457[1]. hr outsourcing in india
TRANSCRIPT
RESEARCH REPORT
ON
“HR OUTSOURCING IN INDIA”
Submitted in the Fulfillment of the Requirement of the Degree for Master of Business Administration
SUBMITTED TO: SUBMITTED BY:
DR. HARI OM SHARMA YOGITA MEHTAHOD (MBA DEPTT.) MBA-IV SEM
INSTITUTE OF MANAGEMENT & TECHNOLOGY, FARIDABAD
Acknowledgement
I express my gratitude and thanks to
our respected faculty Ms Teena to
give me the opportunity to study &
understand the HR OUTSOURCING IN
INDIA. The Research report would not
be the same if there were no
brainstorming sessions regularly held
by our faculty and the indispensable
knowledge and guidance that he
imparted with during and after the
scheduled classes
Yogita Mehta
INTRODUCTION
HR OUTSOURCING: AN INTODUCTION
“HR outsourcing is a process of outsourcing involving particular tasks like
recruitment, making payroll, training and development to a third party who
have expertise in these respective fields."
Today, every organization is aiming at achieving productivity by enhancing return
on investments and achieving the economies of scale. In this context, it makes
sense to focus only on the organization’s core competencies and outsource non-
critical business activities. Therefore, routine administrative work, although
important, can be outsourced to third party vendors.
HR outsourcing has the potential to benefit organizations that want to transform
their ability to manage human capital. Outsourcing can provide the right blend of
cost, service levels, experience and economies of scale that allow companies to
move away from administrative activities and focus on more strategic issues.
The Human Resource (HR) department is critical for employee satisfaction in any
firm. Some businesses don’t have the staff, the budgets or the inclination, to deal
with the nitty-gritty of HR management, so they opt for outsourcing. Deciding
which functions to offload and which firm to outsource is also a major decision.
HR functions include Payroll administration (producing checks, handling taxes,
dealing with sick time and vacations), employee benefits (Health, Medical, Life
insurance, cafeteria, etc), human resource management (hiring and firing,
background interviews, exit interviews and wage reviews), risk management
(workers’ compensation, dispute resolution, safety inspection, office policies and
handbooks) and others.
HR outsourcing can be segregated into two broad categories: Transaction and
administration outsourcing and HR consultancy. Transactional outsourcing is
more of day-to-day or month-to-month requirements, and constitutes services
like payroll and benefits. This kind of service is more prevalent in the Indian
market. In the value chain, it falls at the lower-end compared to HR consultancy,
although it happens to be an essential function. It is a fact that companies
continue to manage the strategic and policy functions of their HR departments in-
house.
HR outsourcing can happen in various areas such as payroll, employee benefits
administration, fixed assets administration, network management, receivables
management, logistics management, hardware maintenance, telemarketing, call
centers and database management. In India, the most common processes
outsourced are related to training, payroll processing, surveys, benchmark
studies, and statutory compliance.
HR outsourcing Services could fall into one of four categories:
o PEO - A Professional Employer Organization (PEO) takes legal responsibility
for employees. The PEO and business owner are partners, with the PEO
handling HR aspects and the business handling all other aspects.
o BPO - BPO refers to all fields, but specifically for HR, a BPO would ensure
that a company has access to latest technologies.
o ASP - Application Service Providers (ASPs) host HR software, on the web
and rent it to users.
o E-services - E-services are those HR services that are web-based.
HR OUTSOURCING ASSISTING CHANGE:
Use of HROutsourcin
g
Cost of Technology,Desire for Best Practice Support
Need to remain flexible, Risk Management
Technology Advancement
Talent Shortage
GlobalisationM&A
Org. Changes
Desire/Push to move to Strategic Planning
OBJCETIVES AND RATIONALE OF THE STUDY
OBJECTIVES & RATIONALE OF THE STUDY
Today, every organization is aiming at achieving productivity by enhancing return
on investments and achieving economies of scale. In this context, it makes sense
to focus only on the organizations core competencies and outsource non-critical
business activities.
Corporate focus on the implicit and explicit costs of human resources has never
been greater and outsourcing employee benefits administration can create
greater efficiency while decreasing costs. The study aims at studying the HR
outsourcing phenomena and how companies in India are reacting to this
phenomenon.
The study will throw light on the various aspects like the trends, challenges,
benefits and other issues like process and vendor selection criteria used related
to HR outsourcing in the context of the Indian industry. It will also talk about the
role of outsourcing outfits like India Life Hewitt, Ma Foi, Xansa, Wipro, Accenture
etc in shaping the Indian HR outsourcing industry.
Various objectives of conducting the study are: -
o To study the various challenges faced by the Indian industry pertaining to HR
outsourcing.
o To study the various reasons deterring the Indian HR outsourcing industry to
grow at the pace of the global market.
o To study the trends of HR outsourcing prevailing in the Indian industry.
o To ascertain the future of the HR outsourcing industry in India and the factors
responsible for molding it.
o To find out the various benefits being derived out of HR outsourcing by the
Indian companies.
o To study the impact of HR outsourcing on the internal customers in the Indian
companies.
o To study the criterion used by the Indian companies in selecting the vendor
for outsourcing their HR processes.
o To study the criterion used by the Indian companies in selection of the HR
process to be outsourced.
REVIEW OF LITERATURE
LITERATURE SURVEY:
Outsourcing is a strategic decision to give a task or activity to an independent
contractor who determines how best to do the task or activity. The firm and the
independent contractor become partners and may establish a long-term
relationship.
BENEFITS OF HR OUTSOURCING:
As the Human Resources Outsourcing market rapidly evolves, an ever-changing
set of outsourcing solutions is now available to accelerate enterprise
effectiveness. HR Outsourcing is increasingly seen as a key enabler of people
and team transformation.
Properly defined goals that are supported by innovative outsourcing can drive a
company to the next level of enterprise effectiveness. As people become more
critical to the success of a company, the human resource function will have to
progress from administration to strategy if the organization it supports is going to
remain competitive.
The advantages are clear and compelling: improved business focus, more
productive use of time and resources, and guidance from experts from across the
business spectrum, saving money, focusing on strategy, improving compliance,
improving accuracy, lacking experience in-house, taking advantage of
technological advances, and offering services they could not offer.
Outsourcing HR functions allows a company to focus on its core competencies
and provides administrative relief from many employer-related responsibilities, so
that the company can concentrate on developing strategies that provide
competitive advantage to it.
Traditionally, people have been viewed as liabilities or expenses, instead of
tangible, bottom-line assets. Successful business owners have learned, however,
that their employees have a direct impact on their profitability. The company gets
more out of its business when it gets more out of its people.
Statistical analysis by Watson Wyatt Worldwide, which developed the Human
Capital Index to provide a standard for measuring a company’s people practices,
shows a clear relationship between the effectiveness of a company’s people
practices and the creation of superior market value.
Once HR and other operations are outsourced, many companies experience a
strong return on investment, according to a recent survey of American
executives. The 2006 survey of executives at the IDC Midwest Conference in
Chicago showed nearly 85 percent of the respondents saved as much as they
spent on outsourcing, with 26.4 percent reporting a savings of twice as much.
And the savings, according to nearly 95 percent of the respondents, went toward
operational performance and innovation, which improved shareholder value.
Strong human resources practices have the potential to increase a company’s
productivity and profitability, but HR management has become a colossal task,
demanding considerable resources. Legal and regulatory compliance has
become an overwhelming task, and time spent on administrative obligations is
time spent away from growing business.
Outsourcing is the great equalizer for small to medium-sized firms. Growth-
oriented entrepreneurs can benefit tremendously. Not only do employees
frequently gain access to better benefits, the owner gains freedom to focus.
Outsourcing “people strategies” can help a company gain a competitive
advantage, but it needs professionals who cut through the clutter of HR practices
to learn which have the most positive impact on its business.
DETTERANTS OF HR OUTSOURCING:
There exists a set of basic reasons hampering the growth of HR outsourcing.
Many companies outsource only a bit of their requirements. Various reasons that
deter many organizations are:
o Fear of loosing jobs
o Loss of sensitive information to public/ competition.
o Ethics and quality of outsourcing vendors.
o Possibility of security breaches.
o Cost- benefit equation not clear.
o Lack of psychological acceptance.
DECISION FOR OUTSOURCING:
Baron & Kreps, 1999 gave this matrix which talks about how and when to outsource
activities. According to this matrix, strategic importance of the activity and
interdependence on other activities are the two factors on which the decision of
outsourcing should be based.
The activities that have high strategic importance and high interdependence on other
activities should be kept in-house and the activities that have low strategic
importance and low interdependence must be outsourced.
High
LowStr
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Str
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Low HighInterdependence
Insource
Outsource
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ContingentEmployees
Various considerations to be taken into account while outsourcing were given by
Baron & Kreps, 1999 :
o Does learning from this activity spill over to an important “core” activity?
o Can the outsourcing relationship be reversed and the work brought back
inside when conditions change?
o Can the outsource supplier adjust more quickly to changing labor or market
demands than we can?
o Do we have a strong clan-like culture that would be weakened with
employees who have different values or interest?
Outsourcing may not be appropriate when:The task is a core activity critical to
strategy or technology.
1. Task is highly interdependent with core activity due to technology or work
design.
2. Task requires great deal of firm specific human capital or access to
proprietary information.
3. Tasks where the employees work in close proximity to regular, core
employees and are similar socially to them.
METHODOLOGY FOR HR OUTSOURCING:
The methodology of HR outsourcing involves the following steps: -
o Situation analysis – It includes business environment analysis, analysis of the
work process which is to be outsourced and risk analysis.
o Solution design
o Design of performance measures & contract – It includes preparation of the
HR outsourcing contract. The expected service levels are defined and
accountability & performance measures for both the vendor and the company
are set.
SituationAnalysis
Solution Design
Design of Performance
Measures & Contract
Solution Delivery
Solution Performance Management
- Business environment analysis
- Work process analysis- Risk analysis
- Strategic
- Project
- Transactional
- Work Process design
- Service levels
- Accountability & performance measures for both Vendor & Company
- Resourcing
- Work Process management
- Solution management
- Vendor-Company relationship management
- Performance Analysis & Reporting
- Performance GAP Resolution process
o Solution delivery
o Solution performance management – It includes the management of the
vendor-company relationship.
HR OUTSOURCING DELIVERY PROCESS:
Delivery Process Support
HRO Soluti
onsDeliverables
Work Process
Resources
Hr tools
PeopleDoers
Consultants
Project Dedicated Expertise
Admin
BSCKPISLI
• Process
• Procedures
• Rules
• Project Management
• Performance Management
PerformanceMeasurement& Management
PRESENT SCENARIO OF HR OUTSOURCING IN INDIA:
The general opinion among Indian companies is that it is economical to manage
all their HR processes internally. Consequently, there is not much emphasis on
outsourcing. Typically, very small companies (which do not have the competency
to staff a full-fledged HR department) and very large companies (who wish to
outsource all routine HR processes so that they can concentrate on core issues),
are the ones that use HR outsourcing in a significant way. Besides, many
multinational companies are fast adopting these practices.
Sateesh R Kurugod, head of marketing and alliances, Crossdomain Solutions
says that now CXO’s realise that HR teams typically spends over 80 percent of
its time in managing tactical and transaction oriented HR operations. “If these
tactical processes are outsourced, the company could re-deploy their trained HR
resources to core processes,” he adds. Pramode Sadarjoshi, the director and
head of Human Resources of Cognizant Technologies says, “Today, every
organization is aiming at achieving productivity by enhancing return on
investments and achieving the economies of scale. In this context, it makes
business sense to focus only on the organization’s core competencies and
outsource non-critical business activities. Therefore, routine administrative tasks,
although important, can be outsourced to third party vendors.”
Experts believe that in present times HR outsourcing is undergoing a transition
phase. "There has also been a transition on its user acceptance, where it is
moving from a corporate domain to public sector undertakings and the
government sector. All this reflects on the growth of this sector.
HR outsourcing comes third in the list of potentially high paybacks, after IT and
the telecomm industry. However, many companies wrap up their HR
functionalities as something that happens in the back office, and do not give
enough attention to the infrastructure that essentially props up its employees.
Over the years, this has bred neglect, leading to antiquated HR management
systems.
Now, it is time for this mindset to change, because companies are suddenly
waking up to the fact that their HR policies are not in step with the times, and a
major overhaul is called for to keep pace with company acquisitions and
mergers. A few companies have tried mending their HR management system on
their own, but they soon discovered that it is like opening Pandora's Box; more
you inquire into the state of HR policies, you keep unearthing more anomalies.
That's where outsourcing can step in. If you have a problem managing your HR
and bringing the existing system up to scratch, why not let a third party worry
about it? What comes with HR outsourcing is better management at a lower cost
Implications of HR outsourcing for India need to be looked at in two parts —
economic impact and HR impact.
The economic impact is positive, given that India is the beneficiary of the global
outsourcing wave, at least for now. It is creating more jobs and increasing
earnings for the country.
The second part of the India impact is from the HR point of view. What is quite
obvious is the fact that cost arbitrage will not be the driver for this trend within
India, if ever, even if a large organization were to outsource to a small operator.
India must be the country hiring the most in the world. In fact, HR in India would
rank as the most dynamic and turbulent in the whole world today. There are so
many new jobs, so many to hire, so many to train, and so many to retain. After
many years of fighting for identity, HR in India has come of age. HR and
organization building issues are center of the plate in any Indian CEOs agenda
today. CEOs are willing to spend as much as it takes to manage their people and
people processes well. It may never get any better for HR.
With more and more companies looking to rationalize employees on their payroll,
Human Resource outsourcing is slowly becoming the buzz in India. Companies
to whom organizations outsource their human resource function possess the
knowledge and resources to expertly perform part or all of a client’s human
resources function, allowing the client to streamline their internal processes and
concentrate on generating profits in their core business.
Estimates show that the latent size of HR outsourcing in India is about $ 2 billion
with a current market $ 27 million and it is growing at the rate of about 50 per
cent. HR outsourcing in India has not seen the required momentum and is limited
to a trickle effect, with companies outsourcing a few selected low-end HR
processes. Companies which haven’t joined the HR outsourcing bandwagon are
either unfamiliar with the process and procedures of HR outsourcing, or are
unaware of the players operating in the area or are unaware of the probable
value obtained from doing so.
Projections show that in the Asia Pacific region, HR outsourcing will go up to
2560 million dollars (Garter 2004). The projections for HR outsourcing processes
are mentioned below: -
Pay roll services 761
Benefits administration 536
Education & training 556
Recruitment & staffing 348
Personnel administration 167
Other HR functions 192
Total 2560
Some key findings of the Outsourcing Asia-Pacific online survey that was
conducted by Hewitt in June 2002 with regards to the Indian market: -
o Outsourcing of the complete HR function was prevalent among foreign
companies that have established operations in India.
o Outsourced expertise where staff expertise is provided as an outsourced
service rather than processing services was observed particularly among
small and medium sized companies that find difficulty retaining skilled,
senior HR staff.
o The outsourcing of HR processing, including payroll and benefits
processing.
Even though across the globe companies are realizing that headcount is directly
related to the revenue and are outsourcing most of their transaction and
administration related work, the general opinion among the Indian companies is
that it is still economical to manage all their HR process internally. Here people
are also not very clear about what exactly is manpower outsourcing all about.
GROWING IMPORTANCE:
After customer care services and medical transcription, outsourcing of human
resource services or HR BPO is emerging as the next big opportunity for Indian
BPOs with the global market in this segment estimated at $40-60 billion per
annum according to experts.
HR BPO comes to about 33% of the outsourcing pie. India has immense
potential as more than 80% of fortune 1,000 companies will discuss offshore
BPO as a way to cut costs and increase productivity. Sensing the potential,
global BPO players including Fidelity, Exult and Hewitt have begun setting up
operations in India. However, most HR BPO players had not leveraged the
offshore advantage as yet.
The revenues in the HR outsourcing space are projected to increase to $3.5
billion by 2008 according to a Nasscom-McKinsey survey. Even if 10 per cent of
HR outsourcing is off shored in the next 5 years, offshore opportunity can be
anywhere around $1.4 billion.
Research firm Gartner has forecast HR BPO to reach $51 billion and represent
39% of all BPO revenue by 2004-end. In HR BPO, revenues depend on the
number of employees the clients have. This is in sharp contrast to a typical
customer care center, where bills are charged on the workers servicing a client in
the BPOs. Despite huge potential, not many companies have leveraged the
offshore strategy. The main reasons for not leveraging the offshore benefit have
fabeen companies being undercapitalized or not knowing enough about the
offshore business.
Research proves that the market for HR outsourcing in the APAC region could
grow from $1.14 billion in 1999 to $2.56 billion in 2004. Although it is not a very
huge growth, it has still shown an upward trend.
Some of the key companies, which have gone ahead for manpower hiring
outsourcing practices, are Cisco, GE, Honeywell, Sun, i2, LG Soft India, Escosoft
and Legato Systems. While LG Soft India has outsourced its PF management,
Escosoft has outsourced payroll processing, execution of training programmes
and survey conduction. According to Shubho Kundu-senior general manager HR
of LG Soft India, the company has been able to save a lot in terms of reducing
paperwork and interaction with government agencies. Besides, there are other
companies like Xansa India, which is planning to take a plunge in HR outsourcing
business and offer services to its parent organisation. Binnoo Wadhwa, the head
of HR for Xansa India, says that the move showcases the robustness of the HR
department to handle such critical applications.
There are many others who do not believe that HR outsourcing is necessary.
Take the case of Aptech, which has not considered HR outsourcing as the
company feels that HRD is strategically linked to its business. According to this
company any job or function, which is of strategic importance to the organization
should not be left for outsiders or the so-called outsourcing partners.
DRIVERS OF SUCCESSFUL HR OUTSOURCING:
SELECTION OF HR OUTSOURCING VENDOR:
Selection of the right vendor is a very important factor in making it a successful
venture. For some businesses, cost is the deciding factor in vendor selection.
Other companies look for a cultural fit or a commitment to quality. Some things a
company should consider when evaluating a firm include:
o The range of outsourcing services it offers;
o The expertise it has in the particular industry;
o Its general HR experience;
Its understanding of the company’s priorities;
o Its available resources;
o The flexibility of its contracts.
It must be kept in mind that an HR firm is an extension of a company culture, so
the company must try to find one that fits its image.
KEY QUESTIONS ASSOCIATED WITH HUMAN RESOURCE
OUTSOURCING:
Six important questions companies must focus on as they decide whether to
outsource some or all of their HR processes:
What are the external forces that are driving the company to examine
the opportunity for outsourcing HR activities?
Globalization, restructuring, increased administration complexity and cost
pressures are all driving companies to consider the use of HR BTO. As
companies begin to operate in more countries, they are finding it increasingly
difficult and costly to keep track of, and manage, the variety of benefits and
regulatory requirements in each area.
For example, a multinational organization that has been built over time from a
series of acquisitions and buyouts can find itself with a bewildering mix of
compensation packages, pension plans, human resource management (HRM)
systems, hiring guidelines and HR contact centers. Further, as compliance
directives and legal regulations change in each of the countries in which the
company operates, the company’s ability to stay current becomes more difficult
and costly as extensive resources are required to maintain and apply this
knowledge. Allowing an outside party that has already built existing capabilities in
these areas to manage the process becomes an increasingly attractive
proposition.
Finally, overall cost pressures are forcing companies to identify new methods for
cutting administrative expenses. A number of recent studies suggest that
reducing costs is the primary benefit that companies seek when outsourcing HR
processes. As new competitors enter the market, particularly those with lower
labor costs, many companies’ profit margins are put at risk, prompting them to
examine closely all activities where cost reduction is possible. Outsourcing
provides an opportunity for companies to leverage the cost base and experience
of an outside provider, which can potentially lower the cost of delivering HR
services, while maintaining or improving service levels.
What are the initial drivers that make HR outsourcing an attractive
proposition?
A number of internal drivers are also pushing firms to investigate HR
Outsourcing. For example, some companies see it as a means of controlling the
cost and effort associated with operating their HRM systems. After evaluating the
total cost associated with upgrading and maintaining these systems, companies
are increasingly turning to outside providers to manage their HRM systems and
take responsibility for upgrades and system availability.
Companies are also recognizing that they are unable or unwilling to bear the cost
of developing employee or managerial self-service tools; they would prefer to
“rent” these applications from outsourcing providers who have already invested in
development, have the ability to keep up with the latest technology solutions and
can provide best-in-class tool sets.
Also, the level of complexity involved in administering complicated programs and
processes in multiple regulatory environments and managing data across
borders often requires sophisticated expertise, which many companies may not
have in-house. Sourcing this capability from a vendor could offer lower costs and
a higher likelihood of staying current on recent developments.
Third, companies want to reduce the risks associated with business volatility.
Having gone through numerous hiring/layoff cycles, they are looking to increase
process capacity without commensurate increases in full-time headcount. For
example, companies need to increase their ability to recruit without having to
bring on a number of full-time recruiters (because, typically, recruiters are the first
people exposed to layoffs during a business slowdown).
Fourth, as organizations try to shift resources from administrative to more
strategic activities, outsourcing offers one way to build a new sense of focus
within HR organizations. Many HR organizations believe being able to reengineer
their internal processes and deliver strategic HR services is simply too much for
one organization to undertake at the same time. However, by allowing a vendor
to manage many of the administrative processes that take time and energy away
from HR organizations, the internal HR organization can focus its limited
resources on delivering the services that truly provide strategic benefits to the
entire company.
Lastly, for many organizations, outsourcing serves as a catalyst for change.
Implementing and maintaining a client service orientation and metrics-driven
approach are difficult for most HR functions to achieve on their own. In an
outsourced environment, these skills are critical in determining the success or
failure of the arrangement. Therefore, outsourcing efforts can be used as
motivation to move HR service delivery toward a more accountable, results-
oriented focus.
How should the company identify potential processes to be outsourced?
Determining the scope of the outsourcing effort is among the most important and
difficult decisions companies make. Recently, several studies have indicated that
the processes most likely to be outsourced are retirement program administration
(including defined benefit, defined contribution and retiree services) and health
and welfare administration.
Further, these studies found that HR processes closely associated with
employee evaluation and communications are the least likely to be outsourced.
To make the right decisions on which processes to outsource at a particular
company, it is helpful to establish a formal set of evaluation criteria. Paul Adler, a
management professor at the University of Southern California, suggests six
dimensions an organization can use to evaluate HR processes when identifying
their potential for outsourcing: -
a) Dependency – are there specific assets that require dedicated facilities,
equipment, capacity, training or investments?
b) Spillover – is there confidential information or sources of advantage that could
be leaked to competitors?
c) Trust – is there a positive relationship between the two organizations that
could reduce transaction costs associated with contracting and monitoring?
d) Competence – can greater vendor capability in process execution lead to
improved results?
e) Core capability – is this process viewed as a differentiator for the organization
in the marketplace?
f) Commitment/flexibility – is the process stable enough so that changes in
capacity/technology are not required on a frequent basis?
Who should be involved in making the decision to outsource HR
processes?
Decision-makers
Within the HR organization, the CHRO (or equivalent title in the organization)
usually plays an active role in making the outsourcing decision. Ultimately, it is
the CHRO’s responsibility to determine whether the outsourcing arrangement will
enable the HR organization to provide cost-effective, quality service to its internal
clients, while, at the same time, support the organization’s larger strategic
objectives. In addition to the CHRO, the HR Operations Leader is often involved
in developing the specifications of the outsourcing arrangement. While the HR
function clearly has primary responsibility in this area, two other individuals play
important roles in the outsourcing decision.
The Chief Financial Officer often participates in the decision-making process, as
entering into a long-term contract with an outsourcing vendor can have
potentially significant financial ramifications for the corporation. In addition, the
Procurement Manager assumes a prominent role during the vendor selection,
negotiation and contracting process, leveraging experience in developing terms
and conditions that are favorable to the organization.
Influencers.
Two groups of individuals were seen as influencing, if not directly participating in,
the HR BTO decision. Given the importance of integrating HRM systems with
various vendor-driven applications, the Information Technology (IT) organization
should have input in the HR Outsourcing decision process. IT must determine
how the outsourcing arrangement will impact current and future technology
investments and plans.
Also, the leaders of the various business units supported by HR usually provide
input into the decision, as their employees are the ones most likely to be
impacted by changes in processes and service levels.
Approvers.
Typically, the CEO and the Board of Directors are responsible for final approval
of the decision to outsource HR processes. This is particularly true if a significant
number of processes are involved, if the outsourcing arrangement will impact a
large number of jobs throughout the organization or if the arrangement will
require communication with important external stakeholders such as industry
analysts and financial markets. A significant outsourcing deal can signal changes
not only in overall strategy and approach to managing human capital, but also
efforts to cut costs, focus on core competencies and mitigate risks.
Further, a decision to outsource components of the human resources
organization may be perceived by the others in the organization as the first step
toward outsourcing other non-core processes. Given the impact of these types of
arrangements, the CEO and Board of Directors need to understand and
articulate the rationale for the decision.
How should the company evaluate potential vendors?
Once the right individuals have been identified to make the outsourcing decision,
the next major step in the process involves selecting an appropriate vendor. A
number of recent studies have highlighted three primary criteria that companies
use to evaluate vendors.
These include: the vendor’s track record for delivering service, the costs
associated with the outsourcing service and the willingness of the vendor to
guarantee service levels. Other criteria highlighted by these studies included: the
vendor’s technological capability and competence, process expertise, flexible
contracting, recommendations from other companies, relevant industry
experience etc.
To evaluate vendor capabilities in these areas companies undertake a host of
activities including:
Distributing experience questionnaires. As part of this activity, a company
develops a standard experience questionnaire that it sends to multiple
vendors early in the evaluation process to obtain initial insights and compare
vendors’ capabilities. Information that is usually collected as part of this
process includes understanding the vendors’ areas of expertise, client
experience, and approach to contract development, service level creation and
how they address changes in project scope. There are a number of third-party
consultants who, having participated in many vendor selection efforts, have
developed and refined these types of questionnaires to quickly ascertain a
vendor’s particular level of experience.
Conducting a financial and credit review of the vendor. Companies undertake
this activity to determine whether the vendor has the financial resources to
maintain appropriate service levels throughout the lifespan of the contract.
During this review, the potential client examines the vendor’s history of fiscal
responsibility and regulatory compliance, its credit rating and analysts’
predictions of ongoing viability. Companies are also looking for signs that the
vendor is a potential takeover candidate, as an acquisition can often redirect
senior management attention and increase the complexity of the ongoing
relationship.
Conducting a security and compliance review. Given the sensitivity of the
employee data associated with an HR BTO relationship, and the
governmental/industry regulations and standards associated with the privacy
of employee data, companies should conduct a review of the vendor’s
security and compliance policies and procedures. As part of this assessment,
companies should investigate whether a vendor has a demonstrated
knowledge of, and is in compliance with, the regulatory requirements of each
of the countries in which it operates. They also should determine if the vendor
has been fined as a result of noncompliance and if the vendor has access to
regulatory and legal specialists on staff or on retainer.
Conducting reference checks/site visits to other clients. Organizations
considering outsourcing often speak with or visit current clients of vendors
under consideration. This allows them the opportunity to validate other clients’
experiences and identify potential issues in working with the vendor. During
these meetings, evaluators can get a sense from their counterparts at those
other firms as to the vendor’s flexibility, willingness to support new client
programs, ease of partnership and whether the vendor has met the client’s
overall expectations.
Visiting processing/contact centers. Many companies find it quite useful to
visit the actual locations where the vendor is answering employee calls and
processing documents. This gives the prospective client a sense for how the
vendor is organized and what technology is being used. This first-hand view
can be coupled with assessments of the attrition rates at the center and how
service center staff are trained, evaluated and given feedback to continually
improve their performance. These visits also provide potential clients a
glimpse at the level of professionalism and service that their internal clients
will likely receive and the level of investment the vendor is putting into its own
staff and operations.
Meeting potential delivery team leaders. Given the importance of personal
relationships between client and vendor, potential clients should meet the
individuals who will be responsible for both service delivery and the overall
account relationship. These face-to-face meetings can help potential clients
understand the managerial style of their counterparts and the extent to which
specific individuals have authority to act on behalf of the vendor in addressing
client concerns. Further, should the potential client decide to engage the
vendor, these initial face-to-face meetings can begin to lay the groundwork for
the type of trust building that is critical during the transition phase and
subsequent ongoing operations.
How should the company begin to prepare itself for HR outsourcing?
As executives get closer to making the decision to outsource HR processes, they
need to pay special attention to preparing the organization for the eventual
transfer of people, processes and/or technologies to the vendor.
Assembling the team that will lead the outsourcing effort. Once the
decision to outsource as been agreed upon, the organization needs to identify
and select individuals to lead the transition and ongoing management of the
outsourcing arrangement. Initially, the organization needs to identify the roles
and skills that will be required to transfer the outsourced activities to the
vendor and oversee the vendor relationship. Finding these individuals can be
a time-consuming effort, as they often have other significant responsibilities
and need to be made available to work on the outsourcing effort. Therefore, it
is beneficial for the organization to obtain the time and commitment of these
individuals and their managers early in the process, rather than waiting for the
final contract to be signed.
Communicating the effort throughout the HR organization and the lines
of business. Many organizations fall into the trap of developing their
communication strategy after the outsourcing agreement is put into action.
However, effective companies start executing a tailored communication plan
far earlier in the process, as they recognize that rumors will likely surface long
before any formal discussions are in process. Organizations need to develop
formal mechanisms for communicating to HR leaders and staff during the
early stages of an outsourcing effort since these individuals may be called
upon to provide data or reallocate their time to work on outsourcing related
tasks. Further, organizations need to listen closely to informal influencers
within the HR organization and business units, as they may have insight into
potential areas of resistance and concern that can have a negative impact on
the outsourcing effort.
Gathering data on the current state of the HR organization. To develop a
compelling business case for HR BTO, organizations often need to obtain a
clearer understanding of their current spending for HR activities and measure
levels of operational effectiveness. Also, many organizations do not have a
strong sense for the industry and competitive benchmarks that are useful in
comparing HR cost and performance across companies. Collecting this data
can be a time and labor-intensive process that often must be accomplished in
a relatively short amount of time.
While outside resources can be used to facilitate this collection, both internal
HR process experts and individuals with experience in obtaining information
from HRM systems need to be involved. Dedicating these scarce resources is
well worth the effort, as it can help ensure that the organization is entering
into a financially beneficial arrangement.
RESEARCH METHODOLOGY
HYPOTHESIS:
“HR outsourcing: benefits, trends and challenges” is a study aimed to get familiar
with the current scenario of HR outsourcing in Indian companies and the
potential future for the industry vis a vis the global scenario.
HR outsourcing is the next big thing to happen and is rapidly gaining momentum
especially in the US. With respect to the Indian scenario it is still at a nascent
stage but is expected to grow rapidly. India currently is facing an economic boom
and almost every industry is at its best state. Hence there is a need for the
companies operating in a highly competitive and dynamic environment to focus
on their strategic aspect and core competencies. The companies can do this by
outsourcing the unimportant and non-strategic tasks.
Due to the presence of some factors in the Indian market, the HR outsourcing
industry is very small but it is expected to grow in the future. This is evident from
the fact that various big players like Hewitt associates, Xansa, Convergys,
Accenture, Wipro are entering this arena of HR outsourcing in India.
The study is based on the following assumptions and hence the hypothesis for
the study is: -
o Indian companies are outsourcing most of their HR processes.
o HR outsourcing is expected to grow at a rapid pace in the Indian industry.
o Indian companies derive lot of benefits out of HR outsourcing.
o Internal customers of the company are satisfied with the decision of the
company to outsource their HR processes.
o Cost is the main criteria for vendor selection for HR outsourcing by Indian
companies.
RESEARCH DESIGN:
Exploratory research
Exploratory research is often conducted because a problem has not been clearly
defined as yet, or its real scope is as yet unclear. It allows the researcher to
familiarize him/herself with the problem or concept to be studied, and perhaps
generate hypotheses (definition of hypothesis) to be tested.
It is the initial research, before more conclusive research is undertaken.
Exploratory research helps determine the best research design; data collection
method and selection of subjects and sometimes it even conclude that the
problem does not exist.
Exploratory research can be quite informal, relying on secondary research such
as reviewing available literature and/or data, or qualitative approaches such as
informal discussions with consumers, employees, management or competitors,
and more formal approaches through in-depth interviews, focus groups,
projective methods, case studies or pilot studies.
The results of exploratory research can provide significant insight into a given
situation. Although the results of qualitative research can give some indication as
to the "why", "how" and "when" something occurs, it cannot tell us "how often" or
"how many".
Descriptive research
Descriptive research or statistical research provides data about the population or
universe being studied. But it can only describe the "who, what, when, where and
how" of a situation, not what caused it. Therefore, descriptive research is used
when the objective is to provide a systematic description that is as factual and
accurate as possible. It provides the number of times something occurs, or
frequency, lends itself to statistical calculations such as determining the average
number of occurrences or central tendencies.
The two most commonly types of descriptive research designs are
1. Observation
2. Surveys
The study would include exploratory and descriptive research. Exploratory
research would be done by reviewing all the relevant literature on HR
outsourcing. Descriptive research would be conducted through a
questionnaire. The study hence comprises of:
o Secondary data analysis – Secondary data is collected from various research
papers, journals and Internet. This data aided in understanding the subject
better and building the base for collection of primary data and drawing
conclusions.
o Questionnaire – The questionnaire is a mix of objective and open-ended
questions. It is aimed at the employees of the HR department of various
organizations in the Delhi and NCR region.
SAMPLE SIZE:
o The primary data is collected from twenty-five HR personnel of various
companies.
o The respondents belong to the middle or top-level management in the HR
department.
o The data collection includes in its scope both government and private
companies.
o The data is collected from companies belonging to various industries (Power,
IT, Liquor, financial etc) in order to have an idea of the complete Indian
industry as a whole.
o Data would be collected from companies operating in the Delhi and NCR
region.
o HR personnel from the following companies would be the respondents for the
study:
o NTPC
o Xansa
o HCL Technologies
o Radico Khaitan etc
RESEARCH TOOLS:
The study includes exploratory and descriptive research. Exploratory research
would be done by reviewing the literature related to HR outsourcing and
descriptive research would be done by a survey of the HR personnel of various
organizations through a questionnaire.
Questionnaire is used as the tool for collecting primary data from employees
working in HR department of different companies. The questionnaire consists of
both open ended and objective questions on HR outsourcing.
The questions cover all the aspects related to HR outsourcing: -
o Process that has been outsourced.
o Benefits derived by them from outsourcing of HR processes.
o Criterion for selection of the process to be outsourced.
o Criterion for selection of vendor for outsourcing.
o Reasons for not outsourcing in case the company has not outsourced any of
their HR process.
o Person/s involved or responsible for taking the decision for HR outsourcing.
o Outsourcing by the competitors and business partners if any.
o Impact of HR outsourcing by the company on its employees.
RESEARCH FINDINGS
Q1.
The respondents were asked whether they outsource their HR processes. 11 out of 25 i.e. 44% of the respondent’s companies have outsourced their HR processes.
Q2.
The respondents gave the above reasons for not outsourcing their HR processes. 12 out of 14 respondents gave cost as a reason for not outsourcing, security breaches were given as a reason by 9, lack of reliability by 7, data privacy and lack of quality by 5, lack of understanding by 4 and maturity of market by 1. Hence cost, security breaches and lack of reliability were identified as the major reasons for not outsourcing by companies in the Indian market.
Q3.
Recruitment was found to be the mostly outsourced process followed by training
delivery, payroll processing, compensation surveys and statutory compliance. 6
respondents replied that their company has outsourced the recruitment process,
4 replied that they have outsourced their training process, 2 replied they have
outsourced compensation surveys and payroll processing and 1 respondent said
the they have outsourced statutory compliance.
Q4.
8 out of 11 respondents replied that the top management was responsible in
taking decision related to HR outsourcing, 2 out of 11 said that the middle
management was involved in the whole process of HR outsourcing and 1
respondent said that both the middle and top management were involved. Hence
the study throws light on the fact that HR outsourcing is an important decision for
the company and mostly involves top management.
Q5.
9 out of 11 respondents stated checking core capability as a criterion for
selection of the HR process to be outsourced i.e. checking whether the process
is a core capability or not before outsourcing. 5 respondents responded that the
processes which if outsourced pose a risk of data exposure were not outsourced.
3 respondents stated that the processes that are standard across industries are
outsourced and 2 said that process which are less interdependent on other
processes are outsourced. I respondent said that those processes that require
physical presence of the HR personnel are not outsourced. Hence core capability
and risk of data exposure were identified as a criterion for selection of process to
be outsourced by maximum respondents.
Q6.
According to 10 out of 11 respondents, competence is considered as a criterion
for selection of vendor for HR outsourcing. 9 respondents stated experience as a
criterion, 8 stated cost, and 7 stated past records and 2 recommendations from
other companies. Hence competence and technological capability, relevant
industry experience and cost of services were identified as a criterion for
evaluation and selection of potential vendor by the company for HR outsourcing.
Q7.
All the 11 respondents responded that HR outsourcing makes them focus more
on their core activities, 7 said that it saves their time, 6 said that HR outsourcing
provides expertise to the company, 3 said that it saves cost and 2 said that it
requires less manpower to be employed in the company. Hence focus on the
core processes and saving of time were identified as major benefits of HR
outsourcing.
Q8.
7 respondents replied that their competitors also outsource their HR processes. 2
replied that their competitors don’t outsource any HR process and 2 replied that
they don’t know.
Q9.
8 respondents replied that they have not taken feedback from the employees of
the company on the HR outsourcing done by them. 3 respondents replied that
feedback has been taken in their organizations from the employees on the HR
outsourcing done.
Q10.
7 respondents said that they have not taken any feedback from the company’s
employees on the HR outsourcing done. 4 said that the employees of the
company were satisfied with the HR outsourcing done by the company and no
respondent replied that their employees were dissatisfied with it.
SUMMARY AND CONCLUSION
SUMMARY:
HR outsourcing in India is gaining momentum but still the number of
companies outsourcing their HR processes in India are few as
compared to the global scenario. 25 respondents were surveyed, out of
which only 44% replied that their companies have outsourced their HR
processes. Hence it proved that despite of the rapid growth of HR outsourcing
worldwide, not many companies in India outsource their HR processes.
Recruitment was found to be outsourced by maximum number of
companies surveyed. Other HR processes that are outsourced by Indian
companies are training delivery, payroll processing, statutory compliance and
compensation surveys.
73% of the respondents responded that top management was
responsible for taking decisions related to HR outsourcing which
further proves that HR outsourcing is an important decision for the
company. 18% of the respondents said that the middle management was
involved and responsible and 9% said that both the top and middle level
management were involved.
Cost and security breaches were identified as the major reasons for not
outsourcing HR processes by Indian companies. Lack of quality, data
privacy issues, inability of the vendor to understand company culture,
immaturity of the HR outsourcing market were other reasons for not
outsourcing.
Core capability was identified as the major criterion for selecting the
process to be outsourced i.e. the process which is a core capability is
not outsourced. Other criterion used for selecting processes to be
outsourced are standard processes, little interdependency with other
processes and need for physical processes.
Competence & technical capability and relevant industry experience
were identified as major criteria for selection of vendors for outsourcing
HR processes. Other criterion used by Indian companies for evaluating
potential vendors for outsourcing were past track records of the vendor, cost
and recommendations from other companies.
More focus on core activities and time saving were identified as main
benefits of HR outsourcing to Indian companies. Other benefits that were
identified were cost saving, availability of vendor expertise and need for
lesser manpower in the organization.
64% of the respondents replied that HR outsourcing is done by their
competitors, 18% said that their competitors don’t outsource their HR
processes and 18% said that they don’t know whether their competitors
outsource their HR processes or not.
Most of the companies surveyed do not take feedback from their
internal customers on the HR outsourcing done by them. 7 respondents
said that their companies do not take feedback on HR outsourcing from their
employees and 4 respondents said that their companies take feedback from
their employees.
The employees of the companies which outsource their HR processes
are usually satisfied by the outsourcing done. All the 4 respondents
whose company takes feedback on HR outsourcing from their employees
said that their employees were satisfied from the HR outsourcing.
CONCLUSION:
Certain assumptions were made before the study. The hypotheses were tested
through a survey of HR professionals from various industries and the
following results were found. The study gave the following conclusions: -
HR outsourcing is at a nascent stage in India.
The study proved that HR outsourcing is still as a nascent stage in India. Only
44% of the respondents replied that their company has outsourced some of their
HR processes. Hence the first hypothesis i.e. Indian companies are
outsourcing most of their HR processes has proved incorrect. HR
outsourcing is not widely followed by Indian companies due to various reasons
like lack of quality, security breaches, cost, lack of data privacy, lack of reliability,
lack of understanding of the company culture by the vendor and immature HR
outsourcing market etc.
HR outsourcing is expected to grow at a rapid pace in the Indian
industry.
India has immense potential as more than 80% of fortune 1,000 companies are
discussing off shoring as a way to cut costs and increase productivity. Sensing
the potential, global BPO players including Fidelity, Exult and Hewitt have begun
setting up operations in India. Various factors that make India a potential option
are its education system, English advantage, government policies, infrastructure
improvements etc. India would be a destination for HR outsourcing by foreign
companies. But growth in HR outsourcing by Indian companies would be slow vis
a vis the global scenario. Hence the second hypothesis is proved true.
Indian companies derive lot of benefits out of HR outsourcing.
Various benefits are derived by Indian companies from HR outsourcing like more
focus on core activities, time saving, cost saving, expertise and removal of
unnecessary manpower. Focus on core activities, time saving and expertise of
the vendor were the major benefits found out the survey as maximum
respondents listed these benefits. Hence the third hypothesis is proved true.
Internal customers of the company are satisfied with the decision of the
company to outsource their HR processes.
8 respondents out of 11 that outsource their HR processes replied that they have
not taken feedback from the employees of the company on the HR outsourcing
done by them. Also the ones that had taken feedback were satisfied with the
outsourcing done. Hence the fourth hypothesis is partly true as most of the
companies included in the study did not take any feedback from the employees.
Cost is the not the main criteria for vendor selection for HR outsourcing
by Indian companies.
Competence and experience of the vendor were identified as the criterion used
by maximum companies for vendor selection. 10 respondents replied
competence as criterion, 9 replied experience and 8 replied cost as a criterion.
So cost is a criterion for selecting vendors for HR outsourcing by Indian
companies but it is considered after competence and experience. Hence the
fifth hypothesis that cost is the main criteria for vendor selection for HR
outsourcing by Indian companies is proved incorrect.
BIBLIOGRAPHY:
References:
Research papers
o HR outsourcing in India: organized & unorganized sector
Author: Mary Mathew, Welingkar Institute of Management, Mumbai
o Preparing for human resources business transformation outsourcing
IBM Business Consulting Services
Journals
o Successful HR outsourcing means quality service
By Vasanthi Srinivasan, Associate professor, IIM-Bangalore
o HR gains as outsourcing grows
By Ganesh Chella, CEO, Totus Consulting
Internet
o www.indianchild.com
o www.peoplemangement.com
ANNEXURE:
QUESTIONNAIRE:
Q1. Has your company outsourced any of the HR processes?
1. Yes
2. No
Q2. If no, what are the reasons for not outsourcing?
1. Cost of outsourcing activities
2. Lack of data privacy
3. Lack of reliability
4. Lack of understanding of company culture
5. Market not mature
6. Security breaches
7. Lack of quality
Q3. If yes, which HR process of the company has been outsourced?
Q4. Who was responsible or involved in making the decision to outsource HR
processes?
Q5. What was the criteria in selecting the HR process to be outsourced?
1. Little interdependency with other processes
2. Is the process a core capability
3. Potential risk of exposure of secret data
4. Need for physical presence
5. Components of the process standard across companies
Q6. What were the criteria in evaluating the potential vendor for the HR
outsourcing?
1. Vendor’s past track records
2. Costs associated with the service
3. Recommendations from other companies
4. Vendor’s technological capability and competence
5. Relevant industry experience
6. Other. __________________________________
Q7. What are the various benefits derived by the company from HR outsourcing?
1. More focus on core activities
2. Time saving
3. Cost saving
4. Expertise
5. Less number of manpower needed
Q8. Are your competitors and business partners outsourcing any of their HR
services?
1. Yes
2. No
3. Don’t know
Q9. Has the company taken the feedback of the internal customers on the HR
outsourcing done?
1. Yes
2. No
Q10. How does your internal customers feel about the HR outsourcing done by
the company?
1. Satisfied
2. Dissatisfied
3. Never asked
Name: ___________________________________
Designation: ______________________________
Company: _______________________________