4 steps to win more advertising pitches
TRANSCRIPT
![Page 1: 4 Steps to Win More Advertising Pitches](https://reader031.vdocuments.net/reader031/viewer/2022030315/587cada51a28ab356c8b6ef3/html5/thumbnails/1.jpg)
Win More Advertising Pitches
![Page 2: 4 Steps to Win More Advertising Pitches](https://reader031.vdocuments.net/reader031/viewer/2022030315/587cada51a28ab356c8b6ef3/html5/thumbnails/2.jpg)
Ad Agencies win only about 25% of new business pitches.
Did you Know?
![Page 3: 4 Steps to Win More Advertising Pitches](https://reader031.vdocuments.net/reader031/viewer/2022030315/587cada51a28ab356c8b6ef3/html5/thumbnails/3.jpg)
Is There a Formula To WinMore Pitches?
![Page 4: 4 Steps to Win More Advertising Pitches](https://reader031.vdocuments.net/reader031/viewer/2022030315/587cada51a28ab356c8b6ef3/html5/thumbnails/4.jpg)
Good News Lil Ad Ninja, There Is!
![Page 5: 4 Steps to Win More Advertising Pitches](https://reader031.vdocuments.net/reader031/viewer/2022030315/587cada51a28ab356c8b6ef3/html5/thumbnails/5.jpg)
4 Steps to Winning an Advertising Pitch
Try this!
![Page 6: 4 Steps to Win More Advertising Pitches](https://reader031.vdocuments.net/reader031/viewer/2022030315/587cada51a28ab356c8b6ef3/html5/thumbnails/6.jpg)
Step 1
PREPARATION
![Page 7: 4 Steps to Win More Advertising Pitches](https://reader031.vdocuments.net/reader031/viewer/2022030315/587cada51a28ab356c8b6ef3/html5/thumbnails/7.jpg)
• Understand your client’s objective.
• Use profiling and find similarities.
• Focus on the stakeholders. It’s not about you; it’s about them.
“ Every new business pitch should do three things: Inform, educate and entertain.” (Steve Jobs)
Preperation is Everything
![Page 8: 4 Steps to Win More Advertising Pitches](https://reader031.vdocuments.net/reader031/viewer/2022030315/587cada51a28ab356c8b6ef3/html5/thumbnails/8.jpg)
• You can use social networks to find detailed information the decision makers involved.
• Find similarities, really get to know your client on a personal level.
• Show pictures of the things you have in common as part of your presentation.
• E.g. the sports team you both favor. Make sure it fits the story you tell in your pitch.
Social Networks
![Page 9: 4 Steps to Win More Advertising Pitches](https://reader031.vdocuments.net/reader031/viewer/2022030315/587cada51a28ab356c8b6ef3/html5/thumbnails/9.jpg)
Step 2
PITCH DECK
![Page 10: 4 Steps to Win More Advertising Pitches](https://reader031.vdocuments.net/reader031/viewer/2022030315/587cada51a28ab356c8b6ef3/html5/thumbnails/10.jpg)
• Summarize the objectives, show your skills.
• Tell a compelling story.
• Make them feel the pain.
• Be creative; create a pitch to fit.
Build a Solid Pitch Deck
![Page 11: 4 Steps to Win More Advertising Pitches](https://reader031.vdocuments.net/reader031/viewer/2022030315/587cada51a28ab356c8b6ef3/html5/thumbnails/11.jpg)
Step 3
PRESENTATION
![Page 12: 4 Steps to Win More Advertising Pitches](https://reader031.vdocuments.net/reader031/viewer/2022030315/587cada51a28ab356c8b6ef3/html5/thumbnails/12.jpg)
Build a Strong Presentation
• Rehearse your advertising pitch.
• Keep it simple, show your personality.
• Engage with your audience.
“ There is no such thing as presentation talent, it is called Presentation Skills ” (David JP Phillips)
![Page 13: 4 Steps to Win More Advertising Pitches](https://reader031.vdocuments.net/reader031/viewer/2022030315/587cada51a28ab356c8b6ef3/html5/thumbnails/13.jpg)
Step 4
FOLLOW UP
![Page 14: 4 Steps to Win More Advertising Pitches](https://reader031.vdocuments.net/reader031/viewer/2022030315/587cada51a28ab356c8b6ef3/html5/thumbnails/14.jpg)
• Stick with them!
• After you leave the pitch, you want to have your message in your client’s mind.
• Send them a follow up.
Follow Up With Your Clients
![Page 15: 4 Steps to Win More Advertising Pitches](https://reader031.vdocuments.net/reader031/viewer/2022030315/587cada51a28ab356c8b6ef3/html5/thumbnails/15.jpg)
Are You Ready To Give YourNext Pitch Now Lil Ad Ninja?
![Page 16: 4 Steps to Win More Advertising Pitches](https://reader031.vdocuments.net/reader031/viewer/2022030315/587cada51a28ab356c8b6ef3/html5/thumbnails/16.jpg)
![Page 17: 4 Steps to Win More Advertising Pitches](https://reader031.vdocuments.net/reader031/viewer/2022030315/587cada51a28ab356c8b6ef3/html5/thumbnails/17.jpg)
I Am Glad You Asked! OfCourse I do!
![Page 18: 4 Steps to Win More Advertising Pitches](https://reader031.vdocuments.net/reader031/viewer/2022030315/587cada51a28ab356c8b6ef3/html5/thumbnails/18.jpg)
The Ultimate List to W inning Advertising Pitches
Step 1: Preparation
• Use profiling to connect with decision makers on a personal level.
Step 2: Pitch Deck
• Summarize the objectives. Show your skills.
• Create a hero as a way to bond to them.
• Use stats to prove your authority.
Step 3: Presentation Techniques
• Rehearse your advertising pitch.
Step 4: Follow Up
• Follow up with more information.
![Page 19: 4 Steps to Win More Advertising Pitches](https://reader031.vdocuments.net/reader031/viewer/2022030315/587cada51a28ab356c8b6ef3/html5/thumbnails/19.jpg)
blog.filestage.io
BUILD GREATCLIENT RELATONSHIPS