365 hangers media kit

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Page 1: 365 Hangers Media Kit

Media Kit

Page 2: 365 Hangers Media Kit

Launched in the summer of 2009, 365Hangers features women’s designer apparel at an unprecedented 70% off retail value, every day, 365 days a year. Founded by Ferial Moloo, entrepreneur and avid philanthropist, she

leveraged the growing need of women’s high end designer fashion by creating an open community where women can shop for their size and body type without any ubiquitous time restriction, essentially reducing the guesswork and stress out of online shopping.

365Hangers has its finger on the pulse of fashion, delivering the industry’s most coveted designers ranging from the world-renowned Diane von Furstenberg to the wonderfully talented Marc Jacobs. Tailored for the everyday woman, our talented stylists hand-pick looks for each body type, ranging from pear to hourglass shapes, making shopping easy and fun; after all, designers make clothing for all women, despite what is seen on the runway.

Page 3: 365 Hangers Media Kit

Facts

Mantra: To bring fashion to the fashion obsessed, even if the fashion obsessed don’t have deep pockets.

Founder/ CEO: Ferial Moloo

Founded: 2009

Headquarters: 5777 W. Century Blvd Suite 1250, Los Angeles, Ca 90045

Site: www.365hangers.com

Discount offered: 70% off all designer labels

Sizes available: X-Small to X-Large; 0-16

Social media presence: 1,200 Twitter followers, 1100 Facebook fans and 2,400 newsletter subscribers and growing.

Designer apparel available: A.B.S. Collection, Aidan Mattox, Akiko, Alexia Admor New York, Ali Ro Alice+Olivia, Anna Sui, Anne Klein, Aqua, BCBGMAXAZRIA, Betsey Johnson, Betsy & Adam, Black Halo, Calvin Klein, Chaiken, Chelsea Flower, Chetta B, Collective Clothing, Corey Lynn Calter, Cynthia Steffe, Dana Buchman, Diane von Furstenberg, DKNY, Donna Ricco, Earnest Sewn, Elie Tahari, Ella Moss, Ellen Tracy, For Love and Liberty, Free People, French Connection, Helmut Lang, I.N.C., Inspira, Issa London, Jill Stuart, Joie, Juicy Couture, Julie Haus, Karen Miller, L.A.M.B., La Rok, Laundry, Lucky Brand, Maggy London, Marc by Marc Jacobs, Matty M, Max and Cleo, Max Studio, Michael by Michael Kors, Milly of New York, Nanette Lepore, Nicole Miller, Nine West, Nu Collective, Ralph Lauren, Rebecca Taylor, Robert Rodriguez, Seven For All Man Kind, Shelli Segal, Spring+Mercer, Steve Madden, Sue Wong, Susan Monaco, Taylor, Theory, Three Dots, Tibi of New York, Tory Burch, Tracy Reese, Trina Turk, Twelfth Street, Vince, Voom, William Rast, WiNK, XCVI and many more.

Page 4: 365 Hangers Media Kit

Press

“... for those divas who relish goods by Theory, Alice and Olivia, Nanette Lepore and the likes, welcome to heaven. A sample sale that never ends.”

“... no matter how much you order -- trust me, it’ll be hard to limit yourself.”

“We went home and started clicking through the site and immediately liked what we saw... surf on over and see if there’s anything left after we’re done ravaging the site.”

“We can’t help but get a little excited when someone makes it easy to save! 365Hangers.com is my newest discovery and one of the easiest ways to get designer labels for less.”

“They not only provide shoppers with designer clothing at a pittance, but they also give shoppers a visual of how it will look on them by using real models of different body type and size A neat new website for bargain savvy fashion addicts”

“How are we just now finding out about this? We’re ashamed to call ourselves fashion writers! Grab your credit card and jump onto the website now.”

365Hangers #18 on Lead 411’s Top 500 Fastest Growing Tech Companies

Page 5: 365 Hangers Media Kit

Customers

“O…M…G...finding out about this website is more exciting than finding a $100 bill in your pocket. Thank you!!-Annie Kicak

“Is it just me or is finding out about 365 Hangers an answer to prayers? There is a blue dress on their website by DKNY that I just adore! And it would be perfect for a Christmas party I’m going to. I love their website!”

-Allison Miller

“I love that this company is using models of all sizes! It’s important to me that we are accepting of all shapes and sizes. Way to go 365 hangers!”

-Amy

“OMG! This sight is so exciting-cute, designer stuff in plus sizes for attainable prices. Wow.”-LaToya

“What a great site—totally emailing the link to friends of all sizes! Why hasn’t someone thought of this before? Plus the detail in the viewing is gorgeous. I feel like I know exactly what I’m in for.”

-Lisa W.

Users by State: 1. California2. New York3. Texas4. Illinois5. Florida

Users by City:1. Los Angeles2. New York3. Inglewood4. Chicago5. Washington D.C.

Visitor Segmentation

Page 6: 365 Hangers Media Kit

Shapes

Pear shapes find themselves with a slim torso ample hips, thighs and bottom.

To balance hips, think wool or polyester blends for pants: these choices will help smooth a pear shape’s silhouette. For skirts, avoid A-line cuts: skirts should hug a pear shape’s body, opt for straight and fitted cuts. To balance the upper body, choose jackets with pad inserts and/or tops with embellished necklines.

Straight shapes have a proportional body. Torso and hips are equal in width and there is little difference between chest, waist, and hip measurements.

For tops choose pieces that dip down to the décolleté, which will serve to elongate the torso. Look for skirts that will hug the body; these cuts help create the illusion of curves. Add structure to the silhouette by wearing tailored jackets or embellished pieces.

Full shapes are defined by curves: a generous bust, wide rib cage, full tummy, narrow hips and slender legs.

To balance the midsection, and highlight slender legs, wear A-line skirts and opt for items with large waistbands. Avoid fitted tops which bring attention to the midsection. Choose tops with v-necklines, they help elongate the body and draw the eye up.

Hourglass shapes have a well-defined waist, curved hips, and legs that go for miles.

Choose pieces that will highlight a well-defined waist, these include wrap tops and tops with a complimenting belt. Avoid loosely-fitted outfits at all costs; these styles will hide the hourglass shape. To balance hourglass curves, choose pencil skirts.

Tailored for the modern woman, our products are featured on four body types: pear, full, straight, and hourglass shapes.

Page 7: 365 Hangers Media Kit

Products

Hand-picked by our stylists, pieces from today’s leading fashion designers are featured at 70% off retail value, every day.

Page 8: 365 Hangers Media Kit

Lifestyle

Page 9: 365 Hangers Media Kit

Contact Us

CEO: Ferial Moloo

Address: 5777 W. Century Blvd, Suite 1250 Los Angeles, CA 90045

Phone: (209) 852-6726

General Inquiries: [email protected]

Press Inquiries: [email protected]

Page 10: 365 Hangers Media Kit