3g deployment challenges
TRANSCRIPT
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3G Deployment Challenges3G Deployment ChallengesBy By
Mohsin J.Mohsin J.
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•Way to 3G•Operator Challenges•Vendor Challenges•Conclusion
AgendaAgenda
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• For People – Internet on the move is the major driver for
3G.
• For Companies– Intense competition and declining ARPU is
the major driver for 3G
• Steps to 3G – HSCSD, GPRS, EDGE• In Pakistan we are at the cross roads
Way to 3GWay to 3G
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3G is the Future but
@ the Right Time & with the
Right Pakistani Business Model
Fact of the matterFact of the matter
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• 3G Cost • GPRS/EDGE Usage• Mobile services/VAS• Mobile devices • Market readiness
Operator ChallengesOperator Challenges
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3G Cost : + Spectrum + Network implementation - CAPEX+ Network operations – OPEX+ Non technical CAPEX & OPEX
= Uncertain Business Case
Operator ChallengesOperator Challenges
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GPRS/EDGE Usage+ Understanding of data traffic is the
ONLY way forward + Usage pattern will help minimizing the
cost and speeding the decision time.+ Room for lots of experiments at
minimal cost compare to 3G Network.
Operator ChallengesOperator Challenges
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Are we using/experimenting the/with GPRS/EDGE networks they way we should be?
If not then why not?
QuestionQuestion
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Operator ChallengesOperator Challenges
Mobile Services– Currently being offered – Local
•TV, Radio, News, Sports, corporate, location based services
– International•Social Networks, emails, Instant
messaging, peer to peer, movies
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Who is responsible for creating compelling data services?
Question?Question?
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Operator ChallengesOperator Challenges
Mobile Devices– Availability – Compatibility– Affordability
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Question?Question?
Will subsidization of handset cost + flat rate internet become the catalysts of 3G uptake?
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Operator ChallengesOperator Challenges
Is the market ready for 3G?
Can we answer this question?
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Vendor ChallengesVendor Challenges– It is operators market– They want everything and want them all for FREE– They want partnership (but do not realize that)` – Vendor landscape has been changed in last 2-3
years significantly due to some new Asian vendors hence fierce competition.
– Increasing R&D Spend– Catch 22 situation with LTE for new operators– Work closely with operators business model
(although sometime it is not possible)
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Technical ChallengesTechnical Challenges• New technology brings new challenges • 3G is very different from 2G.• Need to understand the basics in order to
design/plan and optimize the network.• Optimization starts at the design stage• Good understanding of traffic and its growth is
the key for success• Due to spectrum (1900Mhz) need for more sites• Interference control is everything• Move from CS to PS mindset• Interworking between 2G and 3G is critical.
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Technical ChallengesTechnical ChallengesAccess
Leverage Lessons learned from other markets– Ensure the fundamentals are correct: Handover
and power control– Maximize equipment reuse from GSM– Focus on lower upfront investment: OTSR, power
and transmission savings– Deliver equipment now for tomorrow: LTE ready
hardware
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Technical ChallengesTechnical ChallengesRight Tools
• Design, planning and optimization tools• Dimensioning tools that deliver robustness:
capacity and endurance• Configuration management tools to optimize
planning
Feature prioritization for launch• Variety of RABs• Features to support capacity growth
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Technical ChallengesTechnical ChallengesCore • Deliver Carrier grade data vs. enterprise data
– Data Services with voice levels of reliability – today’s biggest challenge
– “Voice-like” reliability required if data services are to take off
• Move towards a unified core– Deliver packet and circuit programs that handle all access
technologies– Deliver products that support GSM/UMTS/LTE and
GPRS/EDGE/UMTS/LTE• Adapt the Packet Core to include GPRS learning's
– Continue to learn from technical and usage issues in commercial GPRS
– Build learning's into UMTS packet core
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Technical ChallengesTechnical Challenges• IP vs. ATM
– Try not to get caught up in the religious wars– Build products that support both: ATM for
today, IP for tomorrow• Prepare for core evolution: R4, R5 and converged
networks– Deliver a services GGSN vs. router– Understand SIP and begin service education
early via pre-R5 offerings
•
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ConclusionConclusion
It is the joint responsibility of operators and vendors to make 3G as successful as 2G :
– They have to work together– They have to be open – They should trust each other– Understand each other’s problem– Foster mutual learning– No one has all the answers– Think long term– Learn from global experiences.
•
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Best wishes Best wishes for for
3G in Pakistan3G in Pakistan
•
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Thanks a lotThanks a lot
•
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