4 hour work week - clase 7

7/21/2019 4 Hour Work Week - Clase 7

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4 HOUR

WORK

WEEKAlfredo Atanacio Cader-Frech


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If you could 10x your per-hour output...howwould your life and business change?

What would you inest your ti!e in?" Continuous education?

" Fa!ily?" #eisure trael?" $tc.

Does a 4-Hour Workweek

really exist?


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-$%CA&$ '-() #I*$ A+,W$$) A+/ I+ 2$ +$WIC

Whether you3re an oerwor4ed e!ployee or an entrepreneur

trapped in your own business) 2he 5-our Wor4wee4 is theco!pass for a new and reolutionary world.

Forget the old concept of retire!ent and the rest of the

deferred-life plan 6slae

sae

retire7 8there is no needto wait and eery reason not to. Whether your drea! isescaping the rat race) high-end world trael) !onthly fie-figure inco!e with 9ero !anage!ent) or :ust liing !ore andwor4ing less) this boo4 is the blueprint.

4 Hour Work Week


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TIMOTHY FERRISS is a serial entrepreneur) ;1 +ew ,or4 2i!esbestselling author) and angel inestor0 !ore7. 2i!3s hae been published in @0languages.2he 5-our Wor4wee4 has spent seen years on 2he +ew

,or4 2i!es bestseller list. 2i! has been featured by !ore than 100!edia outlets. e has guest lectured in entrepreneurship at &rinceton=niersity since >00@. is popular blog www.fourhourblog.co! has 1!onthly readers) and his 2witter account Btferriss was selected byashable as one of only fie ust-Follow accounts for entrepreneurs.

Te !reator


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It focuses on what Ferriss refers to as lifestyle design and a repudiationof the traditional deferred life plan in which people wor4 grueling hoursand ta4e few acations for decades and sae !oney in order to relaxafter retire!ent.

Ferriss deeloped the ideas present in 2he 5-our Wor4wee4 whilewor4ing 15-hour days at his sports nutrition supple!ent co!pany)DrainE=IC$+. Frustrated by the oerwor4 and lac4 of free ti!e) Ferrisstoo4 a @-wee4 sabbatical to $urope. /uring that ti!e and continuedtraels throughout $urope) Asia and %outh A!erica) Ferriss deeloped a

strea!lined syste! of chec4ing e!ail once per day and outsourcings!all daily tas4s to irtual assistants. is personal escape fro! awor4aholic lifestyle was the genesis of the boo4.

Wat is te "ook a"out?


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2he boo4 proides insights on how to create aninfrastructure so you can wor4 only 5 hours a wee46a colorful !etaphor7 and use your ti!e to sere

you) instead of the other way around.

It discussed insights about how to handle e!ail)outsourcing) and business use ta4e it to a new

extre!e. For exa!ple) he suggests chec4ing youre!ail twice a day.

Wat is te "ook a"out?


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/$A# is the acrony! used for the four !ain chapters) whichstands forG

De#i$itio$!eans to figure out what a person wants) get oer

fears) see past society3s expectations and figure out what it willreally cost to get where a person wants to go.

Eli%i$atio$is about ti!e !anage!ent) or rather about not!anaging ti!e. 2his is achieed by applying the 3&areto principle3

or 3H0->0 ule3 6H0 of your results co!e fro! >0 of yourefforts7 to focus only on those tas4s that contribute the !a:ority ofresults) and using &ar4inson3s law 6wor4 expands so as to fill theti!e aailable for its co!pletion7 to li!it the a!ount of actual ti!espent wor4ing.

D&E&'&(&


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ost entrepreneurs clai! that they could personally relate to2i!Ls experiences as an entrepreneur) as well as to 2i!Lsfeelings of being oerwhel!ed and oerwor4ed.

2he boo4 e!braces entrepreneurship and shares street-s!art tips for si!plifying your life) auto!ating your wor4)being !ore effectie with your e!ail


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2i! !entions he uses !ultiple irtual ad!ins fro! aroundthe world. 2hen he goes on to describe exactly how to wor4with irtual ad!ins) including how to gie instruction) how topic4 the best ones) and 8 this goes the extra !ile 8 thebest =#s for finding irtual ad!ins.

Why would you need a irtual ad!in? 2hin4 about all the!indless things you do eery !onthG Doo4ing reserations)

calling up Wells Fargo to Juestion so!e account actiity)researching so!e !inor point) writing a co!plaint letter)proofreading) scheduling) re!inders) and !ore.

*irtual '+%i$s&


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2o so!e) it !ay sound ridiculous. Dut when itco!es to s!all things li4e scheduling things anddealing with tons of tiny reJuests eery !onth) one

reali9es how great it would be to be able to :ustsend a Juic4 e!ail to a irtual ad!in to handle it 8especially if they were good.

2his adice 6and the lin4s proided to the bestad!in sites7 are worth the price of the boo4 alone.

*irtual '+%i$s&


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ere are so!e the 4ey insights !entioned to achiee the 5 hour wor4-wee4G

" M/onLt eer arrie at the office or in front of your co!puter without aclear list of priorities. ,ouLll :ust read unassociated e-!ail andscra!ble your brain for the day.N

" MDeing busy is a for! of la9inessOla9y thin4ing and indiscri!inateaction.N

" ow to end a !eeting on ti!e." ow to conince your boss to let you wor4 at ho!e on Fridays.

" And a great lesson he illustratesG#earn to be difficult when it counts. In school as in life) haing areputation for being assertie will help you receie preferentialtreat!ent without haing to beg or fight for it eery ti!e.

Oter I$si)ts , Tis


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2o create a business in the 5 our Wor4wee4) youneed to find a !ar4et first) and then !a4e a productfor the!.

!reati$) a .usi$ess


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First of all a !use is pretty !uch :ust a fancy word for a

s!all business. A M!useN is a low-!aintenance business thatgenerates significant inco!e. %uch a !use is leeraged tofinance your ideal lifestyle.

MUSES


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Te /our$ey o# Da$iel .liss 0 .elay 1lasses2he goal was to ta4e his hobby 8 he was a full-ti!e postal wor4er 8 and turn itinto a real business !a4ing P5)000 a !onth so he could Juit his day :ob.

is hobby is roc4-cli!bing. is idea was soling his own proble!. As a roc4-cli!ber) it hurt his nec4 to loo4 up while he was belaying 6standing on the ground

helping the cli!ber aboe hi!7 so he wanted to buy glasses to !a4e his nec4hurt less.

All the glasses on the !ar4et were P'') so /aniel figured there had to be a wayto !a4e and sell cheaper glasses.

/aniel first learned about using Alibaba to find a !anufacturer in 2i! FerrissLsboo4. nce /aniel narrowed down suppliers he ordered a few sa!ples to test inperson.

e too4 these to his cli!bing group. Always loo4 at who you hae easy access towhen selling your product.

MUSES2 3RO!ESS


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Dy hi!self) he sold 1> pairs. e sold > pairs to a couple he !et whilecli!bing and the rest to his cli!bing group.

/aniel had gotten to the point where he was wor4ing without a goal so heneeded to identify what his financial freedo! would be. For /aniel it wasP54 < !onth to be able to trael to 2hailand and go cli!bing as he pleased.

+ow itLs 4ey to do the !ath to see how !any pairs of glasses heLll need tosell to get to that point.

P5)000 < profit a !onth2he glasses sell for PQ0 a pair with shipping50 profit !argins on eery pair of glasses.

PQ0 R 50 S P>5P5000 < P>5 6profit per sell7 S 1QQ glasses a !onth.

Dasically) (-Q glasses a day.

2hat doesnLt sound so bad) right? When you ta4e a goal and brea4 it into daily targets) it !a4es thegoal see! WA, easier and !ore digestible.

MUSES2 3RO!ESS


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/anielLs plan flowed as followsG

Day 0 Fou$+atio$ - Calculated how he could try arious !ar4etingtactics to grow his business and reach his goal.

Day 5 0 Doi$) %ore o# wat works 6erso$al $etwork 7 wolesales8

- searched Faceboo4 for eery single friend who listed cli!bing in theirprofiles and added the! to a sheet. e !essaged the! and beganselling his glasses. Also) reaching out to local gy! and stores.

Day 9 0 Marketla:es 7 1rous 7 '+;ertisi$) - &osting on!ar4etplaces) essaging on eetup groups) and Faceboo4 and Koogle

Adertising. to re-ealuate and focus on the !ost effectie ones.

MUSES2 3RO!ESS


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Day 4 0 1i;eaways < 1oo)le < Ra$+o% i+eas - continued trying new!ar4eting techniJues to find which would wor4.

Day = 0 .ri$)i$) it all to)eter - 2he 4ey ta4eaway fro! the wholewee4G loo4ing at what droe !ost sales so we can scale it up big ti!e.

2he goal for the fie days was to grow /anielLs business.

MUSES2 3RO!ESS


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>Ear3ea:e "y @ay !lark

Des:ri"e your %use i$ -9 se$te$:es&

$ar&eace i!proes any loud lie !usic or nightlife experience. $ar&eace is highfidelity hearing protection that turns down the olu!e without distorting thesound) itLs irtually inisible) co!fortable) reusable) and co!es in fantasticpac4aging.

How %u: re;e$ue is your %use :urre$tly )e$erati$) er %o$t 6o$

a;era)e8?

P()000 O P10)000 per !onth

How +i+ you +e:i+e o$ tis %use?

y !use soled !y proble!. I spent carnial in &ort of %pain with !y beautiful2rinidadian girlfriend and danced for days in costu!e next to tractor trailersconerted to giant rolling spea4er stac4s. We recoered in 2obago and theringing in !y ears was louder than the waes. I turned to her and as4ed if shehad eer seen TstylishL hearing protection. %he hadnLt. ight then I found !y

!use.

MUSES2 EA'M3(ES


20/27

>Su%%er @as%i$es "y 'lissa Kraisosky


y !use is a foldable) co!pactable eening and pedicure sandal. It is patentpending) is launched in the =% and currently launching in apan.


a;era)e8?

P1)000 O P>)(00 per !onth

How +i+ you +e:i+e o$ tis %use?

About a year later) necessity beca!e the !other of inention. y feet werehurting wal4ing bac4 to !y hotel at a #as *egas conention center. I wished therewas a stylish shoe I could :ust pull out of an eening bag and wear for co!fort. Ialso wanted so!ething that would easily separate the toes during a pedicure. Ipulled out 2i!Ls boo4 and re-read the chapters on starting a !use) and oilUV

MUSES2 EA'M3(ES


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>Hewley (-!ar$iti$e Sa%oo "y Da$iel .ra+ley


ewley products 6#-Carnitine %ha!poo and %aw &al!etto Conditioner7 help !enand wo!en co!bat thin) lifeless and li!p hair with a daily >-step regi!en for

thic4er) healthier hair) as well as new hair growth.


a;era)e8?

P>)(00 O P()000 per !onth

How +i+ you +e:i+e o$ tis %use?We did research on scientific :ournals and studies with respect to sti!ulatingblood flow to the scalp. We discoered so!e exciting results and found that therewas a iable niche) and that the pricing of the products allowed for necessary!argins.

MUSES2 EA'M3(ES


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4 Hour Workweek .ook Botes

2his boo4 teaches youG

" What the crucial difference is between absolute and relatieinco!e

" ow to train your boss to alue perfor!ance oer presence) or 4illyour :ob 6or co!pany7 if itLs beyond repair

" What auto!ated cash-flow M!usesN are and how to create one inin > to 5 wee4s

" ow to cultiate selectie ignorance O and to create ti!e O with a

low infor!ation diet" What the !anage!ent secrets of e!ote Control C$s are" ow to get free housing worldwide and (0-H0 off" ow to fill the oid and create a !eaningful life after re!oing

wor4 and the office

" A!ong others.


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3areto 3ri$:ile

&areto3s #aw or the &areto /istribution)M is also 4nown as theH00 &rincipleN.

&areto3s #aw can be su!!ari9ed as followsG H0 of the outputs

result fro! >0 of the inputs.

Alternatie ways to phrase this) depending on the context) includeG

" H0 of the conseJuences flow fro! >0 of the causes." H0 of the results co!e fro! >0 of the effort and ti!e." H0 of co!pany profits co!e fro! >0 of the products and

custo!ers." H0 of all stoc4 !ar4et gains are reali9ed by >0 of the

inestors and >0 of an indiidual portfolio.


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$xperience is the ene!y of thin4ing big. %o is fear)caution) politics and perfection.2he proble! is these issues !a4e up the ery rungs ofnearly eery corporate ladder. 2hat could !a4e thin4ing

big see! i!possible.

Dig thin4ers syste!atically create powerful new ideas) butfirst they create a process to co!e up with those ideas.

Dig thin4ers also aggressiely execute on these ideas)een when the ideas are not co!pletely ready.

2hey ta4e a chance) so to say) in launching their business.

Ti$ki$) .i)


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Why li!it yourself? 2hin4ing bigneedsG

*isio$&2o thin4 big) you need

to see big.

!oura)e&+othing entured)nothing gained.

Ti:k ski$&If what you hae in!ind is at all worth doing) thenothers will express doubtsabout it along the way.

Ti$ki$) .i)


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When launching your business) here are so!ethings you should 4eep in !indG

" De ready to !a4e business with the world." /iscoer different ways to receie pay!ents." $xplore different shipping !ethods.

" ow to adertise yourself." ow youLll handle Custo!er %erice.

Starti$) a .usi$ess


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Alfredo Atanacio Cader-Frech

MWheneer you find yourself on the side of the!a:ority) it is ti!e to pause and reflect.N

8A 2WAI+

4 hour work week - clase 7

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