4 behavior patterns of highly motivated people
DESCRIPTION
High motivation leads to other desired behaviors, but as a designer, how do you know when this motivation is most accessible? View my slides to learn about 4 behavior patterns that point to this type of highly-motivated experienceTRANSCRIPT
4 Behavior Patterns of Highly Motivated People:
How a Motivation Wave affects behavior
Cristina Leos
Stanford University
What is a Motivation Wave?
A high-motivation state which makes it easier for someone to perform other desired
behaviors
For example: around New Year’s, people are highly motivated to lose weight
A Motivation Wave is Powerful
The key is that this state makes it easier to do things that normally are hard or time-consuming
On a motivation wave, you might wake up before
work to go out for a walk when you usually snooze
until the last minute
Photo credit: EPR Marketing
So how do we know someone is on a
Motivation Wave?
??
? ??
?
Track 4 Behaviors
purchases
conversation
technology use
leisure activities
Purchases
A Motivation Wave can lead to increases in specific types of purchases or several related purchases
Someone motivated to walk more might buy a new pair of walking shoesor maybe a new water bottle or anarmband for their iPod (or all three!)
Photo credit: Forbes.com
Leisure Activities
What percentage of their leisure time is spent doing passive vs. active activities?
Highly motivated people are less likely to spend time passively watching TV or surfing the internet
Their activities are likely to be more structured and focused, like searching
for new walking routes near home
Photo credit: Baselineintel.com
Technology Use
Think about how they are using their time on the internet and on their mobile device. Highly motivated people will likely spend more time engaging with items related to their desired outcome.
A motivated person might spend moretime searching for information such as the health benefits of walking or posting updates onto social media
Photo credit: Geocentric
Conversation
People experiencing a Motivation Wave are more likely to verbally express excitement and motivation. They may introduce new topics or increase the frequency with which they visit certain topics
If suddenly your co-worker can’t stop talking about how relaxed he feels now
that he walks every day, it is likely he is highly motivated
Photo credit: Utah State University
When one or more of these behavior patterns are present,
someone is experiencing a Motivation Wave
This high-motivation state is the best time to
structure future behavior,
make specific behaviors easy to do,
and gain skills
so that the desired outcome is reached.
Identifying when someone is experiencing it means that structured behavioral
interventions can have greater success.
Someone who is already highly motivated to walk can be prompted to make it a habit, and will probably experience
another Motivation Wave, too!
Use these 4 behavior patterns to identify who is highly
motivated and maximize your potential for
successful behavior change!
Want to hear more about behavior design, motivation, and other useful things?
Email me: [email protected] or follow me on Twitter: @consider_change