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4 ps of digi marketing

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the 4 P’s of digimarketing ian fenwick

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Keynote speech at Hello World by TurnOnTech live. Introduces idea of 4 P's of digimarketing: Permission, Participation, Profile (watch out for Privacy), and Personalization.Ian Fenwick is Advisor at Sasin Graduate Institute of Business Administration and Founding Partner of digiAindra Co. Ltd. digiAindra undertakes turnkey digimarketing: "one-stop digimarketing".

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Page 1: 4 Ps Of Digi Marketing

the 4 P’s of digimarketing

ian fenwick

Page 2: 4 Ps Of Digi Marketing

product

place

price

promotion

Page 3: 4 Ps Of Digi Marketing

permission

Copyright Ian Fenwick, 2009

Page 4: 4 Ps Of Digi Marketing

permission

participation

Copyright Ian Fenwick, 2009

Page 5: 4 Ps Of Digi Marketing
Page 6: 4 Ps Of Digi Marketing
Page 7: 4 Ps Of Digi Marketing
Page 8: 4 Ps Of Digi Marketing

Source: OgilvyOne, Thailand

Page 9: 4 Ps Of Digi Marketing

MK GAME

Page 10: 4 Ps Of Digi Marketing

http://www.slideshare.net/rashmi/meet-dave-meet-slideshare

Page 11: 4 Ps Of Digi Marketing
Page 12: 4 Ps Of Digi Marketing

permission

profile

participation

(privacy)

Copyright Ian Fenwick, 2009

Page 13: 4 Ps Of Digi Marketing

permission

profile

participation

(privacy)

www.aclu.org/pizza

Page 14: 4 Ps Of Digi Marketing

permission

profile

participation

(privacy)

personalization

Copyright Ian Fenwick, 2009

Page 15: 4 Ps Of Digi Marketing

permission

profile

participation

(privacy)

personalization product

place

price

promotion

Copyright Ian Fenwick, 2009

Page 16: 4 Ps Of Digi Marketing

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