38741586 channels of communication in biz org

8/8/2019 38741586 Channels of Communication in Biz Org

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Communication Channels in an Organisation

Presented By : Ranu singh ,ashutosh ,abhishek ,pankaj,darpan ,mangesh ,virendra ,gopal ,chetan.


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Objective.

Functions of Business Communication.

Types of channels of Business communication.

Limitations & Methods for Improvement

Cases of failure and success of communication channels

OVERVIEW


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FUNCTIONS OF BUSINESS

COMMUNICATION

To inform

To persuade

To promote goodwill

Internal Superiors

Co-workers

Subordinates

External

Customer Supplier

Govt Agencies

The public


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TYPESOF

COMMUNICATION

CHANN

ELS

Financial statements

AdvertisementsAnnual reports

Communication

ExternalInternal

Grapevine/

Rumourmill

InformalFormal

Horizontal

Vertical Downward Upward

Unofficial

DiagonalChannel


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Downward Upward Horizontal

INFORMATIONFLOW IN AN

ORGANISATION (FORMAL)

Job plans

Policies

Directives

Procedures Personnel

assessment

Feedback

Suggestions

Customerinformation

Financial

information

Taskcoordination

Problem solving

Conflictresolution

Idea generation


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Obstacle / Limitation

Distortion resulting from long lines of communication.

e.g:

DOWNWARD

COMMUNICATION

CEO

VPMarketing

VP HRVP FinanceVP

Manufacturing

Personnel

MgrSales MgrPlant Mgr

Staff Accountant

A/C Mgr

Senior A/C

Cost Accountant


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Methods of improvement

Creating smaller work units with team leaders

Flow of information through newsletter, announcements,

meetings, videos, blogs, webcasts, company intranets

DOWNWARD

COMMUNICATION


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Obstacles / Limitations:-

Distrust between the Manager & the sub-ordinates.

Fear of punishment for honest communication.

Downsizing, cost-cutting measures, temporary workers etc Lack of adequate communication skills.

Methods of Improvement:-

Hiring communication coaches to train the employees Asking employees to report customer complaints

Encouraging regular meetings

Providing a trusty & non threatening environment

Setting up anonymous hotlines

UPWARD

COMMUNICATION

PRESIDENT

VPManufacturing

Plant Mgr


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HORIZONTAL

COMMUNICATION

PRESIDENT

VP

MarketingVP Finance

VPManufacturing

Mgr B Mgr DMgr CMgr A Mgr E Mgr F


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Obstacles / Limitations

Prejudice

Ego Poor communication skills

Turf wars

Method of Improvement

Establish reward system based on team achievement.

HORIZONTAL FLOW


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DIAGONAL CHANNEL

(INFORMAL)

Obstacles / Limitations

Feeling of by-passed by senior

Can lead to needless talk and gossip Flow of irresponsible message

Method of Improvement

The communication should be simply information relevant tothe other department.


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GRAPEVINE(UNOFFICIAL)


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Single Strand Chain:

Gossip Chain:

TYPES OF GRAPEVINE

A B C D


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Probability chain ( random):

F

CK

A

J

H

E

G

I


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The Cluster Chain:

D

F

C

B

A

E

J


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Importance

Feedback

Rapid

Sense of Unity

Supportive value

Supplement

Limitation

Degree of error

Baseless & nonfactual & harmful at times

Productivity of employees

Goodwill

GRAPEVINE


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The ceo of abc co. discussed with vice-president regardingovertime of 3hr for accountants with extra remuneration, so thatthe books of accounts can be finished early and co. could start

the process of external audit on time. The vice-presidentcommunicated to accounts manager regarding the same, managertransferred this message to senior accountant asked for instantfeed- back, senior accountant approached accountants for the

same and gets a positive feedback. Then senior accountant

reported the same to accounts manager. The accounts managerimmediately reported to vice president and communicated the

feedback. The vice president arranged a meeting with CEO, andinformed him about the positive feedback of accountants. CEO

finalised to start the overtime procedure from the starting of new

month.

CASE OFSUCCESSFUL

COMMUNICATION

CHANNEL


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The chief engineer of abc co. submitted a proposal for additionalgenerators. The cost of each generator was around Rs.50,000 he

gave some technical justification for additional generators. Thenote went to the finance manager, who was disagreed to thisexpenditure. He was concerned that there was no budget

provision and the chief engineer had been submitting too manyproposals without planning for them at start of the year. He also

felt that the additional generators are unnecessary. He elaboratedhis concern in his written response to the proposal and argued

against this expenditure.

CASE OFUNSUCCESSFUL

COMMUNICATION

CHANNEL


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An organization is constantly in need of

information. Its system and channels ofinformation flow are its lifeline. Communication

gaps and failures and even delays can be very

costly in these days of global business. Good

decision depend on timely information.

CONCLUSION:


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Todays communication set the tone for tomorrows

relationships.


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38741586 channels of communication in biz org

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