4 Steps For Getting People to ShareYour Content and Drive Traffic

Sharing Your Content

Sharing content is:

• A form of word of mouth advertising.

• Two main factors that impact the chances of a visitor sharing your content-• Psychological factor• Design of your site

Make Them Share Your ContentBy Doing This

Incorporate psychological triggers.

Two main emotions that encourage people to reach out to their friends and family:

• Happiness• Anger

Happiness Can Help You Connect With Your Audience

• Include sub-emotions like amusement and laughter.

• Telling a funny story or a simple joke is a great way to make emotional connection with your readers at the beginning of your content.

Evoke Anger, Surprise or Shock in Your Content

How?

• Provide startling statistics.• Highlight a major problem.• Present surprising information

to your audience.

There are certain issues to look at with the layout and structure of your content.

Your blog post or online article should be easy to share.

Make Sure Your Content Is Easy To Share

With some plugins, the buttons float on the screen as the user scrolls so they are always present.

If you’re using static or stationary buttons, place them at the end of your post, above the comments so your readers can find them.

You Need Share Buttons on Your Page That Are Easy To See and Use

Always Include a Featured Image

With TwitterCards and Facebook Open Graph protocols, you can add specific details that are visible when a post is shared through Twitter or Facebook (including your featured image, name of your site, name of author, and the date of the post.)

Users Are More Likely To Share Tweets or Posts on Twitter and Facebook

On Facebook, these posts will get 53% more likes.

On Twitter, these tweets with images are 94% more likely to get shared.

Final Step: Ask People To Share Your Content

Include a Call to Action at the end of your post asking people to share this post with others.

Doing so will increase your chances of getting a share by 51%.

Without Sharing, You Will Miss Out on a Large Portion of Internet Traffic

Content that doesn’t get shared will not have a major impact on your website traffic.

SEO can help you climb search engine rankings.

However, you’re going to miss out on a large portion of internet traffic if you can’t get people to share your content.

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