4 Low Cost Ad Strategies For Small Businesses

A certain percentage of a business owner’s

income needs to be devoted toward advertising in order to attract customers and make a successful business. It is expensive to advertise and oftentimes, businesses look for low cost strategies to target the intended customer segment. An effective ad strategy should be able to drive customer traffic to the website and give a decent return on your investment.

4 Low Cost Ad Strategies For Small Businesses

It is necessary to develop a suitable ad

strategy that works for your specific business. Here are some low cost Advertising Strategies in Houston; these are useful in increasing the profitability of small businesses.

4 Low Cost Ad Strategies For Small Businesses

Most consumers depend on popular blogs, social

networks, peer reviews or testimonials posted online before buying a product. It is relatively easy to establish an online presence without causing a drain on your investment. One of the best ways to market your business online is by contributing information or participating in popular blogs which deal in your niche service. To illustrate, you could e-mail photographs of your latest interior decoration projects, along with a short write up about your business to an established interior decorating blog.

1. Social Networking Advertising

Today, advertising in the yellow pages is

considered to be an outdated strategy. This traditional form of advertising, however, has taken on a new online form. An increasing number of visitors are now logging on to the online yellow pages directories. Placing ads on the online yellow pages is an effective and affordable ad strategy that will help to attract visitors. Business owners can take advantage of this resource and place ads on websites like www.yellowpages.com and www.yellowbook.com.

2. Online Yellow Page Advertising

One of the most effective

Advertising Ideas in Houston is to advertise in niche newspapers which reach out to the intended target audience. Small businesses may consider advertising in small scale publications or distinct publications which have a niche readership. If you run a boutique that specializes in trendy clothes for college students, consider placing ads in magazines for college students. An affordable ad solution is to place ads in campus newspapers which offer lower ad rates compared to national-level newspapers.

3. Niche Newspaper Advertising

Another effective ad strategy is to set up

promotional activities and coupons to draw the attention of customers. Having promotional offers will earn the loyalty of customers. You could link the offer with the invoice or receipt generated at the store. This way, you will avoid printing extra coupons and encourage customers to return to the store for a repeat purchase.

4. Promotions And Coupons

Promotional offers and coupons will help in

creating buzz among customers and encourage word-of-mouth advertising. Customers are more likely to talk about your store if you offer them a special discount or a freebie.

Developing a suitable advertising strategy for your small business needs adequate study of the target audience and allocation of available resources. This ad strategy is bound to change, depending on the state of the economy, the changing trends in customer needs or patterns in usage. The key is to have a well-developed targeted approach in your advertising strategy.

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