Automation of our lubricant

business through seamless implementation of the progressive manufacturing concept, which

advocates manufacturing business transformation, supported by advanced technology, has won us

this award. We have been selected for our mastery in the Data and integration discipline. Our

endeavour is to bring innovation into the manufacturing and distribution processes.

An independent judging panel of eminent personalities from various industries, chaired by David R.

Brousell, Editor-in-Chief, Managing Automation Media, and Jeff Moad, Executive Editor,

Managing Automation, reviewed project nominations and chose the winners based on the scope,

business impact and use of technology related to each discipline.

TVS Motor Company was chosen for the e-enablement of its order obtainment and order fulfilment

process over the internet. Innovative thinking combining the use of internet technology and SAP

helped deploy this solution successfully. This delivery model enormously benefits us in terms of

quicker response time, improved service levels to our customers and reduction of logistic costs. T.G.

Dhandapani added.

Other stalwarts like Caterpillar, Chevron Corp, Pfizer Inc. were among the finalists who were

recognized.

Yamaha Corporation

Yamaha Motor is Born When Yamaha Motor Co., Ltd. was established in Japan in July 1955, it was

a relative latecomer in a market where as many as 150 motorcycle manufacturers competed for

survival. New ones were starting up and others were folding at a tremendous pace, and few survived

the challenge. In Yamaha Motor's story, you will recognize the spirit of challenge in these early

years that forged the company into the global corporate group we are today, in pursuit of the

perpetual goal of being best in the world market.

It all began when then president of Nippon Gakki, (now Yamaha Corporation,) Genichi Kawakami,

put to use some machining equipment used in the production of metal airline propellers to develop

the first Yamaha motorcycle. It was the YA-1, nicknamed “Aka-tombo” which means red dragonfly.

With a starting capital of 30 million yen, 274 employees and two single-story wooden factory

buildings with a capacity to turn out 200 motorcycles a month, the fledgling company dared to

confront competition, a will that came to forge the company spirit of challenge. Yamaha entered the

first YA-1 in the Mt. Fuji Ascent Race and won. From there on, our employees moved with

determination from one challenge to the next, working as a team, sharing victories and setbacks.

In 1955, the Indian government needed sturdy and reliable motorcycles for its Army and police to

patrol the rugged border highways. The first batch of 350cc Bullet from the Royal Enfield Company

of UK were received and assembled at Chennai.

The four stroke engine of the motorcycles is fuel efficient and is the main reason for the growth of

motorcycle segment In India. The motorcycle market share is about 81.5% of the total two wheeler

market in India. Three-fourths of the total exports in the two wheeler automobile industry are made

17

in the motorcycle segment. Exports are made mainly to South East Asian and SAARC nations.

SUZUKI MOTORCYCLE INDIA PRIVATE LIMITED

SUZUKI MOTORCYCLE INDIA PRIVATE LIMITED is a subsidiary of Suzuki Motor

Corporation, Japan where in we are having the same manufacturing philosophy of VALUE

PACKED PRODUCTS right from the inception. SMIPL will be manufacturing two wheelers best

suited for the valuable Indian customers covering all segments

Plant area and production capacity

We have installed our manufacturing plant in Gurgaon (Haryana) having the annual capacity of

1,75,000 units. Total land area of the facility at Gurgaon is 37 acres out of which the present plant is

constructed in an area of 6.5 acres of land. The remaining area of 30.5 acres is left for land

development and future expansion.

Capital

Rs. 713.43 Million

Managing Director

Mr. Satya Sheel Khosla

Joint Managing Director

Mr. Katsumi Takata

Personnel over the years

Items Year 2006-07

Total number of employees 385

Main Products

Motorcycles and scooters

Head Office, Plants & Facilities

Name Address Operations

Suzuki Motorcycle India Pvt

Ltd

Village Kherki Dhaula,

Badshahapur, N.H.-8, Link

Road, Gurgaon.

Head office affairs

Motorcycle engines assembling and

machining

Spare parts administration

Education and training

Public relations

Research and development

Testing and development of motorcycles

19

BAJAJ AUTO HERO HONDA KINETIC MOTOR

› Kawasaki Ninja* › Hero Honda Achiever › Kinetic Aquila

› Bajaj XCD 135 DTS-Si* › Hero Honda CD Dawn › Kinetic Comet

› Bajaj Discover DTSi › Hero Honda CD Deluxe › Kinetic Stryker

› Bajaj Platina › Hero Honda Glamour

› Bajaj Pulsar DTSi › Hero Honda Karizma

› Bajaj Pulsar 200CC* › Hero Honda Passion Plus

› Bajaj Avenger › Hero Honda Splendor

› Hero Honda Splendor NXG -

› Hero Honda CBZ X-Treme -

› Hero Honda Hunk

LML INDIA ROYAL ENFIELD TVS MOTOR

› LML Adreno FX › Bullet 350 › Suzuki Hayabusa 1300

› LML Beamer › Thunderbird Twinspark › Suzuki Intruder M1800R

› LML Energy FX › Bullet Electra › Suzuki GS 150R

› LML Freedom › Bullet Machismo › TVS Apache RTR FI

› LML Graptor › Bullet Machismo 500 › TVS Flame

› TVS Star City

› TVS Taurus Fiero F3*

21

OTHERS:-

HONDA bikes are mostly made in Japan. Now a days demand for HONDA bikes has decreased.

But their newly launch Stunner bike now a days commentate the other giant manufacturers.

TVS is a new company launching diff. brands of bikes.It is the first choice of young age

consumers in sports bikes.

ROHTAK BIKE MARKET

The bike market in Rohtak city has won a good respect & a high ratio among all vehicles.

After year of growth derived the literacy rate has grown in Rohtak city. And the knowledge & taste

of consumers has also changed. And now the urban marketers has realized that for them it is a big

opportunity to establish new & good modles of bikes acc. To the taste & preference of young aged

consumers. So that the Rohtak bike market has got the latest marketing mantra. where 62% of

population is engaged in business related activities. And more than 70% of the population is

contributes to one third of India GDP.

SIZE OF ROHTAK BIKE MARKET

70% of Rohtak population lives in cities in urban area. 85% of the urban population is

concentrated in villages with a population of lessthan 2,000 with the agriculture being the main

business. There are almost twice as many middle income households in rural areas as the urban

areas.

The total size of rural market for FMCG products is Rs. 14,550 crore as compare to 37,130 crore

in urban market.MARKET PANETRATION

The market penetration may be defined as the strategy for company growth by increasing sales

of current products to current market segments without changing products.

In other words the market penetration may be defined as the degree to which the potential

customers using a particular product.

23

OBJECTIVE OF

STUDY

OBJECTIVES OF THE STUDY

The research project report aim to study the “Brand preference of bikes in Rohtak city”.

The objectives of the study are as follows:

1. To study the brand preference of bikes among urban consumers.

2. To study the brand awareness of the consumers about the related brand.

3. To study the motive behind purchasing the brand of the product.

4) To conclude the preference of consumers towards bikes why they takes interest

in bikesand why they exit.

5) To develop new marketing communication strategy to target customers.

25

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

Effective research involves five steps :

1. Define the problem and research objectives.

2. Develope the research plan.

3. Collect the data .

4. Analyse the data.

5. Present the findings.

The purpose of the project is to study the “BRAND PREFERENCE OF BIKES IN

ROHTAK CITY”, in Haryana In order to accomplish this objective through questionnaire,

scheduling and personal Interviews, primary data is to be collected from the respondents.

In order to get the clear picture as part of secondary data with the help of internet also have

been taken.

RESEARCH DESIGN

All the work has been covered as a part of descriptive research. The major purpose of the

descriptive research as the name suggested it to describe the characteristics of population or a

27

phenomenon.

One representative district of Haryana is drawn out as Rohtak & for 30 respondents from

Different places of Rohtak have been drawn out as convenience.

SAMPLING Sampling is a process of obtaining information about the entire population by examining only a

part of it.

The convenience sampling which is non probability sampling method is used to draw the area

In which the research is carried on. The respondents from that area were drawn out with the

convenience sampling.

SAMPLE SIZE

There were 30 respondents from Rohtak city.

DATA COLLECTION The whole study is based on primary & secondary data. The data were collected by personal

interview based Structured questionnaire & some data like company profile, population of the city

has been under taken from diff. ways of info.

There are two types of data these are:

PRIMARY DATA: - The primary data are those, which are collected afresh and

for the first time. And thus happened to be original in character. Sources of primary

data are:

Questionnaire

Observation

Personal interview

SECONDERY DATA:

The secondary data on the other hand, are those, which have already been collected by

Someone else and which have already been passed through the statistical processes. When

the researcher utilizes secondary data then he has to look into various sources from where he

can obtain them. From e.g. Books, magazines, newspaper, Internet, publications and reports.

TOOLS TO ANALAYSIS:

HYPOTHESIS TESTING

Chi-square test is used when the set of observed frequencies obtained after experimentation have to

be supported by hypothesis or theory. The test is known as X2- test of goodness of fit and is

used to test if the deviation between observation (experiment) and theory may

be attributed to chance (fluctuations of sampling).χ2 also enables us to explain whether

or not two attributes are associated or related to each other.

To test the goodness of fit

The null and alternative hypothesis to be tested is as follows:

Null Hypothesis Ho: There is no significant difference between the sample statistic and the

population parameter.

Alternative Hypothesis H1: There is significant difference between the sample statistic and the

29

population parameter.

Procedure:

(1) Set up the null hypothesis that there is no significant difference between the

observed and expected value.

(2) We compute the value of CHI- square by using the formula

CHI-square = ∑ , χ2=Σ (( Oi- Ei)2/Ei)

O- Observed value

E- Expected value

Degree of freedoms=(R-1)(C-1)

Level of significance=5

ANALYSIS

&INTERPRETATION

31

ANALYSIS AND DATA INTERPRETATION

The data collected in the aforesaid manner have been tabulated in condensed from to draw the

meaningful results. The different techniques are adopted to analyse the data. All the data and

material is arranged through internal resources and the last part of the project consists of the

conclusions drawn from the report.

DISTRIBUTION ON THE BASIS OF RESPONDENT’S OCCUPATION

Table no. 1.1

0%

5%

10%

15%

20%

25%

30%

35%

BUSINESS

SERVICE

AGRICULTURE

LABOUR

Source : primary survey (Fig. 1.1)Interpretation

The figure shows that 33% of respondents relate with business activities.30%respondents are

involved in service.19% consumer’s occupation is agriculture & rest 18% respondents do labour.

BUSINESS 33%

SERVICE 30%

AGRICULTURE 19%

LABOUR 18%

33

Thus, it is clear with the fig. that the maximum ratio of bike buiers in Rohtak city relates with

business activities.

DISTRIBUTION ON THE BASIS OF RESPONDENT’S INCOME

Table no.1.2

<15000 42%

15000-25000 33%

25000-40000 19%

>40000 6%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

<15000

15000-25000

25000-40000

>40000

Interpretation Figure no. 1.2

The figure shows that in Rohtak city 42% respondents are related with <15000 income level.33% of

respondents relate with 15000-40000 income level group. 19% of respondents are from 25000-

40000 income level & rest 6% of respondents are >40000 income level group.

Thus, it is clear in the fig. that most of people in Rohtak are under 15000 income level group.

DISTRIBUTION ON THE BASIS OF BRAND PREFFERENCE

Table no.1.3

HERO HONDA 34%

BAJAJ 32%

TVS 8%

YAMAHA 12%

SUZUKI 10%

OTHERS 4%

0%

5%

10%

15%

20%

25%

30%

35%

HERO HONDA

BAJAJ

TVS

YAMAHA

SUZUKI

OTHERS

Figure no.1.3 Interpretation

35

This figure shows that 34% of respondents preffer HERO HONDA bikes.32% of respondents are using

BAJAJ brand. 8% respondents like TVS.12% of respondents are in favour of YAMAHA. 10% are in favour

of SUZUKI & rest 4% consumers like other company’s bike.

“OTHER” company includes like GLOBAL, ROYAL ENFIELD,KAWASAKI, SATNAM, CRUIZE etc.

Indian & foreigon bikes.

The fig. makes a attempt that in Rohtak city most of persons prefer hero Honda bikes & it has the maximum

ratio.

DISTRIBUTION ON THE BASIS OF AGE GROUPS

Table no. 1.4

17-25 62%

26-45 22%

ABOVE 45 16%

0%

10%

20%

30%

40%

50%

60%

70%

17-25

26-45

ABOVE 45

Figure no.1.4

Interpretation

This figure shows that 62% respondents, related with 17-25 age group are bikes the most and 26-45

aged consumers are using 22 of bikes and rest above 45aged persons are using only16% bikes.

Thus it is clear that in Rohtak city most of young aged consumers use bikes the most.

37

DISTRIBUTION ON THE BASIS OF EASY AVAILABILITY OF BRANDS

Table No. 1.5

Figure No. 1.5

0%

20%

40%

60%

80%

100%

yes

no

Source: Primary Survey

Interpretation

This figure shows that 94% says that brands are easily available.6% says that brands are not

easily available.

Yes 94%

No 6%

Due to good efforts of marketers brands are now easily available in Rohtak city.

DISTRIBUTION ON THE BASIS OF SOURCE OF INFORMATION

Table no. 1.7

T.V.ADVT. 62%

FRIENDS & FAMILY 26%

OTHER SOURCES 12%

0%

10%

20%

30%

40%

50%

60%

70%

T.V.ADVT.

FRIENDS & FAMILY

OTHER SOURCES

Interpretation Figure no. 1.7

This figure shows that 62% respondents are getting information about brand through T.V. ADVT.,

39

26% of respondents are getting information about brand through their FRIENDS & FAMIL & rest

12% of respondents are informed threw other sources of info. Like retailers, news etc. As the literacy

rate is increasing, TV has become a main source of information.

CONCLUSION

CONCLUSION AND SUMMARY

Conclusion based of this report may be as follows :-

1. Most used brands in bikes in Rohtak city is HERO HONDA.

2. All preffered brands are easily available.

3. 17-25 aged consumers likes bikes the nost.

4. More than 42% consumers in Rohtak relates with <15000 income level.

5. most of consumers are purchasing brands while watchin the T.V.ADVT.

The research study is done in urbam market of Rohtak city. It will be a right strategy to

accelerate the promotion activities since 60% of respondents reacted positively to promotion

price. There should be intensive the TV for the promotion. TV is still the most influencing form

of mass media.

41

LIMITATIONS

LIMITATIONS OF THE STUDY

Every study conducted has certain short coming. A few error have kept in dispite of the best effort to

avoid them but this is expected that our study and findings are very much relevant yet this survey has

also some limitation.

Availability of Time: - For conducting a research one should have the availability of time

so that he should provide time to the research. As I am a student so it was impossible for me

to provide time.

Small sample Size: - The sample that I have taken was not enough. It does not represent the

whole set of population.

Biased Responses: - Some respondents were not cooperative, I found biased responses from

them, they were taking the things in a wrong manner.

Limited Area: - The sample which is taken in the record is from the very small area as

compared to large population town. So there may be deviation due to this sample.

43

Lack of Experience:- Lack of experience was also a big limitation in this as I was not a

trained person in this.

Budgetary Constraints:- I was also lacking in budget which is essential for getting the

responses from the respondents

RECOMMENDATION

45

Recommendations

On the basis of the this Business research foll. Recommendations may be highlighted:-

1. The very first one recomm. Is for all bike companies that every comp. should look upon the

interest of the consumers for sports bikes. The companies should make high CC sports bikes.

2. Most of consumers in Rohtak city are living under 15000 income level .So thecompanies

should make better quality brands at a low price.

3. Allcompanies should target the young aged consumers.

4. BAJAJ is the main competitor of HERO HONDA. So, HERO HONDA should do efforts to

keep its repotation.

5. BAJAJ & all other companies should increase their advt. for better sales.

BIBLIOGRAPHY

47

BIBLIOGRAPHY

Books:

Kothari C.R.; RESEARCH METHODOLOGY, NEW AGE

INTERNATIONAL PUBLISHERS

Website:

www.Indiainfoline.com

www.herohonda.com

www.bajaj.com

www.Bikeproducts.Com

www.questionanswer.com

ANNEXURE

49

QUESTIONNAIRE

BRAND PREFERENCE OF BIKESS IN ROHTAK CITY

I, Ritesh, ROLL NO.41, class MBA 4th semester of VAISH COLLEGE OF ENGINEERING,

ROHTAK, here by declare that My research is purely for academic purpose and it is not for any in

legal activity or purpose.

NAME------------------------ SEX-------------------------------

AGE---------------------------- OCCUPTION-------------------

INCOME----------------------- NUMEBR OF FAMILY MEMBERS-----------

1.DO YOU HAVE INTEREST IN BIKES ?

A i) yes C ii) no

B iii) Daily D iv) occasionally

2. WHICH BRAND OF THE BIKE YOU PREFER MOST ?

i) HERO HONDA ii) BAJAJ

iii) TVS

3. RATE YOUR REASON OF PREFERENCE FOR A PARTICULAR BRAND OF

BIKES ?

i) Price ii) Brand name

iii) Quality iv) Availability

4. WHICH PROMOTIONAL POLICY ATTRACTS YOU THE MOST TOWARD YOUR

PREFERRED BRAND ?

i)TV advertisement ii) Advice of friends & family

5. HOW MUCH ROLE DOES AVAILABILITY PLAYS IN THE SELECTION OF

BRAND ?

i) Very high ii) High

ii) Average iv) Low

6. WHY DO YOU PREFER A PARTICULAR BRAND ?

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7. MONTHLY EXPENDITURE ON THE BIKES ?

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APPENDIX

APPENDIX

CC : Cubic centimeter- (A automobile word) to increase the pick up in bikes

GDP : Growth domestic product.

Fig. : Figure

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