4 effortless tactics to generate pr
DESCRIPTION
Simple tactics for generating PR without a Public Relations firm. Useful for businesses at any stage.TRANSCRIPT
![Page 1: 4 Effortless Tactics To Generate PR](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e822d1a28ab94528b458e/html5/thumbnails/1.jpg)
4 Effortless Tactics To Generate PR
![Page 2: 4 Effortless Tactics To Generate PR](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e822d1a28ab94528b458e/html5/thumbnails/2.jpg)
Generating great coverage
is hard.
![Page 3: 4 Effortless Tactics To Generate PR](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e822d1a28ab94528b458e/html5/thumbnails/3.jpg)
When Successful, There Are Many Benefits
• Generate brand awareness. • Increase website traffic. • Link building. • New client acquisition.
![Page 4: 4 Effortless Tactics To Generate PR](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e822d1a28ab94528b458e/html5/thumbnails/4.jpg)
Here are some simple tactics to help.
1
![Page 5: 4 Effortless Tactics To Generate PR](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e822d1a28ab94528b458e/html5/thumbnails/5.jpg)
existing Ride an
news story
![Page 6: 4 Effortless Tactics To Generate PR](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e822d1a28ab94528b458e/html5/thumbnails/6.jpg)
Text Two
Case Study: Survata (That’s us!) • When we heard that
Apple was coming out with an iPhone 6, we saw an opportunity to ride the wave of a highly publicized event.
• As a marketing research company, we had the tools to conduct consumer research and provide value to the story in a unique and definitive way.
![Page 7: 4 Effortless Tactics To Generate PR](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e822d1a28ab94528b458e/html5/thumbnails/7.jpg)
“Become part of a bigger narrative…Putting data in a broader context
attracts a broader audience and lends
credibility to the brand.”
-NYTimes, 2014
A Note From The Experts.
Robert J. Moore CEO, RJMerics Inc.
![Page 8: 4 Effortless Tactics To Generate PR](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e822d1a28ab94528b458e/html5/thumbnails/8.jpg)
front-half Target the
of the news cycle
![Page 9: 4 Effortless Tactics To Generate PR](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e822d1a28ab94528b458e/html5/thumbnails/9.jpg)
Case Study- Airbnb’s New
Logo • Airbnb’s new logo
release had spurred a deluge of opinions across various social media channels.
• Media outlets such as Gawker who were early to capitalize on the story benefited from the viral traffic.
![Page 10: 4 Effortless Tactics To Generate PR](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e822d1a28ab94528b458e/html5/thumbnails/10.jpg)
“…You can’t have a 10-step scenario and flow-chart for when
you’re going to publish…if you’re
second or third in that moment, it can work
against you.” -AdAge, 2014
A Note From The Experts.
Ross Hoffman Director of Brand Strategy, Twitter
![Page 11: 4 Effortless Tactics To Generate PR](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e822d1a28ab94528b458e/html5/thumbnails/11.jpg)
pre-planned Predict stories around
events
![Page 12: 4 Effortless Tactics To Generate PR](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e822d1a28ab94528b458e/html5/thumbnails/12.jpg)
Every year, there are events re-occur with regularity (The Superbowl, Black Friday, The Oscars, Christmas) to plan a major story around.
Find a way to approach these from a unique angle! This is also a great opportunity to showcase your product (when relevant).
![Page 13: 4 Effortless Tactics To Generate PR](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e822d1a28ab94528b458e/html5/thumbnails/13.jpg)
definitive Become a
source.
![Page 14: 4 Effortless Tactics To Generate PR](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e822d1a28ab94528b458e/html5/thumbnails/14.jpg)
When the first three steps are covered…
It puts you in a prime position to be cited by spin-off articles published afterwards!
A few ways to become a source others can
confidently cite:
Collect research
data
Conduct interviews
Create unique content
![Page 15: 4 Effortless Tactics To Generate PR](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e822d1a28ab94528b458e/html5/thumbnails/15.jpg)
In Short
![Page 16: 4 Effortless Tactics To Generate PR](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e822d1a28ab94528b458e/html5/thumbnails/16.jpg)
1. Ride an existing story. 2. Target the front half of the news cycle. 3. Predict trending stories around pre-planned
events. 4. Become the definitive source.