Vipra Business No.1 Digital Marketing Agency

4 Tactics to Generate Quality Leads from Social Media

• Don't just use social media for branding. Vipra Business offers four ways to convert more of your visitors into leads from social channels.

• Social media isn’t there just to brand your business anymore. If used effectively, you can generate high-quality leads and drive sales through social platforms.

• Vipra Business show you four tactics you can use to generate leads from social media.

Effective Utilization of Soc ial Media

1. Make your landing pages social

• A conventional landing page provides a focused experience which guides people towards your conversion goal.

• How can you make your landing page more social? Two methods:

a) Add an option to share the page or post an update within a visitor’s social network page

b) allow visitors to leave a comment to increase social proof.

Lead Generation with Landing Page

2. Send social media users to your blogs

• Sometimes you just want to drive traffic to your blog, where you have an awesome conversion funnel waiting.

• How do you get them to your blog? Simple. Use social media to promote

targeted blog posts. Here, you can pitch them valuable downloads and offers. Readers will be much more likely to give away their emails after they’ve read a useful 3,000-word post from you.

Continued….• Here are some tips to improve your post structure

for more shares and traffic: a) Use visual content to attract attention

b) Visual content — like images, videos, GIFs — draw far more attention than text-only updates

c) By how much? Fifty-three percent more likes on Facebook and a 35-percent increase in retweets on Twitter.

• Use visual content liberally in your social media updates. You want users to stop mid-scroll and look at your posts.

Continued…• Use short, concise updates

a) People on social media have short attention spans as they move from post to post, so save lengthy content for the blog.

b) Twitter already has a built-in 140-character word limit, but you can do the same for Facebook and Instagram.

• Use hashtags

a) The clever use of a hashtag attracts an audience beyond a brand’s followers, especially if it’s a trending topic others will be searching for.

b) Use a site like Hashtags.org to find relevant hashtags for your industry. Alternatively, see what’s trending on Twitter and craft your tweets around it.

3. Create separate social media accounts on one platform

• While it’s common for brands to be present on multiple social platforms, some go beyond that and create multiple accounts on a single platform.

• This is usually done to: a) segment audience; b) segment messaging; or c) provide additional services/content.

4. Run competitions

• While the previous methods provide a slow trickle of leads, if you want to collect them quickly, run a contest.

• Contests are an easy way to engage users; they connect with our innate competitive drive while offering the possibility of a free reward.

• However, if you want your contests to deliver high-quality leads, don’t offer a prize that doesn’t relate to your business (such as a free iPhone or trip to Hawaii). While these prizes may flood you with leads, you’ll have no way of knowing genuine entries from people who just want iPhones.

• Plus, nearly everyone is already offering such prizes. Your contests will likely drown in the noise, impacting your reach.

Thanks you: Vipra Business