4 steps in getting targeted leads to your website
DESCRIPTION
Want to grow your business? Increase your visibility online? Make it easier for your potential clients to find you? You're in luck. In this presentation I explain four ways that you can rocket past the competition, and open up the floodgates for incoming website leads.TRANSCRIPT
Titanwebagency.com (801) 210-2927 [email protected]
4 Steps in Getting Targeted Leads to
Your Website
Titanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
Have the website traffic but not the
leads?
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
Well it’s all fine and dandy if everyone is
being referred to your site…
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
but if they are getting there – and then
leaving right away
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
that spells bad news for you in the
rankings.
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
Why Website Traffic Isn’t
Enough
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
Any experienced SEO consultant can
tell you:
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
you don’t just want traffic coming into
your site
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
you want…
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
targeted leads
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
that will result in…
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
conversions.
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
Are You Shooting Yourself in the Foot?
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
A bounce rate
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
refers to when a visitor to your website
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
doesn’t stay there…
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
and search engines use it
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
to see how relevant your website is
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
for the keywords people are searching
for.
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
If you’re not retaining those visitors
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
you’re shooting yourself in the foot
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
with your own keywords.
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
To avoid this, you need…
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
targeted leads.
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
Leads vs. Targeted Leads
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
Targeted leads
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
are simply visitors
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
that are more likely to convert –
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
– that is, stay on your page for a while
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
and eventually retain your services by
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
performing the call-to-action.
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
So what can you do
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
to make the magic happen?
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
4 Tips to Bring in More Targeted
Leads
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
1. MAKE LANDING PAGES
PEOPLE WILL
LINK TO
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
In order to properly market your content
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
you need to create a website that
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
establishes you as an authority
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
in your geographical market or industry.
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
One of the best ways to do this
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
is through informative blogs and landing
pages
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
that are tailored for your audience and
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
optimized with keywords.
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
1. MAKE LANDING PAGES
PEOPLE WILL
LINK TO
2. KEEP BOUNCE
RATES LOW WITH
GOOD, FRESH
CONTENT
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
Old content leaves you with
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
higher bounce rates –
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
– something that indicates
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
a low-converting page.
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
If your site hasn’t been updated in
ages
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
search engines can read this as
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
low-quality content
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
and can lower you
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
in the search engine result page (SERP) rankings.
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
This spells disaster for your business.
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
So what can you do?
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
The easiest way to add new content
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
is by either blogging
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
or updating your existing content.
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
1. MAKE LANDING PAGES
PEOPLE WILL
LINK TO
2. KEEP BOUNCE
RATES LOW WITH
GOOD, FRESH
CONTENT
3. WRITE WELL
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
Put quite simply
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
a conversational tone
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
not only reads better…
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
it ranks better, as well.
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
Write at about a
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
5th grade reading level
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
and keep your tone
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
grammar
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
and spelling in-check
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
to attract more links
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
and thus
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
more targeted leads.
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
Keep things simple
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
clean
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
clear
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
and concise.
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
And finally…
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
1. MAKE LANDING PAGES
PEOPLE WILL
LINK TO
2. KEEP BOUNCE
RATES LOW WITH GOOD,
FRESH CONTENT
3. WRITE WELL
4. PUT KEYWORDS
WHERE THEY
MATTER
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
Keywords are a simple concept
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
but very easy to foul up.
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
Keep your keywords
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
scattered throughout the article
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
in an even and natural manner
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
and make sure they are
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
in the title, as well as the
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
H1, H2 and H3 tags.
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
So That’s It.
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
Questions?
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
To find out what a competent and involved SEO consultant
can do for your website in terms of generating quality, targeted
leads, click here for a no-obligation consultation.
Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]
Titanwebagency.com (801) 210-2927 [email protected]
Author: Tyson Downs
Visit us on the web at www.titanwebagency.comOr give us a call at 801-201-2927
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