4 Practises lead to fetch you High Open Rate

If you want your Email Newsletter Campaigns to be successful, it's essential that subscribers/readers open your emails. After all, if your audience isn't opening your

emails, it's impossible for them to take action, such as clicking through to your website or making a purchase.

But how do you keep them opening your emails on a regular basis? There are four primary ways: solve a problem, save them money, make them smarter or

entertain them.

Move ahead and find out some tips and tricks for crafting these types of successful

marketing emails

Solve a Problem

• If you knew that an email marketing newsletter would help solve a problem you were having, would you subscribe to it?

• If the sender set expectations up front and promised that every email would lead you closer to solving that problem, you'd open those emails, wouldn't you?

• Problem-solving approach translates into an average open rate on its daily digest email that ranges between 50 percent and 70 percent, than the average marketing email open rate (in North America) of 25.6 percent, according to the Direct Marketing Association.

Save them Money

• For your own marketing emails, test different types of offers.

• Sometimes free shipping can be more effective than a percentage discount (A/B testing in Email Marketing Automation Platforming by Sales-Push.com, can make it easier for you).

• Other times, a dollar amount savings may work best. Try a subject line split test to see what resonates most with your audience.

Make them smarter

• If your emails tend to be focused on selling, try mixing it up next time. Don't sell, just inform.

• And let your audience take their purchase decision.

Entertain them

• Include an entertainment component to try to increase readership and sales.

• It's possible to craft an email that both entertains and saves subscribers money, or one that can both make people smarter and save them time.

Take a look at your recent email marketing campaigns. Can you identify which of the four reasons your subscribers are reading your emails? If your answer is "none of the once discussed in this PPT," you might want

to reconsider your approach.

Sales-Push.Com

ByVijay MohnaniSMB Digital Marketing Expert Sales-Push.com ( One Stop Solution for Online Marketing & Email Marketing )