4 Awesome Strategies B2B

Marketers Can Steal From B2C

Awesome Strategies B2B Marketers Can Steal From B2CEffective B2B and B2C marketing typically require

different approaches, and as a result B2B

professionals tend to shy away from learning and

using ideas that come from the B2C realm.

However, being open to learning and utilizing

strategies from different sectors can yield rewards

in the form of increased website traffic and a boost

in sales. Here are four valuable B2C marketing

strategies that B2Bs should consider stealing:

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4 Awesome Strategies B2B Marketers Can Steal From

B2C

1. Leverage Visual Marketing

One B2C strategy that many B2Bs fail to employ effectively is visual marketing. Though

many B2B marketers fear their products aren’t visually appealing, you can still use your

creative juices to find a worthwhile angle for a visual campaign. Chobani does this well by

sharing sumptuous photographs of dishes created using their yogurt. Think of ways that your

customers use your product, as well as topics that would interest them, and use those ideas

to tell stories through pictures.

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1. Leverage Visual Marketing

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2. Add a Personal Touch

Personalization is an increasingly popular B2C marketing technique that can help B2Bs

better provide highly relevant content and offers to their audiences. Personalization is a

hallmark of retail giant Amazon.com. From the time you log into your personal account, you

see suggestions based on your past purchases and products you’ve viewed. Emulate this by

showing your prospects that you’re in tune with who they are and what they need, whether

that means taking time to further personalize an email, or customizing a report to better

solve a prospect’s problem.

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3. Build a Relevant Community

Building a community around your brand means establishing trust and familiarity, as well as

providing a place for your audience to express themselves and find useful information—

regardless of whether you’re a B2B or B2C business. Backpack maker Herschel Supply Co.

does this by curating customer travel photos using the hashtag #WellTravelled. Community

building requires a long-haul commitment when it comes to growing revenue, but it’s a vital

step for brand building. Set community KPIs to keep things on track, and relay useful

community information, such as product improvement suggestions, back to your managers

and team so that they can see just how advantageous it is.

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4. Employ Brand Transparency

Today’s customers have more information at their disposal, and as a result, people demand

transparency. McDonald’s Canada stepped up to the plate in 2012 with their “Your Food,

Our Questions” website. They encouraged visitors to ask their toughest questions about the

restaurant chain’s offerings, which they provided honest answers to. As a result, McDonald’s

has established trust with its Canadian customers and improved their reputation. Invite your

audience to ask questions about your brand, and answer them on your website, blog, or on

social media. You can also offer “behind the scenes” content of your sourcing and production

processes.

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4. Employ Brand Transparency

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4. Employ Brand Transparency

Though B2C and B2B marketing have their differences, B2C employs strategies that B2B

marketers shouldn’t be afraid to implement if they want to see better results.

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