Content Marketing:

• Founded in 2009• Industry Leading Content Provider• Service Agencies, SMBs & Enterprises• Offer Account Management• No Monthly Minimums or Contracts• Hand-picked, Experienced U.S. Writers• Dedicated Writing Teams

Who are we?

Why HumanizeSocial Media

Content?

Gathering faceless followers who never interact with your brand isn’t enough in today’s competitive marketplace.

You need followers that:

• Engage with your brand• Form emotional connections • Become an audience of loyal customers/brand

ambassadors

First, think about your personal social media accounts.

What types of people do you avoid?• #humblebrag• Run-of-the-mill updates

How do you achieve this?

What types of people do you interact with?• People who emotionally uplift you• People who make you laugh• People who have legitimate questions or

recommendations you can be a part of• FRIENDS

• Set clear standards for what’s appropriate to post

• Talk like a REAL person (conversational)

• Don’t shy away from humor, emojis, and a little informality

• A little personality goes a long way

1. Use a Personable Voice

Tip: Try riding the wave of trends. Find a way to inject your company into (random) Holidays, trending hashtags, timely topics.

Examples:

Examples:

2. Stop the Me, Me, Me Posts

• Limit blatant promotional/advertising posts• Highlight your followers’ pictures /posts

/contributions when appropriate• Builds an emotional connection• Non-aggressive way to promote your products

and services• Celebrate your fans

Tip: Search social media platforms for mentions of your company, social media handles or related hashtags. Also, when using pictures, make sure to give full credit to original photographer and follow copyright regulations.

Examples:

3. Listen and Respond like a Person

Tip: Try addressing customer complaints (or praise) in a public space. Be sincere and match your customers’ voices in response, like a real person would.

Social Media should NOT be a one-way communication channel!

• Listen and respond, in addition to talking.• Respond to both positive AND negative comments.• Be sincere and try to understand and resolve negative issues• Ask questions• Tailor personalized messages

Examples:

Examples:

4. Show Them the Funny

Tip: You may need to test some different types of posts in order to find the humor “sweet spot” of your followers. Try walking the line both ways, and take some risks in order to find something that sticks.

• Humor is the universal appeal for making content viral• Triggers emotional response = positive association• Fosters sense of community• Creates better brand recall• Gives you insight into your audience

Examples:

Conclusion

• Be funny, weird, charming, silly, cheesy (or whatever unique attribute makes up your brand identity)

• Talk about your customers, talk about interesting articles related to your industry, tell a few jokes once in a while

• Ask questions, start conversations, join in conversations• Monitor and respond to what your audience is saying• Create content that evokes emotion• Treat every one of your customers like a close friend!

www.bkacontent.com

If you need custom content, come visit us at Booth #442!

Thanks for listening!