7/14/2016 4 Social Media Sentiment Analysis tools for Indepth Analysis

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Social Media Sentiment Analysis: The Spineof Social Media MarketingLast Updated on July 14, 2016 by edutech — Leave a Comment (Edit)

Social Media Marketing is nothing less than an ocean. And if you want to enjoy swimming in the ocean youmust get your skills polished so that you always remain above the tides even in the worst of cases. Socialmedia marketing skills compose of various small yet quite important factors. In this post, we shall discussin brief about social media sentiment analysis. What it’s all about? How is it important for an online

marketing organization?

The social media sentiment analysis is a part of social media analytics. We have often read articles onsocial media analytics but no one has ever discussed on social media sentiment analysis.

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The social media sentiment analysis is a way of learning the reactions of your audiences whether they arehappy with your posts and updates or they are not impressed by what you are posting or they are justignoring you on social media.

As the name suggest, sentiment analysis helps a business person to add important context to theconversation with their clients or audiences. This context is indulged after checking out the feedbackreceived from their potential crowd.

Social Media Sentiment Analysis

This idea of social media analysis was 䀙rst discussed in 2010, gradually in these years business communityhas realized its importance and from being a mere tool it has now become an important topic of research.If you are still 䀙guring out what this sentimental analysis can do to your business then have a needy look atthe following points.  

Recommended Read: cRaZy FB Viral Content ideas

 

Why Social Media Sentiment Analysis Important? 

1) Analyze Your Brand’s Reputation

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Social Media Branding

The most important bene䀙t of social media sentimental analysis is you can easily analyze where your brandstands in the market. Any social media marketing is judged by the response that its generates for itself.

And the best way to realize the response of any social media marketing campaign is sentimental analysis.You can get the data what the audience is thinking about your posts and updates. This is the reason whymost of the brands are focusing more on the social media analysis.

There are various tools available in the market that can help you collect the reaction of your audience onyour shared posts and updates. From this collected data you can easily get to know the points yourmarketing campaign is lacking at.

2) Immediate Response to a Potential Crisis

You generally trust your image never encounters an online crisis, however, one should always be readymanage one in any case. There are various means how social analysis helps you be vigilant against anykind of online emergency. Sentiment analysis is one of them.

Working with a team who handles your organization’s PR can make it simple to detect a crisis before itbecomes really bad for the organization. What’s more, if an emergency hits, having the capacity to quantifyand channel things by estimation makes it easy to oversee correspondences and get things cruising easilyonce again. Having all that data would help to respond quickly and set up an arrangement for easilycountering the crisis.

Learn more about → PR & Online Reputation Management

3) Competitive Analysis

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Social Media Competitive Analysis

Competitive analysis is something that every organization loves doing. What’s more, opinion analysis isvaluable for the same. Making cautions to screen your rivals permits you to gauge supposition for them thesame way you would quantify it for your own particular image’s notice.

Competitive Analysis can likewise be utilized to discover how your image or brand is being seen in contrastwith your top rivals. Watch out for the general conclusion level of contenders and discover opportunities(positive and negative) that you can use to shape your situating against theirs.

4) Adding Context to Share of Voice

The offer of voice is another incredible approach to benchmark yourself against contenders. In any case, atthe end of the day, analysis like that don’t generally give you the full picture.

For instance, suppose you begin praising in light of the fact that you have the greater part of share voice foryour industry. In that case, you discover a large portion of the discussion is really negative.

Still, have a craving for celebrating?

You don’t need the greater part share of voice if the vast majority of the discussion is negative.

How Can you Do Social Media Sentimental Analysis for your Organization?

There are numerous tools available in the market which provide great sentimental analysis to the users.Various organizations have used this software to get their social media analysis done. And the results werereally amazing and astounding.

Ways to Increase Engagement on your Social Channels? Read This:http://www.mavisedutech.com/blog/social-media-post-ideas-higher-engagement/

 

 Best Social Media sentiment Analysis Tools

A) Hootsuite:

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Social Media Sentiment Analysis Tool Report: Hootsuite

HootSuite is one of the best social media managing tools in the market today. It is an awesome freesoftware that helps you easily manage and track your social media activities. The best thing is the cost thatthey offer for a single subscription. It’s quite reasonable and delivers more than the cost. This tool assists auser to be regularly on the top of chatter in most of the social media networks.

B) PinAlerts:

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Social Media Sentiment Analysis Tools: PinAlerts

PinAlerts is basically for Pinterest. Whenever someone pins any images from your timeline then itimmediately gives you a noti䀙cation and you can directly jump into the chat with the person. This toolbasically focuses on improving the relationship with the audience and providing a real-time engagementwith the clients.

C) SocioBoard:

Social Media Sentiment Analysis Tool

It would be right to say that SocioBoard is one of the best social media analysis tools of the world. Theef䀙cient tracking and monitoring of various social media platform that too simultaneously make it one ofthe best in the business. It helps you collect the reaction of your audiences and give an idea on how areyour posts performing? Are they able to impress the crowd? It instantaneously pings you when a clientleaves a comment or ask a query. The overall analytic features are the reason why I have includedSocioBoard in this list.

D) Mention:

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Mention is one of the latest tools that surpassed Google Alerts. This tool is a way to determine your onlinepresence, isolating the signs you need from whatever is left of the commotion on the web. The tool permitsyou to screen a number of sources continuously and in 42 dialects, so you can respond and interact. Thistool offers a 15-day free trial and after that an assortment of arrangements from which to pick. The freeessential arrangement is one ready, one client, 300 Mention/month.

The above selection is done on the kind of performance these tools have delivered. Various factors such asef䀙ciency, reliability, cost etc. have been taken into account before the above classi䀙cation.

Final Takeaway on Social Media Sentiment AnalysisSentimental Analysis is one of the best things that has happened to social media marketing. Nothing isbigger than the audience. The reaction and interest of audience are everything. This social media analysis isthe prime key to knowing the interest and reactions of your crowd. Even the big names in the marketingworld have accepted the potential of social media sentimental analysis and working on the same. So it isthe peak time to incorporate this amazing strategy in your marketing endeavor and get the most out of it.

So are you doing the social media sentimental analysis of your social media marketing campaign? Do shareyour views and experience with us in the section below!!!

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