407-909-9036 how to drive revenue & awareness through facebook
TRANSCRIPT
407-909-9036 www.revenueperformance.com
How to Drive Revenue & Awareness Through Facebook
407-909-9036 www.revenueperformance.com
The Consumer is Now in Control
You must be:• Transparent• Trustworthy• Engaged • Responsive
You must embrace • Consumer Generated Media• The new travel planning process
407-909-9036 www.revenueperformance.com
Facebook Sales Funnel
3
Revenue Opportunity
Revenue Opportunity
407-909-9036 www.revenueperformance.com
Measuring Your Success
407-909-9036 www.revenueperformance.com
Facebook Insights
407-909-9036 www.revenueperformance.com
Facebook Insights Cont’d
407-909-9036 www.revenueperformance.com
Driving Revenue from Facebook Fan Pages
407-909-9036 www.revenueperformance.com
Driving Revenue from Facebook Fan Pages
407-909-9036 www.revenueperformance.com
Profile Boxes Will No Longer Be Supported
407-909-9036 www.revenueperformance.com
Too Many Tabs?
407-909-9036 www.revenueperformance.com
VIP Membership
407-909-9036 www.revenueperformance.com
Custom Backgrounds
407-909-9036 www.revenueperformance.com
Facebook Basic Elements
407-909-9036 www.revenueperformance.com
Add Photos with Captions, Events with Descriptions, and a Discussion Forum
407-909-9036 www.revenueperformance.com
Badges and Fan Box
407-909-9036 www.revenueperformance.com
Publish Interesting and Relevant Content
407-909-9036 www.revenueperformance.com
Just How Often Should I Post?
407-909-9036 www.revenueperformance.com
Leverage the Power of Facebook Events
407-909-9036 www.revenueperformance.com
1. Twitter App – Automatically pull your tweets into your Facebook status. It will put a Twitter-themed box on your profile http://www.facebook.com/apps/application.php?id=2231777543
2. Static FBML – Add FBML and HTML applications to include more stylized elements to a Page like clickable images, anchor text and interactive content http://www.facebook.com/apps/application.php?sid=59c8a2bba844922b5153efc9b9eba237&id=4949752878&ref=s
3. Extended Info - Use HTML to customize any kind of content and create numerous fields beyond the standard Information categories; you can also name the box anything you want so it matches your page http://www.facebook.com/apps/application.php?id=2374336051&b
Free Facebook Apps
407-909-9036 www.revenueperformance.com
Promoting Your Facebook Page Make use of badges
Add custom html, fbml, flash boxes
Create events linked to your Fan Page
Encourage participation and interaction
Use your e-mail signature
407-909-9036 www.revenueperformance.com
Facebook Advertising5. Age Targeting
6. Birthday Targeting
7. Education Targeting
8. Sex Targeting
9. Workplace Targeting
10. Language Targeting
407-909-9036 www.revenueperformance.com
What’s New To Facebook
407-909-9036 www.revenueperformance.com
What’s New To Facebook (cont)
407-909-9036 www.revenueperformance.com
Open Graph Protocol
407-909-9036 www.revenueperformance.com
Thank You for Your Time Today!