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CO-BRANDING

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Page 1: 4.how can companies combine their product to create strong co brands

CO-BRANDING

Page 2: 4.how can companies combine their product to create strong co brands

CO-BRANDING: MARKETERS OFTEN COMBINE THEIR

PRODUCTS WITH PRODUCTS FROM OTHER

COMPANIES IN VARIOUS WAYS

Page 3: 4.how can companies combine their product to create strong co brands

TYPES OF CO-BRANDING:

1. SAME COMPANY CO-BRANDING:

Page 4: 4.how can companies combine their product to create strong co brands

TYPES OF CO-BRANDING:

2. JOINT VENTURE CO-BRANDING:

Page 5: 4.how can companies combine their product to create strong co brands

TYPES OF CO-BRANDING:

3. RETAIL CO-BRANDING

Page 6: 4.how can companies combine their product to create strong co brands
Page 7: 4.how can companies combine their product to create strong co brands

ADVANTAGES:

Page 8: 4.how can companies combine their product to create strong co brands

ADVANTAGES:

Page 9: 4.how can companies combine their product to create strong co brands
Page 10: 4.how can companies combine their product to create strong co brands

CONFUSION!!!

DISADVANTAGES:

Page 11: 4.how can companies combine their product to create strong co brands

DISADVANTAGES:

Page 12: 4.how can companies combine their product to create strong co brands

INGREDIENT BRANDING:

A special case of co- branding where a company

creates brand equity for components that are

contained within other branded products.

Page 13: 4.how can companies combine their product to create strong co brands

CREDITS:

Page 14: 4.how can companies combine their product to create strong co brands
Page 15: 4.how can companies combine their product to create strong co brands

Created by:sagar s t

s.i.t, tumkur

during an internship by

prof. Sameer mathuriim, lucknow

Page 16: 4.how can companies combine their product to create strong co brands

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