Double drive-

thru locations

are very

accessible and

convenient for

our customers

on the go!

Over the years, as customers’ tastes

evolved, so have the choices offered

in Tim Hortons stores. And while

coffee and donuts are still core products, the menu

has expanded to one that offers customers a

quick snack or home-style meal

anytime of the day. One thing

which has always remained constant is Tim Hortons

focus on providing its customers with quality fresh

products, value and great customer service. Take a

look at some of the highlights of the menu expansion, store

growth and monumental moments of the Tim Hortons

chain over the past 40 years.

A q u a r t e r l y p u b l i c a t i o n f o r t h e T i m H o r t o n s c h a i n

It began with two friends, a hockey player andpoliceman, who shared one vision – to offerquality products, cleanliness, value and great

service. Since May 1964, Tim Hortons has beendoing just that! At that time, few could haveimagined that one small coffee and donutshop in Hamilton, Ontario would becomea chain that today reaches across Canadaand into six U.S. states.

Now, after 40 years of being a partof people’s lives, Tim Hortons iscelebrating. It’s a celebration withour loyal customers and dedicatedstore owners and staff - the verypeople who have helped TimHortons reach this significantmilestone.

As we look to the future, Tim Hortonswill continue to work hard to ensurethat we are Always Fresh, to introduceonly top quality products and to neverforget the foundation on which the chainwas built.

40th Anniversary

TIMESTIMES

Forty years is a specialmilestone. Inrecognizing its

significance, we cannot fail tothank the hundreds of TimHortons store owners andover 60,000 store employeeswho are the true backbone ofthe chain. Each day, they gothe extra mile to ensure our

customers have the bestpossible experienceand products. It’s whythey know yournames and orders, byheart. It’s why ourstore owners enjoygiving back to thecommunity.People help buildsuccessfulcompanies, andTim Hortons isvery lucky tohave such a

dedicated group of store

owners andemployees. Nothingillustrates this better than thenumerous long term storeowners andemployees throughout thechain. In fact, many of thepioneer store ownerswho started with us in the60’s and 70’s are still withus today!They, alongwith strongsecondgenerationfamily membersand new storeowners, havehelped build thechain’s foundation,store by store.

So hats off to youall! You are terrificambassadors for Tim Hortons.

Over the years, TimHortons store designshave evolved to offer

customers convenience andaccessibility while reflecting thetrends of an ever changingmarketplace. In addition to standard stores, we customize ournon-traditional designs to fit into

unique or different locations. Fromshopping malls, highway outlets anduniversities to hospitals, gasstations and airports, we fit inanywhere. But we don’t stop there!As part of an aggressive renovationprogram, store interiorshave gone from the

once familiar counter stool andsmoking sections to bright, cheerfulnon-smoking restaurants withdining-room style seats. All of thiscontributes to an enjoyable eat-inor take-out experience for ourcustomers.

Store owners

Matt and Penny Hanley of

Whitby, Ontario receive an

Always Fresh Award for

meeting Tim Hortons’ high

standards in customer service, product quality and store

operations. From left to right are District Manager, Brian

Breslin; Store Supervisor, Ashleigh Forestell; Matt and Penny

Hanley and Director of Operations, Doug Anthony.

Store owner BenBuscarino (right) ofClarence, New Yorkcelebrates staff memberHarold Seitz’s 90thbirthday with staff andcustomers. Harold isresponsible for bakeryprep, dining room clean-up and greeting all TimHortons customers!

1 Name the twooriginal donuts onthe menu that arestill extremelypopular today?

2 What was TimHorton’s full name?

3 How many seasonsdid Tim Horton playin the NHL?

4 What did the 4donuts on theoriginal signsrepresent?

5 What was theslogan used by TimHortons in the earlyyears?

6 What is TimHortons slogantoday?

7 What wordingappears on the TimHortons signs ateach store today?

8 Which U.S. Statesdoes Tim Hortonshave locations in?

9 What award didRon Joyce receive in1992 in recognitionof his work?

Answers can befound on back page.

Faye and Florence have

been proudly serving Tim

Hortons customers at Store

#1, in Hamilton, Ontario,

for 34 and 28 years,

respectively.

Tim Hortons andWendy’s combostores offered twoquality brandsunder oneroof.

Store front serverssported a widecollar, zipper front

blouse and a shortskirt, complete with

a frilly apron.

Tim Hortons

store #1

opened on

Ottawa

Street in

Hamilton,

Ontario.1960’s

1990’s

1980’s

1970’s

All Tim Hortonslocations, such as this

mall location inOttawa, ON, strove

to maintain quality,convenience and

accessibility.

To reflect a menu thatis always evolving to

keep up with changingconsumer tastes andpreferences, the name

“Tim Hortons” replaced“Tim Horton

Donuts.”

The late 80’s marked theintroduction of burgundy. Boldcolours and stripes were “in” andfashion became more tailored.Several styles of scarves wereintroduced for the female server.Male servers became moreprominent.

The once familiarcounter seating

and dark browninterior.

Servers had variousuniform options incamel and tan withbrown contrasts. Shortskirts were replacedwith long skirts.

Bright, non-smoking

restaurants, such as this Mill

Bay, BC location, make Tim

Hortons an enjoyable dining

experience..

A new,modernlook fora newera.

Visitors to theVancouver, BCairport cangrab a quicksnack or mealprior to boardingtheir plane..

1)A

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2)M

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3)22 Years

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5)“Y

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6)You’ve A

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7)“T

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8)M

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1964 1st store opens on OttawaStreet in Hamilton,Ontario.

1967 Ron Joyce and Tim Hortonbecome full partners in thebusiness.

1974 Tim Horton is killed in atragic car accident. RonJoyce establishes the TimHorton Children’sFoundation in his honour.

1976 Timbits are introduced.

1978 100th store opens inThunder Bay, Ontario.

1981 Muffins & Cakes are addedto the menu.

1982 Pies introduced.

1984 Cookies introduced.

1985 1st U.S. location opens inAmherst, New York.

1985 Introduced Soups & Chili.

1986 Roll Up the Rim promotionruns for the first time.

1991 Camp Day becomes a chainwide fundraiser with over$500,000 raised.

1995 Tim Hortons merges withWendy’s International.

1995 1000th store opens in Ancaster, Ontario.

1996 Bagels introduced.

1997 1500th store opens in Pickerington, Ohio.

1997 Tim Hortons beginsairing True Storiescommercials.

1998 Sandwiches re-introduced as a newand improved line-upnamed “Tim’s Own”.

1998 100th U.S. store opensin Columbus, Ohio.

1999 Tim Hortons goes smokefree.

1999 Introduced IcedCappuccino.

2000 Tim’s Own Coffee Cake &Hot Chicken Stew in anedible bowl introduced.

2000 2000th store opens inToronto, Ontario.

2001 Tim Hortons newline of CareerWear is launched.

2002 Maidstone CoffeePlant and 4 storesopen in Rochester,New York.

2003 Camp Day raises $5.5 million (CDN).

2003 Introduced MaplePecan Danish andTurkey BaconClub Sandwich.

2004 Tim Hortonscelebrates its 40thanniversary.

2004 Tim Hortons expands itsU.S. business into RhodeIsland, Connecticut andMassachusetts by acquiring42 Bess Eaton coffee anddonut restaurants.

40th AnniversaryMay 17, 2004May 17, 2004

In 1964• A cup of Tim

Hortons coffeecost 10¢

• A single donutwas priced at10¢ and a halfdozen was 55¢

PPlleeaassee address all letters, articles and correspondence to:

Meagen Lewandowski, EditorContributing Writer,Greg SkinnerTIM’S TIMES, c/o Corporate Communications874 Sinclair Road, Oakville,ON L6K 2Y1e-mail: lewandowski_meagen@timhortons.com

PPlleeaassee address all letters, articles and correspondence to:

Meagen Lewandowski, EditorContributing Writer,Greg SkinnerTIM’S TIMES, c/o Corporate Communications874 Sinclair Road, Oakville,ON L6K 2Y1e-mail: lewandowski_meagen@timhortons.com

This kiosk is a welcome

addition for students and

staff at McGill University

in Montreal, Quebec.

The Tim Horton

Children's Foundation

Founder and Chairman

Emeritus, Ron Joyce

(center) has always

believed in giving

back to the

community.

While the year 1964 was animportant time for TimHortons, it was also a yearthat made history. Here arejust a few reasons why:

• Mary Poppins, starring JulieAndrews, is the top grossingmovie of the year

• Rev. Dr. Martin Luther King isawarded the Nobel Peace Prize

• The Toronto Maple Leafs win theStanley Cup, defeating the DetroitRed Wings 4 games to 3

• The Beatles appear on the EdSullivan Show for the first time

• Song of the Year: "The Days ofWine and Roses", Henry Manciniand Johnny Mercer, composers

• The Ford Mustang rolls off theassembly line at the Ford MotorCompany. The basic model pricewas $2,368

• Simon and Garfunkel releasetheir first album, WednesdayMorning, 3 A.M. on ColumbiaRecords

• Canada gets a new flag,popularly known as the MapleLeaf Flag

• World's Fair held in New York

• First lung transplant

Jean & Doug

Thornton - Grande

Prairie, AB

We left Grande

Prairie, Alberta on

September 22, 2001

on a motor trip

across Canada - a

dream of a lifetime

for us. Tim Hortons

coffee became an

integral part of

our exciting trip.

We watched for

your signs along

every highway

and asked at

shops, "Where

is the next Tim

Hortons?"

From Grande

Prairie,

Alberta to St.

John's, Newfoundland

we enjoyed that fresh flavoured coffee

and other treats. When it was rainy we warmed up at

"Tim's". When we were lost we studied our maps at "Tim's"

and after the fun, excitement and sometimes stress of all

these new experiences we would relax with a cup of "Tim's".

We were on the road for seven weeks and travelled 17,890

kilometres. Thank you so much for enhancing our enjoyment

of a trip we will always remember.

PJ Kwong -Mississauga, ONI travel across thecountry, following the

sport I love, in onecapacity or another, and

wherever I am,thankfully, so are you.Tim Hortons Coffee ...

my official choice forfigure skating types

everywhere!

The Walkie Talkies Retirees Club -Peterborough, ONThe Walkie Talkies Retirees Club consists of a

group of local retirees who meet and walk

approximately 6.4 kms, three days a week,

along Peterborough's Rotary Trail. After

walking, we gather at Tim Hortons for coffee

and snacks, which has become an important

part of our routine. Formed in 1998,

membership in the club has grown to include

over 20 people, with all members being life long

residents of Peterborough who come from all

walks of life.

Jimmy “˜The Iceman” MacNeil

- Brantford, ON

In February 2001, I was asked to

participate in the Goodyear Drive for

Gold. This was a fundraiser for the

Canadian Hockey Association which

would raise money and awareness

for "grassroots" hockey in Canada. I

will always be proud and honoured that

my brother and I were able to be part of

such a fantastic program. It was very evident of

the support and sponsorships that Tim Hortons

has made to hockey across this great country of

ours. Almost every arena or facility we visited had

posters or rink boards showing Tim Hortons support.

This is great to see. The trip began September 27, 2001

and ended January 24, 2002. The fact that every town or

city had a Tim Hortons saved my life! These kids are

pumped, and they are having FUN! If I can quote Howie

Meeker, "NOW THAT'S HOCKEY KIDS!!" and to

me, that is what it's all about.

For 40 years, Tim Hortons has been a part

of people’s lives and lifestyles. For

many, Tim Hortons is a neighbourhood

gathering place - a home away from home.

For others, the name Tim Hortons brings

memories of a special person, place or time in

their life.

Tim Hortons connection with its customers

reaches far beyond offering quality fresh

products, value and great customer service.

This special relationship is reflected in the

numerous letters we receive

from our loyal

customers. As the chain

celebrates its 40th

anniversary, it seems only

fitting to celebrate the

people who helped us to

reach this significant

milestone - our customers.

From April to December,

customers will notice some new

faces on Tim Hortons donut

boxes and coffee cups. No, these

people are not actors. They are real

Tim Hortons customers who had

wonderful stories to tell and we

hope you enjoy them as much as we

do. Thanks to all of our customers for

making us a part of your everyday

lives and sharing your stories with us.

Mario Bianconi & Stacey Bouchard -

Sudbury, ON

I wanted to come up with an engagement

proposal that she would remember for the rest

of her life and be constantly reminded of every

spring. I managed to create a replica of what a

winning cup would say ... Mar. 9, 2003.

WIN/Will You Marry Me? Mar. 9, 2003. I

glued it onto the 2003 Roll Up the Rim to

Win cup that I would eventually give to

her. To my hearts content she said,

"YES". The expression on her face

when she rolled up the rim is one I

WILL NEVER FORGET and this

proposal is one SHE WILL

NEVER FORGET. I told her

someday she would win big

on the Roll Up the Rim to

Win, I never imagined it

would include me. Thank

you again Tim Hortons

for being part of our

special day.

Gerrit Verstraete - GabriolaIsland, BCI have been a "regular" at Tim

Hortons for as long as I can

remember. Every Monday, I take

the 6:45 a.m. ferry to Nanaimo so

that I can continue to enjoy your

coffee and sketch my Tim Hortons

"coffee shop people". They're quick

small sketches, of real people in

real time, that to date have

captured over 2000 faces of

Nanaimo's residents.

Crystal

& Bill Sanford -

Shelburne Harbour, NS

We have a 26 foot boat

called "Haywire". We

spent the month of

August in Shelburne

Harbour. My brother

would row out to our

boat with our morning Tim's. To see him

do this was a true sight. The first

morning we laughed so hard, "What a

way to start the day!"

Samantha & JeffLaprade - Nepean,ONMy name isSamantha Lapradeand my husband'sname is Jeff. OnSeptember 7, 2002 atthe Tim Hortons inBarrhaven a loveconnection wasmade. I passed by arather handsome guyin his vehicle in theTim Hortons Drive-Thru. He wasstretching with hishands above his headand I thought he was

waving at me. So I wavedback. The rest is history. Wewere married on February 9,2003. Many of my girlfriendswho are looking for thatspecial guy tease us and say

that they wave at everyonewhen they are at the TimHortons Drive-Thru! Just in

case...

The Tim Horton Children’sFoundation was established in 1974

by Ron Joyce, Co-Founder of theTim Hortons chain, in honour of

Tim Horton’s love of children and adesire to help those less fortunate.Since then, over 63,000 deserving

kids have attended one of theFoundation’s six camps:

Parry Sound, Ontario opened in 1975

Tatamagouche, Nova Scotia opened in 1988

Kananaskis, Alberta opened in 1991

Quyon, Quebec opened in 1994

Campbellsville, Kentucky opened in 2001

St. George, Ontario opened in 2002

"Tim always had a love of childrenand desire to help those lessfortunate," says Ron Joyce.